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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 5 No 4 (2021)" : 5 Documents clear
Profiling news consumption on social media Veronika, Veronika; Raharjo, Agustinus Eko
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.307 KB) | DOI: 10.25139/jkp.v5i4.3794

Abstract

Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.
Online work from bali selama pandemi covid-19: model pemasaran daerah tujuan wisata Jenita, Jenita; Saepudin, Asep; Rinandiyana, Lucky Radi; Badriatin, Tine; Tumiwa, Ramon Arthur Ferry
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.13 KB) | DOI: 10.25139/jkp.v5i4.3887

Abstract

The government formed the Work From Bali (WFB) initiative aimed at State Civil Apparatus (ASN) to help the tourism sector on the Island of the Gods to revive due to the Covid-19 pandemic. The government has decided to hold the Work From Bali (WFB) program in the Nusa Dua area of ​​Bali. The Nusa Dua area of ​​Bali is managed by a State-Owned Enterprise (BUMN), in particular the Indonesian Tourism Development Agency. This study aims to uncover the discourse on Work From Bali (WFB) news in the midst of the Covid-19 pandemic. The method used in this research is critical discourse analysis by van Dijk. The unit of analysis of this research is Kompas.com online news related to Work From Bali (WFB) in the midst of the Covid-19 pandemic in the period 27 May 2021 to 31 May 2021. The results show that the news discourse that appears related to Work From Bali (WFB) in In the midst of the Covid-19 pandemic, there is an economic discourse in boosting tourism in Bali. However, these efforts still require re-examination so that social considerations do not arise that focus on activities that must be carried out in Bali.
Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies Kurniawan, Febryan; Isnaini, Muhammad; Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.861 KB) | DOI: 10.25139/jkp.v5i4.3889

Abstract

Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.
Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.457 KB) | DOI: 10.25139/jkp.v5i4.3893

Abstract

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.
Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas Syahrani, Agus; Asfar, Dedy Ari; Perdana, Indra; Pattiasina, Petrus Jacob; Nadeak, Bernadetha
Jurnal Komunikasi Profesional Vol 5 No 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.992 KB) | DOI: 10.25139/jkp.v5i4.3908

Abstract

Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.

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