Garuda - Garba Rujukan Digital

Profiling news consumption on social media Veronika, Veronika; Raharjo, Agustinus Eko
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.

Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) Hermarani, Putu Arina; Gelgel, Ni Made Ras Amanda
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.

Online work from bali selama pandemi covid-19: model pemasaran daerah tujuan wisata Jenita, Jenita; Saepudin, Asep; Rinandiyana, Lucky Radi; Badriatin, Tine; Tumiwa, Ramon Arthur Ferry
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The government formed the Work From Bali (WFB) initiative aimed at State Civil Apparatus (ASN) to help the tourism sector on the Island of the Gods to revive due to the Covid-19 pandemic. The government has decided to hold the Work From Bali (WFB) program in the Nusa Dua area of â€‹â€‹Bali. The Nusa Dua area of â€‹â€‹Bali is managed by a State-Owned Enterprise (BUMN), in particular the Indonesian Tourism Development Agency. This study aims to uncover the discourse on Work From Bali (WFB) news in the midst of the Covid-19 pandemic. The method used in this research is critical discourse analysis by van Dijk. The unit of analysis of this research is Kompas.com online news related to Work From Bali (WFB) in the midst of the Covid-19 pandemic in the period 27 May 2021 to 31 May 2021. The results show that the news discourse that appears related to Work From Bali (WFB) in In the midst of the Covid-19 pandemic, there is an economic discourse in boosting tourism in Bali. However, these efforts still require re-examination so that social considerations do not arise that focus on activities that must be carried out in Bali.

Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies Kurniawan, Febryan; Isnaini, Muhammad; Marta, Rustono Farady
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.

Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya Hermanto, Yustinus Budi; Tresyanto, Citra Anggraini
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.

Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas Syahrani, Agus; Asfar, Dedy Ari; Perdana, Indra; Pattiasina, Petrus Jacob; Nadeak, Bernadetha
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.

Information and promotion genre regarding korean content in netflix press release Nursyahbani, Novi
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research at the beginning discusses the development of press releases that have been developed into various aspects, ranging from the media used, the themes presented, to the genres classified in a study. Departing from the research of Catenaccio (2008), this study wants to examine the structure created from that research, whether it is still relevant today and can show informative and promotional genres in a press release. Thanks to its freedom to be applied in various types of press releases, this research will choose a company based from a data that mentioned company that gained many profit during the Covid-19 pandemic and had many products released, which is Netflix. Data collection and analysis methods used in this study were convenience sampling and structural analysis from Catenaccio. Through convenience sampling, there are three articles selected up to June 15, those published on May 27, June 06 and June 10, 2021. The result of the analysis is that the structure of Catenaccio which contains the format of writing press releases, does not match the format of writing press releases in Netflix, but main points such as leads, justifying the product, detailing the product and explicit promotional components still applicable and determine the genre in press releases. The genres of Netflix press releases are hybrid because they contain an informative and promotional genre. A new structure that has been modified in this study is also offered for further research, with a wider selection of press release articles and other data collection techniques.

Profiling news consumption on social media Veronika; Agustinus Eko Raharjo
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on social media. Besides understanding news consumption patterns on social media, this research suggests a model that the media needs to understand to utilize social media more effectively.

Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) Putu Arina Hermarani; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.

Online work from bali selama pandemi covid-19: model pemasaran daerah tujuan wisata Jenita; Asep Saepudin; Lucky Radi Rinandiyana; Tine Badriatin; Ramon Arthur Ferry Tumiwa
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The government formed the Work From Bali (WFB) initiative aimed at State Civil Apparatus (ASN) to help the tourism sector on the Island of the Gods to revive due to the Covid-19 pandemic. The government has decided to hold the Work From Bali (WFB) program in the Nusa Dua area of Bali. The Nusa Dua area of Bali is managed by a State-Owned Enterprise (BUMN), in particular the Indonesian Tourism Development Agency. This study aims to uncover the discourse on Work From Bali (WFB) news in the midst of the Covid-19 pandemic. The method used in this research is critical discourse analysis by van Dijk. The unit of analysis of this research is Kompas.com online news related to Work From Bali (WFB) in the midst of the Covid-19 pandemic in the period 27 May 2021 to 31 May 2021. The results show that the news discourse that appears related to Work From Bali (WFB) in In the midst of the Covid-19 pandemic, there is an economic discourse in boosting tourism in Bali. However, these efforts still require re-examination so that social considerations do not arise that focus on activities that must be carried out in Bali.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name daniel susilo

Contact Email daniel.susilo@unitomo.ac.id

Phone -

Journal Mail Official daniel.susilo@unitomo.ac.id

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
-

Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA