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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 222 Documents
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Should We Learn from Srikandi Panghegar to Break The Discrimination and Stigma Against Transwomen? Uliviana Restu Handaningtias; Ika Arinia Indriyany; Nadia Malika Farhanah
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3659

Abstract

Heteonormativity is a view that makes transwomen a subject of discrimination and stigma. The discrimination and stigma received by transwomen in Cianjur Regency are inseparable from the construction of the Cianjur community, which is predominantly by Islamic values as the basis for society to normalize these actions. Cianjur is a city in West Java that has a strong history of Islamic movements in West Java. The life of the Cianjur people is influenced by Sundanese and Islamic cultures, which mingle in the joints of the community's social, cultural, and political life. Srikandi Panghegar exists as a community that fights against heteronormativity in Cianjur Regency. This study uses the theory of social movements from the perspective of LGBT, as proposed by Mary Bernstein (1997) with a qualitative research method using a case study approach, the results of this study explain the spread of identity as a method used in collective action as the goal of social movements in terms of gaining acceptance of stigmatized identities to change institutions. However, Srikandi Panghegar Cianjur has not yet reached the stage of changing institutions because movement mobilization is still focused on the community itself and movements only on a small scale at the district level. The spread of identity can then be examined in two forms: identity for critique (identity for criticism) and identity for education (identity for education).
Gender-bender: Perceptions of College Students in Tangerang on the Portrayal of Gender Roles in Popular Media Juan Osbert Ethan Widjaya; Deborah Nauli Simorangkir
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3672

Abstract

Media representation defines social reality by virtue of meanings negotiated through symbols, creating symbolic boundaries that define identities, one of which is gender. Symbolic boundaries of gender have revolved around the roles of masculinity and femininity, much of which were socialized by the media. Dove Cameron’s “Breakfast” music video (2022) challenges symbolic boundaries by portraying boundary-crossing through the role reversal of men and women. Through focus group discussions with male and female participants, this study sought to evaluate the way messages of symbolic gender boundaries are portrayed, and how Indonesian young audiences respond to modern representations of gender boundaries. Data were analyzed using the Stuart Hall's Reception Analysis perspective. Results showed that Indonesian younger audiences -male and female- react positively and are receptive to the messages of gender boundary-crossing, and they actively reconstruct the symbolic boundaries of gender. The study finds that participants have progressive definitions of gender, with various aspects of their background influencing their views on gender. The symbolic boundaries of gender include characteristic traits, appearance, and sexualities. Ultimately, similar results were gleaned from both the male and female groups.
Plastic Free Market Campaign: The Effect of Message Elaboration Level on Trader’s Attitudes Aisyah, Sri Khansa; Sarwoprasodjo, Sarwititi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3386

Abstract

Campaign is one of the strategies that can be used to change people's attitudes to be more responsible for environmental issues, especially plastic waste. The Plastic-Free Market Campaign is one of the campaigns that aims to change traders' attitudes to be wise in using single-use plastics. To determine the attitude change, the Elaboration Likelihood Model is a theory that discusses how attitudes can be formed. This study aims to analyze the correlation between the level of message elaboration and the attitude of traders toward using disposable plastic bags. This research uses a survey method and is supported by qualitative data through interviews and observations. The results showed that there is a relationship between the level of message elaboration and attitude. The lower the level of individual elaboration, the less favorable the individual's attitude towards persuasive communication messages.
Advocacy Journalism of Project Multatuli: A Discourse Analysis of Online Transportation Driver News Reporting Zikrulloh, Zikrulloh
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3474

Abstract

This study aims to discover how the online media Project Multatuli carries out advocacy journalism practices in voicing its support for marginal communities working as online motorcycle taxi drivers. This research was conducted using a qualitative approach. The unit of analysis used in this study is an article published on the online media project Multatuli in 2023 in the series rubric #SekrupKecil. Data analysis focused on text structure following the Critical Discourse Analysis framework developed by Teun A. Van Dijk. The study results show that the news broadcast in the #SekrupKecil series rubric meets the level of critical discourse analysis based on Teun A. van Dijk's model, which includes macro structure, superstructure, and microstructure. The study results also show that the practice of gamification and labor commodification is an issue often raised and given special attention by Project Multatuli as a practice of advocacy journalism.
Navigating Virtual Bonds : Human-AI Friendship Dynamics through the Lens of Uncertainty Reduction Theory Elmaresa, Maria Vina
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3542

Abstract

This research examines the dynamics of human interaction and artificial intelligence (AI) through chatbots such as ChatGPT and character.ai. Data was collected using a qualitative approach and single case study methodology using two informants' in-depth interviews. Data analysis was carried out using pattern matching, emphasizing the axioms of uncertainty reduction theory. The research results show a decrease in uncertainty and skepticism towards AI through increased verbal communication and information seeking. However, this research also reveals limitations in applying uncertainty reduction theory to human and AI interactions. From the research, there is a possibility of a shift in interaction from humans to AI to seek emotional support, replacing the traditional role of humans. This research contributes to understanding the development of the relationship between humans and AI, namely how humans assign social roles to AI. Additionally, it adds to the growing body of work that views AI as more than just a medium but a communicator.
From Environmental Clicktivism to Trash Cleanup : New Initiative of Instagram Account @Pandawaragroup Erika, Desy; Alawi, Akhmad Roqi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3548

Abstract

Environmental awareness movements on social media are often limited to "clique activism". The possibility of participation or support from the community is only limited to the digital world without bringing change and action in real life. This research aims to find out how the communication process of the @pandawaragroup Instagram account can carry out cliktivism to real environmental activism. This research provides empirical arguments and evidence that activism on social media can produce real action. The @pandawaragroup account can prove that activism on social media is not just "cliktivism", but can lead to real participation, mobilisation and support. Activism on social media needs to pay attention to the principles in the process of environmental communication strategy, including social media activism is more likely to succeed in encouraging participation and real support when the message narrative is made simple, uses satirical language associated with real condition content, and starts with inspiring concrete examples and messages framed with hope and segmented in a special geographical environment that can encourage social and emotional closeness of the audience. Also, Pandawara Group succeeded in creating a personal branding as the iconic "Pandawa" group that motivates, inspires, and evokes emotions.
Media Affordance in Digital Dakwah: A Study of Religious Communication Practices in Social Media Saidah, Musfiah
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3696

Abstract

This research examines the use of multimedia content in digital da'wah, with a focus on religious communication practices on social media. With the development of information and communication technology, da'wah via social media has become an increasingly popular strategy among preachers to reach a wider audience. This study explores various forms of multimedia content, such as videos, images, infographics and animations, and how these contents are used to convey religious messages. The research methodology used consists of content analysis and interviews with preachers who are active on social media. The research results show that multimedia content is effective in attracting attention and increasing audience understanding of da'wah material. In addition, interactions that occur on social media provide space for constructive dialogue between preachers and audiences. However, this research also found challenges faced, including the issue of credibility of information and the misuse of social media to spread ideas that are not in accordance with religious teachings. The conclusions of this research emphasize the importance of appropriate communication strategies and the use of quality multimedia content in digital da'wah to maximize the positive impact on society.
A Social Network Analysis of the #AllEyesOnRafah on X Social Media Wahyuddin, Wahyuddin; Reynaldi, Reynaldi; Marta, Rustono Farady; Engliana, Engliana; Iskandar, Iskandar
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3722

Abstract

Abstract The slogan ‘All Eyes on Rafah’ went viral and became the talk of netizens on social media. The viral hashtag #AllEyesOnRafah on X social media was used to voice solidarity and concern for the humanitarian tragedy that befell the people of Rafah due to the Israeli army's attack. This study, conducted using the rigorous Social Network Analysis (SNA) method and incorporating the computer-mediated communication (CMC) theory and the Homophily theory, seeks to identify influential actors and analyze the communication network of the #AllEyesOnRafah on X social media. The primary data is the posts on social media X with the hashtag #AllEyesOnRafah dated from May 26th to July 4th, 2024. The data collection, processing, and analysis uses the web-based applications Netlytic.org and Gephi software. The SNA analysis reveals 305 nodes and 382 edges centered on several actors. The proximity between actors is 3, showing that the distance between actors is close. Therefore, the interactions are easy to occur. It was also found that the interactions between actors were few and considered uneven; this fact signifies one-way interactions. Such interaction is centered on 10 nodes with the most dominant of which is the @realmarcel1 account. In addition to that, the two most influential actors, @realmarcel1 and @Ta4leaHayam1, consistently scored highest in centrality on the basis of the analysis of degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The communication network encouraged X users to support Palestine and informed others.
Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond’s Indonesia Campaign “Wajahmu Kekuatanmu” Fitranisa, Intan; Veritasia, Mytha Eliva
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3772

Abstract

This paper attempts to investigate the meaning of inclusivity in Pond’s Indonesia Ads: “Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond’s Indonesia: “Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their “disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana’s deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess. Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality
Environmental Journalism on Primate Conservation and Owa Coffee Reporting : An Autoethnography Wardhana, Aditya Heru
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3789

Abstract

Global coffee consumption continues to increase, but the threat of climate change is real and felt in the quality and quantity of coffee production. Indonesia as one of the coffee producing countries also faces problems caused by various factors, one of which is land conversion. Since 2008, Yayasan SwaraOwa has been running the Coffee and Primate Conservation Project in Pekalongan, Central Java, Indonesia. The project's goal is to establish sustainable conservation efforts for Javan gibbons by establishing small to medium-sized businesses for the local communities that surround the gibbon forest. Kopi Owa, or Owa coffee, is the brand that created with the goal of promoting shade-grown coffee as a forest product that comes from the Javan gibbon's habitat. CNN Indonesia reported on the Javan Gibbon conservation program and the transformation of communities from loggers and poachers to coffee farmers in documentary, feature article and photo series formats. This research uses autoethnographic methods to explain the pre-production, production and post-production processes of environmental journalism on Owa coffee, primate conservation, and community economic empowerment reporting.

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