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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 15 Documents
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Search results for , issue "Vol. 19 No. 1: March 2022" : 15 Documents clear
Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales Supriyatin, Wahyu; Wisesha, Kausar Japa
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1691

Abstract

JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-commerce website, where it can be accessed by customers anywhere using a smartphone. Customers need access the website if they want to view products and make transactions. Owners find it easy to view sales reports in each period. The method used in making the website is the SDLC method with a prototyping model. The steps taken in the prototyping model is to identifying needs and problems of user, hardware, software, determining the programming language, designing user interfaces for admins and users are using UML diagrams, the prototypes website need to be evaluated before launching and do evaluating and improving if any problems when tested and finally launched the system to be implemented. Website testing is done by using black box testing to test the functionality of the website. Website running successfully using Internet Explorer on PC and smartphone. Website successfully hosted, customers can view and order products more easier and faster. The owner can record sales transactions and record products in more detail.
Human Resource Planning and Selection Strategy at PT Kimia Farma, tbk Arifin, Antoni Ludfi
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2083

Abstract

The objective of this study is to find out the strategy of planning and selection of human resources (HR) in PT Kimia Farma, Tbk. This study is qualitative research. This study's primary data were collected from interviews, observation, and recording, while secondary data were collected from the company and other external sources. Furthermore, the data were analyzed, and it is used to present the results of the study. The validity of the data is measured by evaluating the correctness of the data (triangulation). This study found that the company has implemented a human resource development strategy through 1) the planning programs for human resource requirements which support the organization's vision and mission; 2) the recruitment process is conducted openly with a rigorous selection process to determine and obtain qualified candidates based on requirements. This study also presents the results of the synthesis of HR planning & selection that can be used in the pharmaceutical industry and PT Kimia Farma, Tbk in particular.
Virtual Warehouse for Merchandise Inventory, Small And Medium Entrepreneurs (SMEs) in The E-Commerce Sector Hidayat, Yusup Rachmat; Purnaya, I Nyoman; Abdul, Fino Wahyudi
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.1888

Abstract

The advancement of e-commerce marketplace applications has made small and medium entrepreneurs (SMEs) in the e-commerce sector, grow rapidly in the current Era Industrial Revolution 4.0 Era. With limited capital, SMEs businesses must compete by increasing the inventory of various merchandise and large stocks, thus requiring an increase in warehouse capacity to become larger. There is a phenomenon related to the need for large warehouses and inventory for merchandise products of SMEs in the e-commerce sector, to e-commerce marketplace applications that have a virtual warehouse concept.The purpose of this study was to determine the concept of virtual warehouses, inventory management in virtual warehouses and the advantages of virtual warehouses, for SMEs in the E-commerce sector in the Industrial Revolution Era 4.0. This research method is descriptive qualitative. Informants in this study were determined purposively.The Virtual Warehouse is a virtual storage place to accommodate and store inventory data, it’s a product of a digital application system program that functions to accommodate, storage, and record inventory data stock. In the e-commerce marketplace application, the warehouse facility feature is provided virtually by the application system. It’s implementation greatly reduces costs and is very efficient compared to conventional physical warehouses. With mobile device or computer that can operating online and within internet signal range, operating of virtual warehouse can be carried out anytime and anywhere
Minimizing Work Costs and Employee Performance: A Case Study at CV. Abadi Jaya in Bandar Lampung Yamin, Yuliana; Safitri, Meilinda
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2169

Abstract

Business competition is getting fiercer, both in the domestic (national) and traditional (global) markets. This study aimed to determine the relationship between minimizing work costs and employee performance at CV. Abadi Jaya in Bandar Lampung. The objects of this research were forty employees at CV. Abadi Jaya in Bandar Lampung. The researchers employed the descriptive-quantitative method. Furthermore, the researchers collected the research data through observation, interviews, questionnaires, and literature study. This study found that Ha was accepted, which indicated a relationship between the variable of minimizing work costs and employee performance. Therefore, the minimizing work costs variable was related to the employee performance variable. Also, the minimization of work costs was constant by one point, resulting in employee performance increased by 0.154%.
Digital Marketing for SMEs Cidokom Village Plant Cultivation Group Puspita Dewi, Maya; Larasati Hazrati Havidz, Ikramina; Ria Atmaja, Dodi; Yulian Firmansyah, Bonifasius
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i1.2199

Abstract

The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".

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