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INDONESIA
Jurnal Riset Komunikasi
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
Arjuna Subject : -
Articles 168 Documents
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Pendekatan Komunikasi Partisipatif Tim Samurai terhadap Family Caregiver dalam Transformasi Penanganan Pasung ODGJ Pratama, Rafly Putra; Wahyuningsih, Sri
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1242

Abstract

Highlighting the participatory communication approach applied by the Samurai team in the Selempang Mera Aba Idi program, Omben health center. The program pioneered the implementation of mental health programs in Sampang Regency, through Kadinkes Certificate No. 188/005/434.203/2020 regarding the replication of the Selempang Mera innovation. The study aims to identify and understand the participatory communication approach taken by the Samurai team towards family caregivers in the transformation of handling ODGJ confinement, through qualitative methods with observation, interviews and documentation. Using George Herbert Mead symbolic interaction theory, with three main key concepts of mind, self, and society. The results showed that the participatory communication approach significantly contributed to building family caregiver awareness about the importance of humane care and empowering ODGJ to live more efficiently, productively, and independently. The participatory communication approach of the samurai team, such as open dialog, collaboration of community and religious leaders, and inclusive and sustainable education. Thus, providing practical insights that can be adopted by health agencies in other regions. Keywords: Family Caregiver, Participatory Communication, ODGJ, Mental Health Program.
Dekonstruksi Representasi Perempuan dari Sudut Pandang Sutradara Perempuan dalam Film YUNI Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1245

Abstract

The emergence of female directors in the Indonesian film industry is expected to be able to represent female characters in films based on the perspective of women themselves. However, in the film YUNI by female director Kamila Andini, a scene was found showing the female lead wearing revealing clothing. This is identical to the concept of the male gaze which makes women the object of the gaze and positions women only as complementary objects or inferior groups. Therefore, the author wants to look more deeply at how women are represented in the film using Sara Mills' critical discourse analysis which goes through the stages of analyzing the subject-object position and the audience position. Based on the results of the analysis, Kamila Andini is in the position of a woman who criticizes the issues experienced by women in a unique way, and deconstructs the old representation of women who are considered an inferior group. Meanwhile, to see the public's perception of the image of women, further research is needed that discusses the perception of Indonesian society towards the image or impression of Indonesian women today.
Resistensi Perempuan Seni Kontemporer: Membangun Subjektivitas Melalui Perilaku Komunikasi Komunitas Perempuan Xpresif Damayati, Ratna; Rahmawati, Farida Nurul
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1255

Abstract

Power relations based on patriarchal hierarchies strengthen the marginalization of contemporary women artists in Bangkalan Regency, in the form of social pressure, negative stigma, and dominant norms. The Xpresif Women's Community was formed as an effort to seize control over life narratives and build a more complete identity. This study aims to reveal the communication behavior and forms of resistance of contemporary art women in the Perempuan Xpresif community. Using qualitative methods with data collection through observation, interviews and documentation. Referring to James C. Scott's theory of resistance and Hélène Cixous' theory of feminist body writing, the results show that the resistance carried out is divided into two forms, namely open resistance and closed resistance. Open resistance is in the form of rejecting the rules of power relations, indifference by surviving to become a woman of art and giving birth to performance art works such as Matodus which challenges stereotypes of women's bodies. Closed resistance is carried out such as hiding art activities, hidden cries, and symbolic actions as a strategy to maintain autonomy over their bodies.
Cinta dan Perempuan: Analisis Wacana Berbasis Korpus Lagu Dangdut dan Pop Indonesia Salsabila, Jihan
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1304

Abstract

This study aims to analyze the representation of women depicts in Indonesian Dangdut and Pop song lyrics that raise the theme of love. To see patterns of representation in the selection and use of words in song lyrics, the framework of representation theory and cultural feminism is used. The results of research using the corpus-assisted discourse studies (CADS) method show that the representation of women still leads to physical objectification, women are the subject of emotional experiences, and women are seen as subordinate figures in romantic relationships. Using the framework of representation theory and cultural feminism to analyze the findings, it is seen that there is complexity and contradiction in the representation of women. Although there have been efforts to represent them positively, dangdut mostly represent women as the subjects of the bitterness of love. While pop songs emphasize women more as objects of beauty. Both genre still reinforce gender stereotypes. Through this study, it is clear that changes need to be made to encourage a more empowering representation of women in popular culture.it can be concluded that changes need to be made to encourage a more empowering representation of women in popular culture.
Aktivisme Digital Warganet Muhammadiyah dalam Menyuarakan Isu Krisis Iklim dan Lingkungan Pada Tagar #Milad111Muhammadiyah Hasna, Sofia
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1160

Abstract

In 2023, Indonesia faced a severe climate and environmental crisis. Issues such as the waste crisis, air pollution, and natural disasters called for social movements. Digital activism on social media emerged as a powerful tool to drive change. On its 111th anniversary, Muhammadiyah raised the theme "Ikhtiar Menyelamatkan Semesta", utilizing social media to raise awareness and encourage the public to care for the environment. The aim of this research is to analyze the social media network on X/Twitter through the hashtag #Milad111Muhammadiyah as a form of digital activism by Muhammadiyah netizens in voicing concerns over the climate and environmental crisis. This research uses a descriptive qualitative analysis of conversations related to the theme "Ikhtiar Menyelamatkan Semesta," focusing on social media data from X/Twitter during the period of November 16-22, 2023, with the keyword #Milad111Muhammadiyah. The research concept uses the theories of The Network Society and Opinion Leader. The results show a close-knit network pattern within the Social Media Network, which generated high enthusiasm and solidarity among netizens, especially in the Muhammadiyah cluster. This movement formed a large network of accounts from Muhammadiyah members, alternative media, Muhammadiyah's social enterprises, and Muhammadiyah's autonomous organizations. The Muhammadiyah anniversary was also marked by other popular hashtags, such as #Muhammadiyah (1149 tweets), #IkhtiarMenyelamatkanSemesta (796 tweets), and #MiladMuhammadiyah (465 tweets). This research highlights the strong solidarity of Muhammadiyah netizens through social media activism, particularly regarding the environmental and climate crisis, as well as the important role of opinion leaders in digital campaign movements.
Fashion Branding: Upaya Diferensiasi Produk dan Unique Selling Point Merek Bertjorak Arinda, Syafa; Lubis, Evawani Elisa; Rimayanti, Nita
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/.v8i1.1166

Abstract

This research discusses branding strategies and Unique Selling Points (USP) as important elements in forming the Bertjorak brand image, which is inspired by Indonesian culture through a combination of eccentric colors in its products. Using qualitative methods, this research collects data through interviews, observation and documentation. The research results show that Bertjorak successfully implemented a co-branding strategy through collaboration with singer Basboi in the project "Knitnote: Thread of Tunes," which not only promotes products but also combines artistic and creative values. This collaboration strengthens brand awareness and equity, and increases sales. In addition, Bertjorak stands out with continuous innovation, including empowering PKK mothers through sewing training, which helps improve skills and strengthen community ties. Despite facing challenges such as changing fashion trends and limited human resources, Bertjorak has managed to stay relevant and expand its market through adaptation and deep understanding of consumer preferences.
Improving Online Marketing and the Role of Local Influencers in Riau Province, Indonesia Putra, Eka
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1201

Abstract

This research explores the role of local influencers in online marketing in Riau Province, focusing on four key aspects: popularity, credibility, attractiveness, and power as contained in The Meaning Transfer Model theory. Influencers have great potential to attract consumer attention through interesting content. The credibility of an influencer is very important because consumers tend to trust their recommendations in product promotions. The visual appeal and personal interaction between influencers and followers creates a close relationship, increasing engagement and brand loyalty. Through Instagram, local influencers serve as a bridge between brands and audiences. This research uses qualitative methods by interviewing local Riau influencers about their experiences in marketing products that can provide added value to online marketing strategies. The results show that local influencer support positively impacts online marketing. These findings are expected to guide marketers in formulating more effective marketing strategies in the digital era.
Sertifikasi dan Paradoks Legitimasi Profesionalitas Jurnalis di Indonesia Nurlatifah, Mufti
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Journalist certification legitimizes Indonesia’s journalists’ professionalism in producing, managing, and disseminating information, including serving the public interest. According, to Indonesia’s Journalist Competency Test (UKW), journalists can be determined based on their competence level, such as young journalists, middle journalists, and senior journalists. Those three levels also dictate journalist into their position and function at media institutions. This condition presents a confluence of opportunities and challenges in Indonesian journalism professional practice. Journalists certification, on the one hand, validates the professionalism of journalists in the performance of their jobs and sets them apart from other information producers. But, on the other hand, normative measurement through certification mechanisms also promotes strict standardization which violates media freedom vigor for journalism. Paradoxically, the energy to raise journalist standards is unequal to the other areas of professional journalism, like attempts to raise the standard of quality content journalism itself and being professional journalists ethically, remain unaffected. This study elaborates on Indonesia’s condition in descriptive and qualitative analysis of journalist certification data from the Indonesia Press Council. Although the quantification of Indonesian journalists is still a delightful success on paper, it raises questions about the caliber of journalists and journalism practices in Indonesia.
Studi Netnografi Interaktivitas Percakapan Isu Childfree di Media Sosial Twitter/ X Gabriella, Tiffani; Juli Purnama, Finsensius; Revia Sandy Fista, Brigitta
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i2.1390

Abstract

Choosing not to have children after marriage is abnormal in Indonesian society. The development of communication technology led to the birth of social media as an answer to the demands of the times. Interactivity as one of the concepts in social media supports the communication process and the use of tools or features. Interactivity is how and to what extent interactions in the digital public space occur by two or more parties and the impact caused through the information conveyed by the media. This research uses a qualitative approach, interpretative type with the social media netnography method compiled by Robert Kozinets in 2020. This research focuses on interactivity, sentiment and the use of keywords found in digital traces on Twitter social media. It was found that the sentiment formed tended to be negative because it contained verbal violence against Gita Savitri and other users who had different views. There is also the role of actors in the communication network visualized through the Gephi application. Not only patriarchal ideology, but also misogyny and modernization are attached and become the rationale for this issue conversation. But on the other hand, modernization has made people's views on the role of women, girls and mothers shift.
Komunikasi Ansietas dalam Proses Modality Switching Pada Pemain Mobile Legends Bang-Bang Akbar, Muhammad Sayyid; Isnaini, Muhamad
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modality switching is a change of modality in the form of changing communication channels in e-sports, especially Mobile Legends Bang Bang (MLBB), modality switching can cause anxiety for players. The reason is the change in the way of playing that they usually fight online to fight offline in a tournament. The research was conducted using a qualitative approach with a case study method. The case taken is the MPL 2025 tournament. Data were obtained through field observations and interviews with a number of informants. The results show that MLBB pro players show a variety of anxieties communication that can be seen from face-to-face expressions such as smiles, glances, ways of communicating and how to play in the gameplay screen such as attacking strategies, defense and speed in fighting.

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