cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Erna Andajani
Contact Email
ernajani@staff.ubaya.ac.id
Phone
+62312981139
Journal Mail Official
editor@journalmabis.org
Editorial Address
Raya Kalirungkut, Surabaya 60293
Location
Kota surabaya,
Jawa timur
INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 515 Documents
 48   49   50   51   52 
How quality, service, and marketing drive customer satisfaction in medium-scale manufacturing companies Rukhmana, Ulfa; Dwiarta, I Made Bagus
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1049

Abstract

This study aims to examine the influence of product quality, after-sales service, and marketing communications on customer satisfaction in a medium-scale manufacturing industry in Indonesia. An exploratory quantitative approach was applied using survey data collected from 120 customers of Adisa Jaya Industri, a metal-milling machine manufacturer in Gresik. The data were analyzed using SEM-AMOS. The results indicate that product quality, after-sales service, and marketing communications each have a positive and significant influence on customer satisfaction. Improved machine reliability, service responsiveness, and consistent digital communications strengthen customer trust and loyalty. These findings confirm that satisfaction in the manufacturing sector depends not only on product excellence but also on the effectiveness of technical support and communication strategies, in the context of B2B manufacturing—an area that remains underexplored in previous research. These findings provide managerial insights for manufacturing companies to enhance competitiveness through sustainable integrated quality management, strengthened after-sales services, and consistent digitalization of marketing communications. This study provides empirical evidence that customer satisfaction in the manufacturing industry is not only determined by product quality, but is also influenced by after-sales service and effective marketing communications, especially in medium-scale manufacturing companies
Green skill investment and green job productivity: the critical mediation of digital readiness Fadilah, Desti Alya; Hidayat, Agi Syarif
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1058

Abstract

The transition toward a sustainable and green aconomy has increased the demand for green jobs that are supported by skilled and digitally ready human resources. In Indonesia, particulary in semi-urban areas such as Cirebon City, challenges related to environmental pressures, limited digital adoption, and workforce capability gaps remain significant. This study aims to examine the effect of green skill investment on green job labor productivity, with digital technology adoption readiness serving as a mediating variable. A quantitative survey approach was employed, collecting primary data from workers engaged in green job sectors, including environmental agencies, the departement of manpower, and waste management units in Cirebon City. Data were analyzed using a structural modelling approach to explore direct and mediated relationships among variables. The finding indicate that investment in green skills enchances labor productivity and strengthens workers’ readiness to adopt digital teknology. Digital Technology adoption readiness also plays an important role in translating green skills into productive work outcomes, highlighting the interconnected nature of green competencies and digital transformation. These results suggest that policies and training programs aimed at developing green jobs should integrate environmental skill development with digital readiness to support sustainable and inclusive workforce transformation.
Digital marketing, customer satisfaction, and customer loyalty in influencing sales at Alfamidi retail Hidayah, Nurul; Hudayah, Syarifah; Kuleh, J
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1061

Abstract

This study examines the influence of digital marketing, customer satisfaction, and customer loyalty on retail sales at Alfamidi. The research aims to determine both the individual and simultaneous effects of these variables on retail performance. A quantitative explanatory approach was employed, with 140 respondents selected using purposive sampling based on their experience with Alfamidi’s digital platforms. Data were collected through online questionnaires, observations, and informal interviews. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the measurement and structural models, including assessments of validity, reliability, coefficient of determination, and path significance. The results indicate that digital marketing, customer satisfaction, and customer loyalty have positive and significant effects on Alfamidi’s retail sales. The R-Square value of 0.724 demonstrates that these three variables collectively explain 71.8% of the variation in retail sales, while the remaining 28.2% is influenced by other factors outside the model. These findings highlight the critical role of integrating effective digital marketing strategies with high-quality customer service to enhance satisfaction and loyalty, thereby driving sales growth and ensuring sustainable business performance in Indonesia’s modern retail sector.
How artificial intelligence shapes trust and visit decisions on digital tourism platforms in Indonesia Aris, Valentino; Salam, Nur; Sobirov, Bobur; Rahmatullah, Rahmatullah; Syam, Agus; Bakri, Rizal
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1059

Abstract

This study examines how personalization and interactivity on Indonesia’s digital tourism platforms shape consumer trust and visit decisions. Personalization captures how well a platform tailors content such as destination options, itineraries, and deals to a user preferences, budget, and travel context. Interactivity reflects how responsive and engaging the platform is when users search, compare, ask questions, and adjust plans. Using a cross-sectional survey of 415 users who had used platform features within the past six months. The data were analyzed with PLS-SEM in SmartPLS 4. The results show that both personalization and interactivity positively and significantly increase consumer trust, with personalization emerging as the strongest driver. For visit decisions, personalization and interactivity also have significant positive effects. However, consumer trust does not significantly predict visiting decisions and therefore does not mediate the effects of platform features on visit decision. This suggests a trust–behavior gap where users may feel confident in a platform, yet their final choice is still driven mainly by practical planning value. Tourism platforms should prioritize relevant, context-aware recommendations and responsive planning assistance, while reinforcing decision cues such as clear cost and time estimates and credible social proof to better convert interest into visit decision.
Green value and servitization effects on purchase intentions toward Indonesian micro food enterprises Lazuardi, Yanuar; Maulidi, Ach; Ramadan Ben Galboun, Abdalmenam
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1025

Abstract

This study is to examine the effect of Green Perceived Value (GPV) on Intention to Buy (ITB) by Green Servitization (GS) as its mediating role. This study is as a response to prior studies grounded on classical economic and rational choice theories suggesting that ITB is a direct consequence of a cost-benefit analysis. Even though we do not hypothesise green-feminine stereotype, we examine it in our additional analysis. Our findings suggest that GPV does not have a direct effect on ITB, but its influence is mediated through GS. This indirect relationship is significant in the overall analysis and for females, indicating that GS plays a crucial role in linking GPV to ITB. For females, GPV positively influences GS, which in turn significantly impacts ITB, confirming a full mediation effect. This suggests that women are more likely to translate GPV into ITB through the development of GS. However, for males, while GPV strongly influences GS, GS does not significantly affect ITB, resulting in an insignificant mediation effect. This indicates that the relationship between GPV and ITB is gender-dependent, with females demonstrating a clearer pathway where GS acts as a bridge, while for males, GS does not play the same mediating role. These results highlight the importance of considering gender differences when analysing the impact of GPV on ITB and suggest that strategies to enhance ITB may need to be tailored differently for males and females.

Page 52 of 52 | Total Record : 515

 48   49   50   51   52 

Filter by Year

2002 2026


Reset
Filter By Issues
All Issue Vol 25, No 1 (2026): March 2026 Vol 24, No 1 (2025): Vol 24, No 1 (2025): March 2025 Vol 24, No 2 (2025): September 2025 Vol 24, No 1 (2025): March 2025 Vol 23, No 2 (2024): September 2024 Vol 23, No 1 (2024): March 2024 Vol 22, No 2 (2023): September 2023 Vol 22, No 1 (2023): March 2023 Vol 21, No 2 (2022): September 2022 Vol 21, No 1 (2022): March 2022 Vol 20, No 2 (2021): SEPTEMBER 2021 Vol 20, No 1 (2021): MARCH 2021 Vol 19, No 2 (2020): SEPTEMBER 2020 Vol 19, No 1 (2020): MARCH 2020 Vol 18, No 2 (2019): SEPTEMBER 2019 Vol 18, No 1 (2019): MARCH 2019 Vol 17, No 2 (2018): SEPTEMBER 2018 Vol 17, No 1 (2018): MARCH 2018 Vol 16, No 2 (2017): SEPTEMBER 2017 Vol 16, No 1 (2017): MARCH 2017 Vol 15, No 2 (2016): SEPTEMBER 2016 Vol 15, No 1 (2016): MARCH 2016 Vol 14, No 2 (2015): SEPTEMBER 2015 Vol 14, No 1 (2015): MARCH 2015 Vol 13, No 2 (2014): SEPTEMBER 2014 Vol 13, No 1 (2014): MARCH 2014 Vol 12, No 2 (2013): September 2013 Vol 12, No 1 (2013): March 2013 Vol 11, No 2 (2012): SEPTEMBER 2012 Vol 11, No 1 (2012): MARCH 2012 Vol 10, No 2 (2011): SEPTEMBER 2011 Vol 10, No 1 (2011): MARCH 2011 Vol 9, No 2 (2010): SEPTEMBER 2010 Vol 9, No 1 (2010): MARCH 2010 Vol 8, No 2 (2009): SEPTEMBER 2009 Vol 8, No 1 (2009): MARCH 2009 Vol 7, No 2 (2008): SEPTEMBER 2008 Vol 7, No 1 (2008): MARCH 2008 Vol 6, No 2 (2007): SEPTEMBER 2007 Vol 6, No 1 (2007): MARCH 2007 Vol 5, No 2 (2006): SEPTEMBER 2006 Vol 5, No 1 (2006): MARCH 2006 Vol 4, No 2 (2005): SEPTEMBER 2005 Vol 4, No 1 (2005): MARCH 2005 Vol 3, No 2 (2004): SEPTEMBER 2004 Vol 3, No 1 (2004): MARCH 2004 Vol 2, No 2 (2003): September 2003 Vol 2, No 1 (2003): March 2003 Vol 1, No 2 (2002): September 2002 Vol 1, No 1 (2002): March 2002 More Issue