OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
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<![CDATA[PENGARUH PERTUMBUHAN PENDUDUK, RASIO GINI DAN PERTUMBUHAN EKONOMI TERHADAP PENGANGGURAN DI NUSA TENGGARA TIMUR ]]>
<![CDATA[Pranata, Allen]]>;
<![CDATA[Rin, Laurensia]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10345
<![CDATA[This research was conducted in districts / cities in East Nusa Tenggara using data from 2018-2020. The urgency of this research includes: 1) Lack of employment availability in East Nusa Tenggara Province; 2) Slow technological development so that human resources are vulnerable to being shifted by the use of technology. The formulation of this research problem includes: 1) What is the effect of population growth on the unemployment rate in East Nusa Tenggara? 2) What is the effect of the Gini ratio index on the unemployment rate in East Nusa Tenggara? 3) What is the effect of economic growth on the unemployment rate in East Nusa Tenggara? 4) What is the effect of population growth, Gini ratio index and economic growth simultaneously on the unemployment rate in East Nusa Tenggara? The research method uses quantitative methods, the population of this study is East Nusa Tenggara Province with a total of 22 cities/regencies. This research refers to the following data analysis techniques: 1) Descriptive analysis test; 2) Test classical assumptions; 3) Panel data regression; 4) Coefficient of correlation and determination; and 5) Test the hypothesis. The results of the partial analysis of population growth have a negative effect and not on the unemployment rate, the gini ratio index has a positive effect on the unemployment rate, economic growth is not significant on the unemployment rate, in a simmerical way population growth, the gini ratio index and economic growth is significant on the unemployment rate.]]>
<![CDATA[Analisis Perhitungan Harga Pokok Produksi Menggunakan Metode Full Costing Pada Pabrik Roti ZB Cikampek ]]>
<![CDATA[cancer, devi]]>;
<![CDATA[Marliani, Sari]]>;
<![CDATA[Yuliawati, July]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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<![CDATA[Perusahaan Roti ZB bergerak dalam bidang makanan, produk yang dihasilkan berupa “roti gepeng” dengan varian rasa kacang hijau. Roti ZB sudah melakukan perhitungan harga pokok produksi, namun perhitungan yang dilakukan masih sederhana. Penentuan harga pokok produksi yang akurat sangatlah dibutuhkan Perusahaan untuk menentukan harga jual. Oleh karena itu, penelitian ini bertujuan untuk menganalisis perhitungan harga pokok produksi Roti ZB Cikampek menggunakan metode full costing dan. Metode penelitian yang digunakan penelitian ini adalah analisis deskriptif kuantitatif dan pengumpulan data dengan cara observasi, wawancara, serta dokumentasi. Berdasarkan hasil penelitian, harga pokok produksi menggunakan metode full costing yang dikeluarkan selama satu tahun sebesar Rp. 7.721.220.000 dengan harga pokok per unit sebesar Rp. 634. Sedangkang metode perusahaan harga pokok per unit sebesar Rp. 630. Terdapat selisih Rp. 4 antara metode full costing dan metode perusahaan.]]>
<![CDATA[New Product Development Pada Purchase Intention Kereta Cepat Jakarta - Bandung ]]>
<![CDATA[Fairuz, Hana]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10355
<![CDATA[This research has a purpose too find another solution which increase intension of buying. In this research the method was using survey method. Conclusion of this research has prove that perceived customer orientation dan perceived innovativeness has a positive impact for behavioural intentions against new product development for purchase intention kereta cepat Jakarta – Bandung. This reseazrch devise and developing a strategy to new product which increase readability consumen. Result of this research could improve insigt the marketing strategy and increase the consumer satisfaction. Boundaries of this research was focused on four variable. Keywords: new product development, purchase intention, dan kereta cepat Jakarta-Bandung]]>
<![CDATA[Fitur Live Streaming Sebagai Strategi Digital Marketing ]]>
<![CDATA[Wiranda, Aditya]]>;
<![CDATA[Hayu, Rina Suthia]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10550
<![CDATA[Live streaming commerce is defined as a part of e-commerce that is equipped with real-time social interactions, a unique feature for conducting live broadcasts. This research aims to create a marketing strategy using the live streaming feature on Indonesian social media and e-commerce. This research uses literature review and phenomenon observation methods. The research results produced a marketing strategy using the live streaming feature consisting of 5 approaches and 14 strategies.]]>
<![CDATA[EVALUASI KRITIS GREEN MARKETING SEBAGAI BRAND IMAGE PADA STARBUCKS TUNJUNGAN PLAZA SURABAYA ]]>
<![CDATA[Indrawati, Mei]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10563
<![CDATA[This research was conducted at Starbucks Coffee Shop Tunjungan Plaza Kota Surabaya. The urgency of this study is understanding Starbucks' operations to the local environment, natural resource use, waste management, and contribution to environmental problems. The formulation of the research problem is: 1) How is the implementation of green marketing at Starbucks Tunjungan Plaza Kota Surabaya? 2) How can green marketing become a brand image in the community? 3) What are the obstacles faced by Starbucks in implementing green marketing strategies and practices in the city of Surabaya? This research method is a qualitative descriptive study that explains phenomena based on research findings combined with the use of relevant theories. This research data analysis technique includes data triangulation based on primary data and secondary data. The results showed Starbucks coffee shops created a significant positive impact through recycling programs, coffee bean sourcing and waste reduction. This combination has a high responsibility and concern for the environment that gives rise to a strong emotional attachment with customers. The secret to the success of Starbucks coffee shops is the combination of green marketing and a strong brand image that is the main driver of sustainable business success in society and the environment.]]>
<![CDATA[A Bibliometric Analysis : Entrepreneurial Knowlegde pada Tahun 2019 -2023 ]]>
<![CDATA[Epi Patimah]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10727
<![CDATA[The purpose of this research is to find out the publication trends related to entrepreneurial knowledge in the last five years. The database used is Scopus. The method used is bibliometric descriptive analysis. The research phase included identification, screening, eligibility assessment, and inclusion, resulting in 123 publications as final data. The results show that the number of publications related to entrepreneurial knowledge has increased in recent years. Indonesia and Malaysia have significant influence on research in this field compared to other countries. These studies focus on three main areas, namely: 1) entrepreneurial knowledge, enterprise intention, and enterprise education; 2) entrepreneurship, and self efficacy; and 3) knowledge and entrepreneur. The new themes that emerged in the study include self efficacy, entrepreneurial passion and entrepreneur self effecacy.]]>
<![CDATA[KEKUATAN MEDIA SOSIAL DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PRODUK UMKM MEREK EATSAMBEL DI INDONESIA ]]>
<![CDATA[Mochamad Nurhadi]]>;
<![CDATA[Muhammad Bintang Alfian]]>;
<![CDATA[Herwin Ardianto]]>;
<![CDATA[Muhammad Septama Prasetya]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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<![CDATA[Penelitian ini bertujuan untuk menganalisis kekuatan aktivitas pemasaran di media sosial produk UMKM merek Eatsambel dalam membangun loyalitas pelanggan dengan dimediasi oleh kecintaan merek, ekuitas merek, dan keterlibatan masyarakat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling yang melibatkan 232 responden yang pernah menggunakan merek Eatsambel dan mengikuti akun media sosial merek Eatsambel. Teknik analisis menggunakan metode partial least squares dengan structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan lemahnya kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Namun dengan dibantu mediasi kecintaan merek dan keterlibatan masyarakat berdampak tumbuhnya kekuatan kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Hasil penelitian juga menunjukkan kekuatan aktivitas pemasaran di media sosial dalam meningkatkan kecintaan merek, ekuitas merek dan keterlibatan masyarakat. Hasil penelitian juga menunjukkan pengaruh positif kecintaan merek dan keterlibatan masyarakat pada loyalitas merek, namun peningkatan ekuitas merek tidak memberikan dampak pada loyalitas merek. ]]>
<![CDATA[PENGARUH BRAND LOVE DAN BRAND IDENTIFICATION TERHADAP PURCHASE INTENTION MELALUI SELF CONGRUITY SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Situmorang, Grece Simon Situmorang]]>;
<![CDATA[Iqbal Daulay, M.Yasser]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.10998
<![CDATA[ABSTRACT This research aims to examine the influence of brand love and brand identification on purchase intention through self-congruity as a mediating variable among Erigo product users in Bengkulu City. Brand love is the strong and positive feeling that consumers have towards a brand, while brand identification is the process by which consumers associate themselves with a brand. Purchase intention is the consumer's desire to buy a product or service from a brand, and self-congruity is the suitability between the consumer's self-image and the brand image. This research used a survey method by distributing questionnaires to 259 respondents who were users of Erigo products in Bengkulu City. The data processing technique uses Structural Equation Modeling (SEM) analysis with the help of SmartPLS. The research results show that brand love and brand identification have a positive and significant effect on purchase intention, both directly and indirectly through self-congruity. Keywords: Brand Love, Brand Identification, Purchase Intention, Self Congruity]]>
<![CDATA[Sharia Commercial Banks, RBBR Method, Bank Health Level: Sharia Commercial Banks, RBBR Method, Bank Health Level ]]>
<![CDATA[achmad musadat, musadat]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i1.11248
<![CDATA[A bank when carrying out its roles and functions should be in a healthy condition, meaning that when a bank is not in a healthy condition it will have an adverse impact on the performance of the bank's management and can be dangerous for other parties such as customers who have entrusted their funds to be managed. The level of soundness or bad performance of a bank is assessed by several indicators, Bank Indonesia (BI) uses the RBBR method as a substitute for the previous method which is deemed less effective. Thus the author's goal is to be able to assess the soundness level of an Islamic Commercial Bank (BUS) which is found on the official website http://www.ojk.go.id using the Risk Based Bank Rating (RBBR) method for the 2019 period to the 2021 period. The results obtained are in the form of criteria for whether or not a bank is healthy based on a predetermined predicate. Keywords: Sharia Commercial Banks, RBBR Method, Bank Health Level]]>
<![CDATA[ANALISIS PENERAPAN AKUNTANSI KOPERASI SIMPAN PINJAM MENURUT SAK ETAP PADA KOPERASI SURU PUDI KOTING ]]>
<![CDATA[Priska Toyo, Febriana]]>;
<![CDATA[Niken Aurelia, Pipiet]]>;
<![CDATA[Patty, Thadeus Fransesco Quelmo]]>
<![CDATA[ OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi ]]>
Publisher : <![CDATA[Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan ]]>
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DOI: 10.23969/oikos.v8i2.11305
<![CDATA[This research is against the background of the problem of Analysis of the Application of Accounting for Savings and Loans Cooperatives According to SAK ETAP at the Suru Pudi Koting Cooperative. This study aims to determine the application of accounting based on Financial Accounting Standards for Entities Without Public Accountability (SAK ETAP) at the Suru Pudi Koting Cooperative. This study used a qualitative descriptive method. Data was obtained through interviews and documentation. Key informants are managers and finance staff of the Suru Pudi Koting Cooperative. Data is obtained using data collection, data reduction, data presentation, and conclusion drawing or data verification. The results of this study show that the Suru Pudi Koting Cooperative does not fully implement entity financial accounting standards without public accountability (SAK ETAP). This can be concluded by: 1) the financial statements that have been presented by the Suru Pudi Koting Cooperative only consist of a balance sheet and a report on the calculation of operating results. 2) Suru Pudi Koting Cooperative does not prepare statements on changes in equity, cash flow statements, and notes to financial statements.]]>
