cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bima Agus Setyawan
Contact Email
lppm@umn.ac.id
Phone
-
Journal Mail Official
ultimacomm@umn.ac.id
Editorial Address
-
Location
Kota tangerang,
Banten
INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
 10   11   12   13   14 
The Use of the Auto Base Accounts on Twitter as A Media for Sharing Opinions Risma Hasna Dwiwina; Kinkin Yuliaty Subarsa Putri
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1603

Abstract

Almost everyone in the world currently uses social media. Social media can make it easier for humans to communicate, interact, discuss, and exchange opinions with its various types and functions. One of the most widely used social media is Twitter. With its features, Twitter makes it easy for users to interact and communicate. Twitter is now not only used by government and celebrity accounts but also auto base accounts. The auto base account has also caught the attention of Twitter users because it allows anonymous messaging. The account can be a medium for Twitter users to channel the same likes in a community and a medium for discussing and sharing opinions. One of the auto base accounts on Twitter that is widely used as a medium for discussing and sharing opinions is the @collegemenfess account. This account is intended for students, and can be used to share opinions with each other. The phenomenon of auto base and its use has attracted researchers to find out how to use an auto base as a medium for sharing opinions. This study uses a qualitative descriptive method with content analysis on the @collegemenfess auto base account. The analysis results show that @collegemenfess auto base users use this account as a medium for sharing opinions. The researcher concludes that sharing opinions is done through the menfess sent, as well as through comments related to an issue that is being discussed on the @collegemenfess account. Keywords: Auto Base, menfess, Social media, Twitter, Opinion.
Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology Kevin Zaprilan Lovis
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1639

Abstract

A good corporate image in public is one factor that must be considered in the midst of business competition today. For fintech lending companies engaged in financial services and operating online, trust and positive image of users or prospective users is important. Building trust and a positive image are the function of public relations in a company. Through this research, it will be seen how the public relations practitioner in Investree carries out public relations activities in order to manage the company's image. This research uses interpretive paradigms and qualitative approaches, with interviews as the main method of data collection. The results showed that the PR position at Investree had been carried out strategically with the most dominant PR activity carried out were media relations, customer relations, and content and brand management. However, other activities such as community relations, government relations, corporate social responsibility and so on are also carried out by other teams in the Marketing & Communications department. Furthermore, all PR tools have also been utilized by Investree PR team, ranging from controlled PR, uncontrolled PR, and semi-controlled PR, including one of which is social media in managing positive images in the public eye. Keywords: Image, Public Relations, Fintech Lending, Media Relations, PR Tools
Pengaruh Penggunaan Media Sosial Instagram terhadap Sikap Berdonasi Melalui Platform Crowdfunding Edric Benedict; Angga Ariestya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1649

Abstract

Berdonasi melalui platform crowdfunding saat ini sudah banyak dilakukan masyarakat. Seiring dengan perkembangan zaman, media sosial menjadi afiliasi yang efektif bagi platform crowdfunding dalam menggalang dana. Sudah semakin sering permohonan donasi dilakukan melalui media sosial. Penelitian ini membahas pengaruh penggunaan media sosial Instagram dari @Kitabisacom terhadap sikap berdonasi melalui platform crowdfunding dengan menggunakan pendekatan kuantitatif-eksplanatif. Metode survei dilakukan dengan menyebarkan kuesioner kepada followers Instagram @Kitabisacom (N= 400). Hasil penelitian menunjukkan bahwa penggunaan media sosial Instagram memengaruhi secara signifikan sikap berdonasi melalui platform crowdfunding seseorang. Kata Kunci: Media Sosial, Kitabisa, Sikap Berdonasi, Crowdfunding, Organisasi Amal
Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia Qholiva Yuni Fadilla
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1718

Abstract

Instagram sebagai media sosial terbesar keempat di dunia dengan persentase 79% mengalami lonjakan penggunaan hingga 40% yang digunakan secara maksimal oleh para penggunanya untuk berkomunikasi dengan keluarga, teman, dan kolega di tengah karantina wilayah atau lockdown. Selain itu, unggahan konten-konten di Instagram juga mengalami kenaikan hingga 15% per harinya. Sejalan dengan melonjaknya penggunaan dan unggahan Instagram per harinya, menarik jika melihat bagaimana aktivitas pengguna Instagram melalui konten-konten yang diunggah di platform ini. Adapun rentang waktu yang dimaksud adalah sejak diberlakukannya karantina wilayah pada Maret 2020 hingga memasuki masa penerapan new normal pada Juni 2020. Penggunaan Instagram erat kaitannya antara manusia dan teknologi dalam sebuah ruang imajiner bernama global village. Penelitian ini menggunakan metode kualitatif deskriptif yang bertujuan untuk memberikan gambaran tren konten Instagram selama masa karantina COVID-19 di Indonesia. Selain itu, penulis juga melakukan wawancara kepada enam informan dari 63 pengguna Instagram yang mana konten foto atau videonya dimuat di dalam penelitian ini. Berdasarkan temuan, penulis menemukan terdapat berbagai jenis tren-tren konten di Instagram seperti Kopi Dalgona, Recreate Grunge Makeup, #PassthBrushChallenge, #LathiChallenge, serta konsep foto Fridgie, Newspaper Corner, dan Outside Mirror Selfie. Instagram sebagai media sosial dengan kekuatan “kita semua terhubung” membentuk ikatan imajiner melalui beberapa tren konten yang lahir dari bentuk kreativitas dan inovasi. Kata Kunci: Etnografi Virtual, Global Village, Instagram, Karantina COVID-19, Tren Konten
Hubungan Komunikasi dengan Kepuasan Pernikahan pada Ibu Rumah Tangga Penggemar Tayangan Drama Korea Novaria Maulina; Atika Atika
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1775

Abstract

Marriage communication is one of the keys to maintain relationships between spouses. Communication behaviors that reveal negative feelings to partners such as criticism, self-defense, humiliation and withdrawal can be the beginning of dissatisfaction and divorce. On the other hand, positive feelings expression has its own effect on the stability of the marriage relationship over time. The purpose of the study was to measure the correlation of communication with the marriage satisfaction of housewives who were Korean drama fans. The study used a quantitative approach with an explanatory type. The population in this study was housewives who were Korean drama fans. Data collection through questionnaires and the Spearman’s rank correlation test was used to measure the correlation between the two variables in this study (Marriage Communication and Marriage Satisfaction). Based on the study results, there is a strong and significant correlation between Marriage Communication and Marriage Satisfaction. The strength of the correlation is proven with the correlation value of 0.692 and the significance level at 0,000. It shows that when the partner’s marriage communication is getting better or positive, then the couple has satisfaction in their marriage. Keywords: marriage communication, marriage satisfaction, Korean drama
Buddhisme di dalam Ruang Redaksi: Studi Etnografi pada DAAI TV Wirawan Wirawan
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1779

Abstract

This ethnographic study aimed to explore the interrelationship between Buddhist values and journalism practice in DAAI TV Indonesia. The findings were derived from the fieldwork in the newsroom of DAAI TV throughout August 2019 to April 2020. In addition to participatory observation, the researcher also conducted several in-depth interviews and collected some documents, such as photos and journalists’ handbook. The results revealed that Buddhism, especially which is taught by Master Cheng Yen as the founder of Tzu Chi, is reflected in the newsroom of DAAI TV. Furthermore, the journalism practice actualises the Buddhist-oriented journalism through sammāvācā (right speech), sammākammanta (right action), and sammāājiva (right livelihood). This study argues that DAAI TV has balanced the universal values of journalism to fit their own values. Keywords: DAAI TV, organisational culture, journalism, Buddhism, ethnography, newsroom
Krisis Industri Pertunjukan Musik Indonesia Pada Masa Pandemi Aphrodita Julia Saraswati
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1913

Abstract

The global ramifications of Covid-19 are experienced by various industry sectors, including the live music industry. The sector has become one of many sources of income for Indonesian creative economy and tourism industry. The live music industry needs to survive while losing half of the major income streams. This study aims examines the implementation of crisis response strategy and innovation adaptation done by the promotor of one of the annual music festivals in Indonesia, Synchronize Festival, using Situational Crisis Communication Theory (SCCT) and Diffusion of Innovations as the main framework. The study shows that the organizer succeeded in implementing rebuilding posture and rebolstering posture strategies, as well as five-step process of diffusion theory. However, this study also shows that the organizer did not respond well during the crisis recognition process. Keywords: SCCT, diffusion of innovations, crisis, live music industry, pandemic
The Dynamics of Communal Participatory Communication in the Anticipation of COVID-19 Pandemic on WhatsApp Group Media Dwi Kartikawati
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1941

Abstract

Abstrak Riset ini memfokuskan pada bagaimana dinamika komunikasi partisipasi para warga melalui media WhatsApp grup di tingkat RT (Rukun Tetangga) di salah satu wilayah di Pasar Minggu Jakarta dalam antisipasi bahaya penyebaran virus Covid-19 yang semakin meluas. Perjuangan melawan pandemi ini bukan hanya milik pemerintah semata, melainkan juga menjadi tanggung jawab masyarakat Indonesia. Untuk mengantisipasi bahaya penularan virus Covid-19 ini, peran pengurus Rukun Tetangga (RT) sebagai agen dari upaya pemerintah dalam pencegahan penyebaran virus Covid-19 menjadi penting. Komunikasi partisipasi memberikan ruang bagi masyarakat untuk saling bertukar informasi dan pengetahuan. Dengan memanfaatka media WhatsApp memungkinkan terciptakan ruang publik virtual, sehingga terjalin komunikasi partisipatif yang bermanfaat. Kerangka teori yang digunakan adalah komunikasi partisipasi, konsep dinamika, media komunikasi WhatsApp dan public sphere virtual. Penelitian ini adalah penelitian kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa dinamika komunikasi partisipasi warga yang dilakukan melalui grup WhatsAppp dalam pencegahan penyebaran virus Covid-19, mendasarkan pada 4 (empat) unsur yaitu unsur heteroglasia, unsur dialogis, unsur poliponi dan unsur karnaval. Tipologi pola partisipasi dalam komunikasi warga melalui WhatsApp ada pada pola Co-management dilakukan dengan melibatkan masyarakat secara bersama-sama dalam pengelolaan pencegahan virus covid19. Dinamika komunikasi partisipasi ini memiliki satu tujuan bersama yaitu melakukan pembangunan kesehatan di wilayah rukun tetangga. Sehingga menjadikan warga dapat terus mematuhi protokol kesehatan dan keamanan keluarga dan warga. Karena bagaimanapun virus Covid19 bukan hanya persoalan bahaya virus, tapi juga berpengaruh pada situasi sosial yang lebih kompleks, yaitu ketahanan ekonomi warga. Kata Kunci: Komunikasi Partisipasi, Media Sosial, Media WhatsApp
Penggunaan Viral Marketing di Instagram untuk Meningkatkan Brand Awareness Deni Yanuar; Zakirah Azman; Febri Nurrahmi; Fithria Kamara
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1984

Abstract

The advancement of digital communication world causes tight market competition, various companies must be more sensitive in determining their marketing plans. The planning includes a strategy that can increase brand awareness. One of the strategies could be implemented by companies is viral marketing. Viral marketing strategy has been implemented by Harvies Coffee in Banda Aceh. This research aims to describe viral marketing strategy through Instagram in developing brand awareness at Harvies Coffee in Banda Aceh, the researcher intends to analyze how the viral process can occur through messages delivered to the public through Instagram. To find out the character of Harvies Coffee consumers, researcher based it on the concept of Elaboration Likelihood theory, then found out that viral marketing used is high integration strategy. This research employed qualitative method with descriptive approach. The research acquired 5 informants consisting of 1 key informant and 4 supporting informants. The selection of research informants used purposive sampling technique based on some criteria, which are the owner of Harvies Coffee, creative team of Harvies Coffee, and consumers of Harvies Coffee. The finding indicated that brand of Harvies Coffee managed to increase its awareness up to brand recall after implementing viral marketing by utilizing Korean Drama Start Up through Instagram. Keywords: Brand, Awareness, Word of Mouth, Viral Marketing, Marketing Communication, Instagram
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.

Page 12 of 23 | Total Record : 222

 10   11   12   13   14 

Filter by Year

2010 2025


Reset
Filter By Issues
All Issue Vol 17 No 1 (2025): Regular Issue Vol 16 No 2 (2024): Regular issue Vol 16 No 1 (2024): Regular issue Vol 15 No 2 (2023): Ultimacomm Vol 15 No 1 (2023): Ultimacomm Vol 14 No 2 (2022): UltimaComm Vol 14 No 1 (2022) Vol 13 No 2 (2021): UltimaComm Vol 13 No 1 (2021): Ultimacomm Vol 12 No 2 (2020): UltimaComm Vol 12 No 1 (2020): UltimaComm Vol 11 No 2 (2019): UltimaComm Vol 11 No 1 (2019): UltimaComm Vol 10 No 2 (2018): UltimaComm Vol 10 No 1 (2018): ULTIMACOMM Vol 9 No 2 (2017): ULTIMACOMM Vol 9 No 1 (2017): ULTIMACOMM Vol 8 No 2 (2016): ULTIMACOMM Vol 8 No 1 (2016): ULTIMACOMM Vol 7 No 1 (2015): ULTIMACOMM Vol 6 No 2 (2014): ULTIMACOMM Vol 4 No 2 (2012): ULTIMACOMM Vol 4 No 1 (2012): ULTIMACOMM Vol 3 No 2 (2011): ULTIMACOMM Vol 2 No 2 (2010): ULTIMACOMM Vol 2 No 1 (2010): ULTIMACOMM More Issue