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Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng
ISSN : 2337778X     EISSN : -     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Ekonomi, Manajemen, Pemasaran, Keuangan, Manajemen Proyek, Manajemen Resiko, Manajemen Keuangan Internasional, Pemasaran Jasa, Ekonomika Manajerial, Sistem Informasi Manajemen, Bisnis Internasional, Manajemen Strategik, Manajemen SDM.
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Vol 8 No 1 (2020): MAGISMA" : 9 Documents clear
SHARIA MARKETING MIX TERHADAP MINAT MENGINAP KEMBALI DI HOTEL GRASIA SEMARANG Pratiwi, Ratih; Latif, Moh. Irfan
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v1i1.66

Abstract

Bisnis dan pemasaran telah bergeser dari tingkat intelektual (rasional) ke tingkat emosional dan akhirnya kepasar spiritual di mana konsumen lebih peduli tentang kompatibilitas produk dan layanan dengan nilai-nilaispiritual yang mereka yakini. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana dampak penerapanbauran pemasaran terhadap niat mengunjungi kembali di Grasia Hotel Semarang. Penelitian ini merupakanpenelitian empiris, data diperoleh dari 100 pengunjung Gracia Hotel dan model yang dianalisis dengan analisisperangkat lunak PLS. Analisis menunjukkan bahwa bauran pemasaran Syariah memiliki pengaruh yangsignifikan terhadap niat mengunjungi kembali di Grasia Semarang hotel. Jadi ketika bauran pemasaran syariahmeningkat akan mempengaruhi peningkatan niat mengunjungi kembali. Produk, harga, tempat / saluran,promosi, proses, orang, bentuk fisik, kesabaran dan janji-janji mempengaruhi niat mengunjungi kembali di hotelGrasia Semarang. Keberadaan Hotel Syariah telah menjadi tren baru yang menjadi dikenal luas oleh publik,sehingga penting bagi organisasi untuk menjaga kualitas layanan, fasilitas, harga, proses, kompatibilitasbangunan fisik dengan konten Islami, serta kejujuran dan ketepatan janji dalam melakukan layanan akomodasihotel
PENGARUH KUALITAS PELAYANAN, LOKASI DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PADA PT ASURANSI RELIANCE INDONESIA Hendrison Hendrison; Nur Elfi Husda
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.130

Abstract

With the increasing number of customer complaints and to increase customer satisfaction at PT Asuransi Reliance Indonesia, researchers are interested in conducting research with service quality, location and company image variables that affect customer satisfaction. The purpose of this study was to analyze the effect of service quality, location and company image on customer satisfaction of PT Asuransi Reliance Indonesia. The method in this study is a quantitative method with a population of 845 customers, the sample was taken using a purposive sampling technique to obtain a sample of 100 respondents. The results showed that simultaneous independent variables (service quality, location and company image) significantly influence customer satisfaction. And partially the quality of service, location and company image significantly influence customer satisfaction. The three independent variables are the most dominant factors affecting customer satisfaction of PT Asuransi Reliance Indonesia. The conclusion of this study is the quality of service, location and corporate image significantly influence customer satisfaction of PT Asuransi Reliance Indonesia both partially and simultaneously.
PENGARUH KOMPETENSI, MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DI KANTOR PENCARIAN DAN PERTOLONGAN SEMARANG Rr. Dian Indra Kusumasari; Fitri Lukiastuti
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.131

Abstract

This study aims to determine how much influence the competence, motivation and work environment on the performance of employees in Semarang search and help offices, both partially and simultaneously. The population in this study were all members of the Semarang search and rescue office as many as 122 employees. The sampling technique uses census. The data used in this study are primary and secondary data, then proceed with multiple linear regression analysis with the help of the SPSS 18 program. The results of the analysis show that Competence has a significant positive effect on the performance of Semarang Search and Relief Office employees both partially and simultaneously. Motivation significant positive effect on the performance of Semarang Search and Relief Office employees both partially and simultaneously, and the work environment significantly positive effect on the performance of Semarang Search and Relief Office employees both partially and simultaneously
INVESTIGASI TENTANG BUDAYA ORGANISASI, KEPUASAN KERJA, DAN KINERJA KARYAWAN MELALUI KOMITMEN ORGANISASI KARYAWAN BANK BJB CABANG TEGAL Ari Deva Nanda; Taofik Hidajat
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.75

Abstract

This study aims to determine how much influence the organizational culture, job satisfaction, and employee performance through organizational commitment. The population in this study were all employees of the Tegal branch bank bjb of 52 people. In this study the entire population was taken as a sample (census). The results of the analysis show that organizational culture directly has a positive influence on organizational commitment, job satisfaction directly has a positive effect on organizational commitment, organizational culture directly has a positive influence on employee performance, job satisfaction directly has a positive effect on employee performance, organizational commitment directly has a positive influence on employee performance, organizational commitment mediates the influence of organizational culture on employee performance, and organizational commitment mediates the effect of job satisfaction on employee performance.
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI BURNOUT SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pegawai KCP Bank BPD Jateng Di Kabupaten Pemalang) DONNY INDRIYANTO; Grace Tianna Solovida
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.77

Abstract

This study aims to analyze the effect of workload and work environment on employee performance through burnout as an intervening variable. This research was conducted on employees KCP Bank BPD Jateng Di Kabupaten Pemalang. Sampling is done by saturated or census sampling because the population is only 60 respondents so that the entire population is taken as a sample. Data were collected using a questionnaire method. The results showed that workload statistically had no effect on employee performance. thecalculation results show that workload has an indirect effect on employee performance through burnout. Workload statistically has a positive and significant effect on burnout. the work environment statistically has no effect on employee performance. the calculation results show that the work environment has an indirect effect on employee performance through burnout. The work environment has a statistically significant and negative effect on burnout. Burnout has a statistically significant and negative effect on employee performance.
PENERAPAN TECHNOLOGY ACCEPTANCE MODEL UNTUK MENJELASKAN NIAT PEMBELIAN MELALUI APLIKASI GO-FOOD Agung Dwi Nugroho; Muhammad Akbar; Ena Andini; Amir Hidayatulloh
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.126

Abstract

The purpose of this study is to analyze the application of techology acceptance model to explain purchase intentionthroug the Go-Food application. The population in this study is internet users. The sample in this research is theGo-Food application user. The sampling technique in this study uses purposive sampling, with the criteria for GoFood application users who have made at least two purchases through the Gofood application. Data collectionin research using a questionnaire with the help of Google Form. Respondents in this study were 157 respondents.Data analysis techniques in this study used Partial Least Square with the help of the WarpPLS tool. This studyfound that the intention to make purchases through the Go-Food application was influenced by word of mouth andperceived ease of use. However, the intention to make purchases using the Go-Food application is not affected bythe perception of usability. Other results show that the perception of ease of use affects the perception ofusefulness.
UPAYA PENINGKATAN KOMITMEN ORGANISASI GENERAZI Z MELALUI PSYCHOLOGICAL CAPITAL DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (Studi Kasus Pada Karyawan Generasi Z Di Kota Salatiga) Bertha Kusuma Wardhani; Rina Sari Qurniawati; Yanuar Surya Putra
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.127

Abstract

The research problem in this study is how the influence of Psychological Capital and Organization Citizenship Behavior towards organizational commitment of Generation Z in Salatiga City with Person-Organiztion Fit as an intervening variable. The purpose of this study is to provide input on how to manage Generation Z in the workplace, specifically to increase the organizational commitment of Generation Z employees. Participants of this study are alumni from 3 universities in Salatiga. The data analysis technique used is path analysis. Based on the results of this study, it can be concluded that P - O Fit is not a variable that mediates the influence of Psychological Capital and OCB on organizational commitment, but psychological capital has a significant direct effect on organizational commitment on Generation Z employees in Salatiga. This research proves that the Generation Z employees in Salatiga City have an organizational commitment from the influence of psychological capital on them. For OCB variables, the results of the study show that OCB is a behavior that is an individual choice and initiative, not related to the organization's formal reward system but in aggregate increases organizational effectiveness. It can be interpreted that employees who have OCB are more concerned about personal awareness or willingness to behave socially and work beyond what is expected of their fellow employees and the company.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA HOLIDAY HOTEL DI KOTA BATAM Feni Maryati; Nur Elfi Husda
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.128

Abstract

This study aims to determine the effect of facilities and service quality on customer satisfaction at Holiday Hotels in Batam. Sampling was determined using purposive sampling and the total sample of 136 respondents based on Slovin formula. Data collection techniques in this study used a questionnaire. The collected data were analyzed using multiple linear regression analysis with the help of SPSS (Statistic Product and Service Solution) version 23. The results of this study indicate that from the results of the t test, it is known that the independent variables namely facilities significantly influence customer satisfaction, service quality significantly influences customer satisfaction, and facilities significantly influence service quality. From the results of the f test, the dependent variable is customer satisfaction, that facilities and service quality simultaneously and simultaneously have a significant effect on customer satisfaction at the Holiday Hotel in Batam.
SHARIA MARKETING MIX TERHADAP MINAT MENGINAP KEMBALI DI HOTEL GRASIA SEMARANG Ratih Pratiwi; Moh. Irfan Latif
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i1.129

Abstract

Business and marketing have shifted from an intellectual (rational) level to an emotional level and finally to a spiritual market where consumers are more concerned about the compatibility of products and services with the spiritual values they believe. The purpose of this study is to find out how the impact of marketing mix application to the revisit intention at Grasia Hotel Semarang. This research an empirical research, data obtained from 100 visitors of Gracia Hotel and model being analized with PLS software analysis. The analysis shows that Shariah marketing mix has a significant influence on the revisit intention at the Grasia Semarang hotel. So when shariah marketing mix increased will affect the revisit intention increasement. Products, prices, places / channels, promotions, processes, people, physical form, patience and promises influence the revisit intention at the Grasia Semarang hotel. The existence of Sharia Hotels has become a new trend that is becoming widely known to the public, so it is important for organizations to maintain the quality of its services, facilities, prices, processes, compatibility of physical buildings with Islamic content as well as the honesty and accuracy of promises in conducting hotel accommodation services.

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