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Petra International journal of Business Studies (IJBS)

ijbs
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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 26216426 DOI : https://doi.org/10.9744/ijbs

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).

Arjuna Subject : -

Articles 185 Documents

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Is Green Concept in Residential Expensive? Denny Stevanus Widyanto; Januar Budiman; Njo Anastasia
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

A house, especially landed housing is one of the primary needs and yet scarcity continues to occur due to the depletion of land quantity and increasingly rising selling prices. In order for the development of a residential area to be more directed and productive, it is necessary to analyze the appropriate land allocation and generate maximum land value. Through this paper, the author examines the effect of a residential planning with green concepts along with housing support facilities in relevance with highest and best use analysis, especially its impact on costs and revenues.

The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon Sesilya Kempa; Truly Gladys Setiawan
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The changed lifestyle of Ambon city residents influenced cafe business growth in Ambon. This research aims to determine the effect of entrepreneurial orientation on strategic entrepreneurship used by cafes and their impact on competitive advantage. The type of research used in this research is quantitative research using an accidental sampling technique. The data collection process was carried out by distributing 50 questionnaires to the owners or managers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 questionnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic entrepreneurship, strategic entrepreneurship affects competitive advantage, and entrepreneurial orientation affects competitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial orientation of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.

The Impact of Product Attributes, Price, Place, Advertising, and Sales Promotion: A Case of Kids Shampoo in Indonesia Adelina Proboyo; Bram Imantaka Kusuma
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

Kids shampoo has been the main driver of growth for the slow-growing baby and child hair care industry in Indonesia. Knowing this phenomenon, Company A launched Product X, a kids shampoo product, in 2016. The purpose of this research is to do a gap analysis between the perception and the expectation of intrinsic and extrinsic product attributes, sales promotion, and place. Prior to the gap analysis, 109 data is collected through online questionnaires and then analyzed using a multiple regression analysis to know the impact of intrinsic and extrinsic product attributes, price, place, advertising, and sales promotion on purchase intention. The result shows that intrinsic and extrinsic product attributes, sales promotion, and place influence purchase intention significantly, while price and advertising are not significant. From the gap analysis, the perceived performance of Product X on four significant elements is lower than the expectation.

The Practice of Marketing Public Relations In Multinational Companies in Indonesia Lina Sinatra Wijaya
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The growth of public relations and its acceptance as a valuable, sometimes essential, marketing practice is practically universal . This study aims to find out the marketing communication models applied in Multinational companies in Indonesia. The study provides an analysis of the role of marketing public relations in Multinational companies and this study also explores the role of marketing public relations in the multinational or global companies in Indonesia, to establish whether it is considered to be an important function for a multinational company. The data was gathered through in-depth interview and telephone interview technique involving six multinational companies in Indonesia. The result of this study shows that Marketing public relations officers in multinational companies in Indonesia do apply a mixed model of communications in their operations. This mixed model is a mixture of the press agentry and a two-way asymmetrical model. These two models seem to be the models which are applied in most multinational companies in Indonesia, even though they still use external agencies (consultancies) for handling certain issues.

The Effect of Company Performance on Dividend Policy in Manufacturing Companies Onny Kusuma; Hatane Semuel
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

Companies in managing their finances are always faced with three important issues that are interrelated. The three problems are investment decisions, funding decisions and dividend policy decisions. This study will be focusing on dividend policy decision. Not all companies distribute dividend even when they have high profit/liquidity level or because they need money to pay interest. This study investigates and aim to analyze the effect of company performance to dividend policy in manufacturing companies. Company performance used as variables are: profitability, leverage, and liquidity. The author will analyze the direct effect from profitability, leverage, and liquidity with company dividend policy. After that by using liquidity as moderating variable, the author will analyze wether high liquidity level can strengthen company decision to distribute dividends. The sample for this study are 77 manufacturing industry companies listed on the Indonesia Stock Exchange in 2010-2016 which distributed dividends. Research data is taken from annual financial report data published by the sample companies. The data in this study were processed with the help of SEM smartPLS 3.0 model. This study explains the impact of profitability, leverage, and liquidity factors on dividend policy and wether liquidity can be used to strengthen or weaken the relationship between profitability to dividend policy and leverage to dividend policy.

The Correlation Tourist Attraction with Revisit Intention of Agritourism Pelaga Badung Bali, Indonesia I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

The Pelaga Agritourism area is dominantly visited by students, who are predominantly less than 20 years old, some of them are from the age group of 21 to 40 years. They are predominantly come from around the City of Denpasar and Badung Regency. They are interested in visiting Pelaga because a unique village tourist attraction, views of gardens and farmland, natural beauty, the beauty of the park, cultural friendly and environmentally friendly tourist attractions, public facilities, telecommunications, restaurants and centers the agriproduct market, the people who are friendly to tourist arrivals, easy to reach locations, the availability of transportation to the location, and the proximity to the city center. Dominant tourists willing to re-visit Pelaga significantly influenced by the unique village tourist attraction, views of the expanse of gardens or farmland, natural beauty, the beauty of the park, and the ease of reaching the Pelaga location from their residence.

The Analysis of the Effect of Academic Service Quality on Student Loyalty Through Student Satisfaction and Organizational Performance Muhammad Ajir Muzakki; Zeplin Jiwa Husada Tarigan
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This research aims to analyze the significant influence of quality academic services to student loyalty with student satisfaction and organizational performance as intervening. The sample in this study as many as 40 people, data collection using questionnaires, and then analyzed with SEM PLS using smart software PLS 3.0. Based on the results of the analysis show that the quality of academic services has an effect on student loyalty with a statistical t-value of 2.532, the quality of academic services has no effect on organizational performance with a statistical value of 0.026, the quality of academic services has an effect on student satisfaction with a value of 1.988 statistics, student satisfaction has an effect on organizational performance with a t-value of 1.891, student satisfaction has no effect on student loyalty with a statistical t-value of 0.370, organizational performance influences student loyalty with a statistical T value of 8.380, student satisfaction does not mediate the effect of academic service quality with a statistical t-value of 1.201, student satisfaction does not mediate the effect of academic service quality on student loyalty with a statistical t-value of 0.319, organizational performance mediates the effect of student satisfaction on student loyalty self with a statistical t-value of 1.778, student satisfaction and organizational performance does not mediate the effect of academic service quality on student loyalty with a statistical t-value of 1.169, organizational performance does not mediate the effect of academic service quality on student loyalty with a statistical T value of 0.025.

The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya Ervina Fernandes; Hatane Semuel; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.

Warehouse Relayout Design with Weighted Distance Method to Minimize Time Travel Adi Firmansyah; Lukmandono Lukmandono
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

Global competition between companies is becoming increasingly stringent, resulting in companies having to understand their customers better. Customers no longer only need quality products, but also need excellent and timely service. To meet the desires of these consumers, the company must create an effective and efficient work system. PT IJS is a warehouse engaged in logistics services in the Perak area of Surabaya. One of the services provided by PT IJS is bonded warehouse logistic services. A bounded warehouse owned is currently not able to provide maximum service because there are still many late deliveries that do not send goods to the port, and there is a closing time that is detrimental to the customer. The length of the delivery process is due to several factors, one of which is a less effective warehouse layout. Travel time is the time required for a vehicle to carry out activities loading goods PT. IJS from arrival to exit the warehouse. The method weighted distance is a mathematical model used to evaluate the layout based on proximity factors. The design of the layout design by using the technique weighted distance produces an alternative layout that shows calculation travel time a shorter

The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya Fabrianne Setiawati Sudono; Michael Adiwijaya; Hotlan Siagian
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study aims to determine the effect of perceived security and perceived enjoyment as moderated variable on intention to use mobile payment, either directly or through mediation of attitude towards use. The method used in this study is quantitative by spreading the questionnaires to 211 respondents of mobile payment application users both online and offline in Surabaya. The selection of this research sample used a judgment sampling technique with criteria determined by the researcher. The data was analyzed with Structural Equation Modeling (SEM), SmartPLS tools. The questionnaire collected was 192 questionnaires. The results show that perceived security and perceived enjoyment have a significant directly influence on intention to use and indirectly through mediating attitudes to use mobile payment. In addition, it was found that perceived enjoyment variable moderated the relationship between perceived security and attitudes to use but did not moderate the relationship between perceived security and intention to use.

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Home Page

OAI Link

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Contact Name Ivan Widiyanto

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Contact Name
Ivan Widiyanto

Contact Email
ivan@petra.ac.id

Phone
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Journal Mail Official
ijbs@petra.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA