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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Arjuna Subject : -
Articles 273 Documents
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The Role of Green Marketing Innovation In Establishing Sustainable Tourism Based on Green Customers In Kesiman Kertalangu Tourism Village, Denpasar Ekastuti, Ida Ayu Agung; Ardani, Wayan; Laksmana, Komang Agus Rudi Indra
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4549

Abstract

The aim of this research was to analyze the direct effect of green marketing innovation and green customer on sustainable tourism,   and to explore the mediating role of   green customer on the effect of green marketing innovation on sustainable of tourism village in Kesiman Kertalangu, Denpasar, Bali. The population of this research was the tourists who visited Kesiman Kertalangu. There were 180 tourists being the respondents of this research. The data was analyzed using   SEM-PLS. This study revealed that Green marketing innovation and green customer had positive and significant effects on sustainable tourism. Furthermore, Green customer significantly mediated the effects of   green marketing innovation on sustainable tourism. Green marketing helps to create awareness and educate tourists about environmentally friendly tourism, while green customers drive demand and put pressure on the industry to adapt to sustainable practices. Collaboration between the two can create a more environmentally friendly tourism ecosystem and support the preservation of nature and culture in the future.
Business Model Canvas Analysis of the Pexita MSME’s Community in Bekasi: A Case Study in Muslimadani Oktavani, Nabila; Oktaviani, Nuriana; Hayati, Ayu Khusnul; Damayanti, Muthia Adisty; Jariyah, Widiyati; Maulina, Anita
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4778

Abstract

Muslimadani, a micro, small, and medium enterprise (MSME), specializes in the production and marketing of men’s clothing, including koko shirts, sirwal, robes, and kurtas for children, adolescents, and adults. This study aims to identify and analyze the challenges, constraints, and potential solutions within Muslimadani’s business model canvas. A descriptive qualitative method was employed. The main issues faced by Muslimadani include rapidly shifting fashion trends and intense competition in both local and online markets such as TikTok, Shopee, Lazada, and Tokopedia. The Business Model Canvas framework is applied to examine key business components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Muslimadani operates three physical outlets located in Tanah Abang Market (Central Jakarta), Umair Store (Malang), and Goro Assalam Wholesale Center (Solo), and actively markets its products through various online platforms. Through a combined analysis of the Business Model Canvas, STP (Segmentation, Targeting, and Positioning), and SWOT, this study suggests that Muslimadani has the potential to enhance sales and broaden its market share by strategically targeting the right customer segments and positioning its products effectively
Exploring The Interplay Of Organizational Commitment, Culture, And Job Satisfaction In Enhancing Employee Performance Wuryanto, Wuryanto; Lahindah, Laura
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4581

Abstract

This study investigates the relationships among organizational culture, organizational commitment, work-life balance, and job satisfaction in Bank XYZ, encompassing employees across various regional offices in/         Indonesia. Utilizing a quantitative research design, a survey was conducted with 304 respondents, including top management and staff. According to the findings, the culture of an organisation has a substantial impact on the level of commitment that employees have to their organisation, which in turn leads to increased job satisfaction. In addition, it has been determined that a healthy balance between work and personal life is a significant component that has a beneficial impact on both organisational commitment and job satisfaction. The results suggest that fostering a strong organizational culture and implementing effective work-life balance initiatives can lead to increased employee satisfaction and engagement, ultimately benefiting organizational performance. In addition to providing useful advice for enhancing employee outcomes, this research makes a significant contribution to the understanding of the significance of these components in the banking industry.
Performance Improvement Model for Cooperatives Through Reputation, Innovation, Cultural Transformation, and Competitive Advantage Sobar, Agus; Aziz, Yudi; Mombang, Mombang; Darmansyah, Darmansyah
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4609

Abstract

This study aims to analyze the influence of reputation, innovation, cultural transformation, and competitive advantage on improving the performance of cooperatives in West Java Province. Using the Resource-Based View (RBV) theory approach, this study positions reputation, innovation, and cultural transformation as strategic resources that can drive competitive advantage and enhance cooperative performance. The research methodology employs a quantitative approach with Structural Equation Modeling (SEM). Data were collected through surveys distributed to cooperative managers and members in West Java. The variables measured include organizational reputation, innovation levels, cultural transformation implementation, competitive advantage, and cooperative performance. The findings reveal that reputation has a significant impact on innovation and cultural transformation. Innovation has been proven to enhance the competitive advantage of cooperatives, while cultural transformation strengthens the relationship between reputation and organizational performance. Competitive advantage serves as an important mediator in improving the overall performance of cooperatives. The practical implications of this study underscore the necessity for cooperatives to strengthen their reputation through transparency and openness, promote innovation based on member needs, and adopt adaptive work cultures in response to change. Governments and stakeholders are also expected to provide strategic support through policies that foster cooperative development as a pillar of community economic empowerment.
Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users Arizona, Anisa; Elvasandora, Dewinta Khana
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4196

Abstract

This study explores the influence of pricing strategies and online customer reviews on the purchasing decisions of teenage users regarding body lotion, specifically focusing on the Scarlett Whitening brand available through the Shopee e-commerce platform. Utilizing a quantitative research approach, data was collected from 112 adolescent respondents in Depok through structured questionnaires. The findings reveal that both pricing and online reviews significantly impact purchase intentions among Gen Z consumers, who exhibit a strong preference for products that balance quality and affordability. The results indicate that competitive pricing and positive online reviews enhance the attractiveness of beauty products, while the integration of social media and influencer marketing further amplifies these effects. The study underscores the necessity for brands to cultivate a positive online reputation and engage with credible influencers to effectively capture the attention and loyalty of this discerning consumer group. Overall, the research highlights the critical role of eWOM (electronic word-of-mouth) and pricing in shaping the purchasing behavior of Gen Z in the beauty skincare market.
Work-Life Balance and Employee Performance: The Mediating Roles of Job Engagement, Satisfaction, and Stress : A Case in an Indonesian Private University Marpudianto, Kharis; Yuniningsih, Yuniningsih; Rini, Hesty Prima
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4775

Abstract

The performance of educators is a crucial factor in achieving the effectiveness of educational institutions. However, in recent years, the performance of educators at X University in Surabaya has declined. One factor suspected to influence performance is work-life balance. This study aims to analyze the effect ofWork-life balance on employee performance, both directly and through job engagement, job satisfaction, and job stress as mediating variables. This study employs a survey method to analyze the influence of work engagement, job satisfaction, and work stress on the performance of educators at Wijaya Kusuma University Surabaya. Data were collected using a systematically designed questionnaire to measure these variables. The results indicate thatWork-life balance contributes to improving employee performance. Job engagement and job satisfaction strengthen this relationship, while job stress can hinder optimal performance achievement. Therefore, educational institutions need to implement policies that support a balance between work and personal life, such as flexible work arrangements and stress management programs, to create a more productive and conducive work environment.
Integrating Halal and Thayyib Principles into Global Logistics Operation: A Comparative Analysis in Malaysia, UAE, and Indonesia Yunanto, Dwi; Amalia, Euis; Saharuddin, Desmadi
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4867

Abstract

This paper examines how the concepts of halal and thayyib have evolved from basic religious dietary laws to broader principles guiding global industry practices. It explores how these principles are integrated into halal logistics systems in Malaysia, the UAE, and Indonesia. While Malaysia and the UAE have well-developed halal logistics systems, Indonesia is working to strengthen its own through regulations like Law No. 33 of 2014. However, challenges remain in Indonesia, including industry misunderstanding, infrastructure limitations, and regulatory delays. A real challenge is the postponement of the implementation of halal certification requirements until further notice, which was originally scheduled to start in October 2024. This qualitative study uses comparative analysis, literature reviews, and expert interviews to understand these challenges and proposes using ICT to improve halal logistics. The study's novelties include a comprehensive comparative analysis of halal logistics implementation across three countries, the integration of the conceptualization of halal and thayyib in Islam with halal value chain theory and institutional theory, and the emphasis on ICT's role in enhancing logistics efficiency. The study concludes that success in halal logistics requires coordinated efforts from policymakers, industry players, and technological advancements.
Impact of Price Perception, Service Quality, and Brand Image on Customer Satisfaction in Hajj And Umrah Travel Services Permata, Shynta; Susanto, Heri; Rumna, Rumna
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.5324

Abstract

This study aims to examine and analyze the Perception of Price, Service Quality, and Brand Image on Customer Satisfaction of Hajj and Umrah Travel. The sample used in this study is Bawazier Travel PT. Sutan Alzahira Wisata. Data were collected using a census method and analyzed using multiple linear regression. Based on this study, it can be concluded that Bawazier Travel customer satisfaction is significantly influenced by price perception, service quality, and brand image. Respondents showed a high level of satisfaction with prices commensurate with benefits, satisfactory service, and Bawazier Travel's reputation as a trusted Umrah travel. Perceptions of reasonable prices, friendly and timely service quality, and a positive brand image also play a major role in increasing customer satisfaction. Therefore, to maintain and increase satisfaction, Bawazier Travel needs to continue to offer competitive prices, maintain service quality, and strengthen its brand image in the eyes of customers.
Digital Marketing Strategies for attract Millenial Travelers to Hotel Santika Premiere ICE BSD City Rosim; Siswara, Githa; Suwarta, Firdaus
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes digital marketing strategies for attract millennial travelers (aged 25–40) to Hotel Santika Premiere ICE BSD City, based on trends for 2024–2025. The background is rooted in the dominance of millennials in the domestic travelers market (72% rely on digital recommendations) and the urgency of digital transformation post-pandemic. A descriptive qualitative method through case study was employed, with data collection techniques including in-depth interviews (5 informants: marketing manager, social media staff, millennial guests), participatory observation, and document analysis. The research findings indicate that the MySantika app is the key driver behind a 30% increase in direct bookings, with three critical features: Exclusive Discounts (25% interest vs. OTAs), leveraged through Ramadan promotions (10% discount & free breakfast), Digital Check-in/out (15% guest satisfaction), saving 5 minutes of waiting time through OTP verification and PMS integration, and Personalized Recommendations based on machine learning (20% conversion rate), tailored to room preferences and nearby activities. Supporting strategies include Instagram visual content optimization (Reels/Stories with 40% engagement), Collaboration with local influencers (live session Santai Sore Ramadhan), integration of digital payment methods (OVO / QRIS / PayLater). The main challenges are the limited features of MySantika for the international market and dependence on internet connectivity. Recommended solutions include expanding the global loyalty program and developing an offline mode feature. The research conclusion emphasizes that the combination of mobile apps, interactive content, and personalization is an effective strategy to reach millennials. The practical implication encourages continuous technology-based innovation to sustain growth in the digital era.
Factors Supporting the Implementation of Green Accounting with Profitability as an Intervening Variable Puspita, Apriliana Sindy; Purbasari, Heppy
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine the influence of environmental costs, and firm value on green accounting, mediated by profitability. The research method used is a quantitative research method. The population in this study is all companies listed on the Indonesia Stock Exchange (IDX) except in the financial sector. The sampling technique is a purposive sampling technique based on certain criteria so that a sample of 182 data is obtained. The type of data used is secondary data and the analysis technique used is multiple linear regression analysis with the Sobel Test test tool. The results of the study show that environmental costs and firm value affect profitability, while environmental costs and profitability have no affect on green accounting but firm value affects green accounting. The results of the study also show that profitability cannot mediate the influence of environmental costs and firm value on green accounting.

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