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INDONESIA
Eksis: Jurnal Riset Ekonomi dan Bisnis
Published by STIE PGRI Dewantara Jombang
ISSN : 19077513     EISSN : 25496018     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
EKSIS: Jurnal Riset Ekonomi dan Bisnis merupakan kumpulan artikel tentang kajian ilmu ekonomi dan Penelitian dalam bidang Bisnis, Manajemen serta Akuntansi. Jurnal ini di terbitkan dalam rangka berperanserta dan memberikan sumbangan pemikiran dunia pendidikan tinggi dalam mendorong pembangunan ekonomi, Bisnis, Manajemen dan Akuntansi.
Arjuna Subject : -
Articles 154 Documents
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SOCIAL INFLUENCE AND E-WALLET BEHAVIORAL INTENTION IN INDONESIA’S DIGITAL PAYMENT ECOSYSTEM Raissa Anugrah; Endrawati Endrawati; Afridian Wirahadi Ahmad
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1675

Abstract

Introduction: E-wallet adoption has become a critical issue in Indonesia’s digital financial ecosystem, yet empirical evidence on its behavioral determinants remains inconsistent, particularly among general users in medium-sized cities. This study examines the effects of security, promotion, service features, and social influence on users’ behavioral intention to use e-wallet services in Padang City by extending the Theory of Planned Behavior. Methods: A quantitative explanatory design was employed using a cross-sectional survey. Data were collected from 388 e-wallet users selected through purposive sampling, with respondents required to have used an e-wallet and completed at least two transactions within one month. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4.0. Results: Security, promotion, service features, and social influence positively and significantly affect behavioral intention. The model explains 45.2% of the variance in intention to use, with social influence emerging as the strongest predictor, followed by promotion, service features, and security. Discussion: The findings indicate that e-wallet adoption is shaped by technological assurance, promotional value, service functionality, and social normalization. This study contributes to digital payment adoption literature by demonstrating that behavioral intention is not only driven by individual evaluations of platform attributes but also by socially embedded influences. The results provide practical insights for e-wallet providers to strengthen security communication, value-based promotion, feature development, and community-oriented adoption strategies.
BEYOND PROMOTIONS AND STORE ATMOSPHERE: BRAND IMAGE DRIVES PURCHASES AT WARUNG MADURA Davina Shafa Felisa; K. Emi Trimiati
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1680

Abstract

Introduction: Warung Madura is a community-based convenience retail format operated predominantly by Madurese entrepreneurs and characterized by extended operating hours, accessible neighborhood locations, fast service, and the availability of daily necessities. Despite its rapid growth in urban retail markets, limited empirical evidence explains which marketing factors shape consumers’ purchase decisions in this informal retail format. This study examines the effects of promotion, store atmosphere, and brand image on purchase decisions at Warung Madura in East Semarang. Methods: A quantitative explanatory design was employed using a structured questionnaire distributed to 100 consumers who had purchased products from Warung Madura within the previous week. Data were analyzed using IBM SPSS Statistics 27 through validity and reliability testing, classical assumption tests, and multiple linear regression. Results: Promotion and store atmosphere show positive but insignificant effects on purchase decisions, whereas brand image has a positive and significant effect and emerges as the dominant predictor. The model explains 55.9% of the variance in purchase decisions. Discussion: The findings indicate that purchase decisions in Warung Madura are driven more by trust, familiarity, reliability, and collective brand perception than by formal promotion or physical store ambience. This study extends retail marketing literature by highlighting brand image as a key strategic asset in community-based convenience retail
WHEN DOES CSR AND INSTITUTIONAL OWNERSHIP CREATE VALUE? : (The Moderating Role of Financial Performance) Siti Nur Hidayati; Muhammad Ja'far Shodiq
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1684

Abstract

Introduction: Firm value has become a critical indicator of corporate sustainability and investor confidence, particularly in the basic materials sector, where business operations generate substantial environmental and social impacts. Despite extensive research, empirical findings regarding the effects of Corporate Social Responsibility (CSR) and institutional ownership on firm value remain inconclusive. This study investigates these relationships by examining the moderating role of financial performance while controlling for firm size. Method: This study employed a quantitative research design using secondary data collected from the annual and sustainability reports of manufacturing firms in the basic materials sector listed on the Indonesia Stock Exchange (IDX) during 2020–2024. Using purposive sampling, 80 firm-year observations were selected. The hypotheses were tested using Moderated Regression Analysis (MRA). Results: The findings indicate that CSR, institutional ownership, and firm size do not have a significant direct effect on firm value. However, financial performance significantly strengthens the relationship between CSR and firm value, whereas it does not moderate the relationship between institutional ownership and firm value. Discussion: These findings suggest that CSR contributes to firm value only when supported by strong financial performance. Conversely, institutional ownership alone is insufficient to enhance firm value, regardless of the firm's financial performance. This study enriches the literature on CSR, corporate governance, and firm value by providing evidence from Indonesia's basic materials sector and offers practical implications for managers and policymakers in promoting sustainable corporate practices and strengthening good corporate governance.
WHEN GREEN MARKETING LICENSES NON-GREEN LUXURY CONSUMPTION: A MORAL LICENSING PERSPECTIVE Fathayani Salsabila; Yolanda Masnita; Husna Leila Yusran
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1687

Abstract

Introduction: Although green marketing has been widely recognized for promoting environmentally friendly products, little is known about its ability to encourage consumers to purchase non-green luxury products. Drawing on Moral Licensing Theory, this study examines how green marketing influences purchase intention through brand ethical image while considering the role of luxury brand perception. Method: A quantitative cross-sectional survey was conducted among 130 Indonesian consumers familiar with luxury brands. Data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the proposed relationships. Results: Green marketing positively influenced both brand ethical image and purchase intention. Brand ethical image also significantly enhanced purchase intention, while luxury brand perception remained a significant predictor of consumers' intention to purchase non-green luxury products. These findings indicate that consumers simultaneously consider ethical evaluations and symbolic brand value in luxury purchasing decisions. Discussion: This study extends Moral Licensing Theory by demonstrating that organizational sustainability communication can generate ethical evaluations that justify consumers' intention to purchase non-green luxury products. The findings highlight that sustainability communication and luxury symbolism complement one another, providing both theoretical insights into sustainable luxury consumption and managerial guidance for integrating environmental responsibility into luxury brand strategies.

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