cover
Contact Name
Erna Andajani
Contact Email
ernajani@staff.ubaya.ac.id
Phone
+62312981139
Journal Mail Official
editor@journalmabis.org
Editorial Address
Raya Kalirungkut, Surabaya 60293
Location
Kota surabaya,
Jawa timur
INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Articles 519 Documents
How quality, service, and marketing drive customer satisfaction in medium-scale manufacturing companies Rukhmana, Ulfa; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1049

Abstract

This study aims to examine the influence of product quality, after-sales service, and marketing communications on customer satisfaction in a medium-scale manufacturing industry in Indonesia. An exploratory quantitative approach was applied using survey data collected from 120 customers of Adisa Jaya Industri, a metal-milling machine manufacturer in Gresik. The data were analyzed using SEM-AMOS. The results indicate that product quality, after-sales service, and marketing communications each have a positive and significant influence on customer satisfaction. Improved machine reliability, service responsiveness, and consistent digital communications strengthen customer trust and loyalty. These findings confirm that satisfaction in the manufacturing sector depends not only on product excellence but also on the effectiveness of technical support and communication strategies, in the context of B2B manufacturing—an area that remains underexplored in previous research. These findings provide managerial insights for manufacturing companies to enhance competitiveness through sustainable integrated quality management, strengthened after-sales services, and consistent digitalization of marketing communications. This study provides empirical evidence that customer satisfaction in the manufacturing industry is not only determined by product quality, but is also influenced by after-sales service and effective marketing communications, especially in medium-scale manufacturing companies
Green skill investment and green job productivity: the critical mediation of digital readiness Fadilah, Desti Alya; Hidayat, Agi Syarif
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1058

Abstract

The transition toward a sustainable and green aconomy has increased the demand for green jobs that are supported by skilled and digitally ready human resources. In Indonesia, particulary in semi-urban areas such as Cirebon City, challenges related to environmental pressures, limited digital adoption, and workforce capability gaps remain significant. This study aims to examine the effect of green skill investment on green job labor productivity, with digital technology adoption readiness serving as a mediating variable. A quantitative survey approach was employed, collecting primary data from workers engaged in green job sectors, including environmental agencies, the departement of manpower, and waste management units in Cirebon City. Data were analyzed using a structural modelling approach to explore direct and mediated relationships among variables. The finding indicate that investment in green skills enchances labor productivity and strengthens workers’ readiness to adopt digital teknology. Digital Technology adoption readiness also plays an important role in translating green skills into productive work outcomes, highlighting the interconnected nature of green competencies and digital transformation. These results suggest that policies and training programs aimed at developing green jobs should integrate environmental skill development with digital readiness to support sustainable and inclusive workforce transformation.
Digital marketing, customer satisfaction, and customer loyalty in influencing sales at Alfamidi retail Hidayah, Nurul; Hudayah, Syarifah; Kuleh, J
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1061

Abstract

This study examines the influence of digital marketing, customer satisfaction, and customer loyalty on retail sales at Alfamidi. The research aims to determine both the individual and simultaneous effects of these variables on retail performance. A quantitative explanatory approach was employed, with 140 respondents selected using purposive sampling based on their experience with Alfamidi’s digital platforms. Data were collected through online questionnaires, observations, and informal interviews. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the measurement and structural models, including assessments of validity, reliability, coefficient of determination, and path significance. The results indicate that digital marketing, customer satisfaction, and customer loyalty have positive and significant effects on Alfamidi’s retail sales. The R-Square value of 0.724 demonstrates that these three variables collectively explain 71.8% of the variation in retail sales, while the remaining 28.2% is influenced by other factors outside the model. These findings highlight the critical role of integrating effective digital marketing strategies with high-quality customer service to enhance satisfaction and loyalty, thereby driving sales growth and ensuring sustainable business performance in Indonesia’s modern retail sector.
How artificial intelligence shapes trust and visit decisions on digital tourism platforms in Indonesia Aris, Valentino; Salam, Nur; Sobirov, Bobur; Rahmatullah, Rahmatullah; Syam, Agus; Bakri, Rizal
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1059

Abstract

This study examines how personalization and interactivity on Indonesia’s digital tourism platforms shape consumer trust and visit decisions. Personalization captures how well a platform tailors content such as destination options, itineraries, and deals to a user preferences, budget, and travel context. Interactivity reflects how responsive and engaging the platform is when users search, compare, ask questions, and adjust plans. Using a cross-sectional survey of 415 users who had used platform features within the past six months. The data were analyzed with PLS-SEM in SmartPLS 4. The results show that both personalization and interactivity positively and significantly increase consumer trust, with personalization emerging as the strongest driver. For visit decisions, personalization and interactivity also have significant positive effects. However, consumer trust does not significantly predict visiting decisions and therefore does not mediate the effects of platform features on visit decision. This suggests a trust–behavior gap where users may feel confident in a platform, yet their final choice is still driven mainly by practical planning value. Tourism platforms should prioritize relevant, context-aware recommendations and responsive planning assistance, while reinforcing decision cues such as clear cost and time estimates and credible social proof to better convert interest into visit decision.
Green value and servitization effects on purchase intentions toward Indonesian micro food enterprises Lazuardi, Yanuar; Maulidi, Ach; Ramadan Ben Galboun, Abdalmenam
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1025

Abstract

This study is to examine the effect of Green Perceived Value (GPV) on Intention to Buy (ITB) by Green Servitization (GS) as its mediating role. This study is as a response to prior studies grounded on classical economic and rational choice theories suggesting that ITB is a direct consequence of a cost-benefit analysis. Even though we do not hypothesise green-feminine stereotype, we examine it in our additional analysis. Our findings suggest that GPV does not have a direct effect on ITB, but its influence is mediated through GS. This indirect relationship is significant in the overall analysis and for females, indicating that GS plays a crucial role in linking GPV to ITB. For females, GPV positively influences GS, which in turn significantly impacts ITB, confirming a full mediation effect. This suggests that women are more likely to translate GPV into ITB through the development of GS. However, for males, while GPV strongly influences GS, GS does not significantly affect ITB, resulting in an insignificant mediation effect. This indicates that the relationship between GPV and ITB is gender-dependent, with females demonstrating a clearer pathway where GS acts as a bridge, while for males, GS does not play the same mediating role. These results highlight the importance of considering gender differences when analysing the impact of GPV on ITB and suggest that strategies to enhance ITB may need to be tailored differently for males and females.
Celebrity advocacy in K-pop: social influence, religiosity, performance expectancy, and empathy as drivers of donation intention in the Jae Park–PRCF campaign Saraun, Ferina Maria Arne; Setiyaningrum, Ari
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1051

Abstract

This study examines the influence of social influence, religiosity, performance expectancy, and empathy on donation intention toward the Palestine Children’s Relief Fund (PCRF), promoted by celebrity Jae Park. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method via SmartPLS 3. The respondents were 180 millennials aged 29–44 who had seen Jae Park’s PCRF campaign on social media. The findings reveal that social influence and religiosity do not directly affect donation intention, whereas performance expectancy shows a significant positive effect. However, both social influence and religiosity significantly affect empathy, which in turn indirectly influences donation intention. Empathy functions as a full mediator between social influence and religiosity and donation intention, suggesting that empathy represents an important and compelling mediating variable to examine, given its essential role in motivating charitable behavior.
Corporate culture as a strategic driver of employee performance: a systematic review of empirical evidence Nofrizal, Nofrizal; Wardi, Yunia
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1038

Abstract

This study aims to systematically review empirical evidence on the role of corporate culture as a strategic driver of employee performance. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, this study analyzed 40 peer-reviewed open-access articles published between 2020 and 2025 and indexed in reputable databases. The findings reveal that corporate culture significantly influences employee performance through shared values, leadership behavior, communication climate, and learning orientation. A strong and adaptive corporate culture enhances employee motivation, work engagement, productivity, and organizational citizenship behavior. This review also identifies gaps in existing research, particularly the limited use of longitudinal designs and the lack of focus on digital and hybrid work cultures. The study contributes to the literature by providing an integrated understanding of how corporate culture drives employee performance and offers strategic insights for organizational development and human resource management
Extending the theory of planned behavior to explain halal entrepreneurial intention: evidence from SEM-PLS analysis Cahyani, Utari Evy; Afandi, Ahmad; Siregar, Rizal Ma’ruf Amidy
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1064

Abstract

This study examines the factors influencing students’ intentions to start a halal business at Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) in Indonesia. It extends the Theory of Planned Behavior (TPB) by incorporating halal industry knowledge and awareness as additional determinants. Data from a survey of 300 PTKIN students were analyzed using PLS-SEM. The results show that knowledge of and strong awareness of the halal industry greatly and positively influence students' views on starting a business in the halal sector. Moreover, being entrepreneurial, feeling that others approve of entrepreneurship, and believing you can control your actions all had a positive and significant impact on the intention to start a halal business, with the belief in controlling your actions being the strongest influence. Halal entrepreneurial attitudes act as both complete and partial mediators between halal industry knowledge and awareness and the decision to start a business. The unique part of this study is the development of a TPB model grounded in halal values, highlighting the importance of knowledge and awareness of the halal industry in shaping entrepreneurial attitudes. It applies the model nationally within the underexplored PTKIN context and recommends strengthening halal entrepreneurship curricula and institutional support.
How tax audits shape transfer pricing, tax havens, and tax aggressiveness Budiman, Nita Andriyani
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1067

Abstract

This study examines the effects of transfer pricing and tax haven activities on tax aggressiveness, with tax audits serving as a moderating variable. The research focuses on energy companies listed on the Indonesia Stock Exchange during the 2010–2023 period. Using a quantitative approach, this study analyzes 224 firm-year observations and applies panel data regression with Moderated Regression Analysis (MRA). The results show that transfer pricing positively affects tax aggressiveness, indicating that related-party transactions provide opportunities for companies to reduce their tax burden. In contrast, tax haven presence negatively affects tax aggressiveness, suggesting that firms do not primarily utilize tax haven subsidiaries for tax aggressiveness. Furthermore, tax audits weaken the positive relationship between transfer pricing and tax aggressiveness, indicating that stronger tax enforcement reduces opportunistic tax behavior. However, tax audits strengthen the relationship between tax havens and tax aggressiveness. These findings highlight the important role of tax audits in limiting tax aggressiveness and strengthening tax compliance. The study contributes to the tax avoidance literature by providing empirical evidence on the moderating role of tax audits in the relationship between transfer pricing, tax havens, and tax aggressiveness within the context of Indonesia’s energy sector.

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