cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendryadi
Contact Email
editor.jmsab@gmail.com
Phone
-
Journal Mail Official
editor.jmsab@gmail.com
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 29 Documents
 1   2   3 
Search results for , issue "Vol 4 No 2 (2021)" : 29 Documents clear
Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan dan Loyalitas Kopi Golda Soehardi Soehardi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract- This research aims to analyze the model of increasing sales volume through product quality, service quality and loyalty of golda coffee at PT Bekasi Distributionndo Raya. The research methodology used is quantitative research using analysis of validity, reliability, normality, t test, F test and coefficient of determination. The population of this research is all consumers of PT Bekasi Distributionsindo Raya who use bottled golda coffee in Bekasi. Purposive sampling was used in the study, obtained by respondents as many as 88 consumers. The results showed that the product quality had a partial effect on sales volume, service quality had a partial effect on sales volume, and loyalty had a partial effect on sales volume. Service quality, Product quality, service quality and loyalty simultaneously affect the sales volume of golda coffee at PT. Bekasi Distributionindo Raya Keywords: Quality Product, Service Quality, Loyalty and Sales Volume Abstrak- Penelitian ini bertujuan untuk menganalisa model peningkatan volume penjualan melalui kualitas produk, kualitas pelayanan dan loyalitas kopi golda pada PT Bekasi Distribusindo Raya. Metodologi penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan analisis validitas, reliabilitas, normalitas, uji t, uji F dan koefesien determinasi. Populasi dari penelitian ini adalah seluruh konsumen PT Bekasi Distribusindo Raya yang menggunakan produk kemasan kopi golda dalam botol di Bekasi. Purposive sampling digunakan dlaam penelitian diperoleh responden sebanyak 88 konsumen. Hasil penelitian diperoleh kualitas produk berpengaruh secara parsial terhadap volume penjualan, kualitas pelayanan berpengaruh secara parsial terhadap volume penjualan. Loyalitas berpengaruh terhadap volume penjualan. Kualitas produk, kualitas pelayanan dan loyalitas berpengaruh secara simultan terhadap volume penjualan kopi golda pada PT. Bekasi Distribusindo Raya Kata Kunci: Kualitas Produk, Kualitas Pelayanan, Loyalitas dan Volume Penjualan
Editorial Note: Uji Validitas Dengan Korelasi Item-Total ? Hendryadi Hendryadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Editorial Note: Statistical techniques to test the validity, especially those from questionnaires, can use three approaches: the SEM approach, single-factor analysis (EFA and CFA), and Multitrait-Multimethod (MT-MM) to test convergent validity and discriminant validity, and confirmatory component analysis. (CCA) which uses the SEM-PLS approach.
Analisis Pengaruh Kepemimpinan, Budaya Organisasi dan Komunikasi Terhadap Kepuasan Kerja Serta Dampaknya Terhadap Kinerja Karyawan Edi Sugiono; Gloria Ida Lumban Tobing
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.413

Abstract

This study analyzes the influence of leadership, organizational culture, and Communication on job satisfaction and its impact on employee performance at PT. Usaha Makalingga Mandiri, Jakarta. The research was conducted using survey methods, samples, and questionnaires as the primary data collection tool, and the subjects were 100 respondents. The method of analysis uses the Structural Equation Model (SEM) for hypothesis testing. The results showed that 1) Leadership, Organizational Culture, and Communication directly positively affect Job Satisfaction. 2) Leadership, Organizational Culture, and Communication positively or indirectly affect employee performance through job satisfaction as a mediating variable. 3) Job Satisfaction partially mediates the influence of Leadership, Organizational Culture, and Communication on Employee Performance. 4) Leadership is the variable with the greatest influence on job satisfaction and employee performance. Increased job satisfaction will have an impact in the form of increased employee performance.
Analisis Pengaruh Innovativeness, Rewards and Punishment, serta Career Advancement Terhadap Strategi Kinerja Unggul Ignatius Ario Sumbogo; Vina Meliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Talent Management is the key to organizational success in an era of complex global economic competitions and developments. The talent management process is an effort to acquire superior talent, build, develop and produce superior employees to be prepared in key positions in the organization. This study is structured specifically to analyze the effect of innovation, reward and punishment, and career advancement in the company's superior performance strategy. This research was conducted with a quantitative quantitative approach with 60 respondents. The results showed that the innovation and reward and punishment variables had a significant effect on the superior performance strategy, while career advancement had no effect. Simultaneously the effect of the three independent variables on the dependent variable reached 71,2%.
Pengaruh E-Service Quality Dan E-Wom Terhadap Keputusan Pembelian Kosmetik di Aplikasi Soco Fadilla Anggraini Pramudya Putri; Finisica Dwijayati Patrikha
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explain and analyze influence E-Service Quality and E-WOM (Electronic Word of Mouth) of the purchase decision cosmatics in application SOCO by Sociolla. The total sampel is 200 respondents using the Non Probability Sampling method. For data collected using questionnaire with a ratio measurement likert scale of 10 choices, using Google Form. Data processing used multiple linear regression analysis techniques using SPSS 25 version. The results showed that E-Service Quality had significant effect on the purchase decision with a coefficient of 0,345 and E-WOM (Electronic Word of Mouth) had significant effect on the purchase decision with a coefficient of 0,358. Simultaneously E-Service Quality and E-WOM (Electronic Word of Mouth) had a significant effect on the purchase decision with a calculated F value of 207,963. Form this research is expected for further researchers and can be a marketing strategy in an e-commerce.
Stres kerja dan cybeloafing pada generasi Y dan Z: Peran usia dan status pernikahan sebagai boundary condition Achmadi Achmadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.371

Abstract

Using the transactional stress and border theory framework model, we explore the relationship between job stress and cyberloafing by placing biographies (age and marital status) as boundary conditions. An online questionnaire involved a total of 182 employees in this study. The analysis results using moderated hierarchical regression indicate that work stress has a positive and significant effect on cyberloafing behavior. In the moderation model, this study only proved that age was significant as a moderator in the relationship between job stress and cyberloafing, but not for marital status. In addition, age and marital status were not potential predictors of cyberloafing. Implications and suggestions are described in the article.
Gaya Kepemimpinan Transformasional, Kompensasi Dan Disiplin Kerja Terhadap Kinerja Karyawan: Mediasi Motivasi Kerja Pada Pertamina Upstream Data Center (PUDC) Kumba Digdowiseiso; Nourman Dwi Seftia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.372

Abstract

This study aims to determine and analyze the effect of transformational leadership, compensation and work discipline on employee performance mediated by work motivation at Pertamina upstream data center (PUDC). The sampling method used is cluster random sampling. From a population of 125, all of them were taken as samples for this study. The analytical method used is Path Analysis using AMOS 22 software. The results of this study show that transformational leadership and compensation have a positive and significant effect on work motivation, work discipline has a negative and significant effect on work motivation, transformational leadership, compensation and work discipline have a positive and significant effect. on employee performance, transformational leadership, compensation and work discipline on employee performance mediated by work motivation has a positive and significant effect.
Mediasi Sekuensial Sosial Media dan Digital Marketing pada Hubungan Brand Ambassador dengan Brand Trust Produk Scarlett Whitening Rahayu Lestari; Beladdina An’nisa
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.378

Abstract

This study aims to examine the sequential mediation of the relationship between brand ambassadors and trust. Sequential mediation consisting of digital marketing and Instagram social media. The target population in this study are Scarlett Whitening product customers who use Instagram who are students of a private university in Jakarta. A sample of 96 was measured based on the rule of thumb of the experts The sampling technique used is convenience sampling. The method used in the research to test mediation uses a process macro with model no 6. Tests of validity, reliability and correlation are also described. The results show that brand ambassadors have an effect either directly or indirectly through sequential mediation (digital marketing and social media) on customer trust. Suggestion. Companies must be able to choose brand ambassadors who have good credibility because this not only has a direct effect on trust but also affects trust through increasing customer perceptions of digital marketing and social media used.
Pengaruh Transformasi Organisasi Terhadap Kinerja Dengan Motivasi Dan Kompensasi Sebagai Variabel Mediasi Pada Personil Project Management Office PT Perusahaan Gas Negara Tbk Armynas Handyas Wijayatma; Liswandi Liswandi; Sugilar Sugilar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.401

Abstract

The main objective of this study is to examine and analyze the effect of organizational transformation on performance with motivation and compensation as mediating variables in the project management office (“PMO”) personnel of PT Perusahaan Gas Negara Tbk. (“PGN”) by using a quantitative descriptive approach. The data in this study were obtained from PMO organic employees who work at PGN. The total population of PMO organic employees at the time the research was conducted was 118 (one hundred and eighteen) people. While the samples taken in this study were organic employees with positions ranging from 'Staff' to 'Vice President'. The data analysis in this study used an alternative method of structural equation modeling (SEM), namely partial least squares (PLS). The first stage in this research is to test the validity of each variable's statement indicator along with their reliability. The second stage examines the relationship between the existing hypotheses for both direct effects and indirect effects between research variables. The results of this study indicate that PGN’s organizational transformation has a significant effect on PMO employee performance, either through motivation or compensation as mediation or without the mediation.
Analisis Pengaruh Pembangunan Infrastruktur Transportasi Terhadap Produk Domestik Regional Bruto Kabupaten Way Kanan Provinsi Lampung Febriansyah Febriansyah; Gustaf Gautama
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.422

Abstract

The availability of inadequate and quality transportation infrastructure positively affects a region's gross domestic product (GRDP) to below. This study aims to analyze the influence of transportation infrastructure development, namely road infrastructure, seaport infrastructure and airport infrastructure on Way Kanan District GRDP. The research method used in this study is a quantitative method. The results of multiple regression calculations show that 1) the road infrastructure has a significant number of 0.010 below 0.05; meaning that the independent variable has a substantial effect on GRDP. 2) seaport infrastructure, the considerable amount is 0.309 above 0.05; saying that these variables have not significantly affected gross regional domestic products. 3) Airport infrastructure, a significant number of 0.093 above 0.05; it means that the variable has not changed the GRDP. While the contribution of the research is a reference in development policies, especially the development of transportation infrastructure to increase the GRDP of Way Kanan District.

Page 2 of 3 | Total Record : 29

 1   2   3 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 8 No 2 (2025) Vol 8 No 1 (2025) Vol 7 No 2 (2024) Vol 7 No 1 (2024) Vol 6 No 2 (2023) Vol 6 No 1 (2023) Vol 5 No 2 (2022) Vol 5 No 1 (2022) Vol 4 No 2 (2021) Vol 4 No 1 (2021) Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 1 (2018) More Issue