cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
daniel susilo
Contact Email
daniel.susilo@unitomo.ac.id
Phone
-
Journal Mail Official
daniel.susilo@unitomo.ac.id
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 6 No. 6 (2022)" : 7 Documents clear
Kualitas Kepemimpinan dalam Menciptakan Iklim Komunikasi Organisasi untuk Meningkatkan Kinerja Pegawai Tine Silvana Rahmawati; Lutfi khoerunnisa
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.142 KB) | DOI: 10.25139/jkp.v6i6.5211

Abstract

Penelitian ini mengungkap tentang "Kualitas Kepemimpinan Manajer dalam Menciptakan Iklim Komunikasi Organisasi untuk Meningkatkan Kinerja Pegawai". Tujuan dari penelitian ini adalah untuk mengetahui kualitas kepemimpinan yang dilakukan oleh pimpinan dalam menciptakan iklim komunikasi organisasi pada sebuah organisasi, dan bagaimana kualitas kepemimpinannya dalam meningkatkan kinerja pegawai. Metode penelitian yang digunakan adalah metode Survey. Sampel penelitian adalah pegawai kantor Dinas Perpustakaan dan Arsip Daerah Propinsi Jawa Barat berjumlah 70 responden. Hasil penelitian ini menunjukkan bahwa dalam menjalankan organisasinya, Pimpinan membuat perencanaan, strategi dan program organisasi ke depan dan memiliki keinginan untuk menciptakan suasana yang menyenangkan dengan bawahannya. Iklim komunikasi organisasi terdiri dari persepsi - persepsi, perasaan-perasaan dan harapan-harapan pegawai baik dengan sesama rekan kerjanya ataupun dengan atasannya. Dengan iklim komunikasi organisasi yang baik dapat meningkatkan kinerja pegawai untuk mencapai tujuan organisasi. Kata Kunci: Kepemimpinan, Iklim Komunikasi Organisasi, Kinerja Pegawai
Praktik Kewargaan Digital Sebagai Edukasi Publik: Kajian Aktivisme Digital Di Indonesia Dicky Zakaria
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1317.99 KB) | DOI: 10.25139/jkp.v6i6.5293

Abstract

Aktivisme digital tidak hanya soal keberhasilan dalam memobilisasi massa. Salah satu aspek menarik untuk dikaji dalam aktivisme digital adalah aspek edukasi publik. Tujuan dari penelitian ini untuk melihat aktivisme digital sebagai praktik kewargaan digital yang mampu menjadi sarana edukasi publik. Penelitian ini menggunakan kerangka konsep Mossberger dkk tentang partisipasi politik sebagai kewargaan digital. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan studi literatur. Terdapat sepuluh literatur relevan yang digunakan dalam penelitian ini. Hasil penelitian ini mengemukakan bahwa masyarakat sipil dan para aktivis berpartisipasi politik dalam tiga aktivitas yaitu diskusi di ruang obrolan, akses berita online, dan private message. Ruang obrolan dan private message adalah ruang diskusi publik yang membuat diskursus terus hidup dan banyak diperbincangkan, sedangkan akses berita online memiliki peran penting dalam menciptakan masyarakat yang informatif sehingga dapat berpartisipasi dalam ruang obrolan atau private message. Individu atau kelompok dapat menjadi aktor yang memproduksi atau bahkan menerima informasi tersebut. Partisipasi politik membuka jalan terciptanya edukasi publik, hal tersebut akan menjembatani persebaran informasi secara masif. Akses informasi reguler yang dimiliki oleh masyarakat menciptakan pengetahuan dan menjadi mitra diskusi kritis bagi sesama pengguna media sosial. Meski begitu, dalam aktivisme digital masih memiliki kemungkinan terdapat informasi palsu (hoaks). Dalam hal ini, aktivis berperan sebagai pihak yang meluruskan disinformasi yang beredar, selain itu pada level individu perlu dibekali keterampilan literasi digital yang baik.
Proses Pengambilan Keputusan Adopsi Inovasi Aplikasi Gramedia Digital Wa Ode Wulan Ratnaningsih; Endah Murwani; Agustinus Rusdianto Berto
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.331 KB) | DOI: 10.25139/jkp.v6i6.5294

Abstract

This study aims to determine how the process of consumers adopting Gramedia Digital application innovations and consumer behavior in making decisions about these innovations. The research is descriptive qualitative. The research subjects were 10 consumers of Gramedia Digital application users who were interviewed in depth. The results of the interview will be examined through the concept of diffusion and adoption of innovation as well as a consumer decision-making model which includes three stages, the input, process, and output stages. The results obtained consumers decide to use Gramedia Digital innovation based on five stages, awareness, interest, evaluation, trial, and adoption. The decision-making stage, the innovation adoption stage is carried out by consumers, namely accepting and using Gramedia Digital innovation products because they provide satisfaction to consumers. Consumers do not feel any cognitive dissonance after purchase, instead they make repeat purchases. Satisfied customers will make e-WoM, repeat purchases, and recommend innovative products, both digital books sold by Gramedia Digital and Gramedia Digital applications. Penelitian ini bertujuan untuk mengetahui bagaimana proses konsumen mengadopsi inovasi aplikasi Gramedia Digital serta perilaku konsumen dalam pengambilan keputusan terhadap inovasi tersebut. Penelitian bersifat kualitatif deskriptif. Subjek penelitian adalah 10 konsumen pengguna aplikasi Gramedia Digital yang diwawancara secara mendalam. Hasil wawancara akan diteliti melalui konsep difusi dan adopsi inovasi serta model pengambilan keputusan konsumen yang meliputi tiga tahapan yaitu, tahap masukkan (input), proses, dan keluaran (output). Hasil yang didapat Konsumen memutuskan untuk menggunakan inovasi Gramedia Digital berdasarkan pada lima tahapan, yaitu awareness, interest, evaluasi, trial, dan adopsi. Tahap pengambilan keputusan, tahap adopsi inovasi dilakukan konsumen, yaitu menerima dan menggunakan produk inovasi Gramedia Digital karena memberikan kepuasan pada konsumen. Konsumen tidak merasakan adanya disonansi kognitif setelah pembelian justru melakukan pembelian ulang. Pelanggan yang puas akan melakukan e-WoM, pembelian berulang, dan merekomendasikan produk inovasi baik buku digital yang dijual Gramedia Digital maupun aplikasi Gramedia Digital.
Peningkatan Kemampuan Administrasi dan Akuntansi dalam menghitung Biaya Kontrak pada Konsultan Perencana dan Pengawas Konstruksi di Surabaya Marini Purwanto; Yustinus Budi Hemanto; Lindrawati
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.565 KB) | DOI: 10.25139/jkp.v6i6.5469

Abstract

Accounting is a practical science in its application in accordance with the specific applications and needs of each type of business entity. This community service activity is designed to provide assistance in preparing CV X's financial reports in the field of construction management consulting services that require progress reports on the progress of each contract. This community service activity is carried out by providing training to administrative staff so they can use Microsoft Excel from templates that have been made and guided by the community service team. Management expects that the output of this accounting information system can evaluate every ongoing project or project that has completed the contractual period. The output of this community service activity from this accounting information system is to accurately calculate the value of the cost of each project so that evaluation of the physical progress of the project and evaluation of the price and profitability analysis of each service contract can be carried out for monitoring and subsequent planning. The following evaluation needs follow-up to evaluate the application of PSAK 34 related to accounting for construction management consulting services.
Alfamart brand communication on expansion retail business in the Philippines Ashri Fatria; Daniel Susilo; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i6.5721

Abstract

ABSTRACT In a guideline, the global brand company is broadly positioned around the world. In case the brand could be a premium estimated brand, it could be a premium cost around the world. The application of a global brand ought to too be indivisible from the part of the branding and key communication that makes difference in companies entering the domain of other countries. But what makes a brand profitable and how profitable is it? What could be a global brand and why are there still neighborhood brands? The spread of the COVID-19 pandemic in Southeast Asia, made global business lines run slowly and had to force business people to rack their brains to survive during a pandemic. The establishment of a lockdown policy has also hampered the distribution of retail goods as one of the impacts of the COVID-19 pandemic. However, it is different from Alfamart, which was able to survive during the pandemic with a decrease in net profit at the end of the third quarter of 2020 with a fairly small figure of -1.85% (Hafiyyan, 2020a). One of the strategies revealed is the expansion of Alfamart received a positive response in the Philippines competing 7-Eleven, Mini-Stop, Allday, Family Mart, and Lawson. So throughout 2020 Alfamart managed to open more than 1.000 new stores in Metro Manila and nearby province. The global brand communication strategy used by Alfamart to deliver strong brand awareness to Filipino customer mind and made Alfamart's brand positioning as a super minimart that serves the community. According to the above exposures, Alfamart is considered a successful brand in Indonesia that expand its global retail business in Southeast Asia since the COVID-19 pandemic that spread throughout the world. It is exciting research, Alfamart has not become the primary choice of consumers to shop at minimart or convenience stores in the Indonesian market itself. It is also inseparable from the brand communication strategy used by Alfamart to build strong brand awareness in Filipino consumers' minds. This research method is the case study, continuing to data analysis using the pattern matching of the informant insights and findings. The authors focus on describing the strategy of Alfamart Philippines to communicate its brand awareness in the community. Then, analyze the pattern matching of Filipino customers’ perceived brand of Alfamart through interviews with informants. The research findings are that Alfamart has expanded rapidly to open more than 1.200 stores since 2014 to help the community at Barangay (a remote area of the Philippines) for jobs and serve groceries product especially frozen food so that Alfamart become an "extended pantry" to their home. Alfamart’s accessibility and brand positioning as super minimart for Filipino customers built strong brand awareness as a global brand from Indonesia.
Marketing Model of EMC Hospital during COVID-19 Pandemic Liwaul Liwaul; Hasto Joko Nur Utomo; Sutiyana Fachruddin; Renil Septiano; Laynita Sari
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1083.732 KB) | DOI: 10.25139/jkp.v6i6.5873

Abstract

After facing COVID-19 Pandemic, the first thing to be recovered is the hospital and health industry. In order to do so, the improvement of International hospital needs to be studied for the next advancement. The dimension that covers international hospital is the label, sustainable marketing and their social media contents that is to be explored in order to discover something. The advancement of it needs to discover their model of marketing first in order to improve the industry. From the syntax to semantic we could able to perceive the quality of the international standard based on social media content as well as the data aid of related theories and various marketing and financial data that serves as pieces of the path of advanced health and hospital industry recovery after suffering the struggle of COVID-19 Pandemic.
Public Therapeutic Communication Analysis on Kanker_Fighter’s Instagram Account Rulinawaty; Achmad Daengs GS; Sulistyo Andarmoyo; Sara Surya; Rachmat Susanto
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.27 KB) | DOI: 10.25139/jkp.v6i6.5874

Abstract

Cancer disease is a devastating disease that could change someone’s life and relationship drastically. Cancer have been seen as a disease that revolves around strong donation interest. By donating to certain organization or community, the cancer patient could get a help from them. Using social media is their strong method to communicate their purpose and agenda to reach the donation candidate or those who can help and expand the attention of cancer disease. In Indonesia, disease is strongly influenced by religious and mystical figure and myths, thus, their method still crossing each other with actual medical workers, it is why Kanker_Fighter account still also has some PR blunder in their Instagram account. These phenomenon serves as Therapeutic Communication interference for actual medical worker in the field. With the strong donation biased method, lack of research, and Therapeutic Communication interference, it could stagnate the cure for cancer patients.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2024) Vol. 8 No. 1 (2024) Vol. 7 No. 4 (2023) Vol. 7 No. 3 (2023) Vol. 7 No. 2 (2023) Vol. 7 No. 1 (2023) Vol. 6 No. 6 (2022) Vol. 6 No. 5 (2022) Vol. 6 No. 4 (2022) Vol. 6 No. 3 (2022) Vol. 6 No. 2 (2022) Vol. 6 No. 1 (2022) Vol. 5 No. 6 (2021) Vol. 5 No. 5 (2021) Vol 5 No 4 (2021) Vol. 5 No. 4 (2021) Vol 5 No 3 (2021) Vol. 5 No. 3 (2021) Vol 5 No 2 (2021) Vol. 5 No. 2 (2021) Vol. 5 No. 1 (2021) Vol 5 No 1 (2021) Vol 4 No 2 (2020) Vol. 4 No. 2 (2020) Vol 4, No 1 (2020) Vol. 4 No. 1 (2020) Vol 4 No 1 (2020) Vol 3, No 2 (2019) Vol. 3 No. 2 (2019) Vol 3 No 2 (2019) Vol 3 No 1 (2019) Vol 3, No 1 (2019) Vol. 3 No. 1 (2019) Vol. 2 No. 2 (2018) Vol 2, No 2 (2018) Vol 2 No 2 (2018) Vol 2, No 2 (2018) Vol 2 No 1 (2018) Vol 2, No 1 (2018) Vol. 2 No. 1 (2018) Vol. 1 No. 2 (2017) Vol 1 No 2 (2017) Vol 1, No 2 (2017) Vol 1, No 2 (2017) Vol 1, No 1 (2017) Vol 1 No 1 (2017) Vol. 1 No. 1 (2017) More Issue