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Jurnal Ekonomi dan Bisnis Dharma Andalas
Published by Universitas Dharma Andalas
ISSN : 16933273     EISSN : 25273469     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Bisnis Dharma Andalas (p-ISSN: 0852-1697; e-ISSN: 2460-9919) is is a peer-reviewed international journal on accounting, management and economics by Faculty of Economics Universitas Dharma Andalas. It includes articles on the scientific research field of Management Sciences, includes the results of scientific research original.
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Articles 240 Documents
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Meningkatkan Efektivitas Kinerja Karyawan PT. Zocorindo Puri Asri Dengan Kreativitas Dan Pengalaman Kerja Rama Lisseva; Eka Mariyanti
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.742

Abstract

The purpose of this paper is to determine the effect of creativity and work experience of employees with the effectiveness of the performance of employees of PT. Zocorindo Puri Asri. This research was conducted to all employees of PT. Zocorindo Puri Asri, totaling 63 people. The data collected were analyzed using the SPSS software version 21. The analysis carried out in this study was the validity, reliability, classical assumption test, multiple linear regression test, f-test, t-test, and coefficient of determination test. Three hypotheses were developed to study the effect of creativity and work experience on the effectiveness of employee performance at PT. Zocorindo Puri Asri. The results of the study found that there is a positive and significant influence between the variables of creativity and work experience on the effectiveness of the performance of employees who work at PT. Zocorindo Puri Asri, as well as the variables of creativity and work experience together have a positive and significant influence on the effectiveness of performance at PT. Zocorindo Puri Asri. amounted to 46.6% and the rest was influenced by other variables that were not examined in this study. Based on the results of the analysis, it is known that the variable that has the greatest influence is creativity, this is seen from the greatest Beta (β) value, which is 0.462 and has the most influential significance value of 0.000. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kreativitas dan pengalaman kerja karyawan dengan efektivitas kinerja karyawan PT. Zocorindo Puri Asri. Penelitian ini dilakukan kepada seluruh karyawan PT. Zocorindo Puri Asri yang berjumlah 63 orang. Data yang terkumpul dianalisis dengan menggunakan program softwere SPSS versi 21. Analisis yang dilakukan pada penelitian ini adalah uji validitas, reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji-f, uji t, dan uji koefisen determinasi. Tiga hipotesis dikembangkan untuk mempelajari pengaruh kreativitas dan pengalaman kerja terhadap efektivitas kinerja karyawan PT. Zocorindo Puri Asri. Hasil penelitian ditemukan bahwa Terdapat pengaruh positif dan signifikan antara variabel kreativitas dan pengalaman kerja terhadap efektivitas kinerja karyawan yang bekerja di PT. Zocorindo Puri Asri, serta variabel kreativitas dan pengalaman kerja secara bersama-sama mempunyai pengaruh positif dan signifikan terhadap efektivitas kinerja di PT. Zocorindo Puri Asri. sebesar 46,6% dan sisanya dipengaruhi oeh variabel lain yang tidak di teliti pada penelitian ini. Berdasarkan hasil analisis diketahui bahwa variable yang memiliki pengaruh paling besar adalah kreativitas hal ini dilihat dari nilai Beta (β) yang paling besar yaitu 0.462 dan memiliki nilai signifikansi paling berpengaruh yaitu 0,000.
Pengaruh Sanksi dan Penertiban Pajak Kendaraan Bermotor terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor di Kota Padang Ingra Sovita; Enny Arita; Sariwita Septiani Sanur
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.744

Abstract

This study aims to determine the effect of tax sanctions and control of motorized vehicle taxes on the compliance of motorized vehicle taxpayers at the SAMSAT of Padang City. The type research used is quantitative method. The data analysis technique used for this research is multiple linear regression analysis. The number of respondents in this study amounted to 400 respondents in 2021. The research uses secondary data. The result of this study indicate that the motor vehicle tax sanction has no effect on the compliance of motorized vehicle taxpayers in the city of Padang, while the regulation of motorized vehicle taxes affects the compliance of motorized vehicle taxpayers in the city of Padang. This can be seen form the results of the motor vehicle tax sanction whit a t-count value of -1.994 which is smaller than the t-table 1.971 whit a significant level of 0.047 which is less than 0.05, while the result of controlling motor vehicle taxes whit a t-count value of 2.712 is greater than t-table 1.971 with a significant level of 0.007 less than 0.05 ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sanksi dan penertiban Pajak Kendaraan Bermotor terhadap kepatuhan Wajib Pajak kendaraan bermotor pada SAMSAT Kota Padang. Jenis penelitian yang digunakan adalah metode kuantitatif. Teknik analisis data yang digunakan untuk penelitian ini merupakan analisis regresi linear berganda. Jumlah sampel responden dalam penelitian ini berjumlah 400 respoden tahun 2021. Penelitian ini menggunakan data sekunder. Hasil penelitian ini menunjukan sanksi pajak kendaraan bermotor tidak berpengaruh terhadap kepatuhan Wajib Pajak kendaraan bermotor di kota Padang, sedangkan penertiban pajak kendaraan bermotor berpengeruh terhadap kepatuhan Wajib Pajak kendaraan bermotor di Kota Padang. Hal ini terlihat dari hasil sanksi pajak kendaraan bermotor dengan nilai t-hitung -1.994 lebih kecil dari t-tabel 1.971 dengan tingkat signifikan 0.047 lebih kecil dari 0.05, dan hasil penertiban pajak kendaraan bermotor dengan nilai t-hitung 2.712 lebih besar dari t-tabel 1.971 dengan tingkat signifikan 0.007 lebih kecil dari 0.05
Strategi Pengembangan desa wisata dengan pendekatan Participatory Rural Appraisal ( PRA) pada Nagari Talang Heru Aulia Azman; Siska Lusia Putri; Puti Embun Sari
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.745

Abstract

This study aims to determine the potential, problems and problem solving in Nagari Talang. In this research, the data collection used the Participatory Rural Appraisal (PRA) method, while the data analysis used the SWOT method. The PRA techniques used were Trend Charting and LivelihoodChanges, Institutional Studies (Venn Diagrams), Daily Activity Charts and Village Transects. The results of the study show the potential of the village in the form of land area, beautiful nature, good production of rice fields and good fields, abundant water supply, the existence of village institutions and BUMNag operating in Nagari and there are problems that occur such as not having complete and goodtourism supporting component (accessibility and amenities), yet the innovation on physical tourism activities. By using the SWOT analysis, it is identified that the strategic position of Nagari Talang is in quadrant II by emphasizing the Hold development strategy and maintain the market penetration policy and product development ABSTRAK Tujuan penelitian ini adalah untuk mengetahui potensi, permasalahan dan pemecahan masalah di Nagari Talang. Penelitian ini dalam pengambilan datanya menggunakan metode Participatory Rural Appraisal (PRA) sedangkan analisa datanya menggunakan metode SWOT. Teknik PRA yang digunakan adalah Pembuatan Bagan Kecenderungan dan Perubahan Mata Pencaharian, Kajian Kelembagaan (Diagram Venn), Bagan Kegiatan Harian dan Transek Desa. Hasil penelitian memperlihatkan potensi desa berupa luas lahan, alam yang indah ,produksi panen sawah dan ladang yang baik,pasokan air yang melimpah, adanya kelembagaan desa dan BUMNag yang beroperasi di nagari serta terdapat permasalahan yang terjadi seperti Belum memiliki komponen pendukung wisata ( aksesibilitas dan amenitas) yang lengkap dan baik, Belum memiliki inovasi terhadap aktivitas wisata secara fisik. Dengan menggunakan analisis SWOT maka teridentifikasi posisi strategis Nagari Talang berada pada kuadran II dengan menekankan strateg pengembangan Hold and maintain yang mengarahkan pada kebijakan market penetration dan Product development
Faktor-Faktor Yang Mempengaruhi Kepatuhan Wajib Pajak Dalam Membayar PBB-P2 Di Kelurahan Batuang Taba Nan XX Kecamatan Lubuk Begalung Kota Padang Fitrah Mulyani; Dewi Sartika; Andre Ilyas
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.746

Abstract

This study aims to determine the factors that influence taxpayer compliance in paying Rural and Urban Land and Building Tax (PBB-P2) in Batuang Taba Nan XX Village, Lubuk Begalung District, Padang City. This type of research is a quantitative study using a questionnaire as a research instrument. The population in this study were taxpayers in the Batuang Taba Nan XX Village, totaling 1597 taxpayers, with a sample of 100 taxpayers using the slovin formula with an e value of 10%, and 94 samples that can be processed. The independent variables in this study include notification of tax payable (X1), knowledge of taxpayers (X2), quality of tax services (X3), awareness of taxpayers (X4), income of taxpayers (X5), tax sanctions (X6) and variable dependent, namely taxpayer compliance (Y). The data in this study uses primary data that has been tested for validity and reliability. Methods of data analysis using descriptive statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis testing. The results of the study show that partially the variables of tax returns payable (SPPT), quality of tax services, taxpayer awareness have a positive and significant effect on taxpayer compliance in Batuang Taba Nan XX Village, but taxpayer knowledge, taxpayer income and tax sanctions are not has a positive and not significant effect on taxpayer compliance in Batuang Taba Nan XX Village ABSTRAK Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepatuhan wajib pajak dalam membayar Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di Kelurahan Batuang Taba Nan XX Kecamatan Lubuk Begalung Kota Padang. Jenis penelitian ini adalah penelitian kuantitatif dengan menggunakan kuesioner sebagai instrument penelitian. Populasi dalam penelitian ini adalah Wajib Pajak di Kelurahan Batuang Taba Nan XX yang berjumlah sebanyak 1597 wajib pajak, dengan pengambilan sampel sebanyak 100 wajib pajak menggunakan rumus slovin dengan nilai e 10%, dan sampel yang dapat diolah sebanyak 94. Adapun variabel independen dalam penelitian ini meliputi surat pemberitahuan pajak terhutang (X1), pengetahuan wajib pajak (X2), kualitas pelayanan pajak (X3), kesadaran wajib pajak (X4), pendapatan wajib pajak (X5), sanksi perpajakan (X6) dan variabel dependen yaitu kepatuhan wajib pajak (Y). Data dalam penelitian ini menggunakan data primer yang telah dilakukan uji validitas dan reliabilitasnya. Metode analisis data menggunakan analisis statistik deskriptif, analisis regresi linear berganda, uji asumsi klasik dan uji hipotesis. Adapun hasil penelitian menunjukkan secara parsial variabel surat pemberitahuan pajak terutang (SPPT), kualitas pelayanan pajak, kesadaran wajib pajak berpengaruh secara positif dan signifikan terhadap kepatuhan wajib pajak di Kelurahan Batuang Taba Nan XX, namun pengetahuan wajib pajak, pendapatan wajib pajak dan sanksi perpajakan tidak berpengaruh secara positif dan tidak signifikan terhadap terhadap kepatuhan wajib pajak di Kelurahan Batuang Taba Nan XX.
Pertumbuhan Laba Perusahaan Farmasi Tinjauan Rasio Keuangan Henny Sulistianingsih; Putri Nabila Adzani
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.747

Abstract

This research aims to determine the effect of financial ratios on profit growth in pharmaceutical companies listed on the Indonesia Stock Exchange in the 2016-2020 period. Samples obtained according to the criteria using purposive sampling method were 9 pharmaceutical companies. This type of quantitative research with descriptive approach method. Data analysis technique using PLS. The results of the research on the liquidity ratio and activity ratio have a significant effect on profit growth ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh rasio keuangan terhadap pertumbuhan laba pada perusahaan farmasi yang terdaftar di Bursa Efek Indonesia pada periode 2016-2020. Sampel diperoleh sesuai dengan kriteria dengan menggunakan metode purposive sampling adalah 9 perusahaan farmasi. Jenis penelitian kuantitatif dengan metode pendekatan deskriptif. Teknik analisis data menggunakan PLS. Hasil penelitian rasio likuiditas dan rasio aktifitas berpengaruh secara signifikan terhadap pertumbuhan laba.
Kajian Sektor Unggulan Kota Padang di Provinsi Sumatera Barat Menggunakan Metode Location Quotient Yenni Del Rosa; Nofri Yendra
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.748

Abstract

The purpose of the study was to identify the leading sectors as the leading sector in the city of Padang, the capital city of West Sumatra province, using the Location Quotient (LQ) method. The research data is in the form of secondary data, the type of ratio data, namely the GDP of the city of Padang in 2017-2021 according to the field of business (sector) based on the 2010 ADHB base year. The research population is 12 districts and 7 cities in the province of West Sumatra and the sample is the city of Padang determined by the purposive sampling technique. Processing and analyzing data using quantitative descriptive statistics. Based on the LQ analysis, the city of Padang in 2021 has 11 categories of business fields as its leading sectors as follows: 1) processing industry, 2) water supply, waste management and recycling, 3) transportation and warehousing, 4) information and communication, 5) services finance and insurance, 6) real estate, 7) corporate services, 8) government administration, defense and social security, 9) education services, 10) health services and social activities, 11) other services. Of the 11 categories of business fields, the company service sector has the highest LQ value as the leading sector with the largest contribution to GRDP. ABSTRAK Tujuan penelitian identifikasi sektor-sektor unggulan sebagai leading sector kota Padang ibu kota provinsi Sumatera Barat menggunakan metode Location Quotient (LQ). Data penelitian berupa data sekunder jenis data rasio yakni PDB kota Padang tahun 2017 – 2021 menurut lapangan usaha (sektor) berdasarkan ADHB tahun dasar 2010. Populasi penelitian 12 kabupaten dan 7 kota di provinsi Sumatera Barat serta sampelnya kota Padang ditentukan dengan teknik purposive sanpling. Pengolahan dan analisis data menggunakan statistik deskriptif kuantitatif. Berdasarkan analisis LQ kota Padang tahun 2021 mempunyai 11 kategori lapangan usaha sebagai sektor unggulannya sebagai berikut : 1) industri pengolahan, 2) pengadaan air, pengelolaan sampah limbah dan daur ulang, 3) transportasi dan pergudangan, 4) informasi dan komunikasi, 5) jasa keuangan dan asuransi, 6) real estate, 7) jasa perusahaan, 8) administrasi pemerintahan, pertahanan dan jaminan sosial, 9) jasa pendidikan, 10) jasa kesehatan dan kegiatan sosial, 11) jasa lainnya. Dari 11 kategori lapangan usaha tersebut sektor jasa perusahaan mempunyai nilai LQ paling tinggi sebagai sektor unggulan yang paling besar kontribusinya terhadap PDRB.
Akselarasi Financial Technology Untuk Meningkatkan Omset UMKM Kuliner Kota Padang Pasca Pandemi Covid 19 Yenni Del Rosa; Idward Idward; Tiara Turay
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.749

Abstract

The purpose of the study was to determine the effect of financial technology acceleration on the turnover of culinary SMEs in Padang. The research data comes from primary data in the form of a questionnaire given to the owners of culinary SMEs in the city of Padang. This research uses associative method with quantitative approach. The research population was 371 culinary SMEs in the city of Padang and samples were taken by purposive sampling 193 culinary SMEs. Collecting data using field research techniques, interviews, observations and questionnaires. All research variables meet all instrument tests and classical assumption tests. The research data was processed using inferential statistics with the results of multiple linear regression equations Y = 1.255 + 0.739X1 - 0.328X2 + 0.629X3 + 0.321X4 + 0.523X5 + 0.478X6 + 0.367X7 + 0.485X8 + e. Partial and simultaneous hypothesis testing at a significance level of 5% shows that business experience, fintech loan value, household financial liquidity, suitability of loan applications, suitability of business needs, usefulness of fintech and internet activities have a significant positive effect on the turnover of Padang culinary SMEs except the interest rate. fintech has a significant negative effect on the turnover of culinary SMEs in the city of Padang. Correlation of business experience, fintech interest rate, fintech loan value, household financial liquidity, suitability of loan applications, suitability of business needs, usefulness of fintech and internet activities with culinary MSME turnover = 0.596 (medium) and R2 = 0.359 and Adjusted R square = 0.350 The purpose of the study was to determine the effect of financial technology acceleration on the turnover of culinary SMEs in Padang. The research data comes from primary data in the form of a questionnaire given to the owners of culinary SMEs in the city of Padang. This research uses associative method with quantitative approach. The research population was 371 culinary SMEs in the city of Padang and samples were taken by purposive sampling 193 culinary SMEs. Collecting data using field research techniques, interviews, observations and questionnaires. All research variables meet all instrument tests and classical assumption tests. The research data was processed using inferential statistics with the results of multiple linear regression equations Y = 1.255 + 0.739X1 - 0.328X2 + 0.629X3 + 0.321X4 + 0.523X5 + 0.478X6 + 0.367X7 + 0.485X8 + e. Partial and simultaneous hypothesis testing at a significance level of 5% shows that business experience, fintech loan value, household financial liquidity, suitability of loan applications, suitability of business needs, usefulness of fintech and internet activities have a significant positive effect on the turnover of Padang culinary SMEs except the interest rate. fintech has a significant negative effect on the turnover of culinary SMEs in the city of Padang. Correlation of business experience, fintech interest rate, fintech loan value, household financial liquidity, suitability of loan applications, suitability of business needs, usefulness of fintech and internet activities with culinary MSME turnover = 0.596 (medium) and R2 = 0.359 and Adjusted R square = 0.350
Pengaruh Disiplin Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada Budiman Swalayan Pondok Nelvira Safni; Lucy Chairoel; Lasty Yossi Hastini; Mellyna Eka Yan Fitri
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.751

Abstract

This study aims to determine the effect of work discipline and work stress on employee performance at Budiman Swalayan Pondok. Performance is the result of work carried out by company employees. Work discipline is the attitude of respect and obedience of every employee to the regulations set by the company. While work stress is a condition where employees feel pressured at work. The object of this research was carried out at Budiman Swalayan Pondok. The population and samples used in this study were 53 people with the sampling technique using the saturated sample technique. The method used in this study is a quantitative method with data processing using the SPSS program. The data analysis technique used in this study is based on multiple linear regression analysis. The results obtained based on the partial test show that the variables of work discipline and work stress have no effect on employee performance, and the simultaneous significant test results show that work discipline and work stress together have no effect on employee performance at Budiman Swalayan Pondok. In accordance with the results of an interview with HRD Budiman Swalayan on August 30, 2022, the performance of employees at Budiman Swalayan is considered good. This is because employees carry out company rules well and a good employee recruitment process. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin kerja dan stres kerja terhadap kinerja karyawan di Budiman Swalayan Pondok. Kinerja merupakan hasil kerja yang dilaksanakan oleh karyawan perusahaan. Disiplin kerja adalah sikap hormat dan patuh setiap karyawan terhadap peraturan yang ditetapkan perusahaan. Sedangkan stres kerja adalah suatu kondisi dimana karyawan memiliki perasaan tertekan dalam bekerja. Objek penelitian ini dilaksanakan di Budiman Swalayan Pondok. Metode dalam penelitian ini adalah metode kuantitatif deskriptif. Populasi dan sampel yang digunakan sebanyak 53 orang dengan teknik pengambilan sampel menggunakan teknik sampel jenuh. Teknik analisis data menggunakan analisis regresi linier berganda dengan menggunakan program SPSS. Hasil penelitian menunjukkan tidak adanya pengaruh disiplin kerja dan stress kerja terhadap kinerja karyawan di Budiman Swalayan Padang baik secara parsial maupun simultan. Hal ini dikarenakan karyawan mematuhi aturan perusahaan serta proses perekrutan karyawan yang baik didukung dengan religius
Perilaku Belanja Webrooming Intention Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas Mohammad Abdilla; Idwar Idwar
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.764

Abstract

The purpose of this study was to determine the effect of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization on the webrooming intention of FEB Dharma Andalas University students. The research sample consisted of 292 people using the Slovin formula. Primary data was collected using a non-probability sampling technique using a Likert scale questionnaire. All the results of the instrument test and the classical assumption test complied in order to obtain the equation Y = 0.028 + 0.095X1 - 0.291X2 + 0.406X3 + 0.486X4 + 0.156X5 + e. The results of partial hypothesis testing show perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance have a significant positive effect on webrooming intention of FEB students at Dharma Andalas University except socialization has a significant negative effect on webrooming intention. Correlation of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization with high webrooming intention 0.915. Perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization is able to explain the webrooming intention of undergraduate students of Management FEB Dharma Andalas University by 0.835 while the remaining 0.165 is explained by other variables not included in the research model. ABSTRAK Tujuan penelitian ini adalah mengetahui pengaruh perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization, terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas. Sampel penelitian terdiri dari 292 orang menggunakan rumus Slovin. Data primer dikumpulkan dengan teknik non probability sampling menggunakan angket skala Likert. Semua hasil uji instrumen dan uji asumsi klasik memenuhi sehingga didapat persamaan Y = 0,028 + 0,095X1 - 0.291X2 + 0.406X3 + 0,486X4 + 0,156X5 + e. Hasil pengujian hipotesis secara parsial menunjukkan perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance berpengaruh positif signifikan terhadap webrooming intention mahasiswa FEB Universitas Dharma Andalas kecuali socialization berpengaruh negatif signifikan terhadap webrooming intention. Korelasi perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization dengan webrooming intention tinggi 0,915. Perceived usefullness of online search, perceived easy of online search, need for touch, sales staff assistance, socialization mampu menjelaskan webrooming intention mahasiswa prodi S1 Manajemen FEB Universitas Dharma Andalas sebesar 0,835 sedangkan sisanya 0,165 dijelaskan oleh variabel lain yang tidak termasuk ke dalam model penelitian
Analisis Experiential Marketing Wisata Syariah Dalam Menuju Sustainable Development Tourism Pada Beberapa Objek Wisata Di Kab. Pesisir Selatan Ezizwita Ezizwita; Tri Sukma; Firsta Firsta
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.765

Abstract

Tourism is a service industry sector with great potential to be developed in Indonesia. The number of visits by foreign tourists and domestic tourists continues to show an increase from year to year, before the Covid-19 pandemic. The great interest of the world community and the archipelago to travel in Indonesia needs attention and support from the government and the Indonesian people themselves because the tourism sector is one of the mainstay sectors for the government to increase state revenue. Sustainable Tourism is considered as a basic concept which is a big umbrella for all forms of tourism activity. Sustainable tourism is an integrated effort to improve the quality of life through regulation, provision, development, utilization and maintenance of natural resources, including economically and ecologically viable culture. This study aims to describe the Experiential Marketing of sharia tourism in the development of sustainable tourism in Pesisir Selatan District. The research method used is descriptive qualitative. ABSTRAK Pariwisata merupakan sektor industri jasa yang sangat potensial untuk dikembangkan di Indonesia. Jumlah kunjungan wisatawan mancanegara mau pun wisatawan nusantara terus menunjukkan peningkatan dari tahun ke tahun, sebelum terjadinya pandemi Covid-19. Besarnya animo masyarakat dunia dan nusantara untuk melakukan perjalanan wisata di Indonesia perlu mendapatkan perhatian dan dukungan dari pemerintah dan masyarakat Indonesia sendiri karena sektor pariwisata merupakan salah satu sektor andalan bagi pemerintah untuk menambah pendapatan negara. Pariwisata Berkelanjutan dianggap sebagai konsep dasar yang menjadi payung besar segala bentuk aktivitas kepariwisataan. Pariwisata berkelanjutan merupakan upaya terintegrasi guna meningkatkan kualitas hidup melalui regulasi, penyediaan, pengembangan, pemanfaatan, serta pemeliharaan sumber daya alam, termasuk di dalamnya budaya yang layak secara ekonomi dan ekologis. Penelitian ini bertujuan untuk menguraikan Experiential Marketing wisata syariah dalam pengembangan pariwisata berkelanjutan (Sustainable development tourism) di Kabupaten Pesisir Selatan. Metode penelitian yang digunakan adalah kualitatif deskriptif.

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