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INDONESIA
Jurnal Riset Komunikasi
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
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Articles 168 Documents
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Studi Semiotika Teks Diskursus “China Threat” di Kalangan Elit Indonesia Rosyidi, Zudan; Fanani, Abu; Fidiyanti, Murni; Alfin, Jauharoti
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.996

Abstract

This research departs from the problem of discussions on Foreign Workers (TKA) and China's claims to parts of the North Natuna Sea (LNU) area. Actively several parties who are considered state actors, such as government officials and non-state actors such as politicians, academics, and also ordinary people shape this discourse. The research method used integrates text semiotic methods with post-structuralist securitization concepts. Semiotics is used to select and analyze signs in text and non-text form as well as post-structuralist securtization as a model in analyzing these signs.These actors produced a number of signs (signs) in the form of indices, icons and symbols which were narrated both orally and in writing to represent the discourse of the "Chinese Threat" in the Natuna and Foreign Workers (TKA) cases. The results of the analysis show that the signs produced in the Natuna case by government elites (state actors) are the same as non-government elites (non-state actors). The government is directing the Natuna case as a securitization issue. Different facts were obtained in the case of Chinese foreign workers. Non-government elites (non-state actors) have the same view that this problem must be considered as a threat and included in the securitization process. Several social signs such as the death of Indonesian workers, wage discrimination, and arbitrary treatment should be used by the government to frame the case of foreign workers as a discourse of securitization. On the other hand, government elites (state actors) construct a narrative that Chinese foreign workers are in accordance with statutory regulations.
Gen Z dan Perilaku Konsumsi Konten Influencer pada TikTok Husna, Arina Himatul; Mairita, Desy
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1002

Abstract

Digital marketing grows as increasingly usage of the internet in society. Moreover, social media has changed the new landscape of marketing. Marketing through influencers was considered to be an effective marketing technique. That is also on TikTok App. Young users in 13-27 years old, known as Gen Z, always involve influencers in their digital activities. This research reviews how Gen Z's behavior in accessing Influencer content that was mentioned some brand. How these users make consuming content decisions through persuasion communication created through influencer content on tiktok. This research uses a phenomenological approach that is analyzed with the concept of Elaboration Likelihood Model (ELM). The result showes that there is a dichotomy of gen Z behavior in consuming influencer content. On the central route, Gen Z users follow content if the influencer's brand-related story aligns with their values and beliefs. Then understanding the product message emphasizes understanding the features, advantages, and disadvantages of the product before deciding on a particular behavior. Meanwhile, on the peripheral route, Gen Z users prefer visually and aesthetically attractive content before following influencer content. The product being communicated is adopted if it is considered popular or follows the short-term benefits offered.
Bahasa Inggris Adiprabowo, Vani Dias; Wibowo, Marsiana
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1003

Abstract

Stunting is a serious health problem in the Special Region of Yogyakarta (DIY). This is evidenced by the prevalence of stunting in DIY according to the 2021 Indonesian Nutritional Status Survey (SSGI) of 17.3 percent. This figure shows that DIY is ranked third lowest in Indonesia after Bali at 10.9 percent and DKI Jakarta at 16.8 percent. The importance of stunting health literacy based on short film media produced by the DIY Public Health Department (Dinkes) is one of the alternatives and solutions to increase understanding related to stunting. Short film media about stunting has the power to convey relevant health messages to the public. This study aims to obtain a deeper understanding of stunting prevention through health literacy in a short film, Salah Kaprah, produced by the DIY Public Health Department. Qualitative research methods with the research stages are determining the focus of research, data collection, and data analysis. The results showed that the disease-related narrative is still considered dangerous. The disease narrative becomes harmless when delivered by health workers. The role of health workers is central and important to carry out literacy in tackling hoax disease-related issues.
Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis Salam, Noor Efni; Yasir, Yasir; Firdaus, Muhammad; Awza, Rusmadi; Lubis, Evawani Elysa
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1007

Abstract

Bukit Batu Village, Bengkalis Regency has many attractions as a tourist destination. This research aims to explain the community-based tourism communication model in developing the Bukit Batu tourist village. This study uses a tourism communication approach with a community-based tourism (CBT) approach. The research method used is qualitative with a descriptive analysis approach. The research results show that tourism communication in the development of the Bukit Batu cultural tourism village is carried out by the tourism awareness group (Pokdarwis)/Bukit Batu Tourism Volunteers. This Tourism Awareness Group contributed to preparing many programs and implementing activities to advance the Bukit Batu cultural tourism village so that it won many awards. Pokdarwis' communication in tourism development is carried out in collaboration with local governments, companies and other communities such as: photographers and Creative Economy. And Activists of micro, small and medium enterprises (MSMEs). The tourism communication model in developing the Bukit Batu cultural tourism village is carried out by the community as the main driver, the private sector funding support, and the government as facilitator and regulator.
Madura dan Potensi Wisata Rempah: Kajian Strategi Komunikasi Pemasaran Pariwisata Suryandari, Nikmah; Rahmawati, Farida Nurul; Adhidharma, Ferry
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1025

Abstract

The COVID-19 pandemic has stopped the activities of the global tourism industry. This condition is further exacerbated by the atmosphere of uncertainty and the lack of effective vaccination. This resulted in people starting to try various drugs to boost their immunity, turning to traditional medical practices and alternative medicine. The use of spices in food and herbal medicine is known as one of Madura's tourism potential. This research aims to determine the tourism marketing communication strategy for Madurese spice products. This paper presents a niche tourism sector that emphasizes the potential of spice tourism. The research aims to determine strategies for promoting spice-based tourism and for developing Madura tourism. The research used a qualitative descriptive method with informants from spice-based tourism businesses in Madura. The research results show that the use of tourism marketing communication strategies in Madura uses a 7P marketing mix perspective, namely product, price, place, promotion, people, process, physical evidence.
Pemasaran Produk dengan Pendekatan AIDA oleh Influencer di Media Sosial TikTok Tjoa, Hans Benedict; Sutjipto, Catherine Christabel; Valerie, Valencia; Wijayanti, Sri Hapsari
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1032

Abstract

Nowadays, social media is widely used by marketers, including influencers, to promote products or services. One promotional technique used as a reference for preparing content on social media is the AIDA approach. AIDA is an effective marketing stage, starting from captivating the audience (attention), growing interest (interest), arousing desire (desire), and motivating audience action (action). The purpose of this study is to describe the AIDA approach used by NS as influencer on TikTok when marketing household appliances. This research is qualitatively descriptive, using observation techniques of video shows and content analysis of the three videos belonging to NS. The three videos were aired in 2023 and randomly selected as the object of research. Content analysis is guided by the stages contained in AIDA, namely attention, interest, desire, and action. This study found that the AIDA approach in marketing on TikTok can help influencers lead their audience from curiosity, interest, to thinking to action. Marketing carried out using TikTok is classified as softsale because it is simpler and more effective to implement.
Analisis Media Monitoring terhadap Brand Fashion Lokal 3Second pada Maret-April 2024 Halimah, Adzira Rahma
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1036

Abstract

Competition among local fashion brands in Indonesia can be said to be quite intense. Various brands try to always invade their sustainability by adopting strategies that utilize the internet in everything. This includes the 3Second brand which released the Not So Old School collection in mid-March 2024 by collaborating with influencers, holding a unique “Baju Gratis untuk Kamu” program at the end of March 2024 and social media activation. This resulted in electronic Word of Mouth (eWOM) on social media and online news. Therefore, media monitoring is needed to measure the eWOM. This research aims to find out brand insight into the release of the Not So Old School collection, especially during the “Baju Gratis untuk Kamu” program, so monitoring was carried out on March 26-April 25, 2024. Netnography was chosen as the type of research method this time by using media monitoring analytical tools, namely Brand24. Media monitoring analysis was conducted on TikTok, Twitter (X), Video, News, Blog, and Website. The results of media monitoring show that the most positive sentiment, reach, and mentions obtained by 3Second all occurred in week 1, which is March 26-April 2, 2024 and 3Second is in 2nd place when compared to other local distro fashion brands for the mentions achieved.
Strategi Komunikasi Politik “Nyantri” Prabowo Subianto dalam Memenangkan Pilpres 2024 Hafid, Hafid; Jannah, Siti Raudhatul; Jauhari, Minan
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1041

Abstract

Abstract The 2024 general election involved three candidates—a couple of presidential candidates and vice presidents. They're struggling to win the number one seat in the Republic. Each one of them uses the best political strategy to gain the people's sympathy. One of them is Prabowo Subianto, a presidential candidate who has "sustained" for three consecutive elections and has not even emerged as a winner. The study aims to understand Prabowo Subianto's political communication strategy as a presidential candidate to gain the support of the Santri and Kiai Pondok Pesantren as one of the national voices. This research uses Robert M. Entman's framing analysis with a library approach, i.e., online media, as an object of research carried out in the period prior to the campaign period until the campaign was completed. The results of the research show that Prabowo's political communication strategy for gaining the support of Kiai and the hostel centers is using three patterns of imagery. First, pure publicity, namely, Prabowo, popularized itself with a number of supporters and won the Gibran couple. Second, Free Ride Publicity (Prabowo) visited the Pondok Pesantren and was named Santri Indonesian friend by the Santri and Kiai. Third, Paid Publicity called on the media to cover and broadcast the declaration of Gibran's couple at the same time as the perpetual fund campaign. Keywords: Communication Strategy, Nyantri Politics, General Election, President
Implementasi Elemen Copywriting dalam Menumbuhkan Pemahaman Konsumen Website MyIndibiz.co.id Tsany, Salwa Luthfiandita; Dirgantara, Pradipta Luthfiandita
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1049

Abstract

Advancements in internet technology have significantly transformed people's lives. One of its impacts is the emergence of new behaviors in buying and selling activities, marked by the advent of digital marketing since the 1990s. Today, digital marketing is widely embraced by businesses of all scales, ranging from small and medium enterprises to large corporations. Digital marketing encompasses several elements used to optimally convey information to the audience. This research uses the concept of copywriting by Mark Shaw, which includes five important elements of copywriting, integrated with the persuasive communication theory by Effendy and the nine criteria of ideal copywriting according to Gerry McGovern. Based on what has been described, this study aims to implement copywriting elements on the MyIndibiz website to enhance potential consumers' understanding through a qualitative case study method on the copywriting used on the MyIndibiz website's product page. The results of this research indicate that the implementation of copywriting elements on the MyIndibiz website can increase website visits, indicating an improvement in consumer understanding of the information conveyed.
Mengidentifikasi Kecenderungan Riset Komunikasi Kesehatan dan Kontribusinya pada Penanganan Pandemi Covid-19 di Indonesia Laturrakhmi, Yun Fitrahyati; Swastikawara, Sinta
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i2.1056

Abstract

Various previous studies believe that through its inherently applicable nature, health communication research can ideally be easily applied to health practices and policies. On the other hand, several criticisms have emerged that point to the lack of role of communication scholars in responding to various needs in the health context, including in handling pandemics. This research aims to get an overview of the trends in health communication research produced during the COVID-19 pandemic (response to recovery period) in Indonesia. Through mapping these trends, it will be known whether or not there is a contribution made to practice and policy in handling the COVID-19 pandemic in Indonesia. This research was conducted using the quantitative content analysis method on journal articles that have been published in SINTA-accredited communication journals in the last 3 years (from early 2020 to early 2022). In addition, in-depth interviews were also conducted with 2 communication scholars who focus on the development of health communication studies in Indonesia and medical professionals who are directly involved in public relations for the COVID-19 task force to obtain an overview of the relationship between health communication research and the handling of the covid-19 pandemic. The results of this study show that the trend of health communication research is in line with the views of medical professionals who see that health communication is only limited to instruments. Policy making on health communication is still emphasized on the medical role alone so the space for health communication to become one of the contributors to policy making is getting narrower. On the other hand, the role of health communication is very pronounced in the personal aspect, especially in seeing the local wisdom of the community in dealing with the COVID-19 pandemic, so that it is not trapped in general standardization.

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