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INDONESIA
MABIS: Manajemen dan Bisnis
Published by Universitas Surabaya
ISSN : 14123789     EISSN : 24771783     DOI : http://dx.doi.org/10.24123
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 515 Documents
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The impact of QRIS on transaction efficiency, income growth, and financial management in Palu MSMEs Saputra, Muh. Rangga; Kadang, Juliana; Darman, Darman; Risendy, Rian
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1036

Abstract

This study aims to examine the effect of QRIS implementation on transaction efficiency, income growth, and financial management of micro, small, and medium enterprises (MSMEs) in Palu City. The data were collected through questionnaires completed by 91 MSME owners and analyzed using SmartPLS. The results indicate that QRIS makes a meaningful contribution to accelerating transaction processes and improving service convenience. The implementation of QRIS has also been shown to increase income by attracting more customers and boosting sales turnover. Furthermore, QRIS assists business owners in managing their finances more systematically through automatic transaction records and clearer cash flow monitoring. These findings confirm that QRIS plays an important role in supporting MSME performance in the digital era.
Impact of brand equity and after-sales service on satisfaction and repurchase intention in a chinese heavy equipment brand Ilman, Rizqin; Hudayah, Syarifah; Kuleh, J
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1054

Abstract

Customer retention is a critical issue in the business-to-business heavy equipment industry which is characterized by high investment value operational risk and long-term relational exchanges. This study aims to examine the effects of brand equity and after-sales service on customer satisfaction and their implications for repurchase intention in a Chinese heavy equipment brand operating in Samarinda Indonesia. A quantitative explanatory approach was employed using survey data collected from 120 corporate customers who are directly involved in purchasing decisions and equipment usage. Data were analyzed using SEM-PLS Modeling. The findings indicate that brand equity and after-sales service both enhance customer satisfaction however their influences on repurchase intention differ in mechanism. Brand equity does not directly affect repurchase intention but operates through customer satisfaction suggesting that brand-related perceptions must be validated by satisfactory post-purchase experiences. In contrast after-sales service influences repurchase intention both directly and indirectly through customer satisfaction highlighting the strategic importance of post-purchase support in reducing operational risk. Overall customer satisfaction emerges as a key mechanism linking brand and service-related factors to repurchase intention. This study provides practical insights for heavy equipment suppliers to prioritize service excellence and experiential validation of brand value to strengthen long-term customer relationships.
Analysis of green supply chain of coffee Lindu Biosphere reserve at Pipikoro Coffee Company Putrawan, Sendi; Miru, Sulaeman; Asngadi, Asngadi; Syam, Syamsuddin; Zainuddin, Fatlina
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.973

Abstract

This study aims to analyze green supply chain activities within the Lore Lindu Biosphere Reserve and the Pipikoro Coffee company. Observations in the reserve area reveal extensive community farming activities, including within conservation zones, yet academic studies on such practices remain limited. At Pipikoro Coffee, the researcher identified a lack of comprehensive analysis regarding the involvement of key supply chain actors—farmers, processors, and consumers—in supporting sustainability initiatives. Using a phenomenological paradigm and a qualitative descriptive approach, this research was conducted at Pipikoro Coffee in South Lolu Village, South Palu District, Palu City, involving 10 informants. Data were analyzed using triangulation techniques and the NVivo 12 Plus software. The findings indicate that Pipikoro Coffee’s green supply chain relies on five interrelated components: suppliers, manufacturers, distributors, retailers, and customers. Each component functions through inbound, operational, and outbound processes that collectively support sustainable practices. Key elements identified include farmer education, the adoption of eco-friendly roasting technology, and consumer participation in promoting sustainable local products. Overall, this study highlights the importance of deeper exploration into how green supply chain practices are implemented in biosphere reserves and local enterprises, emphasizing their role in aligning conservation goals with sustainable business operations.
Determinants of environmental psychology on green consumer behavior: the moderating role of generation cohort among generation X, Y, and Z Daniar, Katherin; Triwidyati, Endang
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1006

Abstract

This study aims to explore the Green Consumer Behavior (green purchase intention) of Generation X, Y, Z on three sectors business restaurant, fashion, and hotels in Indonesia. The conceptual model is developed to examine the relationship of green consumer behavior on purchase intention, using generation cohort as moderating variable. The study analyzed 300 samples, determined by quota sampling, using PLS-SEM modeling. The result show that Self Identity, Knowledge, and Environmental Concern have a significant impact on green purchase intention. However, the study found no significant effect from peer influence on green purchase intention. The study reveals that Knowledge has significant in 3 Generations, self identity and environtmental concern have impact in Gen X and Z. Peer influence has no significant in 3 generations. This study emphasizes the critical role of generational cohort on green purchase intention. This paper presents an analysis of Green Consumer Behavior of Generation X, Y and Z in Indonesia. These findings are expected to contribute to the formulation of effective and efficient marketing strategies to increase sales and create a competitive advantage
The influence of green attitudes on sustainable consumption in the fashion industry Hidayat, Taufiq; Sumargo, Albertus Setyo; Zahrudy, Fahrais; Putra, Dimas Bayu Arya
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1063

Abstract

This study aims to analyze the influence of environmental advertising, environmental concern, and the Lifestyle of Health and Sustainability on green attitudes, as well as their effects on sustainable consumption behavior and frugality consumption behavior among Generation Z in Indonesia. This research adopts quantitative research design using cross-sectional survey method. Data were collected from 332 Generation Z respondents in Indonesia through structured questionnaire. The proposed research model was tested using SEM to examine the relationships among the variables. The results indicate that environmental advertising, environmental concern, and the LOHAS lifestyle have a significant positive effect on green attitudes. Furthermore, green attitudes significantly influence both sustainable consumption behavior and frugality consumption behavior among Generation Z consumers. These findings confirm the important role of sustainability-oriented values and lifestyles in shaping responsible consumption behavior. The findings suggest that companies should strengthen environmental advertising strategies that emphasize sustainability values, while governments should enhance environmental education and awareness programs targeting Generation Z. Such efforts can effectively encourage sustainable and frugal consumption practices. This study contributes to the sustainability and consumer behavior literature by integrating environmental advertising, environmental concern, and LOHAS lifestyle in explaining sustainable and frugal consumption behavior on Generation Z consumers
Customer dependence on OTA, brand autonomy, and direct booking intention in Bali boutique villas Karidhana, I Wayan Aditya Siddhanta; Padmalia, Metta
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1026

Abstract

This study examines the influence of customer dependence on Online Travel Agents (OTAs) on brand autonomy perception and direct booking intention in boutique villas in Bali. Grounded in the Stimulus–Organism–Response (S-O-R) framework, OTA dependence is positioned as the external stimulus, brand autonomy perception as the internal evaluative mechanism, and direct booking intention as the resulting behavioral response. Using a quantitative approach, data were collected from 192 international and domestic travelers who had booked boutique villas via OTA platforms or direct channels. Structural Equation Modeling–Partial Least Squares (SEM–PLS) was employed to analyze both direct and mediating effects. The findings reveal that OTA dependence significantly diminishes brand autonomy perception and reduces customers’ intention to book directly. Brand autonomy perception positively influences direct booking intention and acts as a significant mediator in the relationship between OTA dependence and direct booking behaviors. These results highlight the strategic necessity for boutique villas to strengthen direct digital channels and reinforce authentic brand narratives to counterbalance OTA standardization. In experiential destinations such as Bali, enhancing brand autonomy is essential to maintain differentiation, improve customer trust, and support sustainable distribution strategies.
A meaning of branding: factors that influence purchase intention for food and beverage products SMEs Mala, Iva Khoiril; Muhammad, Naufal Dzakwana; Saptaria, Lina; Anam, Choirul; Deuraseh, Nurdeng
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1015

Abstract

The purpose of this study is to reveal various factors that influence the interest in purchasing Islamic-based food and beverage products, considering that the majority of Indonesia's population is Muslim, supported by a sustainable system for all food and beverage products that are required to have halal certification, which can have a major impact on whether or not people are interested in consuming Islamic-based products. The analysis method uses a quantitative method, namely SEM-PLS, it is stated that related factors that can influence consumer purchasing interest are product quality, social media marketing supported by brand trust and brand image that can influence it mediatingly. The population of this study is followers and the sample of this study is 359, while the sampling technique used is proportional random sampling. In addition, other factors such as Islamic branding can also strengthen the increase in consumer purchasing interest to ensure that products produced through Islamic products are in accordance with Islamic religious law and are guaranteed halal.
Analysis of the influence of greenwashing and well-to-wheel emissions on consumer preferences for BYD electric vehicles Rohmatia, Prasastie Hutama; Diandra, Didip
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1028

Abstract

The green economy programme reflects Indonesia’s commitment to renewable energy development and sustainable development in order to realise the Indonesia Emas 2045 vision. The purpose of this study is to analyse the influence of greenwashing and well-to-wheel (WTW) emissions on consumer preferences for BYD electric vehicles. This study uses quantitative descriptive analysis with purposive sampling, involving 120 respondents who are prospective users of BYD electric vehicles. Primary data was collected through a questionnaire distributed via Google Forms, and secondary data was obtained from a review of previous research literature. Data analysis was performed using SPSS version 25. The results of this study indicate that greenwashing has a significant negative effect on consumer preferences for electric vehicles, while well-to-wheel emissions have a significant positive effect on consumer preferences for BYD electric vehicles
Modeling Gen Z students’ financial behavior: Social media and mediated intention effects Butar Butar, Ningsi; Iramani, Rr
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1052

Abstract

The rapid development of social media in the digital era has changed the way Generation Z accesses and processes financial information, which has the potential to influence their financial knowledge, attitudes, and behaviors. This study aims to analyze the influence of social media on financial knowledge, financial attitudes, and financial behaviors among Generation Z students in Surabaya. It also aims to examine the mediating role of intention in the relationship between financial attitudes and financial behavior. Sampling was conducted using purposive sampling, namely students who fall into the Gen Z classification and use digital technology in financial transactions. Data collection was carried out through a survey by distributing questionnaires to respondents.  The results of the study indicate that social media influences financial attitudes and behavior, but does not influence financial knowledge. Financial knowledge contributes to the formation of financial attitudes, while financial attitudes influence financial behavior through intention as a mediator. The implication is that efforts to improve students' financial behavior should focus on strengthening intention and promoting the wise use of social media. Additionally, the results of this study provide theoretical implications for the development of a financial behavior model with social media as one of the antecedent variables.
The role of product presentation factors in product evaluation and online food delivery partners Ardiansyahmiraja, Bobby; Nadlifatin, Reny
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1060

Abstract

Online Food Delivery Services (OFDS) platforms are growing rapidly in Indonesia. However, when compared to neighboring countries such as Malaysia, OFDS user penetration in Indonesia is still very minimal despite the high level of user consumption. The level of user penetration is directly related to customer retention, where product presentation is an important part of customer retention. Previous studies focusing on product presentation factors are still rare. The product presentation factors studied in this research include the combination of product color and background, social presence, and calorie information. These three factors can be directly managed by restaurant partners and have been proven to be important in previous studies related to their relationship with product evaluation. This study uses an experimental design and Structural Evaluation Modeling (SEM) approach. A total of 240 respondents participated in this study. Of the eight hypotheses, four were accepted. Social presence and calorie information were found to significantly affect product attitude negatively. In addition, product attitude (β = 0.733, p = 0.001) and brand trust (β = 0.338, p = 0.001) had a significant positive effect on purchase intention. The discussion and managerial implications are further discussed in this study.

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