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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Arjuna Subject : -
Articles 273 Documents
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Analysis of A Government – Owned Airline’s Organizational Culture in Improving Flight Services Prihandini, Diana; Marjuan, Ricky; Krishantoro, Krishantoro
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4163

Abstract

This research aims to determine and analyze organizational culture at PT Garuda Indonesia. This was motivated by several problems related to the services provided during flights by passengers up to the Ombudsman. This research used qualitative methods and was conducted with several informants in positions as Aircrew, management and expert informants. This research was conducted at PT Garuda Indonesia for 5 months, namely from November to March. The results of this research are that the organizational culture at Garuda Indonesia airline has been implemented quite well. This shows that the organizational culture at Garuda Indonesia has provided or provided a sense of identity for the Aircrew. The organizational culture also creates an Aircrew commitment to remain committed to the organization's mission, particularly to high standards of safety and customer-oriented service delivered by professional and dedicated employees. Garuda Indonesia's organizational culture is also capable of guiding the words and actions of its employees, as well as making it clear what they should do and say in certain situations. However, there are two organizational culture factors that become obstacles in improving the quality of Aircrew services at Garuda Indonesia, namely: a) dynamic regulations in the Flight Attendant Service Guide Book (FASGB); b) Employees who find it difficult to adapt to regulatory updates. The solution to facing obstacles in improving the quality of aircrew services at Garuda Indonesia through organizational culture is: a) Regular socialization; and, b) Enforce more strictly regarding rewards and punishment.
Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services Fortuna, Salsa Dwi; Mustafa, Sry Wahyuny; Muhani, Mustafa
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4329

Abstract

Customer satisfaction is an element in achieving the goals of Kya Stephanie Make Up salon and maintaining income in a company. Various factors to obtain customer satisfaction, and in service quality is needed to obtain customer satisfaction. In this study describes the influence of customer satisfaction, on the demand for make up services at Kya Stephanie salon with the number of data collection techniques through the distribution of questionnaires to 40 respondents who arehave used MUA services as the population and sample in this study.The results of this study indicate that price on consumer demand itself has an influence but is not significant and Customer Satisfaction has a positive impact on the Consumer Demand variable but in testing the level of accuracy and significance of these two variables do not have an influence and are significant. While Social Media on Consumer Demand among MUA service users has an influence but is not significant. These results illustrate that the role of social media certainly has an influence on online content references that allow MUA and consumers themselves to share
Ikhtiar: Fostering Youth Entrepreneurship Through Empowering Student Ventures Arifin, Antoni Ludfi; Nugroho, Joko; Warcito, Warcito
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4177

Abstract

The development of entrepreneurial character among students is a strategic step in encouraging the younger generation to actively participate in the business and economic spheres. This study aims to identify the key characteristics that aspiring student entrepreneurs should possess, as well as to create a supportive ecosystem for them. The methodology employed in this research includes a literature review analyzing various academic sources related to entrepreneurial values such as integrity, keep collaborating, humility, tactfulness, inspiring others, agility, and respect. The findings indicate that the characteristics of integrity and collaboration are crucial in building trust and establishing long-term relationships with customers and business partners. Additionally, a humility and tactfulness approach in decision-making can enhance customer satisfaction and employee motivation. This research also emphasizes the necessity of creating an entrepreneurial ecosystem that involves collaboration among the government, educational institutions, and the private sector to provide access to knowledge and practical opportunities. By fostering outstanding character and a supportive ecosystem, it is anticipated that students can develop their entrepreneurial potential and positively impact economic development.
Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method Iskandar, Yelita Anggiane; Ikhlas, Muhammad Fajar; Hartono, Werdaningtyas Evivani; Afdiyan, Hafidz Al; Mubarak, Alfi
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4294

Abstract

Pariaman is a city in West Sumatra with many residents whose livelihoods are in the fisheries sector. Usaha Perikanan Mandiri Muaro Cinto (UPMMC) located in the Pariaman area faces challenges in managing logistics costs. This MSME has not been able to identify the components of the logistics costs of the business they run so business improvement strategies have not been formulated considering that key activities along the supply chain have not been mapped. Therefore, a logistics cost analysis was conducted for the UPMMC fish supply chain using the activity-based costing method. Several actors in the supply chain observed include suppliers, distributors, manufacturers/retailers, and customers. Based on the calculations carried out, it is known that the largest costs are in procurement activities, especially in fishing operations with a proportion of 33.15%. In addition, it is also known that shipping costs have a proportion of 32.93% or equivalent to IDR 2,143 per kg of tuna while packaging costs take a proportion of 19.98% of the total logistics costs.
The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry Atmaja, Dodi Ria; Atsir, Achmad Zaidan
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4333

Abstract

This study examines the impact of brand attitude on brand image and brand equity for the Eiger Indonesia brand. In the context of intense competition in the outdoor products industry, understanding the influence of consumer attitudes on brand image and equity is crucial for effective marketing strategies. This study aims to analyze the relationship between brand attitude, brand image, and brand equity in the context of Eiger Indonesia. The research population is social media users who buy products from Eiger Indonesia. This research uses a quantitative approach with a survey method involving 160 consumers of Eiger products. Data collection used purposive sampling method through online questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that a positive attitude towards the brand significantly improved brand image, and a strong brand image contributed significantly to brand equity. Eiger is advised to explore more focused marketing strategies based on the findings of this study, to strengthen consumers' positive attitudes and brand image, and maximize their brand equity. The implications of this study significantly contribute to Eiger's brand equity showing that a positive brand image not only strengthens brand perception, but also increases brand value in the eyes of consumers.
Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City Prayoga, Riky Gilang
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4169

Abstract

This research aims to analyze the influence of information, prices and purchasing decisions. The method used is multiple linear regression with the dependent variable being Purchase Decision and the independent variables being Brand Image, Price and Product Quality. The results of this research show that price and purchasing decisions have a significant effect on purchasing decisions
Leveraging Destination Image: The Impact of Integrated Marketing Communication on Visits to Penglipuran Village Widhiarini, Ni Made Ayu Natih; Yani, Ni Wayan Mega Sari Apri; Wirawan, Putu Eka
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4321

Abstract

This study examines the role of Integrated Marketing Communication (IMC) and consumer behavior in influencing tourists' decisions to visit Penglipuran Tourism Village. This study also analyzes the moderating effect of destination image as a unique and sustainable Balinese traditional village. The results show that the implementation of effective IMC strategies, such as the use of social media and partnerships with educational institutions, as well as an understanding of consumer behavior, can increase the number of tourist visits. The destination image as a unique Balinese traditional village plays an important role in attracting tourists. The implications of this study provide recommendations for destination managers to develop more integrated marketing strategies.
The Use of Operating Cash Flow and Managerial Ownership Against Accounting Conservatism Nursita, Meta; Ratnasari, Fina; Handayani, Puspita
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4503

Abstract

This study investigates the impact of operating cash flow and managerial ownership on accounting conservatism in the financial sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021-2023 period. The research employs a purposive sampling method, with a sample size of 57 companies listed on the IDX within the specified period. The data analysis process includes descriptive statistical testing, multicollinearity testing, overall model testing, regression model feasibility testing, and hypothesis testing. Panel data regression analysis is the statistical method utilized in this research. The findings reveal that operating cash flow partially influences accounting conservatism, managerial ownership also has a partial effect on accounting conservatism, and collectively, both variables significantly impact accounting conservatism. The study aims to provide practical value, enabling businesses and the public to better understand the role of operating cash flow and managerial ownership in fostering accounting conservatism, particularly in companies listed on the IDX.
Exploring the Interplay: Tax Compliance, Financial Reporting Quality, and Auditor Competence - a Survey - Based Analysis Pangaribuan, Hisar; Sunarsi, Denok; Sihombing, Jenny; Saddam, Muhammad
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4458

Abstract

This study investigates the impacts of auditor competence (AC) and auditor experience (AE) on tax compliance (TC) and financial reporting quality (FRQ). Employing a quantitative research methodology, the study collected data from 67 auditors in Jakarta using purposive random sampling. These auditors, with a minimum of one year of experience, responded to a structured questionnaire distributed via email and WhatsApp. The data analysis was conducted using Smart-PLS to evaluate relationships between AC, AE, TC, and FRQ. Findings revealed that AC significantly enhances both TC and the FRQ. AE also positively influences these outcomes, albeit its hypothesized role as a moderator in the relationship between AC and the auditing outcomes did not show significant effects. These results underline the importance of both AC and AE in achieving high standards in audits but suggest that the interaction between these factors is complex. The study emphasizes the need for targeted professional development that enhances both the depth of competence and the strategic application of experience. It highlights the importance of creating training programs that address specific skills and knowledge areas relevant to improving audit quality and compliance.  
Analysis of The Influence of Tiktok Social Media on Purchase Intention Mariam, Siti; Maratis, Jerry; Ramli, Abdul Haeba
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4569

Abstract

TikTok social media initially the application provided entertainment through interesting videos, currently the TikTok application has launched its newest feature, namely e-commerce or online buying and selling transactions called TikTok shop live which facilitates the promotion process and can generate quite large profits. This study adopts a quantitative research method with a descriptive design. In this study it can be seen that electronic word of mouth, product quality, and brand image have an influence in creating purchase intention on Cushion products of the Somethinc, Maybelline, Skintific, Luxcrime, and Wardah brands. Managerial implications that can be taken for Cushion business actors to focus more on marketing strategies to improve product quality, build brand image, and utilize electronic word of mouth as a tool in influencing consumer purchasing decisions.

Page 24 of 28 | Total Record : 273

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