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<![CDATA[The Influence of Brand Ambassador Yuki Kato on the Purchase Decision of Senka Perfect Whip ]]>
<![CDATA[Atika Gustiana Fitri]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ ULTIMA Comm Vol 14 No 1 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i1.2587
<![CDATA[A brand ambassador is an effort made by a company to convey or promote its product brand through a celebrity as someone who promotes product advertisements to present the best image of a product with the aim that the advertised brand is immediately accepted by consumers and invites consumers to want to use the product. This study aims to determine the effect of Yuki Kato's brand ambassador on the purchasing decision of Senka Perfect Whip. This study uses stimulus-response theory and quantitative methods by distributing questionnaires to 400 respondents to followers of the @yukikt Instagram account. This study indicates the influence of brand ambassadors from four indicators, namely visibility, credibility, attractiveness, and strength. In addition, purchasing decisions consist of two indicators: attitude change and behavior change.]]>
<![CDATA[Komunikasi Risiko untuk Mitigasi Gempa Bumi di Lapas Perempuan Indonesia ]]>
<![CDATA[Halimatu Sa'diah]]>;
<![CDATA[Zainuddin Muda Z. Monggilo]]>
<![CDATA[ ULTIMA Comm Vol 14 No 1 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i1.2589
<![CDATA[Women are part of a vulnerable group. Earthquake mitigation is very important for women to deal with disaster hazards. The prisoner status that some women have, further increases their risk of becoming an earthquake victim. Earthquake mitigation is needed to increase women prisoner's knowledge and skill to deal with eartquake at prison. However, several Women's Prisons in Indonesian are still facing challenges, including Lapas Perempuan Kelas IIB Yogyakarta. The researcher elaborated the Protective Action Decision Model (PADM) through operational analysis using a classical communication model, consisting of source, channel, message, receiver, effect, and feedback. A classical communication model is used to explain the implementation of earthquake mitigation for women prisoner at Lapas Perempuan Kelas IIB Yogyakarta. Data was collected by observation, interviews, and document studies. Meanwhile, this research was conducted with a case study method. The results of this research finds that Lapas Perempuan Kelas IIB Yogyakarta has been organized earthquake mitigation but it's still necessary to develop. Lapas Perempuan Kelas IIB Yogyakarta needs to develop sustainable earthquake mitigation that can adapt to women prisoner's special needs and women prison's dynamics. These findings return to risk communication concepts as an applied discipline that is geared towards promoting long-term hazard adjustments such as mitigation. Risk communication is complex and covers the entire communication process.]]>
<![CDATA[Computer-Mediated-Communication Perspectives on Telemedicine Integrated-Antenatal-Care Program during the New Habit Era ]]>
<![CDATA[Prita Suci Nurcandrani]]>
<![CDATA[ ULTIMA Comm Vol 14 No 1 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i1.2630
<![CDATA[Intervention of Integrated ANC Program of Puskesmas Purwokerto Utara II was commenced since stunting rate increased up to 13.58%. This incident plus pandemic situation have changed IEC pattern activities between the Puskesmas and pregnant women living in its working area. The problem is how midwives reach pregnant women through the ANC telemedicine program. Qualitative-descriptive method and data triangulation sources were used. CMC telemedicine in the ANC program studied from the perspectives of impersonal, interpersonal, and hypersonal communication uncover different findings. The results are not absolutely the key to the success of the program. Research from other perspectives are still needed.]]>
<![CDATA[Community Movement and Communication for Anticipation of Volcanic Eruption and Covid 19 ]]>
<![CDATA[Rudy Handoko]]>
<![CDATA[ ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i2.2697
<![CDATA[For many years, people are finding ways in anticipating disasters such as volcanic eruptions that happen frequently in Merapi area. Many early warning systems had been installed; however, casualties still took place. This study examined the community's expectations of and responses to disasters, considering the resilience of people in the affected area. Through this research, researcher would like to know how Merapi slope community communicates and anticipates disasters in better way than in the past. The paper analyzes the concept of online and offline communities and the Social Construction of Technology (SCOT) while summarizing recent applications in theory and practice of community movement and communication. The research results showed that this community movement for evacuating refugees spread fast because it was supported by the strong local cultural-based values and social construction in communication technology. This local values also helps significantly during Covid-19 pandemic in 2020. Although the communication within an online community acted as an accelerator, the combination of online and offline communities created a much more responsive, coordinated, and durable social movement. From the theory perspective, the local community engaged in the social construction of technology in using tools for disaster management. A qualitative ethnography approach was used as a research method, and data were collected using in-depth interviews and participatory observation.]]>
<![CDATA[Meme as a Tool for Resistance Towards Hustle Culture: A Critical Discourse Analysis: The Case Study of @ecommurz ]]>
<![CDATA[Nadia Farah Lutfiputri]]>
<![CDATA[ ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i2.2706
<![CDATA[There is currently an emergence of Indonesian meme accounts on Instagram which specifically discuss the work culture in startups or technology-based companies. One of the most popular is @ecommurz, which has roughly 152,000 followers (by 12 July 2022). Using Fairclough's critical discourse analysis, this study aims to analyze how the working class group use memes from the @ecommurz Instagram account to demonstrate a resistance to hustle culture in Indonesia, particularly in startup environments. This study shows that Ecommurz has demonstrated the potential of meme accounts as a platform that unites middle-class workers to carry out resistance to the hegemony of the dominant culture by drawing on Gramsci's (1971) conceptions of cultural hegemony and resistance. Ecommurz has democratized the discussion of issues and difficulties encountered by many middle-class workers in the workplace through humorous and casual memes. Furthermore, it has also increased public awareness of workers' rights and prompted real systemic change.]]>
<![CDATA[Reality and Hyperreality Behind the Kidfluencer Phenomenon ]]>
<![CDATA[Irawati Diah Astuti]]>
<![CDATA[ ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i2.2743
<![CDATA[Apart from being a medium of communication, social media is also a place for some people to earn money. Not only adults, but children are also present on social media as objects to make money by becoming kidfluencers or child influencers. This becomes a controversy because social media platforms limit their users by age rules to avoid various dangers and negative impacts lurking that will create impact on children in the future. However, parents and relatives of the kidfluencers choose to neglect and continue breaking the rules on social media so their children could be kifdluencers. This study aims to examine the phenomenon of kidfluencers and their relation to the hyperreality theory by Jean Baudrillard. By becoming kidfluencers, these children are displayed in such a way on social media complete with their cuteness on daily basis that eventually invite various responses from their followers and influence them in most of the things they do. Yet, the actual reality does not always match what is present on social media. With a qualitative method, this phenomenon is then investigated to find out that what the kidfluencers show is not the actual reality, but only a representation that refers to themselves, not to others.]]>
<![CDATA[Child Prostitution In The Media Vortex ]]>
<![CDATA[Rr. Pramesthi Ratnaningtyas]]>
<![CDATA[ ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v15i1.2765
<![CDATA[Child prostitution is still exciting news for the media because it is a commodity that will be ready for consumption by the readers. Prostitution as a form of exploitation of children is carried out sexually and economically. This condition cannot be separated from the position of children who are seen as weak. They are also considered far from mature, so they are easily trapped in the lure that puts them in an unfavorable situation. Okezone.com captures these events and phenomena to be used as news ready for consumption. The events experienced by children have become a commodity to be commodified so that they can benefit the media. In particular, if the news related to child prostitution can make the media visited by many people. This study seeks to see how Okezone.com describes the position of children in the practice of prostitution in its reporting. Using the discourse analysis method developed by Sara Mills as an analytical knife and agenda setting, this study finds that the selected sources cannot be separated from the media agenda when carrying out their journalistic work. Children are still placed as objects to be told and trapped in body manipulation for prostitution.]]>
<![CDATA[#banggabuatanindonesia Social Marketing of #banggabuatanindonesia as Indonesian National Identity Campaign in Social Media ]]>
<![CDATA[Rotumiar Pasaribu]]>
<![CDATA[ ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v15i1.2818
<![CDATA[#banggabuatanindonesia is one of social marketing campaign activity which focus on building selling andbuying habit for the Indonesian people. This activity is created to raise the Indonesian economic sector bycampaigning the domestic product. The worries also came while the Indonesian people are prouder to usethe product from foreign country. This problem brings the bad effect weather for the economic cycle ofdomestic product selling. Furthermore, this case also wants to solve the nation identity crisis from economicsector by campaigning #banggabuatanindonesia. The purpose of this campaign is to educate the seller whosell the product and the customer to be proud of domestic product. Beside make the cycle of nationeconomic more stable, this activity also aims to create Indonesia Nation Identity campaign by domesticproduct. This campaign uses social media to spread the information. From that information, this researchwants to focus on the measurement of the campaign which use social marketing tool in social media withhashtag #banggabuatanindonesia. The measurement of the campaign uses input, output, outtake andoutcome tools. The social marketing activities focus on marketing mix which consist of product, price,place and promotion. This research uses qualitative approach which focus on content analysis method. Theresult show that there are so many new account members which use #banggabuatanindonesia socialmarketing as promotion strategy and help campaigning Indonesia identity. That activity gives the lessonfor the seller to create good domestic product and marketing activity. in other side, the consumer gets thelesson and can buy domestic product. As a result of understanding Indonesia nation identity, between theseller and consumer create #banggabuatanindonesia campaigning activity from transactional activity insocial media. Finally, this activity gives good impact such as the development of selling domestic product,having Indonesia economic positive circulation and also establishing Indonesian nation identity campaign.]]>
<![CDATA[Dramaturgy in Identity Formation on Social Media: A Study on Second Account Ownership on Instagram ]]>
<![CDATA[Musfiah Saidah]]>;
<![CDATA[Hilda Trianutami]]>
<![CDATA[ ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i2.2819
<![CDATA[The second Instagram account is a privacy management effort that is often abused. The main purpose of limiting privacy actually ends up being excessive uploading of information. The demands for the existence of identity spur social media users to publish on a large scale. The theory used in this research is dramaturgy combined with the concept of identity and self-disclosure. In Dramaturgy the roles that are displayed on each stage can be different according to the needs. This research uses a qualitative approach with a case study method. The data is deepened through interviews and literature sources from books, journals and articles. As a result, it was found that most of the second account owners used the account as a venue for self-expression. However, unfortunately many of these behaviors are carried out without considering the threatening side effects.]]>
<![CDATA[Self-presentation of Female Stand-up Comedian on Instagram Account @aciresti ]]>
<![CDATA[sofia aunul]]>;
<![CDATA[Fitrie Handayani]]>
<![CDATA[ ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/ultimacomm.v14i2.2823
<![CDATA[The phenomenon of communication through social media is common as a result of the development of communication technology. By using an interpersonal communication theory approach, in this case the concept of self-presentation is used to find out how a female stand-up comedian presents herself on her Instagram account @aciresti and her self-presentation strategy. This research uses a qualitative approach with a case study method where primary data collection is conducted by interviewing the account owner”Aci Resti and also her followers as a form of triangulation of sources and secondary data is carried out by conducting literature studies and observing Instagram accounts. Aci Resti's self-presentation in her Instagram account shows a dynamic and hardworking female comedian and builds female characters who can compete in the stand-up comedy industry. The self-presentation strategy is ingratiation that is an attempt to make other people like her, while self-enhancement is shown that her abilities can be respected by others.]]>
