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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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Green Organizational Culture as an Emerging Tren : A Bibliometric Analysis Rosyanti, Daisy Marthina; Dewanti, Mentari Clara; Khoirotunnisa, Fani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23666

Abstract

Research aim : Conducting a literature review to examine the development of literature from the green culture variable so that a visual mapping is obtained that describes the interrelated relationship between green culture and environmental performance and other variables in several industrial sectors. Methode : This study employs a quantitative approach, utilizing time series data from the past decade along with bibliometric analysis. From the patterns and trends visualized, it can be known the relationship or correlation between various related factors. Research Finding : Organizational culture still dominates as a fundamental aspect of green organizational performance, although recent trends point to the broader evolution of the concept of "green" when referring to sustainability missions. Regardless of where the organization is on their journey to sustainability, organizational culture remains key to ensuring that eco-friendly policies and practices can be successfully integrated within all elements of the organization. Theoretical contribution/Originality : This study contributes to enriching the literature and improving understanding of how green culture affects organizational structures and processes. Practitionel/Policy implication : The literature on green culture has not been widely researched, this may be because the practice of green cultural transformation is still limited in the field. However, this consensus has great potential to grow as attention to sustainability and environmental responsibility in various sectors, both profit and public sector
Peran Teknologi Analitik Digital untuk Pengambilan Keputusan Strategis bagi Pengusaha UMKM Perempuan di Kota Bandung Sukardi, Yoki Oktorian; Nurjamilah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23709

Abstract

Research aim : Objective of this study is to assess and investigate the impact of digital analytics technology on strategic decision-making, its effect on the business performance of small and medium-sized enterprises (SMEs), and the experiences of female SME entrepreneurs in Bandung regarding the adoption of digital analytics technology through the Technology Acceptance Model (TAM) framework. Design/Methode/Approach : A sequential explanatory mixed-method approach was used, engaging 60 female small and medium-sized enterprise owners in Bandung. Participants were selected via Stratified Random Sampling. Research Finding : This research revealed that, despite the promise of digital analytics technology to enhance strategic decision-making for female MSME owners in Bandung City, opinions of its utility and simplicity of use remain low. A considerable number of respondents perceived that technology did not provide substantial advantages in their company operations and encountered challenges in its use. Theoretical contribution/Originality : Focus of this study is the application of the Technology Acceptance Model (TAM) to strategic decision-making among female small and medium-sized enterprise (SME) entrepreneurs. Practitioner/Policy implication : The study highlights the need for enhanced digital literacy through training programs for female SME entrepreneurs in Bandung and the development of supportive policies to facilitate access to and use of digital analytics technology. Research limitation : The study is limited to female SME entrepreneurs in Bandung.
Bagaimana Media Sosial dan Ekuitas Merek dapat Meningkatkan Minat Beli Produk Kopi Kenangan? Arnu, Anggi Pasca; Gaffar , Vanessa; Arief , Meta
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23971

Abstract

Research aim : This study investigates the influence of social media marketing and brand equity on consumer purchase intention toward Kopi Kenangan, a leading Indonesian coffee brand and the first New Retail F&B Unicorn in Southeast Asia. Approach : A quantitative descriptive approach was employed, collecting data from 400 Kopi Kenangan Instagram followers. Multiple linear regression analysis was used to assess both partial and simultaneous effects of social media marketing and brand equity on purchase intention. Research Finding: The results show that social media marketing has a positive partial effect on purchase intention, while brand equity demonstrates a stronger partial . When analyzed simultaneously, both variables explain confirming a significant combined impact. Theoretical contribution/Originality : This research enriches existing literature by emphasizing the role of social media marketing and brand equity in shaping consumer behavior in the digital era. Practitioner/Policy implication : The findings suggest that F&B businesses should strengthen their brand equity and leverage social media marketing strategies Research limitation :. he study focuses solely on followers of a single brand’s social media platform, which may limit the generalizability of results across other consumer groups or industries.
Investor Risk Behavior Moderation in Financial Literacy on Millennial Investment Decisions Mongan, Claudio Julio; Halik, Johannes Baptista; Lambe, Kristian Hoegh Pride; Irdawati
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.24968

Abstract

Research aim : This study examines the moderating role of investor risk behavior in the relationship between financial literacy and investment decisions among millennials. Design/Methode/Approach : A quantitative approach was employed, collecting data from 96 millennial investors through a structured survey. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was utilized to analyze both direct and indirect relationships among variables. Research Finding : The findings indicate that financial literacy does not significantly influence investment decisions. However, financial literacy has a positive and significant impact on investor risk behavior, which, in turn, significantly influences investment decisions. Furthermore, investor risk behavior moderates the relationship between financial literacy and investment decisions in a positive and significant manner. Theoretical contribution/Originality : These results highlight the critical role of risk behavior as both a mediating and moderating mechanism in leveraging financial literacy for improved investment decision-making. Practitioner/Policy implication : The study's practical implications suggest that financial literacy programs should not only focus on enhancing knowledge but also on fostering risk management skills to support informed investment choices. Research limitation : This study is limited by its relatively small sample size and geographic focus on Makassar City, which may restrict the generalizability of the findings to broader populations. Additionally, the cross-sectional design captures only a snapshot of behavior, making it difficult to infer long-term patterns or causal relationships.
Implementasi Strategi Trading Cryptocurrency Menggunakan Indikator QMI: Perspektif Sebelas Tahun pada Bitcoin (2013–2024) Swastika, Windra; Suganda, Tarsisius Renald; Cahyadi, Rino Tam
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.25032

Abstract

  Research aim : This study aims to develop and test the effectiveness of a Quantitative Market Indicator (QMI)-based trading strategy to optimize Bitcoin investment returns while managing risk through controlled position allocation.. Design/Methode/Approach : The research follows five stages: data preprocessing, market indicator calculation, trading strategy design, performance analysis, and visualization. The QMI integrates three key indicators—Puell Multiple, Golden Fibonacci Index, and Pi Cycle—to identify market cycles and trend reversals. The systematic trading strategy applies buying rules when QMI < 20 and selling when QMI > 80, allocating 3% of capital for each transaction. Research Finding : The QMI strategy generated 1,101 transactions (479 buys, 622 sells), achieving a 12,670.71% return with an initial capital of USD 1,000 growing to USD 127,700.32. The maximum drawdown was 32.4%, the win rate 68.5%, and the Sharpe ratio 2.1, indicating strong performance with controlled risk. Theoretical contribution/Originality : This study introduces the integration of the Fibonacci sequence and the golden ratio in market cycle detection, enhancing prediction accuracy in volatile crypto markets. Practitioner/Policy implication : The QMI model provides a structured decision-making framework for crypto investors, emphasizing disciplined trading and adaptive risk management. Research limitation : Further development should integrate market sentiment and dynamic thresholds to refine model robustness.
Pegawai Loyal Sebagai Pelaku Fraud : Perspektif Hexagonal Wiasti, Ika Anggie; Leniwati, Driana; Juanda, Ahmad
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.25206

Abstract

Research Objectives : This research focuses  on the analysis of loyal employees as fraud perpetrators: a hexagonal perspective. Design / Method / Approach : A qualitative, case-study approach focused on a state-owned bank in East Java. Search results : The search results  of 6 indicators are 4 indicators that affect the performance of loyal employees in committing fraudulent acts, namely pressure, ability, opportunities and rationalization. Theoretical contribution/originality : This study shows that  employees who are loyal in committing fraud by utilizing their skills and experience on the job and the average employee who performs this action are employees of high standing such as managers and branch heads who have the ability to obtain higher education as they do by neglecting the duties and authority of management so that they do not work effectively in terms of combating fraud. Practical implications : This analysis is used to analyze fraud that occurs in loyal employees. Research limitations : The limitations of this study use the hexagonal perspective only.
Analisis Preferensi Konsumen terhadap Sepatu Ramah Lingkungan: Studi Kasus di Kota Semarang Alam, Sairul; Ulkhaq, Mujiya; Handayani, Naniek Utami
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.25214

Abstract

Research aim: This study aims to analyze consumer preferences toward eco-friendly shoes by identifying the most influential attributes affecting purchasing decisions, including price, recycled materials, durability, ecolabel, and recyclability. Design/Methode/Approach: A quantitative approach was employed using Choice-Based Conjoint Analysis (CBCA) to evaluate consumer preferences for sustainable footwear. Research Finding: Price emerged as the most influential attribute, with consumers preferring products priced between IDR 500,000–1,000,000. Recycled materials and product durability had significant positive utilities, indicating strong consumer preference for environmentally sustainable shoes. Ecolabels also played a key role, showing that certified products are more appealing. However, training shoes were less preferred compared to casual and running shoes. Theoretical contribution/Originality: This study contributes to sustainable fashion literature by empirically highlighting the relative importance of sustainability-related attributes in consumer purchasing behavior within the footwear industry. Practitioner/Policy implication: Manufacturers and marketers should emphasize affordable pricing, use of recycled materials, durability, and ecolabel visibility to align with consumer preferences and strengthen environmental positioning. Research limitation: This study focuses on Indonesian consumers; future research should include broader samples to enhance generalizability.

Page 25 of 25 | Total Record : 247

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