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INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 17 No 2 (2025): Regular Issue" : 7 Documents clear
The Future of Journalism Artificial Intelligence Facilitates Agenda-Setting for Bacaini.ID in the Kediri Mayoral Election Wibisono, Danny Kunto; Wasono, Hari Tri; Zarkasi, Irwa Rochimah
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

The presence of artificial intelligence (AI) machines brings a significant transformation for journalists in collecting extensive data information, extracting patterns, and facilitating content more quickly and efficiently, allowing journalists to focus on in-depth investigations. AI can also be used to create personalized content, which can assist media in agenda-setting and enhance literacy among the audience. This research illustrates this using the Mediated Data Model Of Communication Flow. The approach used is a mixed method, analyzing data sourced from big data applications and AI Intelligence Media Analytics (IMA), as well as Intelligence Social Analytics (ISA), with the topic "Kediri Mayoral Election." The data instrument employs media crawling Intelligence Social Analytics (ISA) with data sourced from four social media platforms, TikTok, Facebook, Twitter, and Instagram, to gather parameters such as hashtags, number of views, interactions, content influence, number of retweets, location, video duration, and engagement during the period from January 1 to November 30, 2024. Monitoring results from the Big Data and AI system Bacaini leads up to the election.ID shows that news traffic and engagement on social media regarding the candidates for Kediri Mayor increased following the agenda-setting reporting...............
The Effect Of Self-Efficacy And Heart Communication On Recovery Motivation In Cancer Patients Maryani, Rima; Lestari, Puji; Suryawijaya, Priyahita Garmadyuti
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Cancer is a disease with a high mortality rate in the world, including in Indonesia. Recovery motivation is an essential factor in the healing process of cancer patients, and various psychological aspects, including self-efficacy and heart communication, influence it. This study aims to analyze the effect of self-efficacy and heart communication on the recovery motivation of cancer patients at the Indonesian Cancer Foundation, Yogyakarta Special Region Branch (YKI DIY). The research method used is quantitative with a correlational survey. The research sample consisted of 55 cancer patients determined using a simple random sampling technique. Data were collected through a questionnaire measuring self-efficacy, heart communication, and recovery motivation. Data analysis used multiple linear regression tests to identify the influence between variables. The results showed that self-efficacy and heart communication significantly affected recovery motivation (R² = 71.8%). However, partially, only heart communication had a significant effect on motivation to recover (t count = 7.843; p <0.001), while self-efficacy did not show a significant impact (t count = 0.663; p> 0.05). These findings indicate that heart communication, with the dimensions of thought processing, feeling processing, managing heart trash, sympathy, empathy, peace, and happiness, is dominant in increasing recovery motivation in cancer patients.
FoMO and Social Media: Constructing Tennis as a Middle-Class Lifestyle Trend in Jakarta Rosalina, Indah Fajar; Kristanti Agustina; Ningsih, Suswinda
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

This study examines the phenomenon of Fear of Missing Out (FoMO) on social media and its influence on the rise of tennis as a lifestyle trend among Jakarta’s middle class. Using a qualitative phenomenological approach, data were gathered through in-depth interviews, observation, and document analysis involving eight participants. The findings reveal that platforms like Instagram and TikTok shape tennis not only as a recreational activity but also as a symbol of status, health, and social identity. FoMO drives participation by creating pressure to keep up with curated digital trends. Urban middle-class individuals engage in tennis to maintain visibility, relevance, and a cohesive lifestyle image online. However, this trend is marked by class distinctions: while upper-middle-class individuals actively participate, those from lower-middle backgrounds often face symbolic exclusion due to the high costs of equipment, court access, and stylish sportswear. The study identifies two main FoMO motivations—status-driven and wellness-oriented—both amplified by social media’s visual culture. Emerging strategies to reduce FoMO include media literacy, and a return to authentic offline experiences. By applying Veblen’s theory of conspicuous consumption and Baudrillard’s sign-value, this research contributes to understanding the intersections of lifestyle, identity, and social class in Jakarta’s digital urban culture.
Who Do Polls Really Influence? Survey Institutions and Mediatized Political Communication in Indonesia Firmantoro, Verdy; Syahirul Alim; Nisa Alfira; Fidzia Alima
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4622

Abstract

This research explores the response of Indonesian national poll organizations to the mediatization of public opinion polls within evolving political communication. Using a qualitative with phenomenological approach, interviews with senior researchers from four leading polling institutions consider how media interactions and the communication of survey results influence professional practices. The results find that polling organizations have a high degree of interdependence with news media. Pollsters adapt to media logic: they distill survey results into concise, news-friendly formats, while news organisations use polling data as reliable political information and for drawing public attention. Fear of misuse or manipulation of data may cause pollsters to withhold disclosure. And political elites respond more strongly to media exposure of polls than local-level voters, with survey results influencing party agendas and strategies rather than directly shaping voter preferences. In this regard, mediatization is a tool which can either bolster or erode democratic processes. News coverage of politicians in the media can amplify public discourse, but sensationalist coverage risks eroding public trust. The study stresses how better ethical norms need to be defined and that media literacy should be intensified, such that public opinion polls can contribute to ensuring sustainable democracy in Indonesia.
Institutionalizing Sponsored News in Legacy Media: Negotiating the Firewall and the Role of 'Roso' at Kompas Daily Susanto, Ichwan; Haryanto, Ignatius; Priyonggo, Ambang
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

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Abstract

Digital disruption has fundamentally eroded traditional media business models, forcing legacy outlets to seek alternative revenue streams. This study analyzes the institutionalization of sponsored news, internally termed “collaborative content”, at Harian Kompas as a survival strategy. Adopting a constructivist qualitative case study approach, the research integrates semi-structured interviews with six key informants, newsroom observation, and internal document analysis to examine how the organization navigates the tension between commercial necessity and journalistic integrity.The findings reveal that Harian Kompas has formally institutionalized sponsored news by establishing a dedicated Collaborative Content Desk. This entity employs a “non-approval” mechanism to ensure editorial independence from partners, while editorial leadership utilizes “roso” (editorial intuition) as a critical ethical filter for partner and theme selection. Despite these safeguards, the study identifies persistent challenges, notably collaborators’ resistance toward transparent content labeling and the emergence of subconscious bias among field journalists. The study demonstrates that Harian Kompas, as a hybrid media organization, actively negotiates the balance between market survival and the preservation of core journalistic values in the digital era. This finding highlights how legacy institutions institutionalize sponsored content while striving to maintain editorial integrity, thereby contributing to broader discussions on the transformation of media organizations under digital disruption.
Hegemony Analysis of Industrial Agriculture in Indonesia Indari, Anggita
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4359

Abstract

Decades of massive and often hegemonic industrial agriculture have taken a toll on the environment. The expansion of palm oil plantations and food estate projects in Indonesia clearly exemplifies this situation. Drawing on Gramsci's theory of hegemony and Foucault's concept of discourse, this paper examines the dynamics of power and resistance within the context of industrial agriculture. Nonhoff’s methodology on hegemony analysis as a form of hegemony analysis is used in this study. Several case studies reveal that the hegemonic power of the Indonesian government in promoting industrial agriculture has been legitimized through discourses, proving that discourse actually serves a hegemonic purpose to sustain an ideology. However, the state’s dominant ideology is challenged by civil society organizations who provide counter-hegemony through the dissemination of counter-discourses that advocate localized food resiliency and more sustainable food production.
Humor, Religion, and Resistance: Audience Reception of a Gender Equality Advertising Campaign in Indonesia kertanegara, rizky
ULTIMA Comm Vol 17 No 2 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4394

Abstract

Indonesia, with one of the highest Gender Inequality Index scores in ASEAN, provides a compelling context for examining how audiences respond to progressive brand messaging. This study investigates the reception of Heinz ABC Indonesia’s “Suami Sejati Masak” campaign, which promotes the idea that domestic work can also be performed by men. Using a qualitative constructivist approach, this research analyzed 25 YouTube comments posted between March 2020 and July 2021, applying Stuart Hall’s encoding/decoding framework to identify dominant, negotiated, and oppositional readings. The findings show that dominant readings were the most prevalent, indicating acceptance of gender equality messages in domestic roles, while negotiated and oppositional readings highlighted skepticism toward the realism of the campaign and the persistence of patriarchal values. Theoretically, this study extends reception analysis into the domain of digital platforms by demonstrating how online comment sections can serve as spaces of meaning-making and cultural negotiation. Practically, the findings reveal how brand campaigns may function not only as marketing strategies but also as interventions in challenging traditional gender norms. This research thus contributes to media and communication studies by illustrating the dual role of advertising in both reflecting and shaping social values.

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