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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 383 Documents
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Public Relations Strategy of Magdalene Online Media in Shaping Public Awareness of #MendobrakBias Campaign: Public Relations Strategy of Magdalene Online Media in Shaping Public Awareness of #MendobrakBias Campaign Zinda Adinta Sari; Ninis Agustini Damayani; Yanti Setianti
ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i2.2828

Abstract

The existence of online media in the 5.0 era as it is today is considered as one of the vital components. In the spreading of the flow accurate information, without knowing the limitations of distance and time. In this current digital era, the Public Relations strategy that implied in social media is very crucial. In function to shaping public awareness which related to certain issues. Online media can unwittingly become a space for advocacy practice in the public sphere, as well as Magdalene which focuses on women's advocacy efforts through its content as an alternative media. This study uses a qualitative approach, with constructivist paradigm, and a case study approach. This study shows the implied PR strategy which Magdalene uses in shaping public awareness of #MendobrakBias campaign in order to celebrated International Women's Day on March 8th 2022. One of the strategies implied from the way of Magdalene produce and published the issue, which never published on mainstream media, and the content publication through social media which are packaged in an attractive and contemporary ways, conducting online discussions with the community. So, it makes the public is more aware of #MendobrakBias campaign. Keywords: Public Relations, Strategy, Public Awareness, Campaign, Women's Advocacy
Media Bureaucracy and Citizen Journalism: Challenges For Mass Media Reporting Practices in Indonesia Andri Saleh; Yanti Setianti; Heru Ryanto Budiana
ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i2.2891

Abstract

The emergence of citizen journalism in a news story has its own dilemma. On the one hand, citizen journalism presents a news story on an event quickly, naturally, and without intervention from any party. But on the other hand, citizen journalism also has the potential to deliver fake news (hoaxes) and news that does not pay attention to journalistic rules and codes of ethics. This dilemma actually poses its own challenges for the mass media to accommodate citizen journalism reporting into a rigid and hierarchical media bureaucracy. This study aims to obtain an overview of bureaucracy in the mass media in a news story and find out the consequences of mass media collaboration with citizen journalism. The method used in this study is a qualitative research method using the classical organizational communication theory by Max Weber, namely bureaucracy. Informants consist of editors-in-chief, editors, journalists, and public relations selected from several mass media representing print media (Pikiran Rakyat), electronic media (MNC Media and RRI), and online media (Kumparan and Mojok). The results of this study show that bureaucracy is absolutely needed in all forms of reporting, both through conventional mass media and citizen journalism. Pikiran Rakyat, MNC Media, and RRI make information from citizen journalism as initial information which is then processed through bureaucratic procedures such as verification, confirmation, and follow-up to be used as news material. Meanwhile, Kumparan and Mojok provide space for citizen journalism through several channels while still following the prevailing media bureaucracy. This is done in maintaining the validity of news by paying attention to journalistic rules and codes of ethics.
Communicating the Crisis: Study on the Local Government's Twitter Accounts During the Covid-19 Pandemic in Indonesia Farisha Sestri Musdalifah; Annada Nasyaya; Anang Dwi Santoso
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.2899

Abstract

Along with the increasing number of victims of COVID-19, the amount of information requested by the public on social media also continues to increase. The emergence of various hoaxes that can influence individual behavior is also an urgent reason for the government to come and contribute. Although the urgency of the government's presence on social media at the time of the COVID-19 pandemic has been recognized, not many studies have looked at this presence, especially whether their presence is beneficial. For this reason, the goal to be achieved in this research is whether local governments provide sufficient and appropriate information required by the Indonesian during the pandemic. This study analyzes the Twitter accounts of local governments in Indonesia that have implemented Large-Scale Social Restrictions (PSBB) by taking tweets for content analysis and replies, retweets, and likes, to see the stakeholder engagement index (SEI). The results of this study indicate that information about reporting on the situation is the content most commonly shared by local governments through their Twitter accounts. The findings also show that the Tangerang Regency Government Twitter account has the highest Stakeholder Engagement Index, indicating the high level of public participation in information shared by the government through Twitter social media accounts. Academically this research fills the gaps between communication streams in crises by providing the need for and availability of information that, in practical terms, can be used to guide the creation of social media content during a pandemic.
Changes in Nonverbal Communication in Public Communication Before and During the COVID-19 Pandemic: Literature Review of Scientific Papers for the 2014-2022 Period Angela Audrey Sutanto; Astri Yogatama; Liliana .; Hans Juwiantho
ULTIMA Comm Vol 14 No 2 (2022): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i2.2953

Abstract

Nonverbal communication is all messages or all communication cues that are not words or do not use words. The COVID-19 pandemic, has changed aspects of non-verbal communication, especially in gestures, paralinguistics, and microexpression in the context of public communication. This research aims to find the differences in nonverbal communication, gestures, paralinguistics, and microexpression before and during the COVID-19 pandemic. The data are from 30 journals with the central theme of non-verbal communication in the context of public communication and containing specific classifications of gestures, paralinguistics, and microexpressions. This research uses the quantitative-descriptive content analysis method with. Meanwhile, the theory used in this study is the theory of J. Schneider, D. Börner, P. van Rosmalen & M. Specht (2017) and Vanessa Van Edwards' characteristics of microexpression (2013). Thus the aspects of nonverbal communication that have changed the most from before and during the COVID-19 pandemic are gestures (upright and calm body position) and paralinguistics (tempo), meanwhile microexpession did not experience significant changes.
Influencer Marketing and Traditional Marketing in Indonesia: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention? Ester Monica Thamrin; Galuh Septi Utami
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.2992

Abstract

With the development of technology, marketers from various industries are required to keep abreast of these developments by consistently producing innovations and strategies in marketing their products. One strategy that is currently being intensively used is to use of digital marketing technology to complement current conventional marketing techniques. When it comes to making a purchase, today's buyers are influenced by both personal preferences and societal conformity standards. Influencer marketing is becoming more and more important as efforts are made to implement marketing tactics in the digital world at a time when the use of social media is growing quickly. The aim of this study is to examine and analyzes related marketing activities in Indonesia and how influencer marketing in the leisure food industry influences purchase intentions with interactivity, celebrity expertise, and cross-platform collaboration as factors influencing consumer decisions. The survey method was employed in this study as a quantitative approach. The research is carried out by administering an online questionnaire consisting of 100 consumers divided by males and females of different ages online as the consumer sample about the behavior habits of food consumers on the Internet. The study focus on questions that are tailored to the 3 hypotheses such as influencer marketing interactivity affects purchase intention, influencer marketing celebrity worship affects purchase intention, and influencer marketing cross-channel cooperation affects purchase intention. The result of this study is study's findings support the notion that consumer purchases in the recreational food sector are positively correlated with the study's findings.
Imagining the "New Father”: Fatherhood and Masculinity in Keluarga Cemara (2018) Aulia Rahmawati; Catur Putri Kirana
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3107

Abstract

This study critically analyzes the representation of fatherhood and masculinity in the Indonesian film Keluarga Cemara (2018). It utilizes Norman Fairclough's framework for critical discourse analysis to examine how sociocultural norms and expectations shape the conceptualizations of fatherhood roles. The analysis revealed that conventional patriarchal values dictate fatherhood primarily through an economic lens, placing immense pressure on fathers as financial providers. However, the film's portrayal of the character Abah disrupts this dominant narrative by highlighting the importance of the father's emotional presence and involvement in children's lives, even when facing financial constraints. Abah's struggles expose the narrow definitions of masculinity and fatherhood perpetuated by society. His character illuminates the phenomenon of "father hunger" arising from emotional disconnection when paternal roles focus exclusively on being the breadwinner. This study argues that the film prompts a re-examination of outmoded fatherhood norms to address children's holistic developmental needs. This emphasizes the need for a more inclusive understanding of masculinity and fatherhood in the Indonesian society and culture. The analysis is situated within the specific sociocultural context of the film, highlighting the complex interplay between cinematic texts, discourse, and broader norms. It underscores cinema's potential to challenge engrained gender roles and catalyze progressive social change
The Influence of Community's Instagram Exposure and Content Towards Mothers' Attitude on Mental Health: (Study of followers of @haloibu.id) Ruvira Arindita; Muchammad Nasucha
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3108

Abstract

The vast improvement of technology opened opportunity for everyone to build community, including mothers. Transition to motherhood is challenging for women's mental health. Halo Ibu Community is providing media and space for mothers to support each other via @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health. The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude, and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who are followers of @haloibu.id and the active member of community. The result noted that coefficient determinant (R2) is 45,8%. This indicates that exposure and content simultaneously contribute to the attitude of mothers on mental health for 45,8%. The coefficient test (T-test) result noted that exposure and content have partially significant influence towards attitude for respectively 35.5% and 37.4%. Direction and value prediction are shown by this multiple regression analysis Y= 6.724 + 0.389 X1 + 0.468 X2. This implies that if the exposure of Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.389 score and if the content Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.468 score. These results illustrate that exposure and content of Instagram @haloibu.id have positive and significant influence over the followers' attitude regarding mental health.
Meaning Construction of Good Looking in Public Relation Practitioners at Hotel Industries Ade Tuti Turistiati; Yudi Sudiana; Adita Miranti
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3126

Abstract

The profession of public relations (PR) is required in the hotel industry. Society frequently perceives a PR practitioner as having both technical and non-technical requirements, such as being good looking. In reality, one of the requirements for becoming a public relations officer in the hotel industry is that a person be good looking. The purpose of this study is to explore the construct meaning of good looking in hotel PR practitioners. Furthermore, the researchers examined the challenges that the hotel industry faces in obtaining good-looking PR, as well as solutions to these challenges. The theory of reality construction and symbolic interaction is used in this study, which employs a qualitative descriptive research method. According to the findings of the study, the definition of good looking is perceived as a myth that is spreading in society, namely beautiful/handsome with white skin, tall and slim. However, some interpret good-looking as more intellectual, which impacts job performance. Furthermore, when it comes to hotel public relations, hotel managers tend to prioritize physical appearance. It can be considered discrimination, dehumanization, and subordination.
"Bukan Sekadar Paham": A Quasi-Experimental Study on High School Students in Surabaya Finsensius Yuli Purnama; Merlina Maria Barbara Apul
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3146

Abstract

This study is a quasi-experimental evaluative research on applying the tagline "Bukan Sekadar Paham", which is the motto of the digital literacy program of Masyarakat Anti Fitnah Indonesia. The main concerns behind this research are: the absence of a quantitative analysis that conducts an empirical investigation of applying the "Bukan Sekadar Paham" discourse in various programs run. Specifically, this article discusses students' responses in 4 high schools in Surabaya who participated in a digital literacy program entitled Fikom Mengajar. This digital literacy program was held in collaboration between MAFINDO, the MAFINDO Commissariat of Widya Mandala Catholic University Surabaya (UKWMS), and the Student Executive Board, Faculty of Communication Sciences UKWMS. The research was conducted using the theoretical framework of attitude change using the ABC three-dimensional indicators that measure affect, behavior, and cognition. The method used was a survey method, with an electronic questionnaire data collection method on a google form. The results of this study show an increase in the ability to fact-check images, news texts, and posts on social media among high school students in Surabaya. Thus, quantitatively, applying the motto "Bukan Sekadar Paham" is concluded to have been successfully used in the Fikom Mengajar program.
Moderating Effects of Age on Employer Brand Dimensions in Increasing Job Satisfaction Gregory Michael Berces
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3190

Abstract

As it has become widely accepted that employees are the most valuable intangible assets of an organization, brand strategy has become not limited to products and services being offered, but also in recruiting high potential candidates and retaining fit employees in the company. The study aims to empirically test the influence of employee brand dimensions on job satisfaction, formulated in the study of Karnica Tanwar and Asha Prasad, in a continuing education center in Manila. Employer brand dimensions includes training and development, reputation, diversity, organization culture, work-life balance, and ethics & CSR. The result shows that the employer brand dimensions, collectively, significantly confirms the influence employee job satisfaction among employees; and age has influence as moderating variable employer brand dimensions and employee job satisfaction

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