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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 383 Documents
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Digital Marketing Strategy For Acnes Skincare Products Martinus Edwin Thanos; Carl C. G. Dizon
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3289

Abstract

Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketing with various strategies. This research uses Krippendorff's content analysis method on content uploads from January 1, 2023, to March 31, 2023. The conclusion of this research is that @acnesid focuses on sales promotion so that customers continue to purchase skin care products.
Public Relations Strategies in Building an Inclusive Communication Climate in Starbucks Indonesia Christine Priscilla; Rismi Juliadi; Friska Natalia
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4093

Abstract

Creating an inclusive work environment for individuals with disabilities is mandated by Law of The Republic of Indonesia Number 8 of 2016 and has become a strategic priority for companies. One major challenge is ensuring effective communication for the deaf community in the workplace. Starbucks Indonesia has taken progressive steps by opening its first sign language store in Tata Puri, Central Jakarta, as part of its public relations (PR) strategy to support inclusivity and diversity. This study aims to explore the PR strategies implemented by Starbucks Indonesia in building an inclusive communication climate. A qualitative descriptive approach and case study method were used. Data were collected through in-depth interviews with four participants from Starbucks Indonesia's management and staff, and observations at the sign language store. The theoretical framework includes strategic communication theory, PR strategies, and communication climate concepts to analyze how the company designs, implements, and evaluates PR strategies for inclusivity. The findings reveal that Starbucks Indonesia's PR strategy involves a combination of sign language training programs, public awareness campaigns, and technology-based customer service adjustments. There strategies not only enhance the company's image as a pioneer of inclusivity but also improve employee job satisfaction and customer loyalty within the deaf community. This research contributes to the development of inclusive communication strategies in business sector, offering practical implications for other companies seeking to implement similar initiatives. Additionally, it underscores the crucial role of public relations in promoting inclusivity and sustainability in Indonesia's food and beverage industry.
Consumer Interpretation of Trust in Shopee Reviews and Ratings: A Warranting Theory Perspective Dewi Ika Wijayanti; Prita Suci Nurcandrani; Adinna Islah Perwita
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4392

Abstract

The development of e-commerce has changed people's consumption patterns in shopping, including in the purchasing decision-making process, which is now increasingly considered through online consumer reviews and ratings. This study aims to understand how consumers assess warranting cues and warrant value in reviews and ratings of local fashion products from the Erigo and Executive brands on Shopee. The main theory used Warranting Theory which explains that information from third parties is more credible than information from the seller. This study was conducted using a descriptive qualitative approach. Data collection techniques used observation, in-depth interviews, and documentation, while the selection of informants used purposive sampling. The results show that consumers assess trust based on the presence of Warranting Cues, such as visual evidence in the form of photos or videos, detailed product reviews based on personal experience, a minimum rating of four stars, and a high number of review likes. The identity of the review author is also an important consideration. In addition, the Shopee Mall label and brand image play a supporting role in building a stronger Warranting Value, so that reviews are considered more credible and convincing to be used as a basis for consideration in purchasing a product.
Included but Unheard: Communication, Trust, and Financial Exclusion in Rural Indonesia Franssisca Xaveria; Kevin Sanly Putera; Muhammad Fasha Rouf
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4401

Abstract

Financial inclusion in emerging economies depends not only on the expansion of financial services but on the communicative processes through which communities engage with those services meaningfully. In Indonesia, rural populations continue to face barriers to formal financial participation despite measurable improvements in financial literacy, a divergence that points to a failure of participatory communication rather than information provision alone. This study examines BRILink, Bank Rakyat Indonesia's branchless banking programme, as a communication system through which financial inclusion is constructed, negotiated, and constrained in Pujon Village, East Java. Using a qualitative approach, in-depth interviews and field observations were conducted with BRILink agents and customers. Analysis through a Communication for Development (C4D) lens, drawing on van de Fliert's participatory communication framework and Dutta's Culture-Centered Approach, produced three themes: agent-mediated trust and the social construction of financial inclusion; communicative dilemmas in agent-customer relationships; and institutional communication gaps driving agent self-directed learning. Findings reveal that BRILink succeeds as a service delivery mechanism but reproduces communicative exclusion by treating agents as transaction processors rather than communication intermediaries and by structuring community relationships as unidirectional dissemination rather than dialogue. We argue that sustainable financial inclusion requires institutions to invest in participatory communication as its foundation.
Dynamics of Job Security of Journalists in the Political Economy of Nigeria and the Future of Journalism Practice Kingsley Onah; Tsegyu Santas; Kelvin Inobemhe
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4412

Abstract

The study was conducted to examine the existential issues in Nigeria’s political economy and the interconnectedness with the job security of practising and aspiring journalists and the future of journalism practice in Nigeria. It is a conceptual research with retrospective review and analysis of trends based on documented virtual and physical secondary sources of data collection such as books, journals, newspapers. It showed that the political economy of the country has been a mixed bag of undulating experience characterised by uncertainties of political policies, decisions and actions that have adversely impacted the economy thereby creating distressing working and living conditions for media organisations, journalists and by extension, the Nigerian workers. In addition, the study demonstrated that beyond journalism practice, the reality of the political economy was critical to determining the availability of an enabling environment for continuity with consequent concerns of job security for journalists both as employees and employers in the line of duty and what the future holds for them in the practice. While it concluded that the political economy has posed serious threat for journalism to thrive as expected, it recommended that political actors should create the enabling environment for guaranteed job security for journalists in Nigeria.
Analysis of Regulatory Loopholes in The Broadcasting Law and PSE Regulations on The Distribution of RCTI+ OTT Content Vanggi Eka Riski
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4580

Abstract

Digital transformation has reshaped Indonesia's media industry through the rapid growth of Over-the-Top (OTT) services, shifting audiences from scheduled broadcasting to on-demand streaming while challenging existing regulatory frameworks. Regulatory overlap between the Broadcasting Law and the Electronic System Operator (PSE) regime has created ambiguity over the authority of the Indonesian Broadcasting Commission (KPI) and the Ministry of Communication and Information Technology. This study examines how RCTI+ exploits these regulatory gaps using Robert W. McChesney's Media Political Economy Theory. Employing a critical paradigm and qualitative case study of Indonesia's broadcasting and PSE regulations, the study finds that RCTI+ strategically shifts between legal regimes to circumvent broadcasting obligations, transforming audiences from citizens into data commodities without public accountability. Rather than representing isolated regulatory inconsistency, these practices reflect structural conditions that enable corporate media power to exploit fragmented digital governance. The findings demonstrate that regulatory classification determines the democratic accountability of digital media, making legal compliance inseparable from communication democracy. These findings also reaffirm the analytical value of McChesney's framework for explaining how regulatory fragmentation facilitates corporate regulatory arbitrage within hybrid media systems in developing countries.
Sentiment Analysis of Public Opinion in Indonesia on China's Belt Road Initiative Anang Masduki; Panqiang Niu; Muhammad Hamka; Zalik Nuryana
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4773

Abstract

This research wants to answer the growing public opinion in Indonesia about the Belt Road Initiative project. The data source used is social media twitter with content analysis as a research method. Twitter data from January 2016 to September 2021 is limited to the Indonesian language and Indonesian territory. From the results of data mining using Python with search keywords: "Chinese foreign workers," "China OBOR project," "China investment," "China infrastructure," and "China debt," there are 37,149 tweets. Sentiment analysis shows the number of positive tweets is 8.119 or 21.86%, Neutral 4.766 or 12.83%, and negative 24,264 tweets or 65.32%. The research analysis results show that public communication and support groups are inferior. It can be seen from the narration and the issues that are built that are not focused so that it appears that there is no coordination. Second, strengthening opposition groups that unite and support each other raises an issue to master the narrative on social media. Third, Indonesia adheres to a democratic system, so it is necessary to abandon the ways of threatening, intimidating, and repressing people who criticize the BRI project.
Female Journalists: Dwindling Interest Among College Students Prima Virginia; Adwin Agung Kurniawan; Nessa Aulia
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4803

Abstract

Research aims to identify the factors influencing the low number of female students from the first batch of the Communication Studies programme at Pamulang University choosing journalism as their major, despite female students dominating in numbers at over 50%. Employing mixed methods—quantitative and qualitative—and supported by a constructivist paradigm and standpoint theory, this research analyses the data holistically. The quantitative analysis sampled 49 female students, whilst the qualitative samples consisted of five female students. The results of the primary questionnaire data analysis revealed that respondents did not choose their major based on interest in specific subjects or lecturers, but rather had targeted specific professions aligned with their chosen major; consequently, journalism and journalists had very few applicants, or less than 20%. The results of the qualitative analysis reveal the female students’ standpoint on the journalists profession, reconstructing the experiences and perspective of journalists as a male-dominated, discrimination-prone, and intimidating workplace for women. Respondents were also reluctant to pursue journalism related to political issues, considered to be a male domain.
“Mothering the Politics”: Care, Affect, and the Digital Construction of Maternal Leadership in Local Government Rony Agustino Siahaan
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4809

Abstract

This study examines how maternal identity operates as a communicative practice of governance within digitally mediated political environments. Focusing on the case of Sherly Tjoanda, Governor of North Maluku, Indonesia, the research analyzes how maternal leadership is constructed through the interaction between official social media performances and public reinterpretations circulating through YouTube Shorts. Using digital ethnography, the study examines three interconnected datasets: official Instagram posts documenting governing activities, publicly produced YouTube Shorts that remix and circulate these performances, and audience comments that express emotional and moral evaluations. The analysis identifies four communicative dynamics through which maternal leadership becomes recognizable and legitimate: performative identity, communicative constitution through circulation and recognition, affective engagement within digital publics, and care-based ethical framing. The findings show that motherhood functions not merely as symbolic political branding but as a relational infrastructure through which governance is narrated, interpreted, and legitimated. Short-form videos amplify gestures of care, emotional interactions, and narratives of protection, allowing networked publics to participate in the communicative constitution of maternal leadership
Media Framing Strategy by Public Relations Consultants for Ultra Micro Holding Saptono Ariyanto; Kussusanti Kussusanti
ULTIMA Comm Vol 18 No 1 (2026): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v18i1.4818

Abstract

This study examines the media framing strategies employed by public relations consultants during the formation of Indonesia’s Ultra Micro State-Owned Enterprises (SOEs) Holding. Focusing on IGICO Public Affairs Advisory, the consultancy engaged by PT Bank Rakyat Indonesia (Persero) Tbk, PT Pegadaian, and PT Permodalan Nasional Madani (PNM), the study adopts a constructivist paradigm and a qualitative case study approach. Data were obtained through in-depth interviews with three consultants and document analysis, and analyzed using the Miles, Huberman, and Saldaña interactive model. Drawing on Goffman’s framing theory and the 7C’s Model, the findings indicate that media framing originated from a pre-framing stage involving audience research, issue mapping, risk identification, and narrative design. The strategy was implemented through seven interrelated communication elements and operated within a competitive communication arena characterized by competing narratives surrounding the holding. Based on these findings, the study proposes the Strategic Narrative Construction Model in Organizational Transformation, consisting of organizational issues, pre-framing, narrative construction, competitive communication arena, integrated 7C’s execution, and relational and reputational outcomes. The model highlights strategic narrative construction as a key mechanism for building public legitimacy during large-scale organizational transformation.

Page 38 of 39 | Total Record : 383

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