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Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam
Published by Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
ISSN : 24605654     EISSN : 26554755     DOI : -
Core Subject : Social,
Social Sciences
LEMBARAN MASYARAKAT (e-ISSN 2655-4755, p-ISSN 2460-5654) is a journal published by Jurusan Pengembangan Masyarakat Islam, Fakultas Dakwah, UIN Sultan Maulana Hasanuddin Banten-Indonesia. LEMBARAN MASYARAKAT is an academic journal published twice a year (every six months). This journal focuses on specific themes of Islamic Community Development.
Arjuna Subject : -
Articles 104 Documents
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RESILIENSI KOMUNITAS PETANI TIMUN APEL DALAM MENGHADAPI ANCAMAN KERAWANAN PANGAN (KASUS DESA TANJUNGPAKIS, KABUPATEN KARAWANG) Siti Mariyani; Ekalia Yusiana; Zulfa Nur Auliatun Nissa; M. Mawardi J; Ana Melani
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 11 No. 2 (2025): Juli-Desember 2025
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v11i2.12618

Abstract

Climate change affects the yield of timun apel plants, reducing the income of the timun apel farming community in Tanjung Pakis Village. The decline in income from timun apelproduction has resulted in the community's ability to meet food needs being disrupted, resulting in the threat of food insecurity. This research aims to determine the resilience of the apple-cucumber farming community in facing the threat of food insecurity due to climate change. This research was conducted using a case study method in the timun apel farming community in Tanjungpakis Village, Pakis Jaya District, Karawang Regency, because in this village, there is a community of timun apel farmers that has good natural resource potential, but there are ecological problems such as threats to production due to climate change. This research uses qualitative data with descriptive analysis. The research results show that the community of timun apel farmers in Tanjung Pakis Village already has reasonably good resources but still needs more adaptive capacity. Communities must utilize their resources as optimally as possible and increase adaptive capacity so that communities can be resilient in facing the threat of food insecurity due to climate change.
REVIEW KRITIS TERHADAP “THE FUTURE OF RELIGIOUS STUDIES” DAN RELEVANSINYA BAGI STUDI AGAMA DI INDONESIA Nana Supiana; Dody S. Truna; Rifki Rosyad
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 11 No. 2 (2025): Juli-Desember 2025
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article critically reviews The Future of Religious Studies, which reflects on the historical evolution and methodological transformation of religious studies from modernity to postmodernity. Using a qualitative approach through literature review, the study analyzes how the text challenges the dominance of Western rationality and promotes an interdisciplinary paradigm that integrates theology, philosophy, and the social sciences. The discussion highlights the transition from essentialism to methodological pluralism, emphasizing religion as a dynamic and contextual phenomenon. The review argues that the future of religious studies lies in its ability to remain reflective, humanistic, and socially transformative. In the Indonesian context, this perspective provides a valuable framework for developing a contextual and dialogical approach to studying religion amid pluralism, digitalization, and socio-political change.
Strategi Komunikasi Pemasaran Global Dove Melalui Campaign For Real Beauty Dalam Membangun Consumer Engagement Dan Brand Equity Siti Khodijah Nurfizri; Hansen Mayhell; Dewi Anggrayni
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 12 No. 1 (2026): Januari-Juni 2026
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v12i1.13026

Abstract

Abstract This study aims to analyze Dove's global marketing communication strategy through the Campaign for Real Beauty and examine its role in building consumer engagement and brand equity. The research employs a Literature Review method by reviewing various relevant journal articles, academic books, and scientific publications on global marketing communication, Integrated Marketing Communication (IMC), consumer engagement, and brand equity. The results of the study indicate that the success of the Campaign for Real Beauty is supported by the implementation of a global marketing communication strategy that integrates various communication channels through an IMC approach. Dove consistently maintains its core message of authentic, inclusive, and diverse beauty across various countries, while simultaneously adapting to local cultural contexts. This strategy has successfully built consumer engagement across cognitive, emotional, and behavioral dimensions through messages that resonate with the issues of self-acceptance and women's diversity. Furthermore, this campaign contributes to strengthening brand equity by increasing brand awareness, shaping a positive brand image, reinforcing brand loyalty, and creating strong brand resonance. The research findings also show that social value-based campaigns (purpose-driven marketing) have the capability to build long-term relationships between brands and consumers, although challenges such as consumer skepticism and category inertia remain factors that need to be considered. This study contributes to the development of global marketing communication studies and provides practical implications for companies in designing effective communication strategies in the international market. Keywords: Komunikasi Pemasaran Global; Integrated Marketing Communication (IMC); Campaign for Real Beauty; Brand Equity Dove; Purpose-Driven Marketing
Peran Komunitas Digital dalam Mempengaruhi Kebijakan Publik (Studi Gerakan Digital seperti Petisi Online atau Forum Aktivisme Netizen) Ali Mansur; Sarah Pamela
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 12 No. 1 (2026): Januari-Juni 2026
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v12i1.13027

Abstract

The development of digital technology has transformed the landscape of public political participation, creating active digital communities that voice aspirations and influence public policy. This study examines how digital movements, such as online petitions and netizen activism forums, serve as advocacy instruments in Indonesia's policymaking process. Using a descriptive qualitative approach, this research analyzes various real-world cases such as the #SaveKPK, #ReformasiDikorupsi, and #GejayanMemanggil movements, which demonstrate the power of mobilization and consolidation within digital communities. The findings indicate that digital participation expands political access, increases public awareness, and can exert significant political pressure. However, its effectiveness is still limited by low digital literacy, opinion polarization, and the absence of regulations that formally support digital engagement. Therefore, strengthening infrastructure and policies to accommodate digital participation is necessary for democracy to grow more inclusively and responsively in the digital era.

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