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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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Pengaruh Hospitable Teledentistry Terhadap Pengurangan Isolasi Dan Kecemasan Sosial Serta Meningkatkan Kepuasan
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2674

Abstract

Teledentistry is the concept of telemedicine equivalent in dental practice. Hospitality has been recognized in the hospital setting, but its role and implications for teledentistry are poorly understood. Analyzing the positive influence of humantechnology interaction and human-human interaction on patient satisfaction, reduction of isolation and reduction of anxiety with competency mediating variables and perceptions of patient control. Analysis of research variables was carried out using Partial Least Square (LPS). Analysis of the influence between variables, both directly and indirectly, was carried out using Structural Equation Marketing (SEM). Data was collected from 300 respondents who used teledentistry. Human-technology interaction has a significant effect on patient's perceived competence and control. Human human interaction has a significant effect on the patient's perceived competence and control. Perceived control can mediate human-to-human interaction and technology to patient satisfaction. Whereas competence only mediates humanto-human interactions on patient satisfaction. Perception of control can mediate human-to-human interactions and technology to reduce isolation. Meanwhile, competence only mediates human-to-human interactions in reducing isolation. Perceived control can mediate human-to-human interactions and technology to reduce anxiety. Meanwhile, competence can only mediate human-to-human interactions in reducing anxiety. This research is used as an evaluation material for managerial teledentistry in maintaining and increasing patient satisfaction and reducing isolation and anxiety
Analisis Komunikasi Pemasaran Bagi Pasar Lanjut Usia
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2679

Abstract

The importance of communication in delivering messages to potential consumers is to attract customers to buy the products offered, in Indonesia it is expected to experience an explosion of the elderly in 2050 so it is necessary from now on to be able to communicate to the elderly. So that the purpose of the research conducted is to analyze marketing for the elderly marketThis research uses a descriptive method with a qualitative approach. Meanwhile, the data retrieval technique used is by documentation with google scholar with the keywords communication, marketing, elderly. The results showed that a person can be said to be an elderly person who has an age above 60 years with characteristics: physical changes in old age, changes in motor abilities in old age, changes in mental abilities in old age, and changes in interest in old age. Thus, a strategy is needed in marketing communication for the elderly market. These strategies are Word of Mouth, Personal Selling, Sales Promotion, and Community Relations.
Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan Perusahaan Manafaktur Di Bursa Efek Indonesia
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2687

Abstract

Entering the era of globalization and increasingly competitive business competition, good Good Corporate Governance has become a fundamental need for companies. Although it has long been a prominent issue, the implementation of GCG has not been fully implemented in Indonesia in accordance with GCG principles, both state-owned companies and private companies. The implementation of GCG at this time is no longer just an obligation, but has become a necessity for every company and organization. GCG is needed to provide progress on the performance of a company, making the company long-lived and trustworthy. If a company has the trust of investors, then investors and other stakeholders will not hesitate to make investments that will cause the value of the company to increase. It's just that research on variations in the implementation of corporate governance at the company level is still very little done. From previous studies that proved different results, the author was motivated to conduct further research on how corporate governance affects financial performance as measured by Tobin's Q. This study complements the variables of previous research by adding variables, such as the proportion of independent board of commissioners, foreign ownership, managerial ownership, institutional ownership, independence of the audit committee, and The quality of the audit will be tested for its effect on the financial performance of non-financial services. The data needed in this study were obtained from ICMD, IDX website www.idx.co.id, and various other kinds of literature. Descriptive statistics are used to provide an overview or descriptive of a data seen from the average value, minimum value, maximum value, and standard deviation.
Analisis Perhitungan Dan Pelaporan Pajak Pertambahan Nilai Dan Pajak Penghasilan Final Pada Pt. Griya Indah Persada
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2689

Abstract

Taxes have an important role in the source of state revenue in Indonesia. According to Director General of Taxes Suryo Utomo, tax revenue in Indonesia until the end of August 2022 will reach Rp. 1,171.8 trillion or grew by 58.1%. One type of tax that has experienced an increase is Value Added Tax and Final Income Tax. Value Added Tax is a tax imposed on delivery in the form of Taxable Goods or Services made within the customs area. Meanwhile, Final Income Tax is income tax that cannot be credited or deducted from the total amount of income tax payable at the end of the tax year. The purpose of this study is to find out how the calculation and reporting of Value Added Tax and Final Income Tax is carried out by a private company engaged in the Property and Real Estate sector and to find out the causes of underpayment or overpayment in Value Added Tax and the accuracy or delay of reporting the taxation. The results of the study show that the imposition of tariffs used as the basis for calculating the taxation is in accordance with the applicable Tax Law. While the reporting carried out by the company is fairly good because it never exceeds the due date of payment and reporting. The case of overpayment in VAT was caused by the company's success in utilizing the 0% DTP VAT program which was organized by the government from March to December 2021 and the number of input tax invoices received during certain tax periods but not accompanied by output tax invoices.
Efektivitas Pemanfaatan Komunitas Virtual Facebook Sebagai Media Promosi Produk Kuliner Pada Masa Pandemi Covid-19
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i3.2531

Abstract

Todays, technological developments are developing rapidly and indirectly affecting business activities, especially during Covid-19 pandemic, resulting in many people choose to doing something as online. This study aims to see the effect of the Use of Facebook Virtual Community as promotion media of culinary products during the Covid-19 pandemic, used a quantitative research method and the AIDA concept analysis. Sources of data in this study are members of two groups Facebook that specifically sells culinary products that consists of 7,700 populations with using Slovin method. The results said that the used of the Facebook virtual community as a promotional media is declared "Very Effective", but there are several things that need to be considered by the seller, especially in order to pay attention to the behavior of consumers
Pengaruh Iklan, Electronic Word Of Mouth, Dan Kesadaran Merek Terhadap Niat Beli Pada Produk Skincare
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2709

Abstract

This research aims to determine the effect of Advertising, Electronic Word of Mouth, and Brand Awareness on Purchase Intentions in Skincare Products. The method used in this research is a quantitative method with non-probability sampling techniques, especially purposive sampling. The reachable population in this study were internet users who had seen information on skincare for the Scarlett Whitening brand on social media with a total of 216 respondents. The data analysis technique used is descriptive statistics, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The result of this study is that the advertising variable has a significant positive effect on purchase intention. Electronic word of mouth (EWOM) has a significant positive effect on purchase intention. Brand awareness has a significant positive effect on purchase intention.
Pengaruh Variabel Makro Ekonomi Terhadap Kinerja Reksa Dana Dengan Ihsg Sebagai Variabel Intervening
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2714

Abstract

This study aims to determine whether the influence of macroeconomic variables proxied by bond yields and inflation on the performance of mutual funds with the composite stock price index (JCI) as an intervening variable. The population used in this study was all stock mutual fund products for the 2016-2021 period. The sample of this study amounted to 48 stock mutual fund products out of 389 total population with a sample of 72. The data analysis method used in this study is Path Analysis. By using the program SPSS 26.The results showed that macroeconomics using government bond yield proxies and inflation had a significant negative effect on mutual fund performance. Then, government bond yields and inflation have a significant positive effect on mutual fund performance. Then JCI cannot mediate the relationship between bond yields and mutual fund performance and the relationship between inflation and mutual fund performance.
Pengaruh Antara Service Innovativeness Terhadap Relative Attractiveness Yang Dimediasi Oleh Imposed Service Innovation
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2715

Abstract

COVID-19 primarily spreads through close contact between humans and has affected retailing industries extremely hard. To manage the situation retailers have turned to service innovation to change their operations to make consumers feel safe while shopping. This research focuses on the role of service innovativeness in retailing firms during the COVID-19 pandemic through an empirical study of almost 6000 consumers of 28 retailing firms. The results suggested that retailers with high service innovativeness performed COVID-19 imposed innovations better to improve their relative attractiveness. For retailers with physical stores, changes to the servicescape and the offering were found to be the key antecedents of service innovativeness. The findings on COVID-19 imposed service innovations demonstrate the importance of service innovativeness in successfully changing retailing services to adjust to the restrictions from governments and safety needs of customers
Analisis Konsep Peningkatan Performance Perencana Melalui Pengelolaan Kinerja Pegawai Pada Kementerian Agama
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2717

Abstract

Planners are one of the State Civil Apparatuses who spearhead the progress of an institution because it relates to the main tasks and functions of development planning. In this regard, ASN performance management is regulated using the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 6 of 2022 concerning Management of the Performance of State Civil Apparatus Employees, but the implementation of these rules will cause obstacles both personal ASN planners and institutional constraints in fulfilling work unit targets. The purpose of this writing is to analyze and formulate the performance management of the ASN of the Ministry of Religion in accordance with the characteristics of employees so that they can meet the targets set in the work plan. This analysis was carried out using a qualitative approach, with descriptive data analysis. The results of the analysis for solving the problem are as follows. 1) Implementation of performance management rules not only requires increasing the competence of subordinates but also improving the function of leaders in terms of organizational communication. 2) Leaders must be able to take a personal approach appropriately according to the characteristics of employees. 3) The development of two-way communication in the performance dialogue. 4) All performance dialogs made must meet the SMART elements. 5) To avoid the subjectivity of the leader's assessment, the planner needs to make a DUPAK report. 6) There is an additional budget for performance guidance or performance counseling. Conclusion: performance management is the task and collaboration of all elements of employees in the institution.
Pengaruh Kualitas Layanan Dan Digital Marketing Terhadap Kepuasan Pelanggan Menggunakan Erp-Solution Pada Alterra Group
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2718

Abstract

The purpose of this research is to find out whether service quality (X1) and digital marketing (X2) affect the level of customer satisfaction (Y), and find out whether the two hypotheses (X1 and X2) affect the level of customer satisfaction (Y). The population in this study is all existing clients at Alterra Groupi with a total of 100 people. Sampling in this study using non-probability sampling. The data analysis technique in this study used multiple linear regression analysis. With the results of the research that hypothesis 1 The results of the analysis show that Service Quality has a positive and significant effect on Customer Satisfaction (probability value (sig.) t-count (0.000) < Level of Significant (0.05)), hypothesis 2 The results of the analysis show that Digital Marketing has a positive and significant effect on customer satisfaction (probability value (sig.) t-count (0.006) < Level of Significant (0.05)). And in hypothesis 3 the results of the analysis show that Service Quality and Digital Marketing have a simultaneous effect on Customer Satisfaction (probability value (sig.) t-count (0.000) < Level of Significant (0.05).

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