cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bima Agus Setyawan
Contact Email
lppm@umn.ac.id
Phone
-
Journal Mail Official
ultimacomm@umn.ac.id
Editorial Address
-
Location
Kota tangerang,
Banten
INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
 15   16   17   18   19 
Moderating Effects of Age on Employer Brand Dimensions in Increasing Job Satisfaction Gregory Michael Berces
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3190

Abstract

As it has become widely accepted that employees are the most valuable intangible assets of an organization, brand strategy has become not limited to products and services being offered, but also in recruiting high potential candidates and retaining fit employees in the company. The study aims to empirically test the influence of employee brand dimensions on job satisfaction, formulated in the study of Karnica Tanwar and Asha Prasad, in a continuing education center in Manila. Employer brand dimensions includes training and development, reputation, diversity, organization culture, work-life balance, and ethics & CSR. The result shows that the employer brand dimensions, collectively, significantly confirms the influence employee job satisfaction among employees; and age has influence as moderating variable employer brand dimensions and employee job satisfaction
Digital Marketing Strategy For Acnes Skincare Products Martinus Edwin Thanos; Carl C. G. Dizon
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3289

Abstract

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketing with various strategies. This research uses Krippendorff's content analysis method on content uploads from January 1, 2023, to March 31, 2023. The conclusion of this research is that @acnesid focuses on sales promotion so that customers continue to purchase skin care products.
Responsive Regulation for Non-platform Media: Challenges and Opportunities in Indonesia Abie Besman; Inne Nathalia; Firdza Radiany
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3461

Abstract

This research investigates the regulation of non-platform media in Indonesia from a legal perspective. Non-platform media, such as social media, blogs, and personal websites, have become influential communication tools in modern society. The study explores various relevant aspects, including freedom of speech, inequality in access, ethics, international cooperation, and the role of the government. The research employs a qualitative approach, allowing for a deep understanding of the non-platform media phenomenon. The literature review is used to construct a framework of relevant theories and concepts related to the research topic and to identify current research trends in the context of non-platform media. The objective of this research is to comprehend how the Indonesian government regulates non-platform media with the existing rules and regulations and its impact on the media industry and the public. Using a qualitative approach, this research aims to provide in-depth insights into the complex debate surrounding the regulation of non-platform media in Indonesia and how these regulations can achieve a balance between freedom of speech and the protection of the public.
Positive Trend Correlation of Jokowi's Social Media Exposure Regarding The Electability of #probowopresiden2024 Yudi Daherman; Ivan Taufiq
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3469

Abstract

The political contestation of the 2024 presidential election in Indonesia has shown the influence of the electability of each candidate. One of them is through President Jokowi's social media, giving a positive trend for several candidates, followers give signs of support to the 2024 presidential candidates. Signs on social media have become a new trend for people in cyberspace to discuss it. The purpose of this study, how President Jokowi through his social media provides a positive trend for the 2024 presidential candidates, through new signs on social media becomes prevalent because the current president should not provide support to one of the candidates, but because the 2 presidential candidates are currently still officials in the government. President Jokowi's support on social media for presidential candidate Parbowo, who is currently the Minister of Defence, has been read by the signs given on Jokowi's social media. This will make a positive trend for Prabowo to get attention for the public. Through big data analysis on social media Instagram and twitter. The click bait media questioned where is Jokowi's support going? To Ganjar or Prabowo? The signs analysed through big data show that Jokowi is playing a role in the two 2024 presidential contenders. The sign #prabowopresident2024 received positive sentiment on facebook, Instagram and tiktok.
Reporting Pandemic, Engaging Public; The Citizen Participation in LaporCovid-19 Platform During Covid-19 Outbreak in Indonesia Ingki Rinaldi; Samiaji Bintang Nusantara; Maria Advenita Gita Elmada
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3493

Abstract

Credible data and information for handling the Covid-19 pandemic in Indonesia are relatively minimal. The quality of public policies to deal with diseases classified as emerging non-natural disasters tends to be low, especially during the early stages of handling the Covid-19 pandemic. Several figures from civil society organizations, journalists, public health practitioners, and information technology experts took the initiative to develop an information reporting platform related to the pandemic that involved citizen participation in helping overcome this. The citizen platform was then developed into the practice of citizen journalism. This study describes the application of the concept of citizen reporting, which has developed into citizen journalism as an instrument for collecting data and information on Covid-19 cases in Indonesia. Especially in the case of the “LaporCOVID-19” citizen platform.
Form of Discrimination against Female Characters with Autism Spectrum Disorder in Korean Drama Series Extraordinary Attorney Woo Naurissa Biasini; Dita Azelia Subarman
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3503

Abstract

The drama series Extraordinary Attorney Woo is a Korean drama that portrays the life of a lawyer with an autism spectrum disorder. This drama series has sparked controversy among the public due to its portrayal of individuals with autism being deemed unrealistic. Discrimination occurs because society perceives individuals with autism as needing care and being deemed useless in society. These forms of discrimination are analyzed based on the Villines discrimination model, which consists of hostile ableism, benevolent ableism, and ambivalent ableism. This research aims to understand the forms of discrimination against female characters with autism spectrum disorder in the drama series. This research adopts a post-positivist paradigm with a qualitative approach. The results of this study show that almost three-quarters of the total episodes depict various forms of discrimination, including hostile ableism, benevolent ableism, and ambivalent ableism. These findings align with the director Yoo In Shik's intention in creating the extraordinary attorney woo drama series, which is to portray the societal reality towards individuals with autism spectrum disorder, who are considered in need of care or even deemed useless in society. These findings imply that the depicted forms of discrimination are the director's efforts to provide understanding to the public regarding the existence of discrimination against individuals with autism spectrum disorder within the context of the main character's profession as a lawyer.
Understanding Generation Z at Workplace: The Moderating Role of Mediated Communication between Benevolent Leadership and Organizational Citizenship Behaviors Andi Juliastri Syafruddin
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3528

Abstract

This research focused on the interdisciplinary quest between benevolent leadership, as a contemporary leadership style, and organizational citizenship behaviors (OCBs) through the perspective of communication. The study aimed to examine: first, subordinates’ tendency to show good behaviors towards their peers when prompted by the contemporary leadership style and secondly, it aimed to analyze the influence’s capacity when the interaction between leaders and followers were carried through mediated communication. The research limited its study within the context of Generation Z as subordinates, given their digital nativity, and selected Indonesia as the primary location of investigation. Utilizing a quantitative methodology, a questionnaire was distributed to 210 qualified participants and the collected data was analyzed using a moderated regression analysis on PLS-SEM. The research findings revealed a direct correlation between benevolent leadership and the increase of subordinates’ willingness to take responsibilities outside their contractual duties. Furthermore, the research findings suggested that mediated communication had a stronger influence on OCBs implying the pivotal role of communication in building positive work culture. Despite the result, mediated communications as a moderating variable didn’t give a significant effect on the leaders’ capacity to influence good behavior at the workplace. Overall, this research provided a theoretical framework to understand Generation Z at the workplace and its impact on organizational performance.
Twitter Discourse: The Necessary Melding of Ethics and Digital Activism Isma Adila; Nikita E. Santanasyah; Alanis Desra Marja Arif; Lenia Ajeng Titiasa; Erlangga Firdaus
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3531

Abstract

This paper draws upon how digital activism, by using hashtag (#) is influencing audience discourse on Twitter platform, with particular cases carried out by the twitter account @PartaiSocmed. This twitter account is anonymously focused on creating threads, containing unofficial information, photos, videos of public officials- politicians, related to their wealth and family. In the second section, this paper will also discuss how this social media activism and discourse also has lateral issues related with doxing and privacy breaching. Moreover, this research will mainly be using Sentiment Analysis as tools to reveal how social media has been used, for digital activism and asserting important issues. In addition, the author highlights, there is power in the attention online activism brings, also online activists need to work on a way to improve the quality of the discourse by developing habits and operating under standards to make them more ethical.
Influence of Political Advertising Effectiveness on the Perspectives of Young Voters in the 2024 Indonesian Election Safitri Elfandari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3543

Abstract

In anticipation of the 2024 elections, several political parties have commenced disseminating their appeal through political advertisements. The realm of political communication intricately intertwines with the Promotion, Marketing, and Branding of political figures. Dieses Study was undertaken to elucidate the impact of political advertising in mass media on the perspective of voter participation in the 2024 election, with a particular focus on young voters, specifically the students at the Faculty of Social and Political Sciences, Sriwijaya University. The 2024 election is anticipated to be characterized by a predominance of young voters, hailing from the millennial generation and Generation Z, comprising over 113 million voters, constituting 56,45% of the total electorate. The avenue of political advertisements in mass media facilitates the Dissemination of Information to the public and enables them to assess the content of party advertisements. Noteworthy among the emerging television advertisements are those belonging to the National Mandate Party (PAN), the Indonesian Unity Party (Perindo), and the Indonesian Solidarity Party (PSI)). These advertisements underscore the commitment of these parties to align with the people's interests and heed their aspirations. The research employed an explanatory quantitative methodology, involving the distribution of questionnaires to hundred students of the Faculty of Social and Political Sciences at Sriwijaya University, during the academic years 2020 and 2023. The findings of this research reveal that the effectiveness of political advertising significantly influences voter perceptions. Nevertheless, it is imperative to note that the efficacy of political advertising falls short of offering a comprehensive explanation of the perspectives held by first-time voters in regard to the 2024 election.
Dissecting the Initial One-Week Narratives of Al Jazeera and BBC Media on Covering Israel-Palestine Tension After 7 October 2023 Mochamad Alvin Dwiana Qobulsyah; Lily Liani; Paramita Amaranggana; Kennard Mikael
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3568

Abstract

Israel's military aggression in the Gaza Strip following Hamas's surprise attack on October 7th, 2023, continued to escalate until the end of the year, which became one of the deadliest military operations in the last three decades, with a total death toll of more than 10 thousand people. The coverage of the escalated tensions in Israel-Palestine has also become a hot issue to cover by various international media outlets. This article delved into the news narrative of the British Broadcasting Corporation (BBC) and Al Jazeera, examining their agenda-setting, language selection, and framing of events. The choice of BBC and Al Jazeera as the subjects of this research is to compare the representation of Western and non-Western media. Through the utilization of comparative methods and text analysis facilitated by Voyant tools, this study revealed that background differences between the observed media impact the news content disparities for international audiences in accordance with each interest.

Page 17 of 23 | Total Record : 222

 15   16   17   18   19 

Filter by Year

2010 2025


Reset
Filter By Issues
All Issue Vol 17 No 1 (2025): Regular Issue Vol 16 No 2 (2024): Regular issue Vol 16 No 1 (2024): Regular issue Vol 15 No 2 (2023): Ultimacomm Vol 15 No 1 (2023): Ultimacomm Vol 14 No 2 (2022): UltimaComm Vol 14 No 1 (2022) Vol 13 No 2 (2021): UltimaComm Vol 13 No 1 (2021): Ultimacomm Vol 12 No 2 (2020): UltimaComm Vol 12 No 1 (2020): UltimaComm Vol 11 No 2 (2019): UltimaComm Vol 11 No 1 (2019): UltimaComm Vol 10 No 2 (2018): UltimaComm Vol 10 No 1 (2018): ULTIMACOMM Vol 9 No 2 (2017): ULTIMACOMM Vol 9 No 1 (2017): ULTIMACOMM Vol 8 No 2 (2016): ULTIMACOMM Vol 8 No 1 (2016): ULTIMACOMM Vol 7 No 1 (2015): ULTIMACOMM Vol 6 No 2 (2014): ULTIMACOMM Vol 4 No 2 (2012): ULTIMACOMM Vol 4 No 1 (2012): ULTIMACOMM Vol 3 No 2 (2011): ULTIMACOMM Vol 2 No 2 (2010): ULTIMACOMM Vol 2 No 1 (2010): ULTIMACOMM More Issue