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INDONESIA
Jurnal Riset Komunikasi
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
Arjuna Subject : -
Articles 168 Documents
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Exploring Indonesia’s Local Wisdom In The 2024 Presidential Campaigns Basista, Ronny; Moekahar, Fatmawati; Norhayati Rafida, Norhayati Rafida
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i2.1406

Abstract

The article explores the significance of local Indonesian wisdom in the 2024 presidential campaigns, particularly on social media. It uses a constructivist paradigm to analyze the interactions of candidates in political campaigns. Data on local wisdom was collected through interviews, focus group discussions, and observation. The research findings suggest that local wisdom values were effectively utilized as a central approach in the 2024 presidential election campaigns on social media, particularly on Instagram. The religious and socio-cultural activities of the Indonesian people exemplify the significance of local wisdom in political campaigns. The local wisdom approach with a socio-cultural orientation strongly resonated with the Indonesian populace, but the exploration of local wisdom values was primarily limited to the use of cultural symbols during the election campaign period.
Dari Pembungkaman ke Perlawanan: Transformasi Agensi Perempuan dalam A Thousand Splendid Suns melalui Perspektif Muted Group Theory Indra, Daswandi Budi
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

This study analyzes the transformation of female agency in Khaled Hosseini’s novel A Thousand Splendid Suns through the lens of Muted Group Theory (MGT). Employing a qualitative text-based approach, the analysis explores how the character Mariam undergoes a process of silencing shaped by patriarchal social structures and male-dominated language, and how she gradually reconstructs her voice through acts of resistance. The findings reveal that silencing of women occurs not only physically and verbally but also symbolically and epistemically. However, personal resistance, women’s solidarity, and self-awareness emerge as key elements in articulating female agency. Through Mariam’s narrative, the study demonstrates that women are capable of creating alternative spaces of meaning beyond dominant systems. Accordingly, this research not only extends the application of MGT in literary contexts but also underscores literature as an emancipatory arena reflecting women’s struggles against social injustice. Furthermore, it highlights the potential of enriching MGT through dialogue with intersectionality, while offering practical implications for gender-sensitive communication education and media literacy.    
Konstruk Sosial dan Teknologi: Fenomena Penggunaan Fitur Close Friend dalam Second Account Instagram I Kadek Candika Wira Angga; Nugroho, Hafiz Bimo
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

The phenomenon of using the close friend feature on second Instagram accounts reflects the growing need for more intimate interaction spaces in the social media era. This study aims to explore how social construction shapes user behavior in utilizing this feature. The research uses a qualitative descriptive method with the Social Construction of Technology (SCOT) as the theoretical framework. Data were collected through in-depth interviews with six purposively selected informants. Findings indicate that the use of the close friend feature on second accounts is not only a form of privacy control but also a social strategy to maintain exclusive emotional bonds. Users perceive this feature as a safe space for self-expression, free from public norms. In conclusion, Instagram’s second account and close friend feature represent a technological adaptation to the evolving social needs of its users.
Nostalgia Marketing: Pendekatan Komunikasi Strategis Untuk Menarik Minat Wisatawan Pasar Kangen Yogyakarta Pudrianisa, Sheila Lestari Giza; Amali, Muhammad Thoyib
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

Yogyakarta is a city famous for its cultural, traditional and tourism elements. However, data from 2022-2023 shows that the number of tourist visits did not increase even though the pandemic was over. Therefore, the local government paid special attention and tried to realize creative products based on traditional and popular culture in the form of an event called Pasar Kangen. This event is quite unique and different because it carries the concept of presenting the nuances of the past in each element. From this problem, the researcher analyzed how the strategic communication approach used in the Nostalgia marketing element is effective in attracting tourists to the Pasar Kangen Yogyakarta. The theory used is nostalgia marketing with a descriptive qualitative method. The results of the study are through 4 approaches, the first is personal nostalgia in the form of the presence of typical food/snacks from various regions which are served traditionally. Interpersonal nostalgia through the presence of antique goods/toys that remind us of the atmosphere of the past. Cultural nostalgia through arts such as dance/nyanyain which are presented as an entertainment stage and virtual nostalgia, namely consumers can feel the atmosphere of Pasar Kangen through social media. Pasar Kangen has succeeded in presenting and reviving past memories for consumers so that it can be used as an effective strategy to increase tourist visits.
Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Live Streaming dan Poster Sepak Bola Fauzan, Muhammad; Ramadani, Aliya Putri; Sashi, Adena; Junaedi, Fajar
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

This study seeks to examine ethical breaches in advertising inside online gambling promotions on live streaming platforms and football posters. This study employs a qualitative descriptive research method. The data collecting involved the documentation of live streaming platforms and football match advertisements. The gathered data was examined through the lens of diverse ethical theories and advertising restrictions. This study determined that online gambling advertisements sent via live streaming platforms and football match posters distinctly contravene advertising ethical standards and regulatory rules in Indonesia. These advertising manipulate the audience's psychological vulnerabilities by deceptive persuasive techniques, including promises of substantial profits, the employment of popular symbols, and promotions including little starting prices. Advertisements are disseminated in media readily accessible to vulnerable populations, including children and adolescents, devoid of age limitations or risk warnings, so undermining the principle of social responsibility in communication ethics.
Komunikasi Politik Digital: Relasi antara Media, Civil Society, dan Keterlibatan Publik Ihya Nur Syamsiani; M. Nur Rofiq Addiansyah
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

This study explores the strategic relationship between media and civil society in shaping public engagement through digital political communication in the context of elections. The main focus is to examine the roles played by civil society actors and media institutions in democratization processes, particularly in policy advocacy, voter education, and election monitoring. This study adopts a qualitative case study approach, grounded in watchdog journalism and deliberative democracy theories. Data were collected through in-depth interviews with activists from organizations such as Perludem, Kalyanamitra, and The Habibie Center, as well as journalists from media outlets like Kompas, Tempo, Narasi, and CNN Indonesia. The findings indicate that civil society continues to play a vital role in safeguarding electoral integrity, especially by supporting vulnerable groups and monitoring potential irregularities by election participants and organizers. Meanwhile, the media serves as a primary channel for political information dissemination and a space for public discourse. The synergy between media and civil society emerges as a key element in fostering critical, inclusive, and empowered political participation. Kata Kunci: diseminasi politik, jurnalisme advokatif, komunikasi politik digital, ruang wacana digital. Abstract This study explores the strategic relationship between media and civil society in shaping public engagement through digital political communication in the context of elections. The main focus is to examine the roles played by civil society actors and media institutions in democratization processes, particularly in policy advocacy, voter education, and election monitoring. Using a qualitative approach and case study method, data were collected through in-depth interviews with activists from organizations such as Perludem, Kalyanamitra, and The Habibie Center, as well as journalists from media outlets like Kompas, Tempo, Narasi, and CNN Indonesia. The findings indicate that civil society continues to play a vital role in safeguarding electoral integrity, especially by supporting vulnerable groups and monitoring potential irregularities by election participants and organizers. Meanwhile, the media serves as a primary channel for political information dissemination and a space for public discourse. The synergy between media and civil society emerges as a key element in fostering critical, inclusive, and empowered political participation.
Digitalisasi Manajemen Pengetahuan Model SECI untuk Tata Kelola Badan Usaha Milik Desa: Studi Kasus di Kabupaten Bintan Sophia, Uly; P. Lubis, Djuara; Soetarto, Endriatmo; Retno Hapsari, Dwi; Sarwoprasodjo, Sarwititi
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i2.1490

Abstract

Digital transformation represents a crucial strategy for strengthening knowledge governance in community-based organizations, particularly Village-Owned Enterprises (BUMDes). SECI Model Knowledge Management serves as an important framework for enhancing BUMDes governance capacity. This study analyzes the opportunities and challenges of digitalizing BUMDes knowledge systems using the SECI Model in Bintan Regency, Riau Islands Province. The research methodology employed a descriptive qualitative case study approach focusing on BUMDes Mitra Perdana (Teluk Sasah Village) and BUMDes Hilir Sehati (Hilir Village). Data were collected through in-depth interviews with BUMDes officials and stakeholders, then analyzed using Nvivo 12 plus. Results indicate that digitalization opens opportunities for improving governance efficiency, financial transparency, and community empowerment. BUMDes Mitra Perdana demonstrates greater innovation with its Pertashop unit and rental business, while Hilir Sehati focuses on accommodation services and savings-loan programs. This research contributes to communication strategy of knowledge management literature by proposing community-based communication strategies in frontier, outermost, and border villages.
How the Radio Industry Is Changing to Deal with Changes in The Advertising Landscape Harliantara; Öztürk, Bahar 
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

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Abstract

This study examines the changing radio station landscape in Indonesia, especially how radio stations are adjusting to the move from traditional to digital advertising methods. As a result, traditional radio commercials are having a challenging time, especially when compared to the exact targeting and tracking that digital platforms offer. This study addresses this issue using a qualitative approach, focusing on case studies and interviews with radio broadcasting experts from leading radio stations. The study highlights three main ways to update the radio. The first is media convergence, which means combining radio with digital tools such as streaming, podcasts, and social media. The second is revenue diversification, which seeks new ways to generate revenue, such as event sponsorships and brand partnerships. We now discuss content enhancement, which involves creating local and engaging content to build a loyal audience base. In the digital age, radio must transform into a vibrant multimedia orchestra to truly flourish. This platform provides unique value to both listeners and advertisers.

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