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Kab. gresik,
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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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Penggunaan Aplikasi Hris Dan Mydamri Sebagai Sistem Pendukung Basis Data Kepegawaian Pada Perusahaan Umum Damri
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2719

Abstract

Changes in the development of technology to digital, forcing companies to make adjustments to the technology itself. Digital competence is a need for companies today to be able to fulfill their functional responsibilities, without closing the possibility of obstacles from some parties who cannot keep up with this development quickly. This study aims to analyze the use of HRIS (Human Resource Information System) and MyDAMRI applications as a support system for the DAMRI Public Company (Perum) staffing database. This type of research is descriptive research using a qualitative approach. Data collection techniques are carried out using 2 (two) ways, namely: 1) observation and 2) data collection in the form of images and writings. The results of this study show that this data-based application provides many benefits for employees and companies and facilitates work for the human resources division in the company
Penerapan Strategi Bauran Pemasaran Pada Restoran Xyz Di Jakarta Utara
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2720

Abstract

This study aims to find out what marketing mix strategies XYZ restaurants have carried out and to provide an overview of the strengths, weaknesses, opportunities and threats that XYZ restaurants will face. This research uses qualitative research with a descriptive approach, data collection is carried out by interviews, observations and documentation. The results of this study show the marketing mix strategy implemented by XYZ North Jakarta restaurants to attract consumers and increase restaurant sales. From the product aspect (Product) XYZ Restaurant serves the main products served are Kalasan Grilled Chicken and Kremes Fried Chicken. The attraction that affects consumers is that the price is quite affordable and a strategic place, besides being supported by a comfortable and clean place to eat. From the price aspect of XYZ restaurant, which can be said to be the cheapest among other similar competitors, restaurants must apply competitive prices, from the aspect of place (place) distribution channels, XYZ restaurants register with online ordering applications such as Go Food, Grab Food, Shopeefood, and We Help You to make it easier for consumers to make long-distance purchases. From the promotional aspect, the promotion carried out by the Saung Pooci restaurant is to put a banner on the front side of the restaurant that is visible from the road. Promotions are also carried out through instagram social media, as well as utilizing online ordering applications such as Go Food, Grab Food, Shopee Food and We Help Youwhich can reach more consumers and provide 10-60 percent promos on online orders. From the people aspect, this marketing mix emphasizes more on individual dexterity, responsiveness in consumer needs. In the process aspect (proces) provides convenience to consumers when making payments because this restaurant can make payments through shopeepay, ovo, and M-Banking. And provide free delivery for the surrounding area that is affordable. From the aspect of physical appearance (Physical evidance) provides a comfortable and clean place, as well as providing music to the room so that consumers relax. This restaurant also provides complete facilities such as parking lots, toilets and toilets.
Analisis Perbandingan Arus Kas Sebelum Dan Selama Pandemi Covid-19 Pada Perusahaan Makanan Dan Minuman Terdaftar Di Bursa Efek Indonesia
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v10i2.2721

Abstract

This study aims to find out whether there are significant differences between the cash flow statements before and during the Covid-19 pandemic for food and beverage companies listed on the Indonesia Stock Exchange. The analytical method used is descriptive analysis, which is an analysis that provides an overview of the data obtained from the research results. Normality test using the KolmogorovSmirnov one sample test, and hypothesis testing using the Wilcoxon signed rank test. The results of this study indicate that there is no significant difference between the cash flow statements before and during the Covid-19 pandemic for food and beverage companies listed on the Indonesia Stock Exchange.
Analisis Faktor Motivasi Yang Mempengaruhi Kinerja Aparatur Kecamatan Martapura Kota Di Kabupaten Banjar
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2722

Abstract

This study was conducted to determine whether motivational factors affect the performance of the apparatus in Martapura District, Banjar Regency, in addition to knowing which factors are the most dominant, as well as how much variance the contribution of motivational factors to the performance of the sub-district apparatus. Data obtained from the distribution of questionnaires and interview results and supported by documentaries. Because the population is relatively small, the technique used is total sampling. Data analysis using the help of the SPSS program through multiple regression analysis techniques. The results showed that simultaneously and partially the motivation variables were shown to have a significant effect on the performance of the apparatus, and the variance of contributions showed 90.8% on the performance of the apparatus, while 9.2% was determined by other factors outside this study. While the most dominant variable is the need for awards with a value of 2,207.
Menelisik Penerapan Digital Entrepreneurship Pada Small Medium Enterprise
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2723

Abstract

Preparing MSME to develop businesses through digital entrepreneurship is important to accelerate the digitization and MSME’s sustainable business. This study aims to discuss the implementation of digital entrepreneurship in MSMEs and explore the factors that can influence the implementation of digital entrepreneurship. This research is a qualitative research. This study involved ten micro and small business activists in the Bali region. Semi structured interviews were used as a data collection technique. The findings indicated that seven out of ten MSMEs stated that they do not clearly understand how to use technology into their business, some of them consider it is a complexity. Some even think it is not necessary to involve technology in their business, they show some concern. Then the factors that influence the application of digital entrepreneurship appear, things that are conveyed the most are courage, they learn about the market trend, interested use technological innovation, never stop learning and never give up. The contribution of this research is found in the factors that influence the application of digital entrepreneurship as a MSME business strategy. This research offers a comprehensive model to understand the factors that influence application of digital entrepreneurship to MSMEs. This model can be used as a reference for further research to develop survey instruments in an effort to obtain empirical evidence which can be generalized about the factors that influence the application of digital entrepreneurship in MSMEs. In addition, this research can also be used as a reference source for formulating the right strategy in digitizing MSMEs
Pengaruh Green Marketing Terhadap Green Buying Behavior Yang Dimediasi Oleh Environmental Knowledge Dan Green Consumption
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i2.2724

Abstract

This study aims to determine the effect of green marketing on green buying behavior mediated by environmental knowledge and green consumption among Starbucks customers in South Jakarta. In collecting data for this study, a sample of Starbucks consumers in South Jakarta was used. The sample used was 140 respondents. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS computer program. The results of this study indicate that green marketing has a positive effect on green buying behavior which is mediated by environmental knowledge and green consumption of Starbucks customers in South Jakarta, which means that in this study environmental knowledge and green consumption as mediating influence on green marketing and green buying behavior
Pengaruh Human Relation, Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Karyawan LPD Desa Adat Kerobokan
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2727

Abstract

Human resources contained in a company is one of the most valuable assets owned by an organization, because humans are the only resource that can drive other resources. So it is necessary to do the management or development that aims to create productive human beings. This study aims to determine and analyze the influence of human relations, emotional intelligence and work environment on the performance of LPD employees in Kerobokan Traditional Village, Badung. The population in this study were all employees of the LPD in the Kerobokan Traditional Village, Badung. Sampling in this study using the census sampling method, obtained 56 respondents. The analytical method used is multiple linear regression analysis, descriptive statistical analysis, research instrument test, classical assumption test, determination analysis and t test.The results of the study show that human relations, emotional intelligence and work environment have a positive and significant effect on employee performance at the Kerobokan Traditional Village LPD, which means that the better the human relations, emotional intelligence and work environment, the higher the employee's performance. The leadership of the LPD in the Kerobokan Badung Traditional Village should improve work quality, such as establishing good communication among fellow employees, controlling employee awareness of their own emotions about moods and thoughts and improving a conducive work environment to increase employee work efficiency
Strategi Komunikasi Pemasaran Halal Tourism Pantai Pulau Santen Banyuwangi
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2728

Abstract

This study aims to find out and analyze the marketing mix strategy and marketing communications that have been carried out by the Culture and Tourism Office of Banyuwangi Regency and the Management or Awareness Group of Pulau Santen Beach Tourism in Banyuwangi to introduce and increase public interest in visiting tourist destinations that carry the theme of halal tourism on Pulau Santen Beach. Banyuwangi. This research is a qualitative research with a case study approach. The research technique is carried out by observing and interviewing predetermined informants. The results of the study show that halal tourism on Pulau Santen Banyuwangi Beach has carried out a good marketing mix strategy, namely unique products with the theme of halal tourism, affordable entry ticket prices, easily accessible tourist sites with large parking facilities as well as promotion and marketing communications carried out through public relations, online marketing via Instagram and Facebook as well as advertising by placing banners in locations that are easy for the public to read
Analisis Pengaruh Kemiskinan, Pengangguran, Dan Pertumbuhan Ekonomi Terhadap Kualitas Pembangunan Manusia
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2730

Abstract

Human development is a process of expanding choices for people, especially in accessing development outcomes such as income, health, and education. One of the benchmarks can be seen from the Human Development Index. The purpose of this study was to determine the effect of poverty, unemployment and economic growth on the Human Development Index (IPM) in East Java Province in 2015-2020. The analytical tool used is panel data with a combination of time series and cross section. The results of the effect validity test (t test) on the econometric model show that the number of poor people has an effect on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study based on the analysis show that the poverty level variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.081158. The results of the influence validity test (t test) on the econometric model show that the unemployment rate has an influence on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study based on the analysis show that the unemployment rate variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.107681. The results of the influence validity test (t test) on the econometric model show that Economic Growth has an influence on the Human Development Index in Regencies/Cities in East Java (IPM). This proves that the results of this study are in accordance with the initial hypothesis and these results are in accordance with the research conducted based on the analysis showing that the economic growth rate variable has a significant effect on HDI and is statistically significant, having a regression coefficient of 0.146907.
Implementasi Kebijakan Penggunaan Qris Terhadap Praktik Umkm Sebagai Upaya Percepatan Pertumbuhan Ekonomi Digital
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v12i1.2731

Abstract

UMKM activities are a very strategic practice to encourage people to use the digital economy, but this cannot be implemented properly because it still requires the use and understanding of technology, then regulations are also needed that can reach the problems of the smallest UMKM sector, where the existing PADG must equipped and even refurbished. The implementation of QRIS based on existing regulations through PADG is not optimal and comprehensive, so further regulations are needed to regulate digital economic innovation issues that can reach QRIS users down to even the smallest sectors, such as PBI. Thus, UMKM can play a role in encouraging the development of the digital economy in Indonesia

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