cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
Phone
-
Journal Mail Official
andriyarisdwiyanto@gmail.com
Editorial Address
-
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 364 Documents
 28   29   30   31   32 
JMP Editorial Vol 13 No 2 June 2024 Editor, JMP
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan menghadirkan kapasitas yang lebih banyak untuk publikasi artikel-artikel hasil penelitian terpilih, khususnya dalam versi bahasa internasional, JMP berharap agar diseminasi pengembangan keilmuan melalui publikasi karya ilmiah di bidang manaje-men, koperasi, dan kewirausahaan (maksipreneur) semakin meningkat seiring dengan semangat dan antusiasme penulis dari berbagai belahan dunia. Dewan Editor JMP menyampaikan salut, terima kasih, dan apresiasi setinggi-tingginya kepada para penulis yang telah berkarya dan mengirimkan naskah hasil penelitian terbaiknya dalam pengem-bangan keilmuan maksipreneur. Dewan Editor JMP juga menyampaikan permohonan maaf bagi para penulis yang harus menjalani proses publikasi yang lebih lama, karena antrian naskah menjadi lebih panjang.
How have the Challenges Faced by Gauteng-based Township Small Business Evolved since Covid-19? Msimango-Galawe, Jabulile; Mohodi-Nteo, Lerato Palesa
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.2064

Abstract

This study examines the evolving challenges and potential solutions for township-based small, medium, and micro enterprises (SMMEs) in Gauteng, South Africa which are crucial in mitigating poverty and unemployment. Historically, SMMEs in townships were overlooked by policymakers, limiting their growth and sustainability. Through semi-structured interviews with 18 SMME owners, this study reveals that while some challenges remain consistent, they have shifted in nature. Before Covid-19, internal factors such as financial management, business operations, and human resources were predominant obstacles. Post-pandemic, however, external factors such as market survival, consumer buying power, and heightened unemployment emerged as significant threats. The pandemic left SMMEs in survival mode, with many unable to attract customers due to the declining purchasing power of their communities. Notably, mental health issues among business owners became a pressing concern, highlighting a need for psychological support. The study identifies job creation, skill development, and accessible government funding as essential solutions for fostering SMME resilience. Addressing these evolving challenges with targeted support could enhance the stability and growth of township SMMEs, promoting economic empowerment in the long term. The findings underscore the importance of adapting policies to the shifting needs of SMMEs in a post-pandemic landscape.
Pengaruh Customer Engagement terhadap Online Purchase Intention dengan Customer Operant Resources Sebagai Variabel Intervening pada Layanan Platinum Mahasiswa di Vidio.com Ratnawati, Lela Septatiana; Sanaji, Sanaji
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.2088

Abstract

This study aims to analyze the impact of Customer Engagement on Customer Operant Resources and Online Purchase Intention among Vidio.com users who are university students in Indonesia. The research sample comprises 280 respondents aged 18-23 years who have accessed free content on Vidio.com in the past six months. Data were collected through adapted questionnaires, and their validity and reliability were tested. The analysis results show that Customer Engagement has a significant effect on Customer Operant Resources, indicating that customer engagement positively influences operant resources. Additionally, Customer Engagement also significantly affects Online Purchase Intention, indicating that customer engagement increases online purchase intention. However, the interaction between Customer Operant Resources and Customer Engagement does not have a significant effect on Online Purchase Intention. This study contributes theoretically by enriching the literature on the role of Customer Engagement and Customer Operant Resources in the context of subscription to Vidio.com. Practical implications for Vidio.com management include strategies to increase engagement through attractive and interactive content to boost users' purchase intentions. Suggestions for future researchers include expanding the sample size and examining additional variables that might affect online purchase intentions. This study also provides insights for fellow users on the importance of active engagement on the platform to achieve a better experience.
The Effect of Electronic Word of Mouth on Brand Attitude and Purchase Intention of Healthy Food Products Lisnawati, Lisnawati; Setyawan, Anton Agus
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1970

Abstract

The research aims to highlight the effect of e-WOM on brand attitude and purchase intention for healthy food products, particularly on the TikTok platform. The development of digital technology has changed the way consumers receive information and make purchasing decisions, especially among the younger generation. A quantitative research approach was adopted for this study, using surveys as the primary method. The sample consisted of 160 respondents selected through purposive sampling based on specific criteria such as age, occupation, frequently used social media, and preference for healthy food products. The results showed that e-WOM significantly influenced brand attitude and purchase intention. The conclusion highlights the importance of streng-thening e-WOM marketing strategies on TikTok to encourage positive reviews and companies can enhance their brand position in the market. This research is expected to help business practitioners design effective marketing strategies using e-WOM as a promotional medium.
Analysis of Factors Influencing Brand Loyalty to International Clothing Brands in Batam City Mediated by Brand Trust Winardy, Jeffri; Marheni, Dewi Khornida
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1330

Abstract

This research was conducted to determine the factors influencing Brand Loyalty to international clothing brands in Batam City, which is mediated by Brand Trust. By using purposive sampling, samples obtained as many as 355 respondents. Empirical data was obtained using the online questionnaire distribution method with the Google form. The research data was tested using the Structural Equation Modeling (SEM) technique with Smart PLS 3 for Windows. The variables contained in the research are Brand Reputation, Brand Personality, Brand Experience, Brand Image, Brand Trust, and Brand Loyalty. The study results show that the variables of Brand Experience and Brand Trust affect Brand Loyalty. Variables of Brand Experience, Brand Image, Brand Personality, and Brand Reputation influence Brand Trust. Meanwhile, Brand Image, Brand Personality, and Brand Reputation variables do not affect Brand Loyalty. Brand Image and Brand Reputation variables affect Brand Loyalty when mediated by Brand Trust. Meanwhile, Brand Experience and Brand Personality do not affect Brand Loyalty when mediated by Brand Trust. This study is expected to become a reference and literature for building marketing strategies to be more effective and efficient. So it can be used by companies as a source of information and insight in making business decisions.
Efek Rasio Keuangan, Arus Kas Operasi, dan Ukuran Perusahaan terhadap Return Saham Ismiati, Jihan Dwi; Hermuningsih, Sri; Maulida, Alfiatul
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1661

Abstract

The purpose of this study is to determine the effect of operating cash flow, firm size, and financial ratios affect stock returns. The present study will employ proxies for the financial ratios, i.e. the debt-equity ratio, return on assets, total asset turnover, and current ratio. Purposive sampling was used to select 15 food and beverage companies that were listed on the IDX between 2018 and 2022 for the research sample. The financial reports of manufacturing businesses in the food and beverage subsector provided the research data. The financial reports of manufacturing businesses in the food and beverage subsector provided the research data. The data is processed using SPSS 26, and the data analysis techniques employed are classic assumption test, multiple linear regression, t-test, F-test, coefficient of determination test (R squared), and descriptive statistics. The study's findings indicate that while return on assets and total asset turnover have a positive and not significant impact on stock returns, the current ratio and debt-equity ratio have a negative and not significant effect. Stock returns are significantly impacted by operating cash flow in a positive way and by firm size in a negative way.
Analisis Proses Pengambilan Keputusan oleh Pemimpin dalam Menciptakan Komitmen Organisasi Suandika, I Gede Krisna Surya; Gorda, A.A.N. Oka Suryadinatha
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1681

Abstract

The purpose of this research is to analyze the way leaders make decisions to implement an organization's commitment. The research method used is a qualitative research method and a social construction phenomenology approach which interpretatively aims to determine the implementation of a leadership decision in an organization. The research location was at BPR Pusaka examining six informants consisting of employees and leaders. Data collection techniques were carried out using interviews, observation, and documentation at the research location. Data analysis uses triangulation of sources, techniques, and time. The results of this research found that in determining policies, the role of leaders is very necessary in designing structured Terms of Reference to achieve good results to achieve the goals of an organization. The application of fair and effective leadership and decision-making is very necessary so as not to give rise to a tendency to overthink or worry which can lead to poor communication.
Financial Performance Analysis of Dividends on the LQ45 Index Maulana, Muhamad Azril; Pratama, Muhamad Davala Hadi; Akram, Arie Muhamad; Giovansyah, Reihan Yusuf; Leon, Farah Margaretha
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1725

Abstract

Dividend policy is a company's decision to distribute profits between shareholders and the company itself. This study aims to evaluate the influence of factors that determine dividend policy. The independent variables in this study include profitability, leverage, firm size, liquidity, firm age, corporate taxes, and growth opportunities, while the dependent variable is the managed dividend policy. Processed using table data. The limitation of the problem in this study is that by LQ45 index, we mean companies listed on the LQ45 index in the period 2022  and distributing dividends in the five year (2018-2022). The goal of the research is to see the influence of factors that determine dividend policy. The results of the conducted research show that liquidity and age of the company do not affect dividends. Profitability and debt have a significant negative impact on dividend policy. The size of the company, growth opportunities, and corporate tax then have a significant positive impact on dividends. The significance of the conducted research is to guide bank managers in re-evaluating the level of profitability and leverage used, as well as paying attention to the management of growth opportunities, tax, and regulatory aspects. Company's scale provide higher dividends.
Pengaruh Pelatihan Kecerdasan Emosional dan Motivasi Terhadap Perilaku Caring dengan Soft Skill Sebagai Mediasi Lesnussa, Merya Meisce C.; Sugiarto, Agus
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1764

Abstract

The development of globalization, the rapid development of technology, and increasing public awareness of the importance of health, have made society's demands increasingly complex, holistic, comprehensive, responsive, affordable, and quality for the health services provided. Nurses as human resources play an important role in providing health services in hospitals. Quality nursing services are realized through the provision of nursing care based on nurses' caring behavior because it can influence client satisfaction and is an indicator of the quality of nursing services. This research has a goal to examine the effect of emotional intelligence training and motivation on caring behavior with soft skills as a mediation variable. This research was carried out at X hospital in City Salatiga. This research is explanatory research with a quantitative approach. The distribution of questionnaires is made by distributing questionnaires online to respondents. In this study, the population was medical nursing employees at X hospital in City Salatiga. The number of samples obtained was 113 respondents who met the research criteria. The research results showed that emotional intelligence training did not affect on soft skills and caring behavior. On the other hand, motivation influences nurses' soft skills and caring behavior. Furthermore, soft skills do not mediate emotional intelligence training on caring behavior, but soft skills have a role in mediating motivation and caring behavior.
How Do Trust, Customer Review and Product Risk Affect Customer Engagement in Influencing Purchase Intention in e-Commerce Transactions? Suman, Eva Faujiah; Kurniawati, Kurniawati
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1869

Abstract

The numerous e-commerce platforms in Indonesia have driven the public to shift from conventional shopping to online transactions. The ease of use, product variety, and competitive pricing are reasons for the popularity of e-commerce. This study aims to determine the influence of Online Customer Review, Trust, and Product Risk on Purchase Intention, with Customer Engagement as a mediating variable in e-commerce transactions. The research is descriptive and quantitative, involving 221 respondents who have shopped via e-commerce platforms. The data analysis technique uses the Structural Equation Model AMOS 22 method. The results show that customer trust and reviews positively affect customer engagement and purchase intention. Additionally, customer engagement positively influences purchase intention. Lastly, product risk negatively affects purchase intention, although not significantly. The novelty of this research from the main journal is the addition of Customer Reviews as an independent variable that positively influences purchase intention and product risk as an independent variable that negatively affects purchase intention. The implication of this research suggests that online sellers should encourage customers to provide feedback on every purchase, thereby using customer reviews as an indirect promotional tool. Furthermore, product content should consider the perceived product risk by creating reliable content.

Page 30 of 37 | Total Record : 364

 28   29   30   31   32 

Filter by Year

2011 2025


Reset
Filter By Issues
All Issue Vol 15 No 1 (2025) Vol 14 No 2 (2025) Vol 14 No 1 (2024) Vol 13 No 2 (2024) Vol 13 No 1 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2011) More Issue