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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 383 Documents
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Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology: Studi Pada Fintech Lending Investree Kevin Zaprilan Lovis
ULTIMA Comm Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1639

Abstract

A good corporate image in public is one factor that must be considered in the midst of business competition today. For fintech lending companies engaged in financial services and operating online, trust and positive image of users or prospective users is important. Building trust and a positive image are the function of public relations in a company. Through this research, it will be seen how the public relations practitioner in Investree carries out public relations activities in order to manage the company's image. This research uses interpretive paradigms and qualitative approaches, with interviews as the main method of data collection. The results showed that the PR position at Investree had been carried out strategically with the most dominant PR activity carried out were media relations, customer relations, and content and brand management. However, other activities such as community relations, government relations, corporate social responsibility and so on are also carried out by other teams in the Marketing & Communications department. Furthermore, all PR tools have also been utilized by Investree PR team, ranging from controlled PR, uncontrolled PR, and semi-controlled PR, including one of which is social media in managing positive images in the public eye. Keywords: Image, Public Relations, Fintech Lending, Media Relations, PR Tools
Pengaruh Penggunaan Media Sosial Instagram terhadap Sikap Berdonasi Melalui Platform Crowdfunding Edric Benedict; Angga Ariestya
ULTIMA Comm Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1649

Abstract

Nowadays, many people donate through the crowdfunding platform. Along with the times, social media has become an effective crowdfunding platform in raising funds. Requests for donations are increasingly made through social media. This study discusses the effect of using Instagram social media from @Kitabisacom on the attitude to donate through the crowdfunding platform using a quantitative-explanative approach. The survey method was carried out by distributing questionnaires to Instagram @Kitabisacom followers (N = 400). The results showed that social media usage significantly influenced the attitude of donating through the crowdfunding platform. Keywords: Social Media, Kitabisa, Attitude, Crowdfunding, Charity Organization
Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia Qholiva Yuni Fadilla
ULTIMA Comm Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1718

Abstract

As the fourth largest social media globally, with a percentage of 79%, Instagram experienced a jump in usage of up to 40%, which is used maximally by its users to communicate with family, friends, and colleagues amid a lockdown or lockdown. In addition, Instagram posts have been increasing by up to 15% per day. In line with the increasing use and posts of Instagram per day, it is interesting to see Instagram users' activities through the content uploaded on this platform. The timeframe is from the implementation of regional quarantine in March 2020 until the new normal period in June 2020. Instagram's use is closely related to humans and technology in an imaginary space called the global village. This study uses a descriptive qualitative method by overviewing Instagram content trends during the COVID-19 quarantine period in Indonesia and interviewing six Instagram users whose photos and videos were included in this study. Based on the findings, the authors found various types of content trends on Instagram, such as Dalgona Coffee, Recreate Grunge Makeup, #PassthBrushChallenge, #LathiChallenge, as well as concept photos of Fridgie, Newspaper Corner, and Outside Mirror Selfie. Instagram, as a social media with the power of "we are all connected", form imaginary bonds through several content trends that were born from the form of creativity and innovation. Keywords: Virtual Ethnography, Global Village, Instagram, COVID-19 Quarantine, Content Trends
Hubungan Komunikasi dengan Kepuasan Pernikahan pada Ibu Rumah Tangga Penggemar Tayangan Drama Korea Novaria Maulina; Atika Atika
ULTIMA Comm Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1775

Abstract

Marriage communication is one of the keys to maintain relationships between spouses. Communication behaviors that reveal negative feelings to partners such as criticism, self-defense, humiliation and withdrawal can be the beginning of dissatisfaction and divorce. On the other hand, positive feelings expression has its own effect on the stability of the marriage relationship over time. The purpose of the study was to measure the correlation of communication with the marriage satisfaction of housewives who were Korean drama fans. The study used a quantitative approach with an explanatory type. The population in this study was housewives who were Korean drama fans. Data collection through questionnaires and the Spearman's rank correlation test was used to measure the correlation between the two variables in this study (Marriage Communication and Marriage Satisfaction). Based on the study results, there is a strong and significant correlation between Marriage Communication and Marriage Satisfaction. The strength of the correlation is proven with the correlation value of 0.692 and the significance level at 0,000. It shows that when the partner's marriage communication is getting better or positive, then the couple has satisfaction in their marriage. Keywords: marriage communication, marriage satisfaction, Korean drama
Buddhisme di dalam Ruang Redaksi: Studi Etnografi pada DAAI TV Wirawan Wirawan
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1779

Abstract

This ethnographic study aimed to explore the interrelationship between Buddhist values and journalism practice in DAAI TV Indonesia. The findings were derived from the fieldwork in the newsroom of DAAI TV throughout August 2019 to April 2020. In addition to participatory observation, the researcher also conducted several in-depth interviews and collected some documents, such as photos and journalists' handbook. The results revealed that Buddhism, especially which is taught by Master Cheng Yen as the founder of Tzu Chi, is reflected in the newsroom of DAAI TV. Furthermore, the journalism practice actualises the Buddhist-oriented journalism through sammāvācā (right speech), sammākammanta (right action), and sammāājiva (right livelihood). This study argues that DAAI TV has balanced the universal values of journalism to fit their own values. Keywords: DAAI TV, organisational culture, journalism, Buddhism, ethnography, newsroom
Krisis Industri Pertunjukan Musik Indonesia Pada Masa Pandemi: Analisis Kasus Synchronize Festival 2020 Aphrodita Julia Saraswati
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1913

Abstract

The global ramifications of Covid-19 are experienced by various industry sectors, including the live music industry. The sector has become one of many sources of income for Indonesian creative economy and tourism industry. The live music industry needs to survive while losing half of the major income streams. This study aims examines the implementation of crisis response strategy and innovation adaptation done by the promotor of one of the annual music festivals in Indonesia, Synchronize Festival, using Situational Crisis Communication Theory (SCCT) and Diffusion of Innovations as the main framework. The study shows that the organizer succeeded in implementing rebuilding posture and rebolstering posture strategies, as well as five-step process of diffusion theory. However, this study also shows that the organizer did not respond well during the crisis recognition process. Keywords: SCCT, diffusion of innovations, crisis, live music industry, pandemic
The Dynamics of Communal Participatory Communication in the Anticipation of COVID-19 Pandemic on WhatsApp Group Media Dwi Kartikawati
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1941

Abstract

Abstract This research has been conducted on the dynamics of communal participatory communication on WhatsApp group among residents within a particular neighborhood in Pasar Minggu, Jakarta, in their effort to anticipate COVID-19 pandemic. It ascertains that the effort against the pandemic is not only the responsibility of the government, but also of every individual in the country. Therefore, the role of the neighborhood committee is very crucial, as a government agent, in this endeavor to fight the pandemic. This participatory communication allows for people to create a space to exchange information and knowledge. In regard to this venture, WhatsApp provides virtual public spaces essential to accommodate and establish participatory communication through its Group Chats. The theoretical frameworks used in this qualitative research were participatory communication, the concept of dynamics, WhatsApp as a communication medium and virtual public sphere. The data used in this research were gathered from observing several case studies. The result demonstrated that the participatory communication model conducted through a WhatsApp Group Chat among the residents was established based on 4 (four) components: i.e. heteroglossia linguistics, dialogic elements, polyphony and carnivalesque. The result of this research displayed a co-management communication model conducted by the residents via a virtual public chat room provided by WhatsApp in their attempts to address the COVID-19 pandemic. The dynamics of this communication model established a mechanism that allows for the residents to prevent further proliferation of the virus. From here, protocols were created and to be complied in order to ensure public safety and suppress the spread of this virus. After all, COVID-19 pandemic is not only about the danger of the virus itself, but also the extended effects towards the national economic resilience. Keywords: Parcipatory Communication, Social Media, WhatsApp
Penggunaan Viral Marketing di Instagram untuk Meningkatkan Brand Awareness Deni Yanuar; Zakirah Azman; Febri Nurrahmi; Fithria Kamara
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1984

Abstract

The advancement of digital communication world causes tight market competition, various companies must be more sensitive in determining their marketing plans. The planning includes a strategy that can increase brand awareness. One of the strategies could be implemented by companies is viral marketing. Viral marketing strategy has been implemented by Harvies Coffee in Banda Aceh. This research aims to describe viral marketing strategy through Instagram in developing brand awareness at Harvies Coffee in Banda Aceh, the researcher intends to analyze how the viral process can occur through messages delivered to the public through Instagram. To find out the character of Harvies Coffee consumers, researcher based it on the concept of Elaboration Likelihood theory, then found out that viral marketing used is high integration strategy. This research employed qualitative method with descriptive approach. The research acquired 5 informants consisting of 1 key informant and 4 supporting informants. The selection of research informants used purposive sampling technique based on some criteria, which are the owner of Harvies Coffee, creative team of Harvies Coffee, and consumers of Harvies Coffee. The finding indicated that brand of Harvies Coffee managed to increase its awareness up to brand recall after implementing viral marketing by utilizing Korean Drama Start Up through Instagram. Keywords: Brand, Awareness, Word of Mouth, Viral Marketing, Marketing Communication, Instagram
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.
Paparan Selektif Partisan dalam Berita Covid-19 Anindita Widiastuti; Kunto Adi Wibowo; Benazir Bona Pratamawaty
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1999

Abstract

Partisan selective exposure to online COVID-19 news articles is hypothesized to increase one's exposure time to politically opinion-reinforcing news when exposed to a more opinion-reinforcing news environment and to increase one's exposure time to politically opinion-challenging news when exposed to a more opinion-challenging news environment. This blocked 2x3 within-subjects experimental study crossed partisan stance (Pro Jokowi vs. Pro Anies) as the blocking factor with news conditions as the experimental factors (Pro vs. Contra vs. Control). The study randomly assigned 216 participants living in the Jakarta metropolitan area during the COVID-19 pandemic to two experimental and one control group for each stance (Pro Stance, Contra Stance, Control). Data shows how participants significantly spent more time on politically opinion-reinforcing news when in the Pro Stance condition, compared to when in the Contra Stance condition, and compared to when in the Control condition. Participants only significantly spent more time on politically opinion-challenging news when in the Contra Stance condition as compared to when in the Pro Stance condition, but not significantly as when compared to in the Control condition. The study took a look at how partisan selective exposure may play out in a certain news environment and found how a polarized news environment would lead to a more polarized exposure, which could get disastrous as it may play a role in people's behavior towards the COVID-19 pandemic. Hence, getting ourselves accustomed to perspectives from an equal news environment could lead us to be less polarized, and therefore be wiser at determining our standpoints towards the COVID-19 pandemic.

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