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Jurnal Ilmiah Padma Sri Kreshna
Published by Universitas Widya Mataram
ISSN : 14118114     EISSN : 26852160     DOI : -
Core Subject : Humanities, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences
Jurnal Ilmiah Padma Sri Kreshna with registered number ISSN 1411-8114(print) and E-ISSN 2685-2160 (online) is a scientific journal that publishes the results of research in the field of multidiciplines science. This journal is published by LPPM, Universitas Widya Mataram, Yogyakarta.
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Articles 3 Documents
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Search results for , issue "Vol. 7 No. 2 (2025): Jurnal Padma Sri Kreshna (in Press)" : 3 Documents clear
Inovasi Diversifikasi Produk Pangan Fungsional Berbasis EmponEmpon Lokal sebagai Strategi Ketahanan Pangan di Kelurahan Kedungkeris Kecamatan Nglipar, Gunung Kidul Masrukan; Nursari, Elisa Tri; Darmawan, Eman; Bahri
Jurnal Ilmiah Padma Sri Kreshna Vol. 7 No. 2 (2025): Jurnal Padma Sri Kreshna (in Press)
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/psk.v7i2.2091

Abstract

The development of product diversification based on empon-empon by the Seger Waras Agricultural Industry Group (KITSW) in Kedungkeris Village, Nglipar District, Gunungkidul Regency, faces several challenges, particularly in post-harvest handling, standardized herbal product processing, and conventional marketing strategies. Through the Community Partnership Program (PKM), the implementing team provided solutions via several forms of assistance: 1) training and mentoring in optimal post-harvest handling of empon-empon 2) training and mentoring in the production of simplisia and functional beverages based on empon-empon, and 3) training and mentoring in business management and digital marketing strategies. As a result of the program, proper post-harvest handling and processing practices were successfully implemented, leading to the production of simplisia and functional beverages under the brand “Saras Kasuri Toga”. Marketing efforts were also improved, not only through conventional methods but also via technology-based platforms such as the website https://kedungkeris-mart.com). This program has contributed to enhancing the competitiveness and welfare of the farmer group in managing their business, strengthening local food security, and creating new employment opportunities for the surrounding community. Keywords: diversification, local empon-empon, functional food, food sovereignty
Penerapan Digital Marketing pada Kelompok Tani Wanita: Strategi Inovatif dalam Pemasaran Produk Pangan Lokal Mindhayani, Iva; Clara Firsta, Nissa; Permatasari, Intan
Jurnal Ilmiah Padma Sri Kreshna Vol. 7 No. 2 (2025): Jurnal Padma Sri Kreshna (in Press)
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/psk.v7i2.2092

Abstract

Pemasaran digital telah menjadi strategi krusial bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar. Kelompok Wanita Tani (KWT) "Bunga Padi" di Dusun Blawong II, Bantul, menghadapi tantangan pemasaran produk olahan gadung akibat persepsi negatif konsumen terhadap umbi gadung yang dikenal beracun. Kegiatan pengabdian ini bertujuan untuk mengatasi masalah tersebut melalui pelatihan dan pendampingan pemasaran digital. Metode yang digunakan meliputi identifikasi permasalahan, sosialisasi, pelatihan, pendampingan, serta evaluasi menggunakan desain pretest-posttest pada 15 responden. Hasil analisis dengan uji T berpasangan menunjukkan nilai p-value 0,0024, yang berarti terdapat perbedaan signifikan antara pengetahuan dan keterampilan digital marketing sebelum dan sesudah intervensi. Hal ini menunjukkan bahwa program ini sangat efektif dalam meningkatkan kapasitas pemasaran mitra. Diharapkan, penerapan digital marketing secara konsisten dapat meningkatkan nilai produk, memperluas akses pasar, dan menjamin keberlanjutan usaha pangan lokal KWT Bunga Padi. Kata Kunci: Dusun Blawong, Keripik Gadung, Kelompok Wanita Tani (KWT), Pemasaran Digital, Produk Pangan Lokal.
Transformasi Kewirausahaan KUBE Kamboja melalui Pemasaran Digital Inovatif Penunjang Wisata Religi di Kelurahan Banjarsari, Surakarta. Anggraini, Oktiva; Izzah, Nisfatul; Mindhayani, Iva
Jurnal Ilmiah Padma Sri Kreshna Vol. 7 No. 2 (2025): Jurnal Padma Sri Kreshna (in Press)
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/psk.v7i2.2093

Abstract

KUBE Kamboja in Kelurahan Banjarsari, Surakarta faces obstacles such as low digital literacy, limited capital, and limited market access. This Beginner Community Empowerment Program aims to encourage women's entrepreneurship and create women-friendly jobs in the development of creative industries in the form of regional souvenirs. The PMP approach integrates training in information technology, entrepreneurship, licensing management (PIRT), digital marketing, and product diversification of souvenirs based on local wisdom. The program results show an increase in KUBE members' understanding of the importance of entrepreneurship and product marketing strategies, which has implications for the progress of MSME businesses. By strengthening the institutional capacity of KUBE through PKM, it is hoped that women will have equal access to economic opportunities and decent work. It is hoped that this program can be replicated by other KUBE and contribute to sustainable women's economic empowerment strategies.

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