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<![CDATA[Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions ]]>
<![CDATA[Putri Hawa Alkatiri]]>;
<![CDATA[Asep Muhamad Ramdan]]>;
<![CDATA[Faizal Mulia Z]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1633
<![CDATA[Purchase decisions are an important part of marketing, to support consumer purchase decisions it is necessary to have the effectiveness of advertising and consumer trust so that consumer purchase decisions do not become doubtful. This study aims to determine the effect of Advertising Effectiveness Free Shipping and Consumer Trust on purchase decisions. In this study, the emergence of problems in the purchasing decision variables on the time dimension of purchase is because those who use the Shopee online shopping application are not comparable to those who make purchases. This research method uses quantitative methods with an associative method approach. The sampling technique in this study used probability sampling, namely Simple Random Sampling, the samples taken in this study were 270 users of the Shopee online shopping application in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, coefficient of determination test, simultaneous test (f test), multiple linear regression, and partial test (t-test). The results showed that there was a positive and significant influence of the Advertising Effectiveness of Free Shipping on the purchase decision variables and a positive and significant influence of the consumer trust variable on the purchase decision variables.]]>
<![CDATA[Analysis of Online Rating and Online Review on Hotel Buying Interest ]]>
<![CDATA[Annisa Nurfitriani]]>;
<![CDATA[Yulia Nur Hasanah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1774
<![CDATA[This research is motivated by the decreased room occupancy rates in Indonesia due to the COVID-19 pandemic, where the hotel industry is one of the major industries in this country. With this pandemic, people have new considerations in choosing hotels by tending to look for information on the internet. Therefore, this research aims to analyze the effect of online ratings and online reviews on hotel buying interest. The data on this research were collected by distributing a questionnaire to 100 respondents. In determining the sample, the technique used is purposive sampling which is included in the non-probability sampling category. The research method is quantitative and the analytical method used in this research is multiple linear regression analysis, which is processed using the software SPSS. The results showed that online ratings and online reviews have a positive and significant effect on hotel buying interest partially and simultaneously.]]>
<![CDATA[The Influence of Company Image and Customer Experience on Satisfaction and the Impact on Repurchase Intention ]]>
<![CDATA[Putri Febriyani Aldriyanti]]>;
<![CDATA[Endang Tjajaningsih]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1786
<![CDATA[The growth of coffee shops in Indonesia is increasing, and the number of enthusiasts in the coffee world is increasing. With so many new coffee shops being established, many innovations have also been created. To get customer satisfaction and the occurrence of repurchase intentions from many customers' perceptions of how the company's image and experience are from their purchases. The research objective is to determine the effect of corporate image and customer experience on the desire to repurchase the customer. a technique used by using the purposive sampling method. The sample size is 100 respondents distributing questionnaires which are measured using a Likert scale. The analysis used is a path analysis technique using multiple linear regression tests, t-tests, and F tests. Company image has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on customer satisfaction. Company image has a positive and significant effect on repurchase intention. customer experience does not affect repurchase intention. a customer has a positive and significant effect on repurchase intention]]>
<![CDATA[The Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic ]]>
<![CDATA[Sarah Marwa Maitsa]]>;
<![CDATA[Sherly Artadita]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1797
<![CDATA[The development of the digital technology era greatly affects daily life to be easier. E-Commerce is one of the technologies that are in great demand in this digital technology era. In addition, the Covid-19 pandemic has caused people to use online media electronic every day. This phenomenon can lead to the emergence of impulsive consumer behavior, especially when E-Commerce offers promotions that can give benefits to consumers. This study aims to determine how much sales promotion influence has on the impulse buying behavior of Generation Z Shopee users through lifestyle as an intervening variable. The method used in this research was the quantitative method with descriptive analysis and Structural Equation Modelling (SEM-PLS) analysis technique using SmartPLS 3.2.9 software. The sample used was determined through probability sampling with a simple random sampling approach with a total of 385 respondents. This study concludes that the results of hypothesis testing indicated sales promotion has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and sales promotion has a positive and significant effect on impulse buying through lifestyle, which means lifestyle partially mediates.]]>
<![CDATA[Level of Employee Loyalty from Generation Z ]]>
<![CDATA[Vincent Vincent]]>;
<![CDATA[Iventura Fitra Uli Tamba]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1799
<![CDATA[Since generation Z dominates North Sumatra province and Medan City has the largest number of residents in North Sumatra province, we want to find out the level of employee loyalty from generation Z Medan City. The data was taken primarily and was distributed to 385 respondents of employees from generation Z Medan City using nonprobability sampling techniques. Data is processed using technical descriptive statistical analysis. The results showed that there are still many employees of Generation Z Medan City who have never changed jobs (44.94%) and the most working period is 1 year - 3 years (41.56%). The level of employee loyalty from generation Z Medan City is in a high category class from the aspects of obedience and submission, responsibility, devotion, and honesty. This is likely influenced by the characteristics of generation Z, the increasing unemployment rate in North Sumatra Province, and the impact of the COVID-19 pandemic. Generation Z women employees are more loyal than men employees, which may be caused by job stability or labor chaos.]]>
<![CDATA[The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention ]]>
<![CDATA[Nabilla Putri Nofela]]>;
<![CDATA[Marheni Eka Saputri]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1801
<![CDATA[With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities. Influencer endorsers are an effective trend for business actors to promote the products they sell. The existence of the TikTok Shop feature on the TikTok application makes it easier for consumers to buy the goods they want. This study will find out how the influence of social media marketing and influencer endorsers on TikTok on purchase intention at TikTok Shop. The research method used is quantitative and the type of research is descriptive and causal. Sampling was done by the non-probability sampling method. Data collection was obtained by distributing online questionnaires to 100 respondents. The data analysis technique used in this research is multiple linear regression analysis. The results show that social media marketing and influencer endorsers on TikTok have a positive and significant effect on purchase intention at TikTok Shop. The results of data processing and data analysis showed that social media marketing and influencer endorsers are contributed to purchase intention.]]>
<![CDATA[Factors Determining College Students’ Intention to use E-Wallets ]]>
<![CDATA[Dewi Khornida Marheni]]>;
<![CDATA[Candy Candy]]>;
<![CDATA[Julia Rahayu Putri]]>;
<![CDATA[Marcelino Marcelino]]>;
<![CDATA[Dhifira Annisa Widyasari]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1847
<![CDATA[E-Wallet users in Indonesia are experiencing explosive growth due to the ease of registration, ease of use, and exclusive promotions and offers available to E-Wallet users. E-Money or E-Wallet service providers also vary. Each has its characteristics, so this study aims to analyze the relationship between perceived usefulness, perceived ease of use, trust, and social influence on intentions to use electronic wallets in Batam International University students. The population in this study is Batam International University students with a sample of 250 using the rule of thumb theory. Data retrieval using primary data types and analyzed using multiple linear regression analysis. This study shows that perceived ease of use and social impact are positively significant on the intention to use E-Wallet. While the benefits and perceived trust do not show significance.]]>
<![CDATA[Implementation of Marketing Strategies through Institutional Approach to Increasing Awareness of the Business Community to Conduct Independent Export Activities ]]>
<![CDATA[Indriya Karyadi]]>;
<![CDATA[Enas Enas]]>;
<![CDATA[Ferey Herman]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1857
<![CDATA[The purpose of this study is to identify and describe the implementation of marketing strategies through institutional approaches in increasing awareness of the business world to carry out independent export activities at the Customs and Excise Office of Tasikmalaya, to find out the obstacles and efforts to overcome them. The method used is descriptive qualitative. The results of the study concluded that Tasikmalaya Customs and Excise implemented a marketing strategy through an institutional approach to increasing the awareness of the business community to carry out independent export activities, in three parts of activities, namely hearings, socialization, and teamwork. The obstacles faced are concerns about differences in vision in dealing with MSMEs, unavailability of data on MSME exporters or MSMEs that have export potential, lack of understanding of export regulations or rules, difficulties in finding forms of cooperation, closed MSME behavior, limited budget managed by the local government to deal with MSMEs. Efforts have been made to align the vision, encourage local governments to clean up MSME exporter data, conduct specific discussions, share roles, and take a persuasive approach.]]>
<![CDATA[Factors that can Affect Employee Work Motivation ]]>
<![CDATA[Adam Ghaffar]]>;
<![CDATA[Setyo Riyanto]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1872
<![CDATA[Human resources in a company organization can not be separated to achieve the organization's goal. The negative impact of work motivation has become a severe problem for a company. The negative impacts that can be felt are the lack of performance provided by the employee and reduced curiosity about the regulations that exist in the company and consider work as unimportant or the lack of incentives provided by an organization that reduces work motivation. Work motivation is expected to provide more value to carry out work properly and correctly, which aims to benefit a company organization that is being run. In this study, the number of resource persons who participated was three consisting of the Head, Leader, and Staff employees within the company. The purpose of this study is to provide an overview of the company to find out what factors affect the work motivation of employees and are expected to be implemented within the company. The method used in this research is qualitative by using interview techniques. The results show that work motivation can be increased by providing rewards or bonuses to employees so that they can motivate them to provide excellent and maximum work results.]]>
<![CDATA[Analysis of the Role of Work Environment to Increase Employees Performance on the Changes in Status of BUMN to PT. PNM ]]>
<![CDATA[Lenni Lukitasari]]>;
<![CDATA[Tita Ayu Alliffia]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1882
<![CDATA[Since November 2, 2021, PT. Permodalan Nasional Madani (Persero) officially relinquished its company status to PT. Permodalan Nasional Madani became a subsidiary of PT Bank Rakyat Indonesia Tbk which is a Holding Ultra Micro (UMi) entity. This change was carried out in the hope of increasing and expanding the empowerment provided by PNM to micro-enterprises so that they can develop into a bigger ones. This study aims to describe the role of the employee's environment in improving employee performance at PT. National Capital Madani Sukajadi Branch and the impact after the change in company status. This study uses descriptive methods with qualitative descriptive analysis techniques with eight people as sources. The result describes that the work environment has a positive influence on the performance of employees of PT. National Capital Madani Sukajadi Branch. The change in the ownership status of the company has not yet had a significant impact because it is still premature. The company can maintain a good work environment by focusing more on the comfort of the work situation, providing support for adequate facilities, and increasing the suitability of rewards. These efforts can increase employee morale and will have an impact on increasing the company's overall performance.]]>
