cover
Contact Name
Dwi Suhartanto
Contact Email
ijabr@polban.ac.id
Phone
+6222- 2007911
Journal Mail Official
ijabr@polban.ac.id
Editorial Address
Politeknik Negeri Bandung Jl Gegerkalong Hilir Bandung 40559
Location
Kota bandung,
Jawa barat
INDONESIA
International Journal of Applied Business Research
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 83 Documents
Supply Chain 4.0 Adaptability and Lean Supply Chain Management: Connections and Impact on the Firm’s Operational Performance Huda, Miftakul; Rahayu, Agus; Furqon, Chairul; Adib Sultan, Mokh; Ahmad, Abdul Aziz
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.519

Abstract

The reason of this paper is twofold:to begin with, to supply a estimation device for supply chain adaptability 4.0 by utilizing the hypothetical point of view of ambidexterity to drive Industry 4.0; moment, to observationally analyze how supply chain ambidexterity 4.0 and incline supply chain administration offer assistance move forward firms' operational execution. Observational comes about are gotten through the investigation of study information from a test of 197 outomotif firms that are at the mid-level within the supply chain. Auxiliary condition modeling was conducted to test the three proposed theories. Based on the asset coordination hypothesis and the social resource-based see, this ponder observationally illustrates the fully mediating part of incline supply chain administration within the relationship between supply chain adaptability 4.0 and firm operational performance.
Harnessing Service Quality and Satisfaction to Unlock Consumer Loyalty in Indonesian Thriving e-commerce Market Lisnawati, Lisnawati; Widjajanta, Bambang; Juliania, Gadis Almira; Zaki, Hafizah Omar
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.547

Abstract

This study investigates Indonesian e-commerce consumers' quality of e-services, e-satisfaction, and digital purchasing intent among e-commerce users in Indonesia. Using a descriptive and verification research design with a quantitative approach, 200 respondents' data was acquired using purposive non-probability sampling. A consideration that was employed was SEM (structural equation modeling). The findings reveal that digital repurchase intention, e-service quality, and e-satisfaction are perceived by users as being at a high level. E-service quality indirectly influences online repurchase intention through e-satisfaction, highlighting the mediating role of customer satisfaction in driving repeat purchase behavior. Interestingly, the study also found that digital repurchase intention is not directly and significantly determined by the quality of e-services. These results underscore the importance of e-satisfaction as a bridge between digital purchasing intent and the quality of electronic services. Therefore, E-commerce platforms should focus on Addressing aspects of quality of service like responsiveness, reliability, and user-friendliness to foster customer satisfaction, which can lead to stronger repurchase intentions. The survey offers beneficial details to help e-commerce companies improve the way they operate. strategies to build customer loyalty and sustain competitive advantage.
Halal Tourism Requirements in Iran: Attraction for Muslim Tourists or Barrier for Non-Muslim Visitors? Keshavarzi, Sakine; Siyavooshi, Malihe
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.548

Abstract

This study aims to investigate the importance of halal-friendly destination criteria on attracting Muslim tourists and the attitude of non-Muslim tourists towards the requirements of halal-friendly destinations. Also, the satisfaction and loyalty of Muslim and non-Muslim tourists to Iran destination were compared. The statistical population of the study is tourists entering Iran between 2010 - 2023. The data were collected by sharing a link to a trilingual questionnaire (Persian, Arabic, and English) on social networks and were analyzed using SPSS software. Data collected from 178 Muslim and 131 non-Muslim tourists from 51 different countries show that halal tourism criteria have great importance in choosing a tourist destination by Muslims. On the other hand, are not a major obstacle to attracting non-Muslim tourists. Satisfaction and loyalty were high in both groups of tourists. There was no significant difference between Muslim and non-Muslim tourists’ loyalty to halal tourism destinations, but Muslim tourists’ satisfaction was lower than that of non-Muslim tourists when traveling to Iran. The findings suggest that Muslim-majority countries with halal tourism infrastructure can work to attract both Muslim and non-Muslim tourists. However, it should be noted that Muslim tourists demand higher standards of halal tourism when traveling to such countries.