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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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PEMANFAATAN BROSUR SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PESERTA DIDIK PADA DUTA ISLAMIC SCHOOL (DIS) SEMARANG Kusumo, Haryo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 1 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.794 KB) | DOI: 10.29407/nusamba.v3i1.11916

Abstract

Abstract Duta Islamic School (DIS) Semarang is a business that is engaged in education of preschoolers. The absence of promotion within the DIS leads to a lack of awareness amongst the public. Duta Islamic School tries to attract people by making brochures as marketing and promotion media. In the application of brochure design is very unlimited because it is mass. This type of marketing and promotional media is also very effective in attracting consumers, usually containing fairly complete data with supporting images. Especially with an interesting design and creative. With the media marketing and promotion of brochures are expected to increase awareness among the community as well as to increase the number of learners at DIS. Keywords: brochures, marketing media, promotion. Abstrak Duta Islamic School (DIS) Semarangmerupakan sebuah usaha yang bergerak dibidang pendidikan anak prasekolah. Belum adanya promosi di dalam DIS menyebabkan kurangnya awareness dikalangan masyarakat. Duta Islamic School berusaha menarik minat masyarakat dengan membuat brosur sebagai media pemasaran dan promosi. Dalam penerapannya penggarapan desain brosur sangat tidak terbatas karenabersifat masal. Jenis media pemasaran dan promosi ini juga sangat efektif dalam menarik konsumen, biasanya memuat data yang cukup lengkap disertai gambar - gambar pendukung. Apalagi dengan desain yang menarik dan kreatif. Dengan adanya media pemasaran dan promosi brosur diharapkan dapat meningkatkan awareness dikalangan masyarakat sekaligus dapat meningkatkan jumlah peserta didik pada DIS. Kata kunci : brosur, media pemasaran, promosi
IS THERE ANY IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE? (An Empirical Study From College Student In Jakarta) Nurcahyo, Bagus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 2 No 2 (2017): JURNAL NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1412.605 KB) | DOI: 10.29407/nusamba.v2i2.849

Abstract

This study aimed to examine empirically the social network activities that affect academic performance. Obtain sample data using questionnaires and obtain data from top 10 universities in Webometrics and total 75 respondents. This study examined the utilization period of social networks, social network usage motivation, academic data and activities respondents perceived influence on academic performance. Using multiple regression techniques, the study found that social network activity does not negatively impact on academic performance. Keywords: social network, Facebook, Twitter, Academic Performance, GPA
ANALISIS VARIABEL ROE, EPS, PER, SENSITIVITAS KURS, SENSITIVITAS INFLASI, SENSITIVITAS SUKU BUNGA DAN PENGARUHNYA TERHADAP HARGA SAHAM PERUSAHAAN: (Studi Pada Perusahaan yang Masuk dalam Indeks LQ45 Periode 2010-2013) Suselo, Dedi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 1 No 2 (2016): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.748 KB) | DOI: 10.29407/nusamba.v1i2.457

Abstract

The research aims to investigate the influence of ROE, EPS, PER, the sensitivity of exchange rate, the sensitivity of inflation, and the sensitivity of interest rate variables on stock prices in the LQ45 index time period 2010 to 2013. Population of the research are 45 companies in the LQ45 index. The analysis method of the research is multiple regression linier. The results of the research indicated that ROE, EPS, PER, the sensitivity of exchange rate, and the sensitivity of inflation has significant positive effect on stock prices. The sensitivity of interest rate has significant negative effect on stock prices. The research contributed to the development of the sciene of management and investment, especially the influence of ROE, EPS, PER, the sensitivity of exchange rate, the sensitivity of inflation, and the sensitivity of interest rate variables on stock prices. Keywords: ROE, EPS, PER, The Sensitivity of Exchange Rate, The Sensitivity of Inflation, The Sensitivity of Interest Rate
ANALISIS POTENSI DAYA SAING PEMASARAN PRODUK UNGGULAN PISANG MAS KIRANA Nawangsih, Nawangsih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 2 (2018): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.858 KB) | DOI: 10.29407/nusamba.v3i2.12536

Abstract

The horticultural development program in East Java aimed at increasing the production and quality of competitive superior products, developing products to support food diversification, promoting regional and national economic development, opening up to work employment opportunities, increasing foreign exchange income and farmers' and welfare. Banana is one of the leading horticultural products in Indonesia developed intensively to support the central government program in agriculture in sustainable development. Lumajang regency, one of the areas of banana-producing centers, produce various types of bananas of good quality. The research objectives are: to analyze the competitiveness potential of banana mas kirana product either competitively or comparatively and to know marketing strategy (4P) banana mas kirana superior product. Research methods is descriptive with qualitative approach. Technique of collecting data using interview, observation and documentation, sampling technique using purposive sampling, where informant research determined based on criterion in accordance with have been determined. Data analysis used stages consisting of: data collection, data reduction, data presentation, verification and conclusion. The result of the research shows that the competitiveness potential of kirana gold product is competitive or comparative is big enough, but there are still some things that need to be improved especially in terms of hatchery and processing that is still not standard among farmers. While the marketing strategy of 4P has been applied well, so that the superior product of banana mas kirana is favored and can be accepted by the consumers both from local and national, and become one of superior product from Lumajang Regency
METODE TOPSIS DALAM PENILAIAN KINERJA KARYAWAN PADA SEKOLAH ALAM AULIYA KENDAL Aqham, Ahmad Ashifuddin; Febryantahanuji, Febryantahanuji
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.868 KB) | DOI: 10.29407/nusamba.v4i1.12632

Abstract

TOPSIS menggunakan prinsip bahwa alternatif yang terpilih harus mempunyai jarak terdekat dari solusi ideal positif dan terjauh dari solusi ideal negatif untuk menentukan keputusan. Solusi ideal positif didefinisikan sebagai nilai terbaik, sedangkan solusi negatif-ideal adalah nilai terburuk. TOPSIS mempertimbangkan keduanya, jarak terhadap solusi ideal positif dan jarak terhadap solusi ideal negatif. Prinsip yang digunakan adalah penetapan solusi ideal positif sebagai bahan pertimbangan penilaian kriteria. Seiring berjalannya waktu dengan terus berproses untuk lebih baik, maka sekolah ini kemudian mengusung konsep Sekolah Alam. Tepatnya sekitar tahun 2010 – 2011 konsep ini mulai di terapkan di sekolah ini. Dengan jumlah guru dan staff yang semakin bertambah di setiap tahunnya, maka perlu adanya penilaian kinerja guna meningkatkan mutu dalam mengajar bagi setiap pendidiknya.
PERAN GALERI INVESTASI BURSA EFEK INDONESIA DALAM MENINGKATKAN JUMLAH INVESTOR DAN TRANSAKSI EFEK DI JAWA TIMUR Murdiyanto, Edi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (921.037 KB) | DOI: 10.29407/nusamba.v4i1.12645

Abstract

Penelitian ini berusaha mengetahui pendirian Galeri Investasi Bursa Efek Indonesia di lingkungan kampus dalam upaya meningkatkan jumlah investor dan value transaksi Pasar Modal Indonesia di Jawa Timur, jumlah investor di buktikan dengan jumlah Single Investor Identification (SID), sedangkan jumlah transaksi hanya pada transaksi efek saham pada investor di Jawa Timur. Penelitian menggunakan metode statistik deskriptif dimana peneliti ingin menggambarkan fenomena dan kondisi keadaan yang sebenarnya dengan pendekatan induktif yang di sajikan dengan menggunakan data statistik. Dari hasil pengolahan data menujukan kenaikan jumlah Galeri Investasi Bursa Efek Indonesia di Jawa Timur, kenaikan jumlah investor juga mengalami kenaikan signifikan, investor aktif melakukan transaksi efek saham berkisar 13,84% sampai 18,62%, value transaksi di dominasi oleh investor menggunakan Anggota Bursa “ sekuritas” di kota Surabaya.
RETRACTED : KEPEMIMPINAN DAN INTEGRITAS TERHADAP KINERJA ORGANISASI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING Ali, Maulana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.14 KB) | DOI: 10.29407/nusamba.v4i1.12700

Abstract

Following a rigorous, carefully concerns and considered review of the article published in jurnal Nusantara Aplikasi Manajemen Bisnis to article entitled “Kepemimpinan dan Integritas Terhadap Kinerja Organisasi dengan Komitmen Organisasi sebagai Variabel Intervening ” Vol 4, No 1, pp. 28 - 37, April 2019, DOI: https://doi.org/10.29407/nusamba.v4i1.12700 The article contained redundant material, the editor investigated and found that the paper is same with thesis Bonny Rakhmanto at Universitas Mercu Buana 2018 The document and its content has been removed from jurnal Nusantara Aplikasi Manajemen Bisnis and reasonable effort should be made to remove all references to this article.
Capital Market Education Effect (Studi Kasus GI BEI Unipdu Jombang ) Susilawati, Ririn; Jihad, Zahrul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.348 KB) | DOI: 10.29407/nusamba.v4i1.12787

Abstract

Education has an influence in changing the attitude of someone in deciding something. Therefore, the success of the education applied to provide knowledge of the capital market conducted by GI BEI Unipdu Jombang has a very significant effect on the development of galleries and increasing knowledge of capital markets in the lines of academics and students. To respond to the impact of education in the Jombang GI BEI Unipdu, qualitative descriptive methods were used. the results revealed after the BEI GI education Experiencing an increase in Unipdu GI IDX investors from 2015 as many as 222 students, 2016 as many as 95 students and 2015 as many as 169 students and giving achievements in the Yuk Nabung Saham competition sent by the Indonesia Stock Exchange.
DAMPAK AKUNTABILITAS, TRANSPARANSI DAN PROFESIONALISME PAEDAGOGIK TERHADAP KINERJA GURU DI SMKN 21 JAKARTA Sabrudin, Dadan; Suhendra, Euphrasia Suzy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.839 KB) | DOI: 10.29407/nusamba.v4i1.12848

Abstract

This study aims to determine the effect of accountability, transparency in budget management and pedagogical professionalism on teacher performance in Jakarta Vocational High School 21 Jakarta. The approach in this study is a descriptive and associative approach. The population in this study were teachers and employees of Vocational High School 21 Jakarta, which amounted to 50 people with sampling using census techniques. Data collection uses a questionnaire instrument with a Likert scale. The data analysis technique in this thesis uses quantitative descriptive method and multiple linear regression statistical analysis which is processed using SPSS version 20.0. The results of hypothesis testing prove that partially the accountability of school financial management variables have a significant effect on the performance of teachers at SMK 21 Jakarta. However, the transparency variable partially does not have a significant effect on the performance of teachers at SMK 21 Jakarta. While partially paedagogic professionalism variables have a significant effect on the performance of teachers of Vocational High School 21 Jakarta. Simultaneous hypothesis test results prove that accountability, transparency and professionalism have a significant effect on the performance of teachers at SMK 21 Jakarta. The magnitude of the influence of accountability and transparency and professionalism of teachers on teacher performance is 49.2%. This means that 49.2% changes in the performance of teachers at Vocational High School 21 Jakarta can be explained by variables of accountability and transparency and professionalism, while the remaining 50.8% is influenced by other factors.
MEKANISME UNTUK MENINGKATKAN DEVIDEN PAYOUT RATIO PERUSAHAAN LQ 45 Sriyono, Sriyono
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (988.659 KB) | DOI: 10.29407/nusamba.v4i1.12360

Abstract

Keputusan pembagian deviden sangat penting bagi seorang investor, kebijakan ini akan memberikan arah pafda oerusahaan untuk menentukan memutuskan dan menentukan besarnya deviden yang akan diberikan pada investor. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana mekanisme peningkatan deviden Payment Ratio (DPR). Besarnya nilai DPR akan memberikan informasi bagi manajemen untuk menentukan kebijakan deviden yang akan diputuskan. Populasi yang di pakai adalah perusahaan yang tercatat di BEI, teknik sampling yang digunakan.adalah purposive sampling. Melalui analisis statistik dan kajian teori ditemukan bahwa ROA, CR, DER berpengaruh terhadap DPR sedang penjualan tidak berpengaruh terhadap DPR. Kesimpulan dari penelitian ini adalah mekanisme untuk meeningkatan DPR dapat dilakukan melalui kontrol Rasio ROA kemudian Rasio DER dan terakhir pada Rasio CR.

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