Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
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<![CDATA[Analisis Kinerja Pemasaran UMKM Produk Olahan Singkong di Wilayah Lebak-Banten ]]>
<![CDATA[Miguna Astuti]]>;
<![CDATA[Tati Handayani]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.276
<![CDATA[The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly.]]>
<![CDATA[Pengaruh Literacy Financial, Experienced Regret, dan Overconfidence Terhadap Pengambilan Keputusan Investasi Di Pasar Modal ]]>
<![CDATA[Iskandar Budiman]]>;
<![CDATA[Zefri Maulana]]>;
<![CDATA[Safwan Kamal]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.282
<![CDATA[This study aims to determine the effect of financial literacy, experienced regret, and overconfidence on investment decision making in the capital market. Method of this study was a quantitative approach. This study used nonprobability sampling and determined the number of samples from a population using quota sampling based on certain criteria in accordance with research conducted by researchers. The determined sample was 45 respondents. Respondents criteria were all investors who actively transact at least one day several times a transaction and a maximum of once a month transactions and investors who have experienced adverse events in stock investments such as losses but are still actively transacting. This study used a Likert scale measurement. The results of this study was based on a partial test showing that financial literacy did not affect investment decision making in the capital market, while experienced regret, and overconfidence affect investment decision making in the capital market. The conclusion of this study was based on the analysis of the coefficient of determination (adjusted R2) that 47.3% of the variation in the value of investment decision making in the capital market at IAIN Langsa Investment Gallery was determined by three influential variables, namely financial literacy, experienced regret, and over-confidence. While the remaining 52.7% was explained by other variables not included in the equation above.]]>
<![CDATA[Pengaruh Corporate Governance Terhadap Manajemen Pajak ]]>
<![CDATA[Wastam Wahyu Hidayat]]>;
<![CDATA[Soehardi Soehardi]]>;
<![CDATA[Cahyadi Husadha]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This research aims to determine the influence of the number of Commissioners, the percentage of independent commissioners, and the compensation of the Board of Commissioners and the directors on tax management. A sample of one of the ten companies in the manufacturing sector listed on the Indonesia Stock Exchange during 2014-2018 using the Purposive sampling method. The study used multiple linear regression analysis techniques with SPSS aids (Statistical Product and Service Solutions). The results of the partial study showed that the number of Commissioners (BOARD) was positively influential in the tax management (ETR) while the percentage of independent commissioners (INDEP) and the compensation of the BOC and the Board of Directors (COMP) did not affect the tax management (ETR).]]>
<![CDATA[Pengaruh Current Ratio, Debt To Equity Ratio, Total Asset Turnover dan Net Profit Margin Terhadap Profitabilitas ]]>
<![CDATA[Agustin Chandra Dewi]]>;
<![CDATA[Sri Dwi Estiningrum]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to examine and determine the effect of the Current Ratio, Debt to Equity Ratio, Total Asset Turnover, and Net Profit Margin on Profitability (Return on Assets). The research uses an associative approach, and the type of data used is quantitative in the form of secondary data, which is analyzed using a financial ratio scale. The population in this research is the food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2019 periods, which are 26 companies. There were 12 manufacturing companies in the food and beverage sub-sector that met the criteria so that the sample to be used was 36. The results showed that the current Ratio had no significant effect on Return on Assets. Meanwhile, theDebt to Equity Ratio, Total Asset Turnover, and Net Profit Margin significantly affect Return on Assets. The research results will also have implications for business actors. Companies must be able to utilize their assets and capital optimally and efficiently and continuously monitor how their financial health is, primarily related to matters that can affect the company's profitability, such as related to asset management and owned capital. In order to be able to maintain the viability of the business or company.]]>
<![CDATA[Faktor-Faktor yang Mempengaruhi Pajak Pertambahan Nilai pada PT. Unilever Indonesia Tbk ]]>
<![CDATA[Agustin Adi Yuliyanti]]>;
<![CDATA[Sri Dwi Estiningrum]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This research aims to determine the factors that can affect the value added tax such as inflation, interest rates, and the value of exports at PT. Unilever Indonesia, Tbk. Research with a quantitative approach with secondary data types, namely periodic data (time series). The population of this research is the company's financial statements PT. Unilever Indonesia, Tbk for the period of the quarter or quarter in the period 2006-2020 or 15 years with a sample of 60 data. Furthermore, the data were analyzed using multiple linear regression assisted by SPSS Version 26 program. The results showed that interest rates and export values had no effect on value added tax, while inflation had a significant effect on value added tax. Even though inflation can increase VAT through selling prices, but inflation that is too high can reduce people's purchasing power so that company sales will decrease, thus this can indicate to PT Unilever Indonesia, Tbk and also other companies that there is a need for detailed supervision of the supply chain. When inflation occurs, the company is advised to continue to produce in the amount it should and the sales chain such as distributors and retailers to continue to distribute normally, this aims to avoid product shortages and continue to increase inflation. In addition, the government is required to manage inflation effectively and efficiently so that the production strategy is not disrupted by price increases.]]>
<![CDATA[PT Bumi Suksesindo Corporate Social Responsibility Grows New Entrepreneurs ]]>
<![CDATA[Zainal Abidin]]>;
<![CDATA[Rimi Gusliana Mais]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[Micro, small and medium enterprises (MSMEs) occupy a strategic position in Indonesia, not only regarding economic growth but also on equal distribution of income in society. In various crisis conditions, the resilience of MSMEs has been tested. The Indonesian government always pays special attention to this business group through multiple departments or ministries. Apart from the government, the private sector also pays great attention to multiple levels of MSME development through corporate social responsibility (CSR) programs. This study aims to explore and elaborate on PT BumiSuksesindo's CSR programs in fostering new entrepreneurs. The analysis was carried out on six in-depth interviews with beneficiaries/groups of beneficiaries. These findings indicate that the company's CSR program is a charity program (donation) and empowerment (empowerment). The benefits of the BSI CSR program are also manifested in forming new entrepreneurs. The implications of this research can be taken into account by stakeholders to continue the program to foster new entrepreneurs in the operating locations..]]>
<![CDATA[Pencapaian Kinerja Pemasaran pada Usaha Batik di Pekalongan ]]>
<![CDATA[Laili Savitri Noor]]>;
<![CDATA[Fatima Tuzzahara Alkaf]]>;
<![CDATA[Adi Nugroho]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study aims to analyze the marketing of the batik business in Pekalongan. The method utilized is descriptive and verification methods with a quantitative research approach. A sample of 41 respondents participated in this study. The data analysis is descriptive, verification analysis, path analysis method, and path coefficient. This study aims to examine the relationship between relational marketing and strategic innovation on marketing performance with this data analysis. The study results show no significant correlation between marketing relationship to innovation strategy and strategic innovation to marketing performance. In addition, this study also discusses the direct and indirect effects on the model.]]>
<![CDATA[Determinan Loyalitas Konsumen Le Minerale di Jakarta: Peran Kualitas Produk dan Citra Merek ]]>
<![CDATA[Ambo Sakka Hadmar]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This article discusses the research entitled the influence of product quality and brand image on consumer loyalty of Le Minerale in Jakarta. The research object selected was 123 respondents, namely consumers who often buy bottled water using purposive sampling technique. The approach chosen is quantitative associative, which is a research method that analyzes the relationship between two variables. Data was collected by distributing questionnaires via google form with a Likert scale that functions to measure each question item. Data analysis techniques using validity, reliability, classical assumptions, multiple regression, correlation, determination, t test and F test (Anova). The results showed that both product quality and brand image variables partially and simultaneously had a positive and significant effect on consumer loyalty.]]>
<![CDATA[Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk ]]>
<![CDATA[Ganyang Tun Machmed]]>;
<![CDATA[Wier Ritonga]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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<![CDATA[This study describes the effect of price and customer review on the purchase intention of Teh Gelas products among Tokopedia users in Jakarta. With the object of research, one product from Teh Gelas is 300ml glass packaging. This study discusses the theory of 3 research variables, namely, price, customer review, and buying interest. This study uses a quantitative method by distributing questionnaires with Google Form to 122 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data. This study confirms that customer reviews significantly influence purchase intention, while the price is not a determining factor. The results of this study will help marketing pay serious attention to consumer reviews on online platforms. Therefore, various negative comments must be quickly responded to provide balanced information for potential buyers who tend to read previous buyer comments.]]>
<![CDATA[Pengembangan Sumber Daya Manusia di Industri Otomotif Melalui Institut Otomotif Indonesia ]]>
<![CDATA[Mujiyono Mujiyono]]>;
<![CDATA[Sonny Taufan]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v4i2.396
<![CDATA[Creating an organization or company, both in terms of form and purpose, is made based on a vision to fulfill human interests. In its implementation, the mission is managed by human resources. In addition, human resources are a central factor in an organization or company. So that the need for effective and efficient human resource management to achieve the company's goals optimally. This research is a case study using primary data collected from interviews and observations. In addition, it also uses supporting data, namely secondary data obtained from the results of previous studies and literature studies. This research aims to study and identify human resource development systems in the automotive industry by linking IOI's role in preparing competent human resources in the automotive industry in Indonesia. The results of the study show that the development and improvement of HR competencies in the automotive industry can be carried out by: (1) Competency-based education and training systems; (2) Organizing training with a 3 in1 system; (3) Reskilling and Upskilling; and (4) participating in the PIDI 4.0 ecosystem. In addition, there is a need for good coordination and cooperation between IOI organizations and stakeholders such as academics, business, government, and society in order to be able to create competent human resources to advance the national automotive industry.]]>
