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Jurnal Manajemen Komunikasi

manajemen-komunikasi
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Published by Universitas Padjadjaran

ISSN : 25483242 EISSN : 25490079 DOI : -

Core Subject : Humanities, Education,

Humanities Languange, Linguistic, Communication & Media

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually (October and April) by the journal editors from the Communication Management Study Program Faculty of Communication Science, Universitas Padjadjaran.

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Articles 140 Documents

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Tourism security and AI-based communication management of tourist interest in Pari Island Rohim, Syaiful; Darmawati, Desak Made; Latief, Jamil; Alimudin, Muhamad
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.64730

Tourism is a crucial factor in national development, and destination security is an increasingly influential consideration for tourists' travel decisions, especially in the post-pandemic era. Concurrently, digital communication facilitated by artificial intelligence (AI) offers new potential to enhance the credibility of information and improve tourists' interactions with destinations. This study explores the impact of security in tourism on tourist demand and examines the mediating role of AI-based digital communication policies for Pari Island, Indonesia, in the Jakarta Thousand Islands. The study adopts a quantitative approach through the use of an explanatory sample of 100 local and international tourists who have visited or are visiting Pari Island. Data were collected using a standardized questionnaire and analyzed by path analysis using the SmartPLS software. Findings reveal security in tourism has a statistically significant positive effect on tourist interest (β = 0.32; p < 0.01) and even an indirect effect through AI-based digital communication (β = 0.41; p < 0.01). The use of digital communication supported by AI in augmenting the role it plays in the determination of tourists' decision-making. The study concludes that the essence of trust enhancement and destination appeal lies in integrating solid destination security and smart digital communication systems. The study also recommends that policymakers and tourism administrators improve safety while embracing digital innovations to initiate change and foster sustainable tourism development in Indonesia.

The strategy of business survival in Mahaka Radio Integra Group Jakarta Sunandar, Ronal; Hidayat, Dadang Rahmat; Yudhapramesti, Pandan
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.58337

Mahaka Radio Integra (MARI) Group Jakarta is a radio group that utilizes new media to sustain its business through integrated marketing communications. The purposes of this research is to determine the strategy of business survival in MARI Group Jakarta through analyze planning, implementation and evaluation. The research use qualitative approach and case study method. The research found that the MARI group's IMC planning involved identifying the target audience, establishing a consistent message, and selecting the media. The implementation includes advertising, sales promotion, public relations, personal selling, digital/Internet marketing, and direct marketing. MARI Jakarta evaluates IMC elements, and starting when the implementation of IMC elements has carried out, evaluation activities run everyday. The evaluation is conducted by collecting data and information on developing IMC elements to measure the success of messages and campaigns, identify strengths and weaknesses, and provide directions and improvements for subsequent IMC implementation. The group of MARI need to integrate teamwork, to plan advertising elements, including advertising campaigns, to select media, to fund management, and to implement IMC elements through good management.

Managing participatory communication for climate adaptation in The Indonesia Climate Justice Network Rahman, Azizul; Maryani, Eni; Ariestya, Angga; Syahidah, Sitti Aminah
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.66031

Climate change significantly threatens the sustainability of local communities, particularly those whose livelihoods remain closely tied to natural resources. Addressing this issue requires adaptation strategies that are not only scientifically grounded but also rooted in local experiences and cultural values. The present study seeks to examine the role of participatory communication in strengthening the adaptive capacity of communities confronting climate risks. This research is centered on the INCLINE Workshop (Indonesian Climate Justice Network) convened in Bali in March 2025, which involved participants from diverse backgrounds, including coastal, upland, and farming communities. Employing a qualitative case study design, the study applied thematic analysis to documents generated during the workshop, such as discussion records, issue mapping outputs, and community action plans. The findings reveal that local communities tend to interpret climate change through lived realities rather than technical terminology for instance, shifts in planting seasons, water scarcity, or the decline of traditional resources. Participatory communication emerges as an effective mechanism for fostering critical awareness, cultivating ecological solidarity, and encouraging grassroots adaptation practices. Examples include bamboo conservation initiatives, integrated waste management, and the revitalization of traditional food systems that support both resilience and cultural continuity. However, there are barriers such as limitations in village regulations, unequal access to information, and the exclusion of women in decision-making processes. The study’s conclusions emphasize that contextual, horizontal, and dialogic communication is a crucial foundation for fair and sustainable climate adaptation strategies.

Innovation influencer's identity supports micro entrepreneur in accelerating artificial intelligence adoption process Pamungkas, Indra Novianto Adibayu; A'yun, Mileyanda Qurota; Supriatna, Supriatna
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.69364

Background: Despite the rapid growth of Artificial Intelligence (AI) in marketing communication activity, many micro-entrepreneurs in Indonesia face a significant innovation gap characterized by technological stagnation and low technological proficiency. Adapting to the digital environment through AI-integrated visual marketing is now crucial for micro-business competitiveness. However, adoption remains challenging due to ingrained self-concepts and cultural barriers in collective societies like Indonesia. Purpose: This study aims to identify the communication identities underlying AI adoption rates among micro-entrepreneurs and to formulate a framework to accelerate the diffusion of innovation. Methods: This study used a qualitative approach and conducted interviews with 28 micro-entrepreneurs who attended the AI Visual Promotion Content workshop. Data was analyzed using NVivo 12 Pro software and linked to Diffusion and Innovation by Rogers’ and Communication Theory of Identity from Hecht’s in the discussion. Results: 69 % of participants in this study are positioned as Late Majority Level, while the rest are in Early Majority. The adoption can be influence by the presence of innovation influencer from among them to accelerate AI Adoption. All the informants considered that the training and workshop is the moment of truth for them as a critical turning point to adopt AI to support their promotional content. Besides, it is also the time to move from the fear of being left behind. Conclusion: This investigation presents a new archetype, “The Innovation Influencer,” that comes from the local community of micro-entrepreneurs. This new terminology comes from the identity traits that show as open growth-mindset, initiative, goal orientation, and self-acceptance as their main personal characteristics. Implications: The presence of an innovation influencer in the community becomes the bandwagon effect, contributing to the transformation of the change attitude from skeptic become active adoption in the microbusiness ecosystem.

Identity negotiation and cross-cultural strategies of Young Southeast Asian Leaders Initiative participants Yozani, Ringgo Eldapi; Arifin, Mohd Yahya Mohammed; Octavianti, Meria; Sari, Genny Gustina; Handoko, Tito; Azzmi, Muhammad
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67617

Background: Existing research on face negotiation tends to overlook short-term leadership exchange programs, resulting in a limited understanding of how participants navigate the contrasting communication styles between Southeast Asian high-context cultures and the low-context culture of the United States. Purpose: This study aims to examine the intercultural communication strategies and identity negotiation practices of participants in the Young Southeast Asian Leaders Initiative (YSEALI) 2022–2025 cohort during their exchange in the United States, with a particular focus on how they manage self-face, other-face, and mutual-face concerns. Methods: Employing a qualitative descriptive approach, data were collected through in-depth interviews with 11 participants representing 11 Southeast Asian countries and analyzed using Stella Ting-Toomey’s Face Negotiation Theory. Results: The findings indicate that self-face was primarily expressed through symbolic cultural representations rather than direct verbal confrontation, whereas other-face concerns were managed by avoiding sensitive topics to preserve interpersonal harmony. Mutual-face was achieved through inclusive and collaborative communication styles that emphasized group cohesion and shared understanding. Conclusion: The study concludes that Face Negotiation Theory provides a valuable framework for understanding how individuals from collectivist cultures adapt in short-term intercultural exchanges, demonstrating that cultural identity can serve as a bridge rather than a barrier to effective communication. Implications: These findings have important implications for advancing efforts to reduce social inequalities, suggesting that program organizers should implement targeted pre-departure orientations focusing on intercultural communication styles to enhance participants’ adaptability and foster more inclusive interactions.

Digital customer experience and social media marketing on purchase intention Nurfaizal, Yusmedi; Hafshah, Luqyana Nida; Nafisa, Fairuzavina Kafka; Barros, Agapito
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.67084

Background: The development of digital technology changed consumer interaction patterns among students as the generation who uses online platforms to buy branded products. They use online media to get information as well as to do buying transactions. In the digital marketing, intensity of interactions in the digital form increases and gives impacts to online experiences; therefore communication on social media regarding purchase intentions becomes more important. Purpose: We examined some influences of digital customer experiences and social media marketing on formation of buying intentions. We also looked at the role of perceiving value as one mediate variable and trust as moderate variable. Methods: We used quantitative survey with 200 undergraduate students from three universities in Purwokerto, Indonesia: Universitas Jenderal Soedirman, Universitas Muhammadiyah Purwokerto, and Universitas Amikom Purwokerto. Use purposive sampling technique, with citeria must be active social media users and having experiences related to online shopping. To perform data analysis, we used Partial Least Squaes Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 to generate measure and structure models. Results: Digital customer experience and social media marketing significantly rise perceived value and directly strengthen student intention to purchase. Perceived value was a key factor effecting on digital interactions on decision to buy. Trust showed strong relationships between perceived value as well as purchase intentions, indicating that higher levels of trust in digital platforms can grow consumers’ intent of making a buying. Conclusion: In order to increase perceived value and trust among young consumers, some businesses need to create interestingly and interactively digital experiences and to make credible communication on social media. Implications: As digital marketing literature grows, we offer real implications for organizations especially students in online market.

Digital activism and environmental justice: Social media mobilization against waste management Gumelar, Rangga Galura; Mukhroman, Iman; Hafiar, Hanny
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.66583

Background: Digital activism has increasingly shaped environmental justice movements, particularly in Global South contexts where local communities face environmental risks from large scale waste management projects. Social media platforms provide new spaces for grassroots mobilization, enabling citizens to circulate information, construct collective narratives, and attract broader public attention. However, empirical evidence on how digital activism amplifies environmental justice claims in localized environmental conflicts remains limited. Purpose: This study examines how social media activism mobilizes public engagement and strengthens environmental justice narratives in community resistance to waste management infrastructure. Methods: This research employs a mixed-methods approach combining quantitative content analysis and qualitative inquiry. The dataset consists of 61 Instagram posts and 175 TikTok videos related to the environmental conflict. Engagement rates (ER) were calculated to measure audience interaction, while digital observation and in-depth interviews with three key informants provided contextual insights. The analysis is informed by Schlosberg’s environmental justice framework and mediatization theory. Results: The findings indicate that visual protest narratives significantly increase engagement and narrative diffusion. A viral TikTok video depicting residents’ protests generated the highest engagement rate of 67%, significantly boosting the visibility of the campaign hashtag. Posts using symbolic protest narratives produced up to 1.8 times more social sharing compared to purely informational posts, demonstrating the importance of visual storytelling in amplifying grassroots environmental claims. Conclusion: Social media platforms function not only as communication channels but also as strategic arenas for environmental advocacy and mobilization. Implications: Digital activism can strengthen environmental justice movements by expanding citizen participation, increasing visibility of local environmental conflicts, and generating broader public pressure for more equitable environmental governance.

Developing intercultural communication competence of international students as Indonesian tourism promotion agents Turistiati, Ade Tuti; Suebsook, Khwanchanok; Karunia, Zahra Dwi; Lutfiana, Anisa
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.68999

Background: As temporary residents, international students in Indonesia frequently engage in everyday intercultural interactions with local communities. These interactions not only shape their intercultural communication competence (ICC) but also position them as informal ambassadors who can promote Indonesian culture and tourism through their daily experiences and digital narratives. Building on the concept of ICC proposed by Brian H. Spitzberg, this study explores how intercultural engagement among international students contributes to the informal promotion of Indonesian tourism. Purpose: This research aims to examine how international students construct and develop their ICC through engagement with Indonesian culture and how these experiences indirectly promote Indonesian tourism, particularly through social media practices. Methods: The study employs a phenomenological approach to understand the lived experiences of 13 international students from Thailand, the Philippines, Tajikistan, Yemen, Sudan, Libya, the Gambia, and Cambodia who are studying in Indonesia. Data were collected through interviews, observation, and analysis of the students’ social media content, including posts, images, and narratives that reflect their cultural interactions and communication practices. The analysis focuses on how experiential cultural learning and relational cultural negotiation shape their intercultural communication processes. Results: The results reveal that international students develop ICC through continuous adaptation to their social environment. They adjust their verbal and nonverbal communication styles to align with local cultural expectations and audience preferences. Through social media storytelling and visual documentation, they share experiences of Indonesian culture, traditions, and tourist destinations, thereby promoting Indonesian tourism informally to their global networks. However, challenges remain in linguistic adaptation, particularly in mastering Indonesian and local languages such as Javanese. Conclusions: Intercultural engagement enables international students to develop their ICC. This study extends Spitzberg’s ICC framework by highlighting international students’ role as informal tourism promoters. Implications: This research suggests collaborative initiatives among universities, government tourism authorities, and private tourism stakeholders to strategically involve international students in broader tourism promotion programs.

A model of perceived business value from social media usage pattern Suryana, Asep; Risanti, Yuliani Dewi
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.69996

Background: As social media continues to evolve, it gives transformative opportunities for Micro, Small, dan Medium Enterprises (MSME’s), to conduct digital promotion that is not only affordable but also interactive. Purpose: This research aims to explore the patterns of social media utilization among MSME actors in Sumedang Regency, West Java, within the context of an increasingly disruptive digital business environment. Methods: This research use qualitative approach with case study and Focus Group Discussions (FGDs) as the primary method of data collection. There are 15 MSME actors from diverse sectors with varied products and social media practices. In addition, in depth interview were conducted with MSME business owners and officials from the local government division. Results: The findings reveal that social media is leveraged to facilitate communication, expand business networks and widen promotional reach. There are several core functions of social media, including identify construction, information dissemination, entertainment, and public opinion formation. Due to limitation in digital literacy, MSME actors tend to exhibit characteristics of undirected information seekers. Conclusions: Overall, social media is perceived as a strategic tool that can enhance market access, accelerate communication processes and unlock new entrepreneurial opportunities. Implications: These findings emphasize the importance of strengthening digital capabilities and optimizing social media use to improve MSME competitiveness in the disruptive era.

Managing empathic political communication: Digital identity of Indonesian women legislators on Instagram Syam Maella, Nur'annafi Farni; Setia Wardhani, Widya Desary; Pramudiana, Ika Devi; Aranggraeni, Renda; Sjuchro, Dian Wardiana
Manajemen Komunikasi Vol 10, No 2 (2026): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i2.69969

Background: In the ever changing world of digital politics, women in politics often have to cope with the double challenge of preserving their institutional authority while also meeting gendered expectations of being relevant. Empathy is frequently seen as an inherent personality trait; nonetheless, its use as a strategic tool in digital political strategy remains inadequately explored, particularly within the framework of the Indonesian legislature. Purpose: This study aims to investigate how empathic political communication is strategically managed and configured as a form of symbolic capital by female members of the Indonesian House of Representatives on social media. Methods: Employing qualitative multimodal content analysis, this study examines the textual, visual, and interactional elements of posts published between July and October 2025. Results: The findings show the empathy functions not only as an emotional expression but also as a strategic communication resource. This in configured through four main patterns: building moral legitimacy, gender-based political branding, crisis responsive communication, and grassroot relation engagement. These patterns produce political identities such as moral advocates, caring mothers leaders, institutional guardians, and grassroots allies. Thus, empathy operates as a symbolic political capital used to strengthen legitimacy, maintain public trust, and negotiate gender expectations in digital politics. Conclusion: The study concludes that empathetic social media communication is a political strategy deliberately cultivated by female legislators to navigate authority, legitimacy, and gender-specific public expectations, rather than being merely spontaneous emotional expressions. In the Indonesian legislature, empathy is an important symbolic instrument for building a genuine digital political identity while maintaining in touch with the people. Implications: This research contributes to the literature by conceptualizing empathy as a communication management resource rather than a purely emotional trait.

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Meria Octavianti

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Kota bandung,

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