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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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SWOT Analysis For The Development Market Potentials And Opportunities Focusing On Potential Of Natural Resources Setiawan, Dedy; Anton Athoillah, Mohamad
GEMA EKONOMI Vol 11 No 4 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Development is carried out by mapping based on the potential of each district. However, the potential of its natural resources has not been optimally explored for industrial opportunities due to the absence of supporting maintenance. The results show that most of the potential is in its natural resources. Market opportunities usually meet the interests of individuals, such as brokers who create the largest profit margins. On the other hand, the craft community collects very minimal profits. In fact, human resources have enormous potential but become a problem when there is no regeneration of the younger generation. In addition, corporate institutional factors are needed to increase the potential bargaining position of the district. These factors are highly desirable to guarantee a better price of the material
Faktor-Faktor Yang Mempengaruhi I Distress Dengan Return On Assets (ROA) Sebagai Variabel Intervening Siti Nur Asyifa, Alma; Khoirunnisa, Asyifa; Sudaryo, Yoyo; Herlinawati, Erna; Suryaningprang, Andre
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine Current Ratio, Debt to Equity Ratio, Total Assets Turn Over, Quick Ratio, Return On Equity, Net Profit Margin to Financial Distress with Return On Assets as an intervening variable in companies affected by the Coronavirus Disease (COVID-19) pandemic. in Indonesia. The research sample was selected using a purposive sampling technique and resulted in one company with the 2011-2021 research period. This study uses a quantitative approach with secondary data through the documentation method. Data was obtained from the company's official website, the length of the Indonesian Stock Exchange (IDX), and other supporting periods. This study uses descriptive analysis and verification analysis using Microsoft Excel and SPSS 25. The results of this study indicate that Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turn Over (TATO), Return on Assets (ROA) Return On Equity (ROE), and Net Profit Margin (NPM) have a significant effect on Financial Distress (FD), while Quick Ratio (QR) has no significant effect on Financial Distress (FD). Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turn Over (TATO), Return On Equity (ROE), and Net Profit Margin (NPM) have a significant effect on Return On Assets (ROA), while the Quick Ratio ( QR) has no significant effect on Return On Assets (ROA).
Analisis Dampak Kebijakan Moneter Dan Kebijakan Fiskal Terhadap Inflasi Di Indonesia Tahun 2001-2021 Galuh Pamujiningrum, Virginia; Soebagyo, Daryono
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

A state known as inflation happens when there is a continual, unjustifiable increase or drop in the price of products. This condition has an effect on the economy. The goal of this study is to evaluate the factors that affected Indonesian inflation from 2001 and 2021. Quantitative data from secondary data sources are used in this investigation. Time series regression analysis with model parameter estimation utilizing the traditional assumption test, model goodness-of-fit test, and effect validity test is the analytical approach employed in this work. This study discovered that the BIRATE variable, compared to other factors in this model, such as the money supply, exchange rates, and budget deficits, had a positive and substantial impact on inflation in Indonesia over the period of 2001–2021
Pengaruh Pelatihan Teknik Otomotif Terhadap Peluang Bekerja Di Industri Otomotif Khoiri, Mukhtarul; Sudrartono, Tiris
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Job vacancies are the most sought after by the community. People find it difficult to get a job due to lack of skills, knowledge and motivation. As a result, various training venues and fields began to emerge and compete with each other to provide higher quality training. BBPLK Bandung is a current training venue, and always keeps abreast of developments. One of the training programs is in the field of automotive engineering. The purpose of this research is for the author to identify how the quality of training is, such as skills training, functional training, teamwork training, creativity training, and Productivity training can affect opportunities for employment in the automotive industry. The method used in this research is quantitative method and data collection uses a questionnaire with a total sample of 110 respondents. With the help of the IBM SPSS STATISTICS application, the data analysis method used in this study includes descriptive statistical analysis, inferential statistical analysis, which includes data normality test, Paerson product moment correlation coefficient test, coefficient of determination, simple linear test, f test, and t test Based on the research results, it can be concluded that H0 is rejected and H1 is accepted because the tcount value is 20,675 > ttable 0,186 with a significant level of 0.001 <0.05, meaning that the quality of automotive engineering training at BBPLK Bandung has a significant effect on job opportunities in the automotive industry
Strategi Pemanfaatan Media Sosial Instagram Sebagai Media Komunikasi Pemasaran Rizky Firdaus, Adam; Shella Emawaty, Umi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The Social media growth today seems inseparable in daily basis. Social media also needed for business actors. Along with the growth of local brands, all business actors rely on social media to introduce and promote their product. It is related to this research "Strategies for utilizing Social Media, Instagram as a Marketing Communication Media (Descriptive Study, Skincare Somethinc.) The research uses a Qualitative method with a Desriptive approach. The results of research show that Somethinc implements SOSTAC as their marketing communication strategy, they also use korean group member, NCT. They use story telling techniques when promote their products on their social media.
Pengaruh Gaya Kepemimpinan Transformasional, Dan Work-Life Balance Terhadap Kinerja Pegawai Torong, Hamzah
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In the current era of globalization, science and technology (science and technology) has a significant influence on various developments in the field of employment, so that competition between companies cannot be avoided. To obtain this requires control and support from leaders and balanced work in order to produce better performance. This study aims to determine and analyze the effect of Transformational Leadership Style, and Work-life Balance on Employee Performance at the Customs and Excise Service Office of Type C Sintete. This research is an associative research and the type of data used is quantitative, as well as primary data obtained from interviews and distributing research questionnaires to the Office of Customs and Excise Customs and Excise Type C Sintete. The sample in this study amounted to 60 employees of the Office of Customs and Excise Supervision and Services Type C Sintete with saturated sampling. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that simultaneously Transformational Leadership Style and Work-life Balance have a significant effect on Employee Performance at the Customs and Excise Service Office Type C Sintete, while partially each variable shows Transformational Leadership Style and Work-life Balance has a positive and significant effect on employee performance at the Customs and Excise Office of Type C Sintete.
Faktor-Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Pelaku E-Commerce Di Indonesia Johan Putra, Rio; Herlina, Herlina; Dea Anada Puspa, Rada; Octavia, Irene
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to test and analyze the factors that affect taxpayer compliance of e-commerce actors in Indonesia. The methods used in this study are quantitative descriptive methods and primary data using questionnaires. The sample from this study was 212 respondents who were a sample of e-commerce entrepreneurs in Indonesia. The technique in data collection uses simple random sampling by spreading research questionnaires in the form of google forms and then spread to personal chats or social media. The data preparation method in this study applies Smart PLS (Partial Least Square) software which is used to test hypotheses. The results showed that tax sanctions did not have a significant effect on taxpayer compliance, Digitalization of taxation had a significant effect on taxpayer compliance, Religiosity had a significant effect on taxpayer compliance and Religiosity was not proven to be able to significantly influence between the influence of tax sanctions and digitization on taxpayer compliance.
Pengaruh Kepercayaan Dan Kepuasan Nasabah Terhadap Word Of Mouth (Wom) Melalui Loyalitas Subiantoro, Bambang
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Di era perbankan saat ini banyak bank yang menawarkan berbagai jenis produk dan menjanjikan macam fasilitas dan kemudahan bertransaksi. Nasabah di era ini dihadapkan dengan banyak pilihan dan semua bank menawarkan produk terbaiknya dan paling menguntungkan. Hal itu membuat nasabah harus berhati-hati dan berhati-hati menentukan pilihan bank karena harus dipatuhi kebutuhan untuk mempertahankan bisnisnya. Tujuan dari penelitian ini adalah untuk mengkaji pengaruh variabel reliance terhadap variabel loyalitas dan kepuasan pelanggan terhadap loyalitas pelanggan serta variabel loyalitas yang diteliti pada WOM dari mulut ke mulut bagi nasabah terutama usaha kecil menengah SMB Panin Bank Surabaya. Data dalam penelitian ini dikumpulkan dengan menggunakan teknik purposive sampling yaitu debitur Bank Panin Surabaya sebanyak 150 nasabah peminjam dana. Pengambilan sampel dilakukan dengan mudah dilakukan dengan sharing kepada responden yang telah dihubungi oleh penelitian namun tetap memperhatikan kriteria yang telah ditentukan. Berdasarkan hasil analisis structural equation modelling, dapat disimpulkan Dari hasil penelitian ini dapat dibuktikan bahwa tingginya faktor kepercayaan nasabah tidak berpengaruh secara positif signifikan terhadap loyalitas nasabah pada bank.
VALUASI SAHAM EMITEN AALI DAN SMAR DENGAN METODE DCF, CFROI, DAN RV PERIODE 2017-2027 Chandra, Luciana; Lumbantobing, Rudolf; DR. Tampubolon, Lambok
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research is a descriptive case study with quantitative method. The research object in this case study is PT Astra Agro Lestari Tbk and PT SMART Tbk, two plantation sub sector company that listed on Indonesia stock exchange period February 2022 until February 2023. This research is to calculate the intrinsic value of PT Astra Agro Lestari Tbk (AALI) and PT SMART Tbk (SMAR) from fundamental view. The intrinsic value is obtained from stock valuation calculation, which is started by top-down analysis. Top-down analysis covers the analysis of Indonesia’s macro economic condition, government’s policies, palm-oil industry analysis, and the firm’s competitive advantage. The results from top-down analysis are used as the base to do stock valuation using Discounted Cash Flow method, Cash Flow Return on Investment method, and Discounted Dividend Model method. In Discounted Cash Flow method, the free cash flows used are Free Cash Flow to Firm and Free Cash Flow to Equity. From the stock valuation result, the intrinsic value of PT Astra Agro Lestari Tbk using: (1) Free Cash Flow to Firm model, the intrinsic value is Rp 34.092 per share; (2) Free Cash Flow to Equity model, the intrinsic value is Rp 35.176 per share. At the same time, for the Net Cash Flow Return on Investment method, PT Astra Agro Lestari Tbk recorded 25,92%. Then, the intrinsic value of PT Astra Agro Lestari Tbk using: (1) Free Cash Flow to Firm model, the intrinsic value is Rp 18.763 per share; (2) Free Cash Flow to Equity model, the intrinsic value is Rp 2.479 per share. At the same time, for the Net Cash Flow Return on Investment method, PT SMART Tbk recorded 5,26%. For the results of intrinsic value and also the ratios in Relative Valuation, PT Astra Agro Lestari Tbk and PT SMART Tbk have the potential to increase their stock price following their fair value. So that investors can place buy positions.
Pengaruh Brand Awareness, Brand Image Terhadap Keputusan Pembelian Dengan Minat Beli Meike, Patrizia; Budi Haryono, PM.; Tecoalu, Melitina
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of brand awareness and brand image on purchasing decisions with purchase intention as an intervening variable on Marcks loose powder in Jakarta. The method used in this research is a quantitative research method. The population in this study are consumers who buy Marcks loose powder products. The sample size is taken using the Hair Formula. The research sample was determined by purposive sampling technique with a final sample of 100 respondents who were buyers or users of Marcks powder. The data collection technique was carried out using a questionnaire technique with a Likert scale type. The results of the research conducted show that brand awareness and brand image have a positive and significant influence on purchasing decisions, the same thing with brand image has a positive and significant influence on purchase intention, while brand awareness does not have a positive influence on purchase intention. The results of the indirect influence test show that there is a positive and significant influence of brand image on purchasing decisions through purchase intention, and brand awareness does not have a positive and significant effect on purchasing decisions through purchase intention.

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