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<![CDATA[Malaysian and Mainland Chinese Social Network Community Users' Perceptions on Post-Mh370 Incident ]]>
<![CDATA[Changsong Wang]]>;
<![CDATA[Yue Hu]]>
<![CDATA[ ULTIMA Comm Vol 12 No 1 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i1.1336
<![CDATA[Aside from the world-of-mouth generated by popular portals and forums, the quality of an opinion community also affects their social media users' perception on certain topics. The advent of social media technologies has dramatically changed the scene in the information world. When Malaysia Airlines flight MH370 went missing, the flow of information experienced complexity uncertainty and ambiguity in terms of information adequacy. Social media plays a vital role in building on a framework of re-trust and friendly perception towards Malaysia Airlines. This paper aims to compare social media users' perception of the Malaysia Airlines missing flight MH370 incident in Mainland China and Malaysia respectively. It reveals a significant difference in user perception of active social media in these two countries. This paper argues that social networking sites, such as Facebook in Malaysia, Weibo and Wechat in Mainland China, become the public opinion field which illustrates sorts of openness and negotiation in Malaysia and Mainland China. In the law enforcement and emergency response community, the historical perception of social media was that it was an alternative option. However, the ubiquity of social media use and the role of social media as the front line of communications in a crisis event has changed that perception. In 2018, 200 questionnaires were collected from respondents in Mainland China and Malaysia respectively. The survey results contributed to the mechanism of crisis communication for henceforth similar incidents in the future. There is no doubt that the portrait of Malaysia Airlines on social media in these two countries affected its organizational reputation. Nevertheless, the participants from Malaysia and Mainland China showed a very average level of confidence to empower themselves to enhance dialog capacity among various stakeholders for this incident.]]>
<![CDATA[The Effect of Endorsers' Source Credibility on Emotion Towards Youtube's Advertisement ]]>
<![CDATA[Dwi Agitashera]]>;
<![CDATA[Nuke Farida]]>;
<![CDATA[Rika Wulandari]]>
<![CDATA[ ULTIMA Comm Vol 12 No 2 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i2.1459
<![CDATA[This study examines the effect of endorsers' source credibility on emotion towards youtube's advertisement. We analyze the impact of social media influencer and celebrity's credibility on emotional responses of respondents, namely pleasure and arousal. The data were collected by a survey through google form related to source credibility and S-O-R theory. Three hundred and eighty-five people joined the survey distributed via Google Form. The amount of respondent is 385 people using Lemeshow formula with a Margin of Error 5% and purposive sampling technique. The study used Multivariate Regression Analysis and Independent Sample T-Test. Findings showed that there is a significant effect of social media influencer and celebrity's credibility to emotional pleasure and arousal towards the advertisement. It is also found that social media influencer's expertise influenced stronger on pleasure and arousal than attractiveness and trustworthiness. In the other hand, celebrity's trustworthiness has a stronger impact on emotion pleasure and arousal than attractiveness and expertise. We suggested that future research can also analyze purchase intention because some previous studies stated that emotional response could predict purchase intention. Key Word: source credibility, celebrity, social media influencer, emotional responses]]>
<![CDATA[Disney's Aladdin (2019), the Old Rum in the New Bottle: Stereotyping Gender and Race ]]>
<![CDATA[MD MOHIUL ISLAM]]>;
<![CDATA[Nilufa Akter]]>
<![CDATA[ ULTIMA Comm Vol 12 No 1 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i1.1466
<![CDATA[Disney Corporation has recently released Aladdin (2019) as their official remake of their own animated Film Aladdin (1992). By making some significant changes in the storyline, Guy Ritchie, the director of the film, tried to create some newness through the actions of the film. But the gender role of the princess Jasmine and the casting of Genie have brought back the same old tendency of the corporation that is the stereotypical representation of the females and racial ethnicity. The princess becomes the victim, and the male rescues the female, and the black becomes the slave. This very study shows how Disney has been doing the stereotyped portrayal of the women and showing the racist attitude towards the dark-skinned people. Since this study is conducted through a textual analysis approach, initially, the dialogues and actions related to the objective of the study have been coded. Then by analyzing the two characters and their dialogues, contexts and related actions, this study explains how Guy Ritchie's Aladdin (2019) contains the old philosophy of Disney, that is keeping the women inside the house and neglecting the dark-skinned people, which at the end made the film nothing but the old rum in the new bottle. Keywords: Females, Genie, patriarchy, portrayal, slavery.]]>
<![CDATA[Strategi Komunikasi dalam Sosialisasi Kebijakan Penghapusan Human Trafficking di Kota Lhokseumawe ]]>
<![CDATA[Abdul Mugni]]>;
<![CDATA[Harjoni Harjoni]]>
<![CDATA[ ULTIMA Comm Vol 12 No 1 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i1.1481
<![CDATA[Human trafficking is one of the strategic issues in efforts to empower women, which is a serious concern of the government both at the central level as well as provincial and district/city governments in Indonesia. This study intends to find out the communication strategy carried out in the dissemination of policies on the elimination of human trafficking in the Lhokseumawe District, which consists of communicator strategies, message and audience strategies, and media strategies. The research method used in this research is a qualitative method with a case study approach. Lhokseumawe District Government Officials, selected purposively are the subjects in this study, while the object of the research is the communication strategy in the socialization of the policy of eliminating human trafficking. Data were collected by conducting in-depth interviews, participatory observation, and literature studies. The results showed that five considerations became the basis for the preparation of the communication strategy. Based on these five considerations, a communication strategy was compiled, which consisted of a communicator strategy, a message and audience strategy, and a media strategy. Communicators in the socialization are the Anti Human Trafficking Task Force, which consists of various elements that work in accordance with the field under their control and the type of information delivered. The information conveyed in the form of eight message topics arranged in the form of exposure and interesting language, tailored to the ability of acceptance of each target group. Keywords: Communication Strategy; Policy Socialization; Human Trafficking; Lhokseumawe]]>
<![CDATA[Wacana Alternatif pada Akun Instagram @overheard di Indonesia ]]>
<![CDATA[Nurul Hutami]]>;
<![CDATA[Fitria Angeliqa]]>
<![CDATA[ ULTIMA Comm Vol 12 No 1 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i1.1483
<![CDATA[This study aims to local discourse in @overheard social media account, which discusses various issues that have been constructed by the public so far. The growth of new media, like Instagram, has led to the emergence of virtually grassroots communities in society. One form of community that is now trending on Instagram is social media accounts that are accompanied by the word 'overheard.' The word 'overheard' at the beginning of the name of the social media accounts shows the concept, which shows various pieces of daily conversation that are accidentally heard in public spaces. Based on the concepts of public space and discourse, this research uses descriptive qualitative with the constructivism paradigm. The data collection technique uses content analysis in various overheard accounts written in Indonesian. This research finds that Instagram accounts with the concept of @overheard are created because of the connectedness of thought inside the community in order to publish things that have never had the opportunity to be published because they do not have any news value or important information. These published things are various, from parody, humor, and personal stories. The @overheard account is a digital public space because it is a virtual place for fellow Instagram users to interact. Still, the discussion among them is not developed into any further actions. Keywords: discourse, social media, Instagram, public space]]>
<![CDATA[Pola Konsumsi Media pada Generasi Milenial Kota Malang ]]>
<![CDATA[Fathul Qorib]]>
<![CDATA[ ULTIMA Comm Vol 12 No 1 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i1.1490
<![CDATA[Nowadays, digital media replaces conventional media in rapid ways since Millennial prefers digital media over conventional media. Digital media makes it easier to access information and considered as capable of fulfilling today's generation needs of information. This study aims to elaborate Millennia's intensity towards reading both digital and conventional media, to explore their expectation (gratification sought), and also to figure out the media's capacity to fulfill their needs (gratification obtained). This study uses qualitative methods, and data are obtained through in-depth interviews in order to reveal ulterior choices of four informants consist of journalist students from four universities in Malang. This study shows that Millennia's intensity in reading printed newspapers is immensely low. This phenomenon happens because, unlike access to digital media that can be found conveniently, printed newspapers are difficult to get around their surroundings. Millennia's Gratification Sought towards media lies in five most important matters, namely: to gather information, to learn news-writing, to spend leisure time, social interaction materials, and to have free-hoax information. Millennial considers that online media is more capable of fulfilling those five matters than the printed newspaper (gratification obtained). Keywords : print media, digital media, uses and gratification, millennial]]>
<![CDATA[Imaji Kebutuhan Konsumsi Melalui Akun Media Sosial: Studi Semiotika Foto Endorser di Instagram ]]>
<![CDATA[Chininta Rizka Angelia]]>
<![CDATA[ ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v13i1.1527
<![CDATA[This study's motivated by competitive rivalry among producers which encourages them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial needs through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used a critical paradigm with The Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through the system of signs in endorser's photos on Instagram. Other findings in this study's there's a mutual relationship between producer and endorser. Keywords: consumer society, endorsement, social media, Instagram, semiotic, roland barthes]]>
<![CDATA[Perilaku Konsumen terhadap Kualitas e-Service pada e-Commerce ]]>
<![CDATA[Nufian S Febriani]]>;
<![CDATA[Wayan Weda Asmara Dewi]]>;
<![CDATA[Fitria Avicenna]]>
<![CDATA[ ULTIMA Comm Vol 12 No 2 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i2.1533
<![CDATA[Nowadays, the pattern of shopping behavior has shifted from offline to online. The trend of online shopping triggers the emergence of a new business called e-commerce. In Indonesia, this has caused competition among e-commerce to become tighter. Therefore, it is necessary to have a marketing communication strategy to win the competition between e-commerce one of which is to implement e-service quality. By implementing good e-service quality, customer satisfaction will emerge. Through this study, researchers found the significance of the effect of e-service quality on e-commerce consumer satisfaction. Academically, this research can develop communication science studies, specifically the topic of changes in the cognitive behavior of e-commerce consumers in Indonesia and become the basis for decision making for marketing communication strategy in promoting, maintaining, and enhancing consumer quality and satisfaction, especially for digital consumers. Practically, this research can provide information about the significance of the influence of the use of e-service quality on e-commerce consumer satisfaction in Indonesia. Another practical benefit that can be obtained through this research is that the marketing communication strategy team can consider/implement any elements in e-commerce that can attract the attention of digital consumers. This research uses a semantic differential scale that measures a person's subjective feelings using various adjectives because people usually communicate evaluation through adjectives. The results show that e-service quality conducted by e-commerce in Indonesia can affect customer satisfaction. Keywords: Consumer behavior, e-service, e-commerce, customer satisfaction, marketing communication strategies]]>
<![CDATA[Analisis Manajemen Impresi Ma'ruf Amin dalam Debat Pilpres 2019 ]]>
<![CDATA[Eunike Iona Saptanti]]>
<![CDATA[ ULTIMA Comm Vol 12 No 2 (2020): UltimaComm ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v12i2.1573
<![CDATA[The 2019 presidential election in Indonesia saw a rematch between incumbent Joko Widodo, known as Jokowi, and the same opponent as the 2014 election Prabowo Subianto. However, Jokowi has a new running mate in the 2019 election, an ulema (Islamic cleric) named Ma'ruf Amin. The presidential candidates and their running mates have to join the election debate required by the election commission. In the debate arena, it is important for the candidates to build a political image through arguments and understanding of some issues. Political images can be built through impression management In which certain impressions can display certain images. This research uses qualitative approaches and study case method. The impression management was analyzed according to the taxonomic framework of Jones and Pittman (1982) namely ingratiation, intimidation, self-promotion, exemplification, supplication. The results of this study indicate that Ma'ruf Amin was dominantly used the impression management strategy of self-promotion and ingratiation. This strategy was used because Ma'ruf Amin wanted to present himself as a candidate who is capable of becoming a vice president for the 2019-2024 tenure. This strategy is seen through his self-claimed capabilities by saying the programs that will be implemented, as well as Jokowi's performance over his five years of leadership. Keywords: dramaturgy, impression management, Political PR, Presidential Election]]>
<![CDATA[The Use of the Auto Base Accounts on Twitter as A Media for Sharing Opinions: Case Study of @collegemenfess Account ]]>
<![CDATA[Risma Hasna Dwiwina]]>;
<![CDATA[Kinkin Yuliaty Subarsa Putri]]>
<![CDATA[ ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v13i1.1603
<![CDATA[Almost everyone in the world currently uses social media. Social media can make it easier for humans to communicate, interact, discuss, and exchange opinions with its various types and functions. One of the most widely used social media is Twitter. With its features, Twitter makes it easy for users to interact and communicate. Twitter is now not only used by government and celebrity accounts but also auto base accounts. The auto base account has also caught the attention of Twitter users because it allows anonymous messaging. The account can be a medium for Twitter users to channel the same likes in a community and a medium for discussing and sharing opinions. One of the auto base accounts on Twitter that is widely used as a medium for discussing and sharing opinions is the @collegemenfess account. This account is intended for students, and can be used to share opinions with each other. The phenomenon of auto base and its use has attracted researchers to find out how to use an auto base as a medium for sharing opinions. This study uses a qualitative descriptive method with content analysis on the @collegemenfess auto base account. The analysis results show that @collegemenfess auto base users use this account as a medium for sharing opinions. The researcher concludes that sharing opinions is done through the menfess sent, as well as through comments related to an issue that is being discussed on the @collegemenfess account. Keywords: Auto Base, menfess, Social media, Twitter, Opinion.]]>
