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IA Cynthia Saisaria Mandasari
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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "vol. 7 no. 1 (2025)" : 6 Documents clear
a Pengaruh Persepsi Harga, Promosi Dan Citra Merek Terhadap Keputusan Pembelian Produk Sangkar Burung Bnr Di UMKM Sangkar Burung “Rulloh” Sidoarjo – Jawa Timur Ketut Witara; Wildan Bayu Saputra
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.24-39

Abstract

This study aims to determine the Influence of Price Perception, Promotion, and Brand Image on Purchasing Decisions for BNR Bird Cage Products at Rulloh Bird Cage UMKM Sidoarjo. Determination of the number of samples in this study will be calculated using incidental sampling, the researcher will provide data collection tools to anyone who happens to meet with a total of 100 respondents, while the respondents who filled out the questionnaire in this study were customers who had purchased BNR bird cage products. In this study, the first data collection technique was interviews with respondents. Interviews are not only conducted directly but can also be conducted via email, telephone, and so on. Second, observation by observing the objects studied in the field to obtain a phenomenon related to the data needed in this study. Third, with non-verbal questions or making questionnaires that will later be submitted to the resource person. The method in this study is to use a quantitative method with the results of the study showing that the Price, Promotion and Brand Image variables have a simultaneous influence on Purchase Satisfaction made by customers. All variables are said to have a simultaneous influence on the dependent variable, namely the purchasing decision that has increased both in terms of demand and supply, which has a lot of customer interest in buying, while in terms of sales it always improves, so that it can provide a very positive impact on the company
PENGARUH KOMUNIKASI TERHADAP DISIPLIN KERJA KARYAWAN PADA PT. RADJA JAENS SAPUTRA DI UBUD GIANYAR A. Agung Putu Swabawa; Made Setena
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.1-10

Abstract

This research aims to determine the effectiveness of communication and the level of employee discipline as well as the influence of communication on employee work discipline at PT.Radja Jaens Saputra in Ubud Gianyar. There are 5 methods used to collect data, namely: observation, interviews, questionnaires, documentation, and literature study.  The analysis techniques used are: a. Quantitative Analysis, namely an analytical technique for analyzing quantitative data, where the analytical techniques used include 1) Simple Linear Regression Analysis, 2) Simple Correlation Analysis, 3) Determination Analysis. b. Descriptive analysis techniques to explain the results of the analysis and help draw conclusions about the research results Based on the results of the analysis, it shows that the operational communication process at PT Radja Jaens Saputra in Ubud Gianyar is running very well. Work discipline in operations at PT.Radja Jaens Saputra in Ubud Gianyar is good. Communication has a real or significant effect on employee work discipline at the company PT. Radja Jaens Saputra in Ubud which can be seen from the calculated t (2.859) which is greater than the t table (1.714), which is in the area where Ho is rejected and Ha is accepted. The effect is strong with a positive correlation coefficient of 0.512 which is between 0.51-0.75 in the strong criteria. Meanwhile, the influence relationship is positive, where one unit of communication improvement causes an increase in discipline of 0.762 units.
KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA YAMAHA BISMA SUPRATMAN DENPASAR Putu Diantara Yasa; Ida Ayu Agung Idawati; N. Paramananda
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.11-23

Abstract

The increase in demand for motorcycle transport triggers a high level of competition among motorcycle manufacturers. The purpose of this study was to examine the effect of service quality, price, and location on customer satisfaction at Yamaha Bisma Supratman Denpasar. This study used a sample of 98 respondents with a sampling technique, namely purposive sampling. The data analysis technique in this study was multiple linear regression analysis using the SPSS program. The results showed that all independent variables, namely service quality, price, and location, had a positive and significant effect on customer satisfaction. 
PENGARUH LINGKUNGAN KERJA NON-FISIK, SHIFT KERJA DAN STRES KERJA TERHADAP KINERJA TENAGA KESEHATAN PADA RUMAH SAKIT UMUM PREMAGANA GIANYAR Risma Pingken Risnani; Gusti Ayu Sugiati; Ade Ruly Sumartini
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.40-47

Abstract

This study aims to determine the influence of the non-physical work environment, work shifts and work stress on the performance of health workers at the Premagana General Hospital, Gianyar. The population used in this study were all health workers at Premagana Gianyar General Hospital and by using a simple random sampling technique, the number of samples was determined as many as 107 respondents. The results of research and analysis using SPSS show that: (1) The non-physical work environment, work shifts and work stress simultaneously have a significant effect on the performance of health workers. (2) The non-physical work environment partially has a positive and significant effect on the performance of health workers. (3) Shift work partially has a positive and significant effect on the performance of health workers. (4) Work stress partially has a negative and significant effect on the performance of health workers at Premagana General Hospital.
ANALISIS KEPUASAN KERJA KARYAWAN: PENGARUH LINGKUNGAN KERJA DAN BEBAN KERJA (STUDI PADA NAILOGY BALI) Ni Luh Putu Yuli Ayu Warsiki; Anak Agung Ngurah Gede Sadiartha; I Gede Aryana Mahayasa
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.48-56

Abstract

Job satisfaction greatly affects employee work results so that it is maximum, so it is important to maintain it, factors that have an influence on employee job satisfaction, namely the work environment and employee workload. This study serves to determine the partial and simultaneous influence of the work environment and employee workload on employee job satisfaction in Nailogy Bali Ubung and Canggu. The number of samples in this study is all Nailogy Bali Ubung and Canggu employees totaling 34 respondents. The method of determining the sample with a saturated sample is that the entire population is used as a sample. This study uses a quantitative approach, namely by distributing questionnaires to respondents. The data analysis technique uses multiple linear regression analysis. The results of this study were obtained that 1) The work environment has a positive and significant effect on the job satisfaction of Nailogy Bali Ubung and Canggu employees. 2) Workload has a negative and significant effect on the job satisfaction of Nailogy Bali Ubung and Canggu employees and 3) The work environment and workload simultaneously affect the job satisfaction of Nailogy Bali Ubung and Canggu employees. The advice in this study to maintain employee job satisfaction is to provide a comfortable work environment and supervise employees so that they do not feel a high workload during work.
PENGARUH IDOL K-POP SEBAGAI BRAND AMBASSADOR, IKLAN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLEH GENERASI Z PADA MARKETPLACE TOKOPEDIA Ni Made Adrina Vionita Putri; Ni Putu Yeni Astiti; Ni Made Indah Mentari
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.57-70

Abstract

Tokopedia, as one of the largest marketplaces in Indonesia, is the main choice for generation z in fulfilling their shopping needs through online platforms. Generation z, known as digital consumers, is highly influenced by various factors in their purchasing decisions, including the influence of advertisements and celebrity figures. A rapidly growing phenomenon is the use of k-pop idols as brand ambassadors in product advertisements. The use of k-pop idols is not only intended to increase product popularity, but is also expected to form a strong brand image, which ultimately influences consumer purchasing decisions. This study aims to determine and analyze the influence of k-pop idols as brand ambassadors, advertisements and brand image on product purchasing decisions by generation z on the Tokopedia marketplace. The research population is generation z consumers domiciled in the city of Denpasar. The sample in this study was 112 respondents who were determined based on the purposive sampling method and using data analysis techniques, namely multiple linear regression analysis. The results of the study showed that brand ambassadors did not influence product purchasing decisions by generation z on the Tokopedia marketplace, while advertisements and brand image had a positive and significant effect on product purchasing decisions by generation z on the Tokopedia marketplace. Suggestions for further research include expanding the scope of the research by involving respondents from various generational groups, and conducting it over a longer period of time in order to provide a more in-depth picture of the factors that influence purchasing decisions in a broader context.

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