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INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 515 Documents
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The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust Lamanepa, Amelia Wulandari; Hermeindito, Hermeindito
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.953

Abstract

The increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability.
The influence of luxury brand selfies on luxury brand preference Zalfa, Velian; Rufaidah, Popy
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.950

Abstract

In today’s digital era, the growing phenomenon of luxury brand selfies has sparked interest in understanding their impact on consumer attitudes. This study explores how sharing selfies featuring luxury brands on social media influences consumers’ preferences toward those brands. Employing a quantitative approach, data were collected through an online survey distributed to 225 respondents who had purchased luxury brands and actively shared brand-related selfies. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research tested the effect of three dimensions—narcissism, materialism, and selfie posting behavior—on luxury brand preference. The findings reveal that among the three variables, only materialism significantly affects luxury brand preference. In contrast, narcissism and selfie-posting behavior show no meaningful influence. This suggests that highly materialistic individuals are more likely to prefer luxury brands, as these brands align with their desire for symbolic status. The study provides insight into consumer-brand interaction in the digital space. It encourages future research to include additional psychological or cultural variables to better understand brand-related behavior in online environments.
Customer engagement mediates the effect of content marketing on customer retention among mie sedaap consumers in surabaya Hasyim, Alwi Fu'ad; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.960

Abstract

The transformation to digital marketing has significantly changed the competitive landscape of Indonesia's instant noodle industry. New brands have gained traction through effective content marketing (CM), challenging Mie Sedaap to adapt in order to retain its customers. This study aims to examine how CM influences customer retention (CR), with customer engagement (CE) as a mediating variable. Utilizing WarpPLS 8.0 and the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, primary data was gathered using purposive sampling. A total of 130 respondents completed the questionnaire. Four hypotheses were tested to explore both direct and mediating effects. All hypotheses were supported, confirming significant relationships among the variables. The findings reveal that CM positively impacts CR, both directly and indirectly through CE. Customers who engage by liking, commenting, or sharing branded content are more emotionally connected to the brand, enhancing loyalty, repeat purchases, and word-of-mouth promotion. These results underscore the strategic importance of engaging and emotionally resonant content in fostering long-term customer relationships. For companies in the fast-moving consumer goods (FMCG) sector, particularly instant noodles, crafting interactive, relevant, and emotionally appealing content is critical. Investing in such strategies can strengthen customer loyalty and provide a competitive edge in the increasingly digital marketplace.
Foreign ownership, capital structure, and dividend policy affect on firm value in IDX cement companies Fadil, Mohammad; Kadang, Juliana
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.967

Abstract

This study aims to determine how foreign ownership, capital structure and dividend policy affect on the firm value in cement companies listed on the IDX. This type of research is a quantitative approach and uses descriptive method techniques to describe existing phenomena. In this study, the sample was determined as many as 6 companies, the companies are cement companies listed on the IDX. The results of the study using panel data regression analysis tools showed that foreign ownership has a positive but insignificant effect on the firm value in cement companies listed on the IDX. Capital Structure has a positive but insignificant effect on the firm value in cement companies listed on the IDX. Dividend policy has a positive and significant effect on the firm value in cement companies listed on the IDX. Foreign ownership, Capital structure and dividend policy simultaneously have a positive and significant effect on the firm value in cement companies listed on the IDX.
Generational compensation preferences in cement logistics: insights from gen X, Y, and Z employees Sulistiawati, Lia; Yuliana, Yayu; Dermawan, A Rengga; Saluy, Ahmad Badawi
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.975

Abstract

This qualitative study investigates generational differences in compensation preferences among employees in a cement logistics warehouse, focusing on Generations X, Y, and Z. Data were collected through semi-structured interviews and analyzed thematically. Findings reveal distinct patterns: Generation X favors stability, predictable salary increases, and established benefits; Generation Y values competitive pay, promotion-based raises, and benefit equity; and Generation Z prioritizes market-aligned salaries, customizable benefits, and flexible work. While the current system delivers stability for Generation X and transparency for Generation Y, it lacks the flexibility, modernization, and equity sought by younger cohorts. Fairness perceptions are mixed, with younger employees more aware of inequities toward contract staff. Limited to one organizational context and qualitative design, the study offers the insights for adopting generationally responsive HR strategies that balance stability with flexibility, modernized benefits, and participatory policy-making to improve motivation, retention, and performance.
Gen-Z financial keys: the impact of self-control and financial literacy mediated financial behavior Suprapto, Yandi; Valentina, Sania; Haryanto, Hery
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.974

Abstract

This study investigates the relationship between self-control and financial literacy on the financial well-being of Generation Z, with financial behavior serving as a mediating variable. A quantitative research design was employed, utilizing a convenience sampling technique by distributing questionnaires to Gen-Z individuals residing in Batam. The final sample consisted of 415 respondents, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The structural model assessment reveals that both financial literacy and financial behavior exert a significant positive influence on financial well-being, whereas self-control does not exhibit a direct significant impact. Nonetheless, financial behavior effectively mediates the relationship between self-control, financial literacy with financial well-being. These findings highlight the crucial role of enhancing financial literacy and fostering sound financial behavior to improve the financial well-being of the younger generation.
Green curriculum, green campaigns, and financial rewards: limited impact on students’ pro-environmental awareness in higher education Rizal, Ach. Syaiful; Ady, Sri Utami
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.989

Abstract

Higher education plays a crucial role in shaping future generations’ environmental awareness and actions. This study examines whether common university strategies, such green curriculum, green campaigns, and financial rewards, effectively encourage students’ pro-environmental behavior. Using survey data from 124 accounting students at a private university in Surabaya, Indonesia, we applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships among these variables. The findings suggest that both green curriculum and green campaigns show positive yet statistically insignificant effects on students’ pro-environmental behavior. It indicates that exposure to sustainability concepts and awareness initiatives alone do not guarantee behavioral change. In contrast, financial rewards demonstrate a strong and significant positive effect. It means that tangible incentives can effectively motivate students to adopt and maintain eco-friendly habits. These results highlight the importance of combining intrinsic and extrinsic motivators, as well as embedding sustainability values into campus culture through practical engagement and institutional support. We believe that our study contributes to the ongoing debate on sustainability education by showing that well-designed reward systems can encourage pro-environmental behavior. 
Competence and work facilities influence employee performance through the mediating role of job satisfaction. Ongkowidjojo, Anita; Iramani, Rr; Yulianti, Emma
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.963

Abstract

This study aims to examine the effect of competence, work facilities, and job satisfaction on employee performance at the Public Health Centre in the North Surabaya area. This study uses a quantitative approach with data collection through questionnaires. The research sample consisted of 150 Public Health Centre employees in the North Surabaya area who had worked for at least 2 years who were selected by purposive sampling. Data were analyzed using Structural Equation Modelling (SEM) techniques with Partial Least Square (PLS). The results showed that competence, work facilities, and job satisfaction have a significant positive effect on employee performance. Job satisfaction also indirectly mediates the effect of competence and work facilities on employee performance. This study suggests that the Public Health Centre can continue to improve the competence of its employees through training, provide adequate work facilities, and pay attention to job satisfaction factors to improve employee performance. These findings provide practical implications that by increasing the competence of employees and adequate work facilities can lead to job satisfaction of employees so that their performance will also increase.
The effect of work engagement, organizational commitment, and innovative behavior on employee performance Salatun, Ria Andriatna; Rachmat, Basuki; Prawitowati, Tjahjani
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.969

Abstract

This study aims to examine the effect of work engagement, organizational commitment, and innovative behavior on employee performance at the Public Health Centre in the North Surabaya area. This study employs a quantitative approach, collecting data through questionnaires. The research sample consisted of 186 Public Health Centre employees in the North Surabaya area who had worked as health workers for at least one year and were working at the Surabaya Health Center in the North Region at the time of the study, who were selected by purposive sampling. Data were analyzed using Structural Equation Modelling (SEM) techniques with Partial Least Square (PLS). The results showed that work engagement, organizational commitment, and innovative behavior have a significant positive effect on employee performance. This study suggests that the Public Health Centre design a strategic program to improve work engagement and organizational commitment by creating a conducive work environment, forming a solid work team, and creating an environment that supports innovative behavior to improve the performance of Public Health Centre employees. The findings provide practical implications that increasing work engagement and organizational commitment, as well as creating an environment that supports innovative behavior, will automatically improve the performance of public health service employees.
Differential impact of tax incentive mechanisms on financial performance of listed oil and gas companies in Nigeria NURUDEEN, ABDULFATAI OLANREWAJU; Ogunbowale, Funmi Racheal
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.968

Abstract

This study examines the effect of tax incentives on the financial performance of listed oil and gas firms in Nigeria. Using panel data from nine firms on the Nigerian Exchange Group (2005–2024) and a Fixed Effects Model guided by the Hausman test, the analysis focuses on Investment Tax Allowance (ITA), Tax Exemption (TEX), and Tax Credit (TCR) as proxies for tax incentives, with Return on Assets (ROA) as the performance measure. Results show that ITA has a significant positive effect on ROA, demonstrating that investment-focused tax relief enhances asset efficiency. Conversely, TEX and TCR display no significant impact, suggesting their limited role in improving profitability. Among control variables, firm size negatively affects ROA, while firm age exerts a positive effect. These findings are consistent with Ibn Khaldun’s Theory of Taxation, which emphasizes the role of moderate taxation in stimulating economic activity. The study concludes that ITA is the most effective tax incentive for strengthening financial performance in the Nigerian oil and gas sector. It recommends continued implementation of ITA, strategic use of tax credits for reinvestment, and broader adoption of exemptions to reduce fiscal burdens.

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