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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol. 6 No. 1 (2022): DESEMBER" : 8 Documents clear
TRANSFORMASI MEDIA BISNIS DI ERA PANDEMI COVID-19 Khoerunisa, Syfa
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.2324

Abstract

This study aims to analyze the transformation of business owners from conventional methods to digital platforms to maintain their business in the era of the covid-19 pandemic. Several policies have been implemented by the government to suppress the spread of COVID-19, one of which is large-scale social restrictions. This policy has a serious impact on business people in Indonesia. These business people change the style of doing business and communicating with customers, one of which is in marketing and offering types of products to the wider community. Most of the business actors at this time choose to use social media and online store applications that are more accessible to all circles of society. Several social networks and online store applications that are widely used by business actors include Facebook, Instagram, TikTok, Shopee, Zalora, Tokopedia, Lazada, and so on. Keywords:communication, media,  pandemic, transformation
Analisis Efektivitas Analisis Efektivitas Strategi Komunikasi Pemasaran Pasco.lpg dalam Meningkatkan Minat Beli Konsumen Lestari S, Meidianty; Waskito, Budhi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.2678

Abstract

Pasco.lpg is one of the pioneers of ice blends which was founded back in 2019 with the ‘Easy To Operate’ concept. Targeting a market niche where there is too much coffee on the market, using non-coffee variants as a market gap by relying on their marketing techniques as a shield. Slightly decreased due to the Covid-19 pandemic, Pasco.lpg utilizes social media as a medium for promotion and continues to conduct online sales activities. Technological and the internet as it is today is useful and helps sales activities of Pasco.lpg. So this study aims to determine as well as analyze the effectiveness of the marketing communication strategy carried out by Paco.lpg. This research uses descriptive qualitative method. And also uses data collection such as obsevation, interviews to documentation. The results show the effectiveness is running well with Pasco.lpg sales in 2021 increasing more than the previous year.
ANALISIS TINDAKAN AGRESI DALAM FILM ANIMASI DISNEY Alyssa, Luthfia Nur; Fuady, Ikhsan; Wibowo, S. Kunto Adi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.2898

Abstract

Film since decades ago has become one of the media consumed by many people to fulfill various needs, from education to entertainment. However, in reality there are many films that feature acts of aggression, one of which is animated films. This study aims to determine what acts of aggression are shown in Disney animated films, whether there are acts of physical, verbal, and indirect aggression, how often acts of physical, indirect, and verbal aggression are shown, what acts of aggression are most often shown, and whether there is a difference in the amount of physical, indirect, and verbal aggression in Disney animated films. This research was conducted using a quantitative approach and content analysis method. All scenes in the Disney animated film Tangled and Luca, totaling 100 scenes, were used as population and samples. Data collection is done by using a coding book. The data that had been coded were analyzed using descriptive statistics and comparatively using the Kruskal Wallis test. This study found that there were acts of physical, indirect, and verbal aggression in Disney animated films with indirect aggression in the form of dirty stares as the most displayed acts of aggression. In addition, this study also found that there was no significant difference in the amount of physical, indirect, and verbal aggressions in Disney animated films.
Komunikasi Pembangunan Pariwisata Alam “Back to Nature” Pada Pengembangan Konsep Inovasi “ Glamour Camping” Ciremailand Kuningan Jawa Barat Wulandari, Ajeng Ayu; Husnita
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3216

Abstract

ABSTRACT Currently, tourism activities must pay attention to sustainable tourism development policies, with the concept of "back to nature" management with the aim of maintaining and preserving the tourism environment. Ciremailand glamping tourism is one of the concepts of natural tourism development with the innovation of environmental-based natural tourism development in Kuningan district, West Java. This study aims to determine the existence of decisions related to the adoption of the development of ciremail and glamping tourism innovations using qualitative methods with a constructivist type of approach where humans construct their social reality, either through giving meaning or understanding behavior actively and creatively developing responses to stimuli in their cognitive world. . The results showed that the research was in accordance with the research objectives and was said to be in accordance with the theory of the diffusion process of innovation expressed by Everett M. Rogers, namely knowledge, persuasive, implementation, decision and confirmation, that the research subjects confirmed and decided to adopt the development of tourism innovations. ciremailand glamping as a sustainable tourism development that is beneficial in maintaining the tourism environment in Kuningan Regency, West Java. Keywords: Development, Tourism, Environment, Innovation, Ciremailand
KOMUNIKASI ORGANISASI TERHADAP MOTIVASI KERJA PEGAWAI PADA KANTOR BADAN PENDAPATAN DAERAH DI KABUPATEN BANYUASIN Mutialela, Ratu; Amelia, Tiara
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective communication will create a healthy and open office work climate. This is very important to focus the creativity and dedication of office employees. The purpose of this study is to determine the effect of organizational communication on employee work motivation at the Regional Revenue Agency of Banyuasin Regency. The method used in this research is quantitative research. This research took place at the Regional Revenue Agency Office of Banyuasin Regency. The population in this study were the employees of the State Civil Apparatus (ASN) of the Regional Revenue Agency (BAPENDA) Banyuasin Regency, totaling 74 people. The sample was selected by the Disproportionate Stratified Random Sampling method with a total of 74. The instrument in this study used a questionnaire. Data collection techniques with observation and documentation. Data analysis with validity test, reliability test, and multiple linear regression test. The results show that the motivation variable (X1) and the communication variable (X2) together have an effect on employee performance (Y) at the Banyuasin Regional Revenue Agency.
KONSEP PARIWISATA BERBASIS KAWASAN SEBAGAI MODEL PEMBANGUNAN DAERAH DI KABUPATEN CIREBON Chamidah, Nurul; Kardiyanti, Endah Nurhawaeny; Subhan; Novita, Lisna; Kusumayanti, Dwi; Inderapermana, Yusa
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3231

Abstract

Penelitian ini bertujuan guna mendapatkan model pembangunan pariwisata di Kabupaten Cirebon yang menerapkan kekuatan pemberdayaan masyarakat berupa pengembangan desa wisata. Penelitian ini menggunakan metodologi kualitatif dengan pengumpulan data berdasarkan analisis dokumen yang berasal dari dokumen perencanaan pembangunan daerah , tata ruang dan tata wilayah serta diskusi terpumpun dari stakeholder terkait. Hasil penelitian menunjukan bahwa pengembangan pariwisata dapat dilakukan dengan model pariwisata berbasis kawasan yang merupakan kumpulan destinasi dalam batas wilayah dengan tujuan mengoptimalkan fungsi potensi wisata daerah. Kekuatan budaya Cirebon menjadi modal uatam pengembangan pariwisata dengan dalam sebuah kawasan. Hasil penelitian menemukan tiga kawsan yang dapat diangkat sebagai model pengembangan pariwisata berbasis kawasan yaitu kawasan Gunung Jati, Gegesik dan Jamblang. Kawasan wisata difokuskan pada atraksi kunci dan atraksi pendukung. Model ini menekankan pada inti destinasi dan sirkular pada pendukung. Kekuatan pariwisata berbasis kawasan ditekankan pada pengembangan desa wisata yang bertumpu pada pemberdayaan masyarakat. Bentuk pemberdayaan berupa kehidupan sosial kemasyarakatan, seni dan budaya serta produk unggulan UMKM. Keyword: model pengembangan, pariwisata, kawasan, daerah, cirebon.
ANALISIS TEORI SOME PADA PENGELOLAAN AKUN INSTRAGRAM @pesantrenbima Yusuf, Jamaludin; Machsunah, Uun; Risnawati, Ririn; Ri'aeni, Ida
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

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Abstract

This study aims to find out how the implementation of Gina Luttrell's SOME (Share, Optimize, Manage, Engage) Theory in managing the @pesantrenbima instagram account in social media activities with optimal planning and strategies in order to achieve the desired goals, one of which is building maximum bond with the audience owned by social media platforms, namely utilizing the existence of Instagram as a tool (tool) in achieving its goals. This research is a qualitative descriptive study using the object of research on the Instagram account @pesantrenbima. The research subjects are admin, ustad (teacher) at Pesantren Bima, and followers. Research data obtained through observation, interviews, and documentation. The results of this study are: Share, the Instagram account @pesantrenbima is the right choice for Instagram social media and makes selection and sorting in determining the content to be presented. Optimize, the Instagram account @pesantrenbima has not used the hashtag feature provided by Instagram as a whole but the good thing that has been implemented is the presentation of content in various forms, both photos/images, videos and Instagram stories. Manage, the @pesantrenbima instagram account has properly implemented comments or direct messages from the public that will be responded to, and the Bima Pesantren social media team has carried out monitoring to evaluate the content that has been presented. Engage, the Instagram account @pesantrenbima reaches their target audience by adapting the content they post to their target audience by creating content that is interesting, up-to-date and in clear, concise, and easy-to-understand language making the information to be conveyed easily absorbed by its followers. . Keywords: Social Media, Instagram, SOME Theory
ETNOGRAFI KOMUNIKASI PADA MEDIA PERPESANAN GRUP WHATSAPP “10.CIGASONG MEMBER ONLY” Pujiyanti, Dini; Ri'aeni, Ida; Risnawati, Ririn
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.5799

Abstract

Communication is a way for us to be able to understand each other and know what the other means and vice versa. This study aims to find out how to construct and interpret meaning and how to rule in a conversation. Research using an ethnographic approach to communication focuses on studying how members of a cultural group use language (communicate) in social life or social interaction. Hymes argued that communication ethnography is a speech situation, speech event, and speech act. The speech situation itself is defined by Hymes as a set of situations in (or marked by the absence of) speech (situations associated with (or marked by the absence of) speech), (Anshori, 2017). Especially related to speech situations, speech events, and speech acts. Researching the ongoing communication process, analyzing conversations in whatsapp groups, and seeing how speech situations, speech events, and speech acts in conversations on whatsapp group media are 10.CIGASONG MEMBER ONLY. WhatsApp groups are defined as appropriate and effective media in maintaining communication between members. The analysis of the conversations contained in the wahtsapp10.CIGASONG MEMBER ONLY group is also related to the ethnography of communication because of the role of language as a conversational or communication activity. Of course, the utterances analyzed in this study are in the form of conversations in the context of interactions with members of one another in the group. Each member in the WhatsApp group has a different perception or meaning in responding to the content of the message, because each member or person has different thoughts, therefore they must know the situation of speech, speech events, speech acts in an ongoing conversation and the use of paying attention to various languages. need to pay attention to speakers and speech partners, the purpose of the context and speech so that there is no misunderstanding in the use of speech, so as not to cause misunderstanding or miscommunication in the long term. Keywords: Conversation, Ethnography Communication, Speech situations, Speech events, Speech acts.

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