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Dwi Suhartanto
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 83 Documents
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Loyalty Dynamics in Mangrove Ecotourism: Exploring the Influence of Attitudes, Perceived Benefits, Costs, and Environmental Concern Seperi, Yuli; Sakti, Guntur
Jurnal Internasional Penelitian Bisnis Terapan Vol 6 No 02 (2024)
Publisher : Politeknik Negeri Bandung

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Abstract

Tourists' environmental concern acts as a catalyst, fostering a green attitude and elevating ecotourism as a primary attraction. Indonesia's vast mangrove forests offer unique opportunities for ecotourism development, given their rich biodiversity and critical role in oxygen production. This study aims to explore the intricate relationship between mangrove ecotourism and tourists' loyalty intentions and behaviors, focusing on Millennials (Gen Y) and Generation Z in urban centers like Batam City, Tanjungpinang City, and Bintan Regency in the Riau Islands Province. Utilizing quantitative methods, data from 420 respondents were collected via electronic surveys and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings highlight significant relationships: perceived cost and environmental concern strongly influence tourists' green attitude while perceived benefits do not directly impact it. Perceived benefits, perceived costs, and green attitudes significantly shape loyalty intentions, with environmental concern emerging as a key driver. Additionally, loyalty intentions significantly impact perceived benefits, green attitudes, and perceived costs. Although environmental concern, perceived benefits, perceived costs, and green attitude have a significant influence on loyalty behavior, their impact is indirect. This suggests a nuanced interplay among these variables in shaping tourists' behavior in the mangrove ecotourism context, underscoring the complex dynamics at play in sustainable tourism development.
The Relationship between CSR and Profitability through Environmental Performance Moderation: The Use of Robust Path Analysis in Warp-PLS Susilawati, Riauli; Syarief, Mochamad Edman; Mai, Muhamad Umar
Jurnal Internasional Penelitian Bisnis Terapan Vol 6 No 02 (2024)
Publisher : Politeknik Negeri Bandung

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Abstract

This research intends to investigate the impact of company social responsibility (CSR) on profitability through the moderating role of environmental performance represented by PROPER. Path analysis using WarpPLS was employed to examine 72 manufacturing firms listed on the Indonesian Stock Exchange (IDX). The results reveal that CSR has a significant positive impact on financial performance because in addition to being accountable to their shareholders, companies can legitimize that their social actions are in line with the expectation of society. Besides, environmental performance affects company profitability since, referring to the legitimacy theory framework, the public perceives that the industrial waste management practices carried out by the companies benefit the environment. This condition has a potential to enhance competitive advantage and ultimately increase company profits. The study is expected to contribute to filling the gaps in the literature regarding the relationship between CSR and corporate performance. Besides, it increases understanding and insights for practitioners, including investors, management, and consumers, regarding the role of PROPER in mediating the link between CSR practices and company financial performance, particularly in the context of Indonesian manufacturing companies.
The Impact of Social Media Influencer on Attitude towards Local food and Behavioral Intention (A Study on Foreign Tourists Visiting Bali) Thio, Sienny; Palumian, Yonathan
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.409

Abstract

The rapid growth of social media has completely changed the way people interact and communicate. This study examines the role of social media influencer in shaping foreign tourists' attitude toward local food and their behavioral intention, with the mediating role of foreign tourists' attitudes towards local food. Self-administered questionnaires surveys with 201 international tourist visiting Bali were collected between July and August 2023. The PLS-SEM using SmartPLS 4.0 was utilized to examine the proposed causal relationships among social media influencer, attitude towards local food, and behavioral intention. The results reveal a positive and significant influence of social media influencer and attitude towards local food on behavioral intention of foreign visitors. However, social media influencer was found to be insignificant in forming tourists' attitude. Attitude towards local food did not mediate the relationship of social media influencer and behavioral intention. This study provides insights into destination marketing efforts to attract more visitors and promote a destination by optimizing influencers of social media.
The Effect of Job Mutation and Job Promotion on Job Satisfaction and Self-Efficacy, and its Implication on Job performance Utomo, Hastho Joko Nur; Pujiastuti, Eny Endah; Sugiarto, Meilan; Ramadani, Noven
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.463

Abstract

This study examines the impact of job mutation and promotion on job satisfaction and self-efficacy at PT Bank Rakyat Indonesia Tbk Yogyakarta Regional Office. Using a quantitative approach with Partial Least Square (PLS) and SmartPLS 4.0, data were gathered from 150 employees who had experienced job transfers or promotions. The findings reveal that job transfers significantly enhance both job satisfaction and self-efficacy, whereas job promotions improve job satisfaction but do not affect self-efficacy. Job satisfaction positively influences self-efficacy and employee performance, but self-efficacy does not significantly impact performance. The study highlights that effective mutation and promotion strategies can boost job satisfaction and self-efficacy, thereby positively influencing employee performance. This research is notable for its focus on the Indonesian banking sector and its exploration of self-efficacy within the financial industry, addressing gaps or offering new insights in the literature. Managerial implications suggest that mutation and promotion policies should be customized to individual employee readiness to optimize job satisfaction and performance.
Pembiayaan Iklim di Asia Timur dan Pasifik dari Perspektif Tata Kelola dan Kesulitan Keuangan Afifah, Nurul; Nugraha, Nugraha; Heryana, Toni; Supriatna, Yayat; Nkansah, Obed Kwabina Opoku
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.470

Abstract

This study analyses the influence of governance and financial distress on climate funding in East Asia and the Pacific (EAP). A multiple linear regression analysis was undertaken using panel data from 12 EAP nations between 2015 and 2021 to investigate the links between governance, financial distress, and climate finance. The results demonstrate that governance structures are more successful in obtaining climate related funds. Additionally, financial challenges show a notable positive correlation, indicating that financially struggling nations tend to attract more global climate funds, possibly due to their limited domestic capacities for addressing climate change. The regression analysis explained 85.71% of the variations in climate finance, underscoring the importance of governance and financial conditions in influencing how climate finance is distributed within the region. These findings underscore the need of robust governance and financial stability in maximizing the use of climate finance for mitigation and adaptation initiatives.
The Design Of Social Return On Investment Calculation Standard Operation Procedure For PT ASDP Indonesia Fathin, Muhammad; Anggoro, Yudo
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.509

Abstract

Developing a Standard Operating Procedure (SOP) and incorporating Social Return on Investment (SROI) into the CSR tree planting program are the main objectives of this study. SROI provides a framework for evaluating the approach's economic, social, and environmental worth by connecting activities with goals for financial gains and carbon offsets. The SOP offers detailed instructions for choosing species, planting methods, and maintenance, with a focus on compact planting spaces for effectiveness and impact. a Comprehensive Monitoring, Reporting, and Verification (MRV) systems combined with stakeholder collaboration are intended to promote sustainability, transparency, and ongoing development. These tactics guarantee that social, economic, and environmental objectives are met in a harmonious way.
Sustainability Business Performance in Shopping-Mall in Indonesia: The Role of Ambidexterity Orientation with Mediating Effects of Strategic Flexibility and Distinctive Advantage Alamsyah, Muhammad iqbal; Rahayu, Agus; Gaffar, Vanessa; Wibowo, Lili Adi; Triyono, Sunu Puguh; Yusoff, Yusliza Mohd
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 01 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i01.520

Abstract

This study investigates the factors influencing the sustainability performance of shopping malls in West Java, Indonesia, emphasizing the roles of ambidexterity orientation, strategic flexibility, and distinctive advantage. Employing a quantitative research method with a survey design, data were collected from mall managers, directors, and operational decision-makers. A structured questionnaire, based on validated constructs, measured ambidexterity orientation, strategic flexibility, distinctive advantage, and sustainability performance. The analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relationships among these variables. The findings indicate that ambidexterity orientation significantly enhances strategic flexibility, which, in turn, positively impacts sustainability performance. While ambidexterity orientation does not directly influence sustainability performance, its effect is fully mediated by strategic flexibility and distinctive advantage. Furthermore, strategic flexibility strongly contributes to developing distinctive advantages, which significantly drive sustainability outcomes. The results emphasize the importance of managerial adaptability and the strategic alignment of resources and capabilities in achieving long-term sustainability goals. This research provides actionable insights for shopping mall management, highlighting the need for innovation-driven strategies, resource optimization, and customer-centric approaches. By advancing the understanding of sustainability performance dynamics in an emerging market context, this study offers theoretical contributions and practical recommendations for enhancing competitive and sustainable operations.
Revolutionizing Commutes: Unraveling Consumer Citizenship Behavior through Value Co-creation in Public Transportation Firdaus, Muhammad Iqbal; Lesmini, Lis; Rahman, Nor Aida Abdul
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.461

Abstract

The service-dominant logic paradigm underscores the significance of consumer participation in co-creating value. Co-creation serves as a source of competitive advantage for companies, even those oriented towards public services. This study aims to analyze the factors motivating public transportation users to engage in co-creation behavior, intending to foster the development of their citizenship behavior for the benefit of other stakeholders. To address the research questions, an electronic survey was conducted among MRT Jakarta users, employing purposive sampling techniques and successfully gathering 201 valid samples. Partial least square structural equation modeling (PLS-SEM) was employed to test the relationships between variables in the study. The findings indicate that co-creation behavior is influenced by users’ identification with MRT Jakarta brand and their positive attitude. Subsequently, this co-creation behavior motivates users to engage in consumer citizenship behavior, representing going the extra mile. This study encourages service providers to establish more open communication channels between service providers and passengers, including empowering passengers to provide input, suggestions, or even participate in service development programs.
Virtual Vortex: The Marketing Mix and its Effect on Digital Consumer Behavior for Non-Durable Venkatesan, Chandralekha; Rajeswari
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.464

Abstract

This research aims to delve into the influence of the marketing mix, including the 4Ps (product, price, place, and promotion), along with supplementary elements such as visual representation and aesthetics, on consumer purchase intentions in an online environment. Additionally, it investigates which components of the marketing mix and mediating factors play the most pivotal roles in shaping consumer behavior towards online purchases of non-durable goods. The research framework was designed by incorporating the theory of the marketing mix. This study employed a descriptive analysis approach on a sample of 249 respondents, selected through convenience sampling. Data analysis was performed using IBM AMOS software, utilizing PLS-SEM to investigate the relationships between the marketing mix components, visual representation, aesthetics, and purchase intentions for non-durable goods. The study identified consumer attitudes towards online purchasing behavior. The results reveal that visual representation and aesthetics exert the most significant influence on purchase intentions among online consumers.
The Impact of Food Authenticity, Price Fairness, and Cultural Similarity on Satisfaction and Purchase Intention at Indonesian Restaurants in Taiwan Hatma, Ramli; Rachman, Abdul Nasir; Musa, Andi Ernie Zaenab; Hardiyono, Hardiyono; Latiep, Ifah Finatry
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.510

Abstract

This study looks at how customer happiness, brand awareness, and purchase intention are affected by cuisine authenticity and fair prices at Indonesian restaurants in Taiwan. Partial Least Squares (PLS) and Structural Equation Modelling (SEM) were used to analyze a survey of 400 foreign clients. The findings support the notion that fair prices and real cuisine both increase consumer happiness, which raises brand recognition and buy intent. The association between cuisine authenticity and consumer pleasure is moderated by cultural similarity, with customers who share a common culture reporting higher levels of satisfaction. At a 10% significant level, it also moderates the association between price fairness and satisfaction, indicating that cultural alignment may boost price variation tolerance. These results emphasize how crucial fair pricing and authenticity are to building client loyalty and drawing in a larger audience. However, the study only looks at foreign consumers; for a more thorough knowledge of consumer behaviour, future studies need look at local Taiwanese consumers as well as other aspects like ambiance and service quality.

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