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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 364 Documents
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Pengaruh Brand Ambassador NCT Dream, E-WOM, dan Brand Image terhadap Purchase Intention pada Produk Mie Instan Lemonilo Lukitaningsih, Ambar; Cahya, Agus Dwi; Octavian, Pingky
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1708

Abstract

This research aims to determine the influence of the NCT Dream Ambassador brand, e-WOM, Brand image on Purchase Interest. This research uses four variables, namely brand ambassador, e-WOM, and brand image as independent variables, and purchase intention as the dependent variable. The population in this research are K-pop fans who live in the Special Region of Yogyakarta who are familiar with Lemonilo instant noodle products, with a sample of 100 respondents. The sampling method uses purposive sampling with data collection using a questionnaire. The research results show that the Ambassador brand, e-WOM, and Brand Image together (simultaneously) have a significant effect on intention to buy Lemonilo instant noodle products, the Ambassador brand does not have a significant effect on the intention to buy Lemonilo instant noodle products, e-WOM has a significant effect on Lemonilo instant noodle products, and brand image have a significant effect on purchase intentions for Lemonilo instant noodle products.
Job Boredom, Work Overload, dan Cyberloafing: Uji Peran Mediasi Rumination dan Job Stress Pada Karyawan Generasi Milenial Prabaratri, Lintang; Ekowati, Dian
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1795

Abstract

Internet usage at the workplace has the potential for misuse with employees engaging in cyberloafing activities. Therefore, this research was conducted to examine the relationship between job boredom and work overload on cyberloafing with the mediation of rumination and work stress. This research uses quantitative methods and respondents were selected using a purposive sampling technique, namely workers belonging to the millennial generation and working using internet technology from various industrial sectors, totaling 311 respondents. The data testing technique used is SmartPLS 3.2.9 software. There are five hypotheses accepted out of eight hypotheses in total. Excessive workload has a negative and significant effect on cyberloafing. Work boredom has a positive and significant correlation with rumination. Meanwhile, workload has a negative and significant influence on work stress. Rumination has a positive but not significant relationship with cyberloafing. Job stress has a positive and significant effect on cyberloafing. Meanwhile, for the mediation results, it was found that work boredom had a negative and significant effect on cyberloafing if mediation was carried out with rumination. Excessive workload has a positive but not significant correlation with cyberloafing if mediated by work stress.
A Theoretical Analysis of Consumer Behaviour for Voters in Ghana Glate, Stanley Nelvis; Onojaefe, Darlington Peter; Dzansi, Dennis Yao; Amoakoh, Edmund Owusu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1797

Abstract

This paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian voters. The examination used quantitative research to analyse the relationship between three elements: (1) psychology, (2) personal and (3) social to understand the theory of the relationships between campaign messages and voters’ behaviour. Data were collected through a cross-sectional survey with semi-structured questionnaires administered to 7203 randomly selected respondents from participating political parties and voters in Accra, Ghana. Data received were analysed using descriptive statistics and Structural Equation Modelling (SEM). Findings revealed a statistically significant relationship between the behaviour of voters in Ghana and the campaign messages of political parties. This paper concludes that there are opportunities for political marketing and change in voter behaviour. Still, sufficient attention should be given to the understanding of consumer behaviour theory that recognizes the behavioural dynamic of voters in the design of effective campaign messages that are responsive to voters’ needs.
Editorial JMP Vol 13 No 1 December 2023 JMP, Editor
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

JMP Volume 13 Nomor 1 Edisi Desember 2023 ini menyajikan 25 artikel hasil penelitian yang telah terseleksi melalui proses peer-review yang ketat dan berkualitas. Editor kembali menambah jumlah artikel yang dipublikasikan dari sebelumnya 20 artikel setiap edisi. Penambahan ini sebagai respon dari banyaknya naskah masuk dari para penulis. Edisi kali ini menggunakan format penulisan artikel, baik dalam versi bahasa Inggris maupun Indonesia. Kami sampaikan terima kasih kepada para penulis yang telah mengirimkan artikel versi baha-sa Inggris yang berkontribusi dalam percepatan proses orientasi Jurnal maksipreneur menjadi jurnal internasional. Edisi kali ini juga menampilkan artikel penelitian dari penulis luar negeri. Ini semakin meneguhkan komitmen JMP sebagai jurnal interna-sional yang makin dikenal luas oleh para penulis bidang manajemen, koperasi, dan ke-wirausahaan dari seluruh dunia.
Performance Measurement in Service and Consultant Company with Balanced Scorecard-AHP Afifah, Belia; Muflihat, Syakia
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1228

Abstract

PT XYZ is a services and consulting firm that wants to measure the company's overall performance. Currently, the company only measures financial aspects and cannot describe the company's overall performance. It was conducted to measure the company’s performance by identifying key metrics from three perspectives: financial, customer, internal processes, and learning and growth. Underpinned by the Analytical Hierarchy Process weighting system, the Objective Matrix, and the Traffic Light System rating system, the company's performance achieved an overall index score of 9.15. Of a total of 30 KPIs, 10 are yellow KPIs, which means the company's performance is in line with realistic goals, and the remaining 20 are green KPIs. It shows that the company's overall performance is in line with company goals. The 30 KPIs consist of 4 KPIs for financial, 8 KPIs for customer, 12 KPIs for business internal process, and 6 KPIs for learning and growth.
Investigation of Employee Performance Determinants Reviewing Competence and Organizational Culture with Performance Satisfaction as Intervening Variable Hasugian, Sustih; Absah, Yeni; Sembiring, Maximus Gorky
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1246

Abstract

This research intends to collect empirical data, facts, and information that are valid, accurate, and trustworthy regarding the Influence of Organizational Culture, Competence, and Learning on Employee Performance, causal studies at the Sibolga Navigation District Office Class III. This study was conducted from January to March 2022 utilizing a quantitative research strategy and survey methodology. This study's sample consists of 109 state civil servants and 86 state civil servants from the Class Navigation District Office. III Sibolga. Using a Likert Scale, the researchers determined the value of each question item across all variables, as well as the amount of the value provided in each statement. Path Analysis is used to assess data gathered via questionnaire distribution. Competence has a good and considerable impact on job satisfaction, organizational culture has a big impact on job satisfaction, and job satisfaction has a significant impact on performance, according to the findings of this study.
The Influence of Perceived Quality, Perceived Value of Cost, Brand Identification, and Brand Trust on Brand Loyalty Mediated by Customer Satisfaction in Batam City Engelina, Jerly; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1329

Abstract

Due to technology steadily developing at a rapid pace, it gave rise to many new businesses one of which is smartphone products. This study aims to analyze the effect of perceived quality, perceived value of cost, brand identification, trust, and lifestyle congruence on brand loyalty mediated by customer satisfaction with using Samsung smartphones in Batam City. The sample size was 378 respondents using purposive sampling. Empirical data was obtained through the distribution of online questionnaires with Google Forms. Testing research data using Structural Equation Modeling, Smart PLS 3 software. The results confirm that variables perceived quality, perceived value of cost, brand identification, and brand trust have a significant positive effect on customer satisfaction. The perceived value of the cost value variable, brand identification, and customer satisfaction have a significant positive impact on the brand loyalty variable. In contrast of the perceived quality variable, brand trust has no significant effect on brand loyalty. The variables perceived quality, perceived cost value, brand identification, and brand trust have a significant positive impact on brand loyalty mediated by customer satisfaction. The purpose of this research is to contribute to literature and marketing strategies to be more efficient as a decision-making tool in companies.
Pengaruh Lingkungan dan Gaya Hidup Hedonisme terhadap Manajemen Keuangan Pribadi Mahasiswa di Kota Medan Sari, Nonik Widiya; Tanjung, Ahmad Albar
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1542

Abstract

Personal financial management includes financial management, the process by which an individual ensures his or her needs are met. The purpose of this study is to determine the influence of environment and hedonistic lifestyle on student’s financial management. This research method uses Partial Least Squares (PLS) for analysis in this study. This research was conducted in 9 universities in Medan City with a sample of 164 students—data collection techniques by observation and questionnaire. The data source in this study is primary data in the form of research data and secondary data in the form of data sourced from parties outside this study. The study found that the environment has a positive and significant influence on student’s financial management and significant influence on personal financial management. The environment and lifestyle of hedonism must be managed in a balanced manner so it can give a good impact on financial management.
Pengaruh Corporate Social Responsibility dan Financial Slack terhadap Kinerja Keuangan Perusahaan Nazwir, Pratiwi Winya; Raharja, Surya
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1546

Abstract

This study wants to determine how Financial Slack and CSR disclosure affect the entity's financial performance. This study has a population of companies listed on the IDX and the Bloomberg website for 2015-2021 which have the complete financial report data needed for research. They are collecting data used in this study using a purposive sampling technique. The results showed that first, CSR disclosure negatively affects the company's financial performance. Secondly, financial slack positively affects the company's financial performance. CSR has a significant negative effect on financial performance. Therefore, companies must pay attention to the allocation and impact of CSR funds for companies.
Pengaruh Earnings Management terhadap Tax Avoidance Sebelum dan Selama Covid-19 pada Perusahaan Manufaktur di Indonesia Mulyaningsih, Retno; Handayani, Sri
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1577

Abstract

This study aims to examine the effect of earnings management and capital intensity on tax avoidance with sales growth as a moderating variable. This study uses a sample, namely manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2019 period. The sampling technique used in this study, namely the purposive sampling method with the acquisition of a sampling of 119 samples. The    data analysis technique used in this study uses panel data regression and the Chow test to explain the effect of earnings management on tax avoidance before and during Covid-19. This study suggests differences in tax avoidance and earnings management levels in the pandemic era compared to the pre-pandemic era. This study also concludes that earnings management is positively associated with tax avoidance during the pandemic.

Page 28 of 37 | Total Record : 364

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