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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 7 Documents

Search results for , issue "Vol 3 No 1 (2019)" : 7 Documents clear

Pentingnya Memahami Etika dalam Mengambil dan Mengolah Data Saputra, Faris Sandra; Pamungkas, Adhi Yoga Muris; Faisal, Syafrie Dwi; T, MHD Raihan Natigor; Rakhmawati, Nur Aini
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In today's technological era, most human activities are closely related to digitalization. This causes data growth to increase dramatically. The potential for data dissemination is also very wide open, so that as the owner of personal data and active technology users, many people are worried that their data is not used properly by the parties concerned about the benefits, fairness, approval and confidentiality. Therefore a number of written rules were made such as Article 32 of the ITE Law relating to data use interference as a basis for rules. The importance of having an understanding and knowledge related to ethical basis and data processing methods is also necessary as a technical guide to direct all data processing activities. However, there are still many parties who ignore the rule. It is not true that the process of retrieving and processing data also makes the final result not in accordance with the original goal. In this paper we will explain some examples of technical data collection and processing methods. A description of ethical theory will also be given. Then the challenges and principles in data collection and processing will be written. The hope of this paper can make the data users involved can use the data as they should according to applicable ethics, methods and laws.Keywords: Data, Data Collection, Data Processing, Ethics, Data Ethics

Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk

Komunikasi Interpersonal Antar ODHA untuk Menumbuhkan Motivasi Kembali Hidup Normal di Yayasan Mahameru Surabaya Huda, Jesica Miftakhul; Prasetyo, Iwan Joko; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to find out how interpersonal communication occurs between PLWHA (people with HIV / AIDS) to foster motivation to return to normal life in the mahameru foundation of Surabaya. The Mahameru Foundation is the only non-profit institution in Surabaya that is engaged in the social and humanitarian field focusing on the mentoring and empowerment program for PLWHA. There are so many new PLHIV who experience a decrease in motivation after being diagnosed, so from that the old ODHA who have had high motivation in living their lives gathered in the Surabaya mahameru foundation they support each other new PLHIV so that in the future they can be motivated to return to healthy life and passion in living his life. The results of the study found that the support of long-standing PLHIV plays a very important and successful role in fostering new PLHIV motivation to return to normal life, this is based on interpersonal communication carried out by old PLWHA towards new PLWHA having several important elements that are the center of attention, namely verbal and good non-verbal as well as five positive attitudes to support the effectiveness of interpersonal communication that occurs, namely openness, empathy, support, positive attitude and equality. Keywords: Interpersonal communication, PLWHA, HIV, AIDS, Mahameru Foundation

Peran Humas Gereja Katedral Bogor Dalam Membina Hubungan Kepada Publik Sinaga, Elisabeth Pingkan; Sinaga, Lerman
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know roles of Cathedral Bogorâ€™s public relations in maintaining relationship between internal and external public, the roleâ€™s obstacles and the solutions on facing the obstacles. This research found that there are five roles of PR Cathedral Bogor Church in maintaining good relationship between internal and external public. 1) role is applied a theme that already being chosen, 2) uses media communication, creates events that involves external public, and joins the Basolia (Badan Sosial Lintas Agama), 3) identifies opinion, perception and feedback from the public, 4) serves the public needs with accepting feedback, 5) defines internal and external of the organization and controls the wave of the information.Keywords: Public Relationâ€™s roles, Maintaining Relationship.

Komunikasi Pemasaran Dinas Pariwisata Kabupaten Buleleng Dalam Meningkatkan Jumlah Wisatawan Di Buleleng Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, TravelersÂ

Perencanaan Kampanye Public Relations â€œMari Bersatu Permata Bundaâ€ Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda Kesaulya, Charlene Mabelle Reina Ulyanti; Soewarso, Kiki
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies.Â Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

Pelatihan Inventarisasi Aset Desa Dan Pengembangan BUMDes Untuk Penguatan Ekonomi Desa Di Desa Saba Kecamatan Blahbatu Kabupaten Gianyar Bandiyah, Bandiyah
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The training activity on village asset inventory and development of Village-Owned Enterprises (BUMDesa) aims to provide knowledge insights to the Saba Village apparatus and scientific skills to be able to inventory potential assets belonging to the village in order to develop Village Owned Enterprises (BUMDesa). The activity was carried out in the form of training with a workshop approach, discussion and tutorial videos on asset inventories along with comprehensive analysis of solutions to the problem of developing BUMDesa. The results of this service activity include. First, the Saba Village apparatus gained an understanding of village assets and potential that could be developed into a village economy. Secondly, the village apparatus was very enthusiastic and eager to establish BUMDesa. Third, the Sipedas tutorial method helps provide convenience as well as a skill in conducting an asset inventory. Third, helping to solve the problem of assets in Saba Village which had previously been a conflict between communities and has now become clear.Keywords: Village Assets, BUMDesa, Village Economy, Training, Saba

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daniel susilo

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Home Page

OAI Link

Editorial Team

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Contact Name daniel susilo

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Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Abstract

Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA