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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
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Sejarah Mebel Ukir Jepara Oktavianus Marti Nangoy; Yunida Sofiana
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3436

Abstract

Since 19th century, Jepara has been wellknown for furniture and craftings. It is shown by the appcreciation from some people claiming Jepara as an intregrated region for furniture and craftings. In Jepara, making furniture and craftings activities have become ingrained part of culture, arts, economic, social and politic. It is difficult to seperate them from its history, as it is not clear the time and place of making furniture and craftings. Thus, tracking the history is necessary to do, to know the development of Jepara as an integrated region for furniture and craftings nowadays.  
Pentingnya Penonton Aktif di Era Industri Televisi Indonesia Saat Ini Rahmat Edi Irawan
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3437

Abstract

The study in this paper is motivated by the increasing reports or complaints against television delivered to the Indonesian Broadcasting Commission (KPI). This paper aims to look at how the shift from a passive audience or spectators into an active audience or spectators in giving feedback on television shows that they receive, which is now starting to look also at the television audience in Indonesia. The methodology in this paper is literature study, to see how the exercise of some mass communication theories, particularly regarding to the impact of television on the audience. Conclusions or the results of the study for this paper show that there is a shift from passive audience to active audience in the television industry in Indonesia today. In the past, many obstacles, such as repressive regime, no choices of programs and television stations as well as the lack of regulation and the regulator had made television audience in Indonesia become passive. While today, the empowering of the audience through various media and efforts made by KPI causes the condition changing, the audience begins to be active. It is indicated by the increase of his/her critical stances, with a number of complaints on the violation of regulations either through KPI or other mass media. 
Keterlibatan Event Stakeholders pada Keberhasilan Event Pr Lidya Wati Evelina
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3438

Abstract

The objective of this article is to determine how event organizers collaborate with stakeholders including the media, particular community, sponsors, participants, venue providers, accommodation providers, carteres, legal and finance personnel, production, local trade, transportation providers, government and associations for implementation Public Relations event. This paper discusses about the things that must be done for the cooperation and the benefits of cooperation undertaken. The method used in this paper is qualitative research method based on observations, literature and case studies. The results of this research note that the event organizers or companies can together with the stakeholders (the other party) make an event as mutually beneficial Public Relations. This means that all parties can achieve through the event. At the conclusion of an event Public Relations, all stakeholders involved for their own purposes. Event organizer must ensure that all stakeholders work together effectively in accordance with the agreed schedule and budget. One important feature of the agreement is to maintain a good flow of communication according to the needs of its stakeholders. All information is documented to avoid misunderstandings. Collaboration between stakeholders continuously until the event is completed. Discussion of issues that arise during the event takes place between the committee with various stakeholders is an important thing for the evaluation and response to the events that occurred. 
Biro Konsultan PR dan Kompetensi Praktisi PR di Era Industrialisasi Komunikasi dan Pencitraan Dina Sekar Vusparatih
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3439

Abstract

The world of communication starts to experience rapid development in various aspects of life, almost all over the world. In Indonesia, it is marked by the emergence of a lot of tv and radio stations, and started the trend of imaging strategy efforts that is used to win the regional election, nasional election, and even to win marketing competition through company’s products or services image branding. This phenomenon is the opportunity for PR consultants to be successful team in designing appropriate communication strategies and appropriate steps to build the image. This opportunity is used by many people which is characterized by the proliferation of consultancies. Competition between consultants becomes so tight considering the companies or organizations that intend to hire consultants also want the best. Competitive bidding process was conducted, to win this, it needs solid team of consultants required in skills and morally. PR competencies of each member are needed to grow into a successful PR consultant. 
Stereotip Gender dan Dominasi Kapitalis dalam Iklan Televisi suatu Analisis Wacana Kritis Terhadap Iklan Televisi Citra Korporasi Gudang Garam di Bulan Ramadhan Bhernadetta Pravita Wahyuningtyas; Endang Setiowati
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3440

Abstract

Advertising has many purposes including the formation of consciousness, creating the image of the product or brand, forming positive associations and encouraging consumer behavior. Basically, the purpose of advertising is to achieve economic hegemony of the producers of goods or service advertised. Ads are increasingly being used for the benefit of the capitalists. Corporate advertising researchers usually discuss the effects of advertising on the form of company image only. But this research is not going to reveal about the image of a company that advertised, but about the creator ideology behind the creation of a corporate Advertising. The corporate Ads examined in this study is a series of Gudang Garam corporate advertisement which consists of two ads that aired on television every Ramadan. The research method used is French critical discourse analysis and analytical method of Sara Mill. This study uses substantive theoretical framework such as hegemony, ideology, patriarchy, and Marxist feminism and the discourse analysis theory from Michael Foucault and semiotic theory of Roland Barthes. The results of this  study showed that the ideology of the ad creator which is very patriarchal makes the text of the Gudang Garam corporate ads aired on all television stations every Ramadan, was laden with the existence of gender stereotypes. 
Nilai Kearifan Lokal dalam Cerita Rakyat Jepang (Minwa) Linda Unsriana
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3441

Abstract

Generally, local wisdom can be understood as local ideas that are thoughtful, full of wisdom, good value, embedded and followed by members of the community. One of the oral cultural traditions such as folklore also contains local wisdom in the content of the story. Folk tales as part of folklore could be said keeping a number of cultural system information such as philosophy, values, norms, behavior. Folklore also implies local wisdom embodied behind the story. Local wisdom that exists in folklore relates to morals and ethical characters shown in the dialog. Morals and ethics are part of the manners. Japan also has a lot of interesting folklore, which have also been translated into many languages, including Urashima Taro, Tsuru no ongaeshi, Shita kiri suzume, Kintaro, Hanasaki Jiisan, and many more. At the conclusion, it is found the value of local wisdom of a nation, can be found in the national folklore. There are a lot of moral values in folklore, especially minwa, one them is the value to return the favor or ongaeshi. 
Tanggapan Terhadap Kami No Shiten dan Mushi No Shiten No Gengo Bunka dari Prof. Someya Yoshimichi Sheddy N. Tjandra
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3442

Abstract

This is a preliminary study about Japanese conception of the world’s language and culture. Prof. Someya Yoshimichi, emeritus professor from Shizuoka Unversity Japan, in an international conferene on Japanese studies held at Universitas Nasional Jakarta on February 2012, has pointed out that the present world’s language and culture can be divided into two categories. One is God’s Language and Culture, and the other is Insect’s Language a Culture. According to him, the God’s Language and Culture is mainly from European and American (Europe), and the Insect’s Laguage and Culture is mainly from Asian especially from Japan and South-east Asia. The writer does not understand why the Japanese takes God and Insect as a pair of contrastive culture. Therefore, the writer collected data from Indonesian indigenous culture, mainly from public beliefs and religions to argue about the Japanese pair of contrastive culture.  This writing uses qualitative interpretation method (hermeneutics) and a method of descriptive analysis to understand Indonesian data, and to present the results of interpretation. For previous studies, the writer took the Japanese and Chinese In-yooron to check the realities of Japanese conception, and also took hipernym and hyponym theory from semantics to check the contrastive meaning of the word God and Insect. In short, the writer sees that God and Insect are not an antonym, and also have no contrastive meaning in any sense of semantics and logics.  
Teori Warna: Penerapan Lingkaran Warna dalam Berbusana Meilani Meilani
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3443

Abstract

Understanding and application of color theory in the color wheel to create a harmonious color has been researched and developed from ancient times. Until now, the color theory that often used by practitioners of design like, graphic designer, interior designer, fashion designer and etc, based on the color theory by Prang. Simplifying color theory made by Prang makes his theory as a reference in creating harmonious color combinations. Now, the discussion of harmonious color combinations is in fashion matching appearance. Looks is the first impression in socializing with other people, with an understanding of color and aesthetic intuition of good matching, will create an attractive and not-boring appearance. In addition to improving mood, good cloth matching can also help a person to appear more attractive. Of course, such expertise cannot be obtained in a short time, it takes some extra knowledge in addition to understanding harmonious color combinations theory in general. We must consider other factors such as how to recognize skin color that will sustain the intensity of the color selection for our appearance. Hopefully, with this writing, the reader can see and learn a fashion matching appearance better. 
Fungsi Garis pada Desain dan Sketsa Lintang Widyokusumo
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3444

Abstract

In the early stages of designing a design, sketch is an initial beginning of the creation of a powerful idea. Preliminary sketch forms structured or free lines to try to catch an idea or a model that will be realized in the design or picture. The process behind the stunning design starts from a dot and lines to the structure and expanded into a variety of alternative designs. The role of a line is often underestimated and exacerbated by the increasingly rapid development of technology, which makes people lazy to explore manually. The strength of line/scratch built through a continuous training process produces bold, spontaneous, and characterized lines.  
Wassily Kandinsky: Seni Modern dan Teori Hanny Wijaya
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3445

Abstract

Modern art development, especially in abstract art had been started since Expressionism period in Germany. Wassily Kandinsky was one of the pioneers of pure abstract art, he created his masterpieces not only as an artist, but also as an art theorist. Although at first he did not have the education background in art field, since Kandinskywas an academic faculty in art and economic, however he gained his success because of his high interest and spirit in art field.Besides, Kandinsky had created many art theories and perspectives of colors, compositions, forms, and had succeeded to apply it in his paintings. His style was inspired by Claude Monet’s painting ‘Haystack’ and the opera performance ‘Lohengrin’ by Richard Wagner. Kandinsky began to study new theories of art by learning art elements and principles more profound, he learned about colors deeply and tried to develop Goethe’s color theory, he also tried to elaborate the meaning of forms and applied the compositions in his artworks as well.  

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