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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 283 Documents
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The Role of University-based Business Incubation and Innovation Hubs in Accelerating Student Entrepreneurial Learning Muazu, Muazu Hassan; Bello, Shukurat M.
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

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Abstract

This research investigates the role of university business incubation and innovation hubs in student entrepreneurial learning. Universities worldwide have increasingly established incubation centres and innovation hubs to foster student entrepreneurship. However, despite these initiatives, their effectiveness in facilitating entrepreneurial learning remains largely unexplored. The objective of this study is to bridge this gap by examining the impact of university incubation and innovation hubs on the development of student entrepreneurs. The study used a case-study research approach, and gather comprehensive data from students of Bayero University, Kano, who have undergone the incubation program within the university. The data was collected through a closed-ended questionnaire on students' experiences with university-based entrepreneurship support programs, including seminar, business ideas competition, hackathon, business plan competition, coaching/mentorships, and study tour/industry. The Statistical Package for Social Science (SPSS) is the tool used for the data analysis and presentation. Analysis techniques such as descriptive statistics, correlation and regression analysis are conducted, and the result indicated significant effect of the programs of the university innovation and incubation hubs on students venture start-up, except for seminar. About 30 students’ businesses were registered to fruition in 2022-2023 and millions of naira were won as grants by students from different donors. Furthermore, the study identifies key challenges encountered by students in leveraging these initiatives and propose strategies for enhancing their effectiveness. The implications of the findings derived from this research are manifold. The results provide valuable insights for university administrators, policymakers, and educators seeking to optimize entrepreneurship education programs within their institutions
Marketing Analysis of Kopi Kenangan: Enhancing Customer Purchase Decisions Sarjono, Haryadi; Gading, Indira Ausani; Fatima, Nazwa; Randy, Aisyah Rahma; Jasmine, Syakira Fakhriya; Putri , Kalea Okta; Soeratin, Boyke Setiawan
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

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Abstract

This research examines the marketing strategy of Kopi Kenangan, a Grab-and-Go coffee brand founded in 2017. On its first day, it sold 700 cups of coffee, showing strong market interest. The company uses the 4P marketing mix (Product, Price, Place, Promotion) effectively, supported by product innovation and active social media promotion. Kopi Kenangan targets Millennials and Gen Z, who often visit coffee shops to relax and socialize. The brand offers a unique customer experience through tasty, affordable drinks, modern café designs, and free WiFi. This research uses a qualitative narrative method, based on secondary data from journals, articles, and market reports. The analysis includes content analysis and SWOT analysis. The results show that Kopi Kenangan has strong brand recognition and market opportunities, but also faces competition and potential risks. Its success lies in building a positive brand image, maintaining high product quality, and using smart marketing strategies. While image attracts interest, product quality is a key factor in actual purchasing decisions. To sustain growth, Kopi Kenangan must continue to innovate, maintain quality, and stay connected with the preferences of young consumers. This study gives valuable insights for businesses aiming to thrive in the competitive coffee market by appealing to the younger generation
eWOM on Tokopedia Marketplace to Enhancing Purchase Decisions: The Role of eWOM Information Usefulness and eTrust Syahputri, Mawa; Savitri, Citra; Faddila, Syifa Pramudita
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

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Abstract

The purpose of this study is to discuss the role of ewom information usefullnes and etrust in mediating ewom information quality, ewom information quantity, ewom information credibility on epurchase decision on Tokopedia.The method used in this study is quantitative, while the analysis technique used is descriptive and verification analysis. The population in this study is all Tokopedia users during 2024, which according to Databoks in 2024 Tokopedia users numbered 18 million.This research was conducted with 130 generation z male respondents, the sampling technique used Hair's theory with SEM-PLS data analysis techniques.This study found that ewom information quality has no effect on etrust and ewom information usefulness, then ewom information quantity has an influence on etrust and ewom information usefulness. eWom information credibility has an influence on etrust and ewom information usefulness. eWom information usefulness and etrust affect ePurchase Decision.This research also provides a view for Tokopedia, which must increase new innovations to attract female consumers, so that its market reach is wider, as it is known that Tokopedia is mostly used by men, it could be due to the lack of information factors needed on Tokopedia
Market Opportunity and Consumer Preferences Analysis for Sawo (Manilkara zapota L.) Product Diversification as a Local Agribusiness in Angkola Muaratais District Suleman, Abdul Rahman; Wahyuni, Siti Hardianti; Siregar, Muhammad Noor Hasan
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4706

Abstract

This study aims to identify the potential for diversification of products from sapodilla fruit (Manilkara zapota L) that need optimally utilized and have high market opportunities in Angkola Muaratais District. Using a descriptive qualitative approach supported by quantitative analysis, this research involved 42 respondents: farmers, workers, SME entrepreneurs, and consumers. Data were collected through in-depth interviews, structured questionnaires, and participatory observation, followed by mixed-method analysis, including product evaluation matrix and market feasibility analysis. Results show three main potential products with significant development opportunities. Premium sapodilla syrup shows the highest potential (score 4.24/5.0), followed by variant sapodilla chips (4.08/5.0) and natural sapodilla jam (3.92/5.0). Market segmentation analysis identifies three main consumer segments: health-conscious (35%), convenience seekers (40%), and traditional value seekers (25%). Digital market penetration projections indicate significant growth potential, reaching 85% through social media and e-commerce channels within six months. Product evaluation reveals that premium sapodilla syrup excels in raw material availability (4.5/5.0) and shelf life (4.5/5.0), while variant sapodilla chips show highest market interest (4.5/5.0) and value addition potential (4.5/5.0). The study indicates substantial market potential with a Total Available Market of 150,000 consumers and a Serviceable Obtainable Market of 15,000 consumers, projecting 15-20% annual market growth. The findings contribute to understanding critical factors in local resource-based product development and support the Green Economy theory regarding sustainable value addition in local economic development. This research provides practical implications for product development strategies and policy recommendations for supporting the sapodilla processing industry at the regional level.
Corporate Social Responsibility and Financial Performance: Insights from Manufacturing Firms Listed on the IDX Nuraini, Ani; Nurhastuti, Tiwi; Maya Sova; Ismaya, Sakti Brata
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5483

Abstract

CSR is also a program aimed at achieving sustainable development goals, as in this case, the company not only seeks benefits in terms of profits and tax contributions to the government but also provides benefits to society and the environment, especially during the COVID-19 pandemic. Objective: To understand and analyze the effect of CSR on financial performance in DER, to understand and analyze the effect of CSR on financial performance in GPM, and to understand and analyze the effect of CSR on financial performance in NPM. Method: This research is quantitative in nature, testing hypotheses on the causal effects between variables, using panel data regression analysis. The data used are secondary time series and cross-sectional data from 2015 to 2019 for 7 manufacturing companies listed on the Indonesia Stock Exchange (BEI), with model selection based on alternatives of common effect, fixed effect, and random effect. Results: The study concludes that for the independent variable DER, the best model is REM, while for the GPM variable, the best model is FEM, and for the NPM variable, the best model is CEM. Furthermore, the significant test results show that CSR significantly reduces DER, while CSR also has a significant impact on financial performance in generating both gross profit and net profit relative to sales.Recommendation: Based on the research findings, it shows that CSR contributes to financial performance, making it easier for companies to attract investors to further develop the company and provide benefits for stakeholders
The Mediating Role of Customer Service in the Relationship between Price and Internet Speed on Customer Satisfaction Pujianto, Agung
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5485

Abstract

Customer satisfaction in internet services is a critical factor in maintaining user loyalty, especially for major service providers like Indihome. Despite offering a wide range of packages with varied prices and internet speeds, Indihome continues to face customer dissatisfaction due to discrepancies between expectations and actual service quality, primarily regarding perceived high prices and inconsistent internet speeds. Additionally, customer service frequently becomes a focal point of complaints, with issues related to delayed responses and inadequate problem-solving, further exacerbating the dissatisfaction when service quality does not meet expectations. This study aims to investigate the impact of pricing and internet speed on customer satisfaction, with customer service functioning as a mediating variable. Adopting a quantitative research approach, this study utilizes a survey method to collect data from Indihome users who have been subscribed for over a year. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS-SEM) to evaluate the relationships among variables. The findings indicate that both pricing and internet speed have a significant and positive effect on customer satisfaction, while customer service plays a mediating role that strengthens these relationships. The results highlight the importance of customer service quality in mitigating the negative perceptions associated with high prices and unstable internet speeds. The study contributes to the theoretical understanding of customer satisfaction by incorporating customer service as a mediating factor and offers practical implications for service providers to enhance user experience through improved customer support mechanisms.
Economic Evaluation of Cardiovascular and Diabetes Prevention in Primary Care: A Systematic Review Ramadhan, Aulia Abdillah; Sari, Kurnia
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5487

Abstract

Cardiovascular disease (CVD) and diabetes are major contributors to global morbidity and mortality. Prevention programs implemented in primary care settings—such as the WHO HEARTS initiative and lifestyle-based diabetes interventions—have gained attention for their potential clinical and economic impact. To systematically review economic evaluations of cardiovascular and diabetes prevention programs delivered in primary health care, focusing on cost-related outcomes and economic value. A systematic search of PubMed, Scopus, and ScienceDirect identified studies published from 2016 to 2025 that reported economic outcomes of CVD or diabetes prevention interventions in primary or community healthcare. Data extracted included intervention types, cost estimates, quality-adjusted life years (QALYs), incremental cost-effectiveness ratios (ICERs), and cost drivers. Study quality was assessed using the CHEERS checklist. Twelve studies met inclusion criteria. Most demonstrated favorable cost-effectiveness, with ICERs ranging from USD 105 to USD 14,011 per QALY. Integrated programs addressing both hypertension and diabetes were generally more cost-efficient. Medications, diagnostics, and human resources were the primary cost drivers. Economic evaluations indicate that preventive interventions for CVD and diabetes in primary care are cost-effective across various health system contexts. Scalable models like HEARTS, when adapted locally, can support both health impact and efficient resource use
Driving Customer Loyalty through Product and Digital Service Quality: The Mediating Role of Satisfaction in PLN Mobile Maryatia, Alfi Diana; Tjajaningsih, Endang
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5488

Abstract

This study explores the impact of product quality and digital service quality on customer loyalty, with customer satisfaction as an intervening variable, focusing on PT. PLN (Persero) UP3 Cikupa in Tangerang Regency. In an era marked by rapid digital transformation, the adoption of digital services like PLN Mobile, a mobile application introduced by PLN in 2016, has significantly impacted how the company interacts with its customers. This research aims to understand how product quality and digital services influence customer satisfaction and, subsequently, their loyalty to the company. A quantitative approach was used, involving the collection of primary data through questionnaires distributed to 100 respondents who were users of PLN Mobile in the study area. The study applies multiple regression analysis to test the relationship between the variables. The results indicate that both product quality and digital service quality have a significant positive impact on customer satisfaction. Furthermore, customer satisfaction acts as a mediator between these factors and customer loyalty. It was found that improvements in the quality of PLN Mobile's product features, usability, and service reliability directly enhance customer satisfaction, which in turn fosters customer loyalty. These findings highlight the importance of continuously improving digital products and services to maintain long-term customer relationships and enhance competitive advantage in the utility sector. Additionally, the research underscores the significance of integrating customer feedback and maintaining high service standards in digital platforms to meet the evolving expectations of customers in the digital age. This study contributes valuable insights into the strategic management of digital service quality and customer satisfaction in the energy sector, providing recommendations for PLN (Persero) to refine its service offerings and enhance customer loyalty.
The Effect of Management, Motivation, and Discipline Implementation on Employee Job Satisfaction: A Survey at The Indonesian Public Health Center Murni, Detya Okti; Kosasih; Rahmiyati, Ayu Laili; Asnar, Etty Sofia Mariati; Yuliaty, Farida
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5492

Abstract

Health services provided by community health center employees can run optimally if they are supported by good management, employee work motivation, job satisfaction, and high discipline so that they can improve employee performance. This type of research is quantitative and has a descriptive analysis approach. The sample was 48 Community Health Center employees obtained using a total sampling technique. Data was collected by questionnaire and then analyzed by multiple linear regression using SPSS 25.0 software. The research results showed that the implementation of BLUD (The Regional Public Service Agency) service management, work motivation, work discipline and job satisfaction were in the high category. The results of statistical tests obtained the BLUD management service variable with a coefficient of 0.368 and ap value of 0.000, motivation with a coefficient of 0.395 and ap value of 0.001, and work discipline with a coefficient of 0.007 and ap value of 0.007, so it can be concluded that these three variables have an influence on job satisfaction. The BLUD management variables, motivation and discipline together influence employee job satisfaction at the Sukahening Tasikmalaya Community Health Center with ap value of 0.000.
The Influence of Social Media Marketing Activities, Brand Equity, and Celebrity Endorsement on Purchase Intention for Coffee Beverages on Instagram mariam, siti; Prakoso, Hauzan Afif
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5493

Abstract

In today's era of globalization, business competition to attract consumer purchase interest has intensified, particularly among coffee beverage products on social media. This study was conducted to examine the influence of Social Media Marketing Activities, Brand Equity, Celebrity Endorsement on Purchase Intention for Fore Coffee products on Instagram. This research uses a quantitative method with SPSS software. The respondents in this study are consumers who have consumed beverages from Fore Coffee at least twice in the past month, with a total of 115 respondents. The data collection technique used in this study was a questionnaire distributed via Google Form. The results of this study found that Social Media Marketing Activities have a positive and significant influence on Purchase Intention, Brand Equity has a positive and significant influence on Purchase Intention, and Celebrity Endorsement also has a positive and significant influence on Purchase Intention. Furthermore, Social Media Marketing Activities, Brand Equity, and Celebrity Endorsement collectively have a positive and significant influence on Purchase Intention for Fore Coffee products on Instagram.

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