JIKE : Jurnal Ilmu Komunikasi Efek
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
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<![CDATA[TRANSFORMASI STRATEGI KOMUNIKASI KORPORASI DI ERA INDUSTRI 4.0 PADA PT. KOMPAS GRAMEDIA: KAJIAN SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Olvi Vania]]>;
<![CDATA[Qonitha Risky]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jike.v9i1.7273
<![CDATA[The Industrial Era 4.0 has driven major changes in the way corporations implement their communication strategies. Digital technology, social media, and big data have disrupted conventional communication approaches. This study uses a Systematic Literature Review (SLR) approach to examine the transformation of corporate communication strategies that are relevant in the context of PT. Kompas Gramedia. The aim is to identify trends, challenges, and opportunities in corporate communication in the digital era, and how PT. Kompas Gramedia as a leading media and publishing company in Indonesia responds to these dynamics. This study uses scientific articles and trusted sources published between 2013 and 2023. Researchers found related articles using Publish or Perish and the help of other applications such as Mendeley and Microsoft Excel which were then filtered into 35 selected articles for descriptive analysis. The results of the study show that corporate communication transformation includes the integration of digital technology, value-based storytelling strategies, and adaptation to social media platforms and data analytics.]]>
<![CDATA[STRATEGI KOMUNIKASI KORPORASI DAN DAMPAKNYA TERHADAP BRAND IMAGE: STUDI KASUS STARTUP TRANSPORTASI MAXIM DI INDONESIA ]]>
<![CDATA[Diane Derlin]]>;
<![CDATA[Selena Dennysal]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jike.v9i1.7274
<![CDATA[This study aims to analyze the corporate communication strategies implemented by thetransportation startup Maxim in Indonesia and evaluate their impact on brand image from theconsumer perspective. In the increasingly competitive online transportation industry,corporate communication plays a strategic role in shaping public perception and strengtheningbrand positioning. This research employs a quantitative approach using a survey method,distributing questionnaires to 150 respondents who are active Maxim users in urban areas.The collected data were analyzed using IBM SPSS version 26 with multiple linear regressionto examine the relationship between corporate communication strategy variables (digitalcommunication, external communication, crisis communication) and brand image. The resultsindicate that corporate communication strategies have a positive and significant effect onMaxim’s brand image. Digital and external communications are the most dominant factorsinfluencing consumer brand perception. These findings provide significant implications forstartups in developing adaptive, consistent, and audience-relevant communication strategiesto enhance brand value in a competitive market.Keywords: corporate communication strategy, brand image, startup, Maxim, digitalcommunication.]]>
<![CDATA[KONTRUKSI MAKNA DIRI WARIA BAGI ANGGOTA KOMUNITAS TEATER MANEKIN DALAM PERSPREKTIF FENOMENOLOGI ]]>
<![CDATA[Rahma Wati, Siti]]>;
<![CDATA[Poerana, Ana Fitriana]]>;
<![CDATA[Susanto, Tri]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/e20hwv55
<![CDATA[This research aims to understand how transvestites shape their meaning through their experiences as members of the Mannequin Theater Community in Kampung Duri, West Jakarta. This community is a safe space for transvestites to express themselves and live a more inclusive social life. This study uses a qualitative approach with Alfred Schutz's phenomenological method to examine the subjective experiences of informants. Data was collected through observation and in- depth interviews with four transvestite community members. The results of the study showed that each informant had a different sense of self, such as the courage to be themselves, pride in identity, the desire to be useful to others, and the determination to live life according to personal choice. This sense of self is born from the process of interaction in the community that provides a safe space and social support for its members.]]>
<![CDATA[REPRESENTASI KEKERASAN TERHADAP PEREMPUAN DALAM FILM VINA: SEBELUM 7 HARI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) ]]>
<![CDATA[SATRIA WIJAYA DEWA SAPUTRA]]>;
<![CDATA[Hariyani, Nunik]]>;
<![CDATA[Ari Sejati, Veny]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jike.v9i1.7745
<![CDATA[This study investigates how violence against women is depicted in the film Vina: Sebelum 7 Hari (2024) using Charles Sanders Peirce’s semiotic approach. The film tells the story of Vina, a woman who becomes a victim of physical, sexual, and psychological violence by a motorcycle gang. The purpose of this research is to uncover how violence against women is represented through visual and narrative symbols in the film, as well as to deepen the understanding of how media shapes public perceptions of gender-based violence. The methodology used is a descriptive qualitative approach, analyzing scenes that depict violence against women using Peirce’s semiotic theory, which includes representamen, object, and interpretant. The findings of the study reveal that the film portrays violence not only as an individual act but also as a manifestation of the patriarchal social structure that normalizes male domination over women. This research contributes to the development of literature on the representation of violence in the media and emphasizes the importance of raising awareness about violence against women.]]>
<![CDATA[REPRESENTASI QUARTER LIFE CRISIS DALAM LIRIK LAGU “ZOMBIE” (ENGLISH VERSION) OLEH DAY6: ANALISIS SEMIOTIKA ROLAND BARTHES ]]>
<![CDATA[Wulandari, Kinanti Christya]]>;
<![CDATA[Hariyani, Nunik]]>;
<![CDATA[Nurchayati, Zulin]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jike.v9i1.7751
<![CDATA[As a cultural product, music is not only a form of entertainment but also a medium for expressing the psychological struggles of young adults. This study aims to analyze how Quarter Life Crisis is represented through the lyrical signs in the song “Zombie” (English Version) by DAY6. Using a descriptive qualitative approach, this research applies Roland Barthes’ semiotic analysis to uncover denotative, connotative, and mythological meanings, supported by Stuart Hall’s theory of representation and Berger and Luckmann’s paradigm of social construction. The primary aim is to analyze how the meaning of Quarter Life Crisis is socially constructed and communicated. The findings reveal that the lyrics represent emotional states commonly associated with Quarter Life Crisis such as emptiness, overthinking, loneliness, and the sense of being trapped. These meanings are embedded in metaphoric expressions like “became a zombie”, “meaningless life”, and “wishin’ to stop and close my eyes.” Through layered meanings, the song deconstructs the modern myths surrounding youth and success. The research concludes that lyrics can serve as a powerful medium for representing the internal crises experienced by young generations and can reflect broader social realities through symbolic language. This study contributes to understanding music as a reflective space for cultural and psychological phenomena among early adulthood generations. Keywords: emptiness, music, quarter life crisis, representation, semiotics]]>
<![CDATA[POLA KOMUNIKASI VERBAL DAN NONVERBAL DALAM KEGIATAN BELAJAR MENGAJAR ANTARA GURU DAN MURID SMP TIPE B DI SLB NEGERI KABUPATEN KARAWANG ]]>
<![CDATA[miftahur, dede]]>;
<![CDATA[Hariyanto, Fajar]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/g27y6435
<![CDATA[This study aims to explore and describe the patterns of verbal and nonverbal communication between teachers and B-type students (deaf) at the junior high school level at SLB Negeri Kabupaten Karawang in teaching and learning activities. Using a descriptive qualitative approach and in-depth interviews with two teachers as informants, the study illustrates how communication within the learning process is shaped and adapted to accommodate students’ hearing limitations. The findings reveal that teachers implement various communication patterns, including linear (one-way), interactive (two-way), multilateral (group), and total communication (komtal). These patterns are adjusted based on the students’ conditions, abilities, and needs. Nonverbal communication, such as gestures, facial expressions, body movements, and visual media, plays a crucial role in effectively conveying messages. Total communication is the primary approach as it integrates multiple communication modes to comprehensively meet students’ needs. The findings emphasize the importance of teachers’ adaptability and empathy in building effective social interaction with deaf students.]]>
<![CDATA[MAKNA NASIONALISME PADA DIRI GEN Z DALAM BEKERJA DI LUAR NEGERI ]]>
<![CDATA[Faran Krisdianto, Daniel]]>;
<![CDATA[Yusup, Eka]]>;
<![CDATA[Ema, Ema]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/n6ga8047
<![CDATA[This study aims to understand how Indonesian Generation Z (Gen Z) migrant workers in Japan construct the meaning of nationalism through their subjective experiences of living and working abroad. Using Alfred Schutz’s phenomenological approach and the social construction theory by Peter L. Berger and Thomas Luckmann, this research explores how nationalism is interpreted in the context of transnational life. The study employed a qualitative method with a phenomenological design and collected data through in-depth interviews with three Indonesian citizens aged 19–27 who had worked in Japan for at least one year. The findings reveal that nationalism is perceived in varied ways by the informants. Some view nationalism as an internalized pride and love for the homeland, expressed through cultural preservation efforts such as promoting Indonesian cuisine and traditional attire like batik. Others experience a declining sense of nationalism due to dissatisfaction with social and political conditions in Indonesia. This study affirms that nationalism is not a fixed or geographically bound concept, but a dynamic construction shaped by individual experiences, social interactions, and cultural reflections in a global context.]]>
<![CDATA[ANALISIS VISUAL PERSONAL BRANDING DEDI SUPANDHI PENJABAT BUPATI MAJALENGKA DI INSTAGRAM ]]>
<![CDATA[Sudirman, Teddy Maulana Hidayat]]>;
<![CDATA[Iskandar, Nurfitriana Novitasari]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/9g4mb052
<![CDATA[Penelitian ini bertujuan untuk menganalisis strategi visual personal branding yang dilakukan oleh Dedi Supandhi sebagai Penjabat Bupati Majalengka melalui postingan di akun Instagram resminya, @dedisupandhi. Di era digital, media sosial menjadi medium penting dalam membentuk citra pemimpin publik. Instagram, sebagai platform visual, memungkinkan pemimpin menyampaikan pesan, membangun kedekatan dengan masyarakat, serta memperkuat legitimasi melalui konten visual yang menarik dan konsisten. Penelitian ini menggunakan metode analisis isi berdasarkan pendekatan teori Kimberly A. Neuendorf. Unit analisis terdiri dari seluruh unggahan visual pada akun @dedisupandhi selama periode Agustus hingga Desember 2024. Hasil penelitian menunjukkan bahwa Dedi Supandhi menampilkan dirinya sebagai pemimpin yang aktif, responsif, dan dekat dengan masyarakat melalui variasi konten seperti kegiatan resmi pemerintahan, interaksi sosial, serta momen personal. Tingginya keterlibatan pengguna pada beberapa unggahan menunjukkan keberhasilan dalam membangun citra positif dan menjalin hubungan emosional dengan audiens. Strategi konten yang memadukan elemen informatif dan human interest terbukti efektif dalam meningkatkan engagement serta memperkuat personal branding. Temuan ini menunjukkan pentingnya pemanfaatan media sosial sebagai alat strategis komunikasi politik dan personal branding pemimpin daerah di era digital.]]>
<![CDATA[PERAN KOMUNIKASI RW 07 DALAM MENJAGA KEBERSIHAN LINGKUNGAN ]]>
<![CDATA[Hidayati, Neng]]>;
<![CDATA[Aprilia, Cindy]]>;
<![CDATA[KARINA MUTIA]]>;
<![CDATA[Puspita Mawarni, Ratih]]>;
<![CDATA[Ayu Oktaviani, Amalia]]>;
<![CDATA[Octaviani, Ofillah]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/n7f8fc76
<![CDATA[Kompleks Angkasa Pura RW 07 Kota Tangerang menghadapi tantangan dalam menjaga kebersihan lingkungan, terutama karena belum optimalnya pelaksanaan program Bank Sampah. Padahal, program ini sebelumnya telah memberikan dampak positif melalui edukasi pengelolaan sampah rumah tangga dan peningkatan nilai ekonomi dari sampah. Namun, menurunnya partisipasi masyarakat menunjukkan perlunya strategi komunikasi yang lebih efektif dan konsisten dari Ketua RW untuk membangkitkan kesadaran warga. Penelitian ini bertujuan untuk menganalisis peran komunikasi RW 07 Angkasa Pura 2 Kota Tangerang dalam menjaga kebersihan lingkungan, mengidentifikasi strategi komunikasi yang digunakan untuk meningkatkan partisipasi masyarakat dalam program kebersihan, serta mendeskripsikan hambatan komunikasi yang dihadapi. Metode yang digunakan adalah analisis isi kualitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa komunikasi yang dilakukan oleh RW 07 memiliki peranan penting dalam menjaga kebersihan lingkungan. RW menerapkan berbagai strategi komunikasi, baik formal maupun informal, untuk mendorong partisipasi masyarakat. Bentuk komunikasi tersebut meliputi pemanfaatan media sosial seperti grup WhatsApp, penyampaian informasi melalui ketua RT, serta pertemuan rutin antar pengurus lingkungan. Strategi ini cukup efektif dalam menggerakkan kegiatan kebersihan bersama, seperti kerja bakti dan lomba kebersihan antar RT. Namun demikian, komunikasi yang dijalankan belum sepenuhnya menjangkau seluruh lapisan masyarakat. Warga baru, misalnya, cenderung kurang aktif berpartisipasi karena belum memiliki rasa keterikatan sosial yang kuat. Oleh karena itu, RW 07 perlu memperkuat pendekatan komunikasi partisipatif agar pesan mengenai pentingnya kebersihan dapat diterima dan diimplementasikan secara merata di seluruh lingkungan.]]>
<![CDATA[MEDIA SOSIAL SEBAGAI ALAT LEGITIMASI KEPEMIMPINAN : STUDI KUALITATIF ATAS AKUN INSTAGRAM DEDI MULYADI ]]>
<![CDATA[Anwar, Rena Latifah]]>;
<![CDATA[Nabila, Anisa Paras Tazkia]]>;
<![CDATA[Aulia Zahra, Nazwa]]>;
<![CDATA[Andinie, Ismi]]>;
<![CDATA[Amilia, Ira]]>
<![CDATA[ JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/z6p4ps81
<![CDATA[Penelitian ini membahas peran media sosial, khususnya Instagram, sebagai sarana legitimasi kepemimpinan dalam konteks komunikasi politik digital. Studi ini mengambil akun Instagram resmi milik Dedi Mulyadi sebagai objek penelitian, dengan fokus untuk memahami bagaimana narasi kepemimpinan dibangun dan diterima oleh publik melalui konten yang dipublikasikan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teknik analisis isi serta wawancara mendalam terhadap lima informan yang merupakan pengikut akun @dedimulyadi71. Tujuan utama penelitian adalah menganalisis strategi komunikasi dan representasi diri yang digunakan oleh Dedi Mulyadi untuk memperkuat citra serta legitimasi politiknya di mata masyarakat. Hasil penelitian menunjukkan bahwa Dedi Mulyadi memanfaatkan media sosial secara strategis dengan menyajikan konten yang merakyat, empatik, dan berbasis aksi nyata. Konten-konten tersebut tidak hanya membentuk citra positif, tetapi juga menumbuhkan kepercayaan publik dan memperkuat hubungan emosional antara pemimpin dan warga. Kesimpulan dari penelitian ini menegaskan bahwa media sosial berperan penting sebagai alat legitimasi politik yang efektif, dengan memberikan ruang komunikasi dua arah antara pemimpin dan masyarakat. Pemanfaatan media sosial yang otentik dan konsisten dapat meningkatkan kepercayaan serta dukungan publik terhadap seorang pemimpin di era digital.]]>
