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Jurnal Manajemen Komunikasi
Published by Universitas Padjadjaran
ISSN : 25483242     EISSN : 25490079     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually (October and April) by the journal editors from the Communication Management Study Program Faculty of Communication Science, Universitas Padjadjaran.
Arjuna Subject : -
Articles 133 Documents
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Tourism security and AI-based communication management of tourist interest in Pari Island Rohim, Syaiful; Darmawati, Desak Made; Latief, Jamil; Alimudin, Muhamad
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.64730

Abstract

Tourism is a crucial factor in national development, and destination security is an increasingly influential consideration for tourists' travel decisions, especially in the post-pandemic era. Concurrently, digital communication facilitated by artificial intelligence (AI) offers new potential to enhance the credibility of information and improve tourists' interactions with destinations. This study explores the impact of security in tourism on tourist demand and examines the mediating role of AI-based digital communication policies for Pari Island, Indonesia, in the Jakarta Thousand Islands. The study adopts a quantitative approach through the use of an explanatory sample of 100 local and international tourists who have visited or are visiting Pari Island. Data were collected using a standardized questionnaire and analyzed by path analysis using the SmartPLS software. Findings reveal security in tourism has a statistically significant positive effect on tourist interest (β = 0.32; p < 0.01) and even an indirect effect through AI-based digital communication (β = 0.41; p < 0.01). The use of digital communication supported by AI in augmenting the role it plays in the determination of tourists' decision-making. The study concludes that the essence of trust enhancement and destination appeal lies in integrating solid destination security and smart digital communication systems. The study also recommends that policymakers and tourism administrators improve safety while embracing digital innovations to initiate change and foster sustainable tourism development in Indonesia.
The strategy of business survival in Mahaka Radio Integra Group Jakarta Sunandar, Ronal; Hidayat, Dadang Rahmat; Yudhapramesti, Pandan
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.58337

Abstract

Mahaka Radio Integra (MARI) Group Jakarta is a radio group that utilizes new media to sustain its business through integrated marketing communications. The purposes of this research is to determine the strategy of business survival in MARI Group Jakarta through analyze planning, implementation and evaluation. The research use qualitative approach and case study method. The research found that the MARI group's IMC planning involved identifying the target audience, establishing a consistent message, and selecting the media. The implementation includes advertising, sales promotion, public relations, personal selling, digital/Internet marketing, and direct marketing. MARI Jakarta evaluates IMC elements, and starting when the implementation of IMC elements has carried out, evaluation activities run everyday. The evaluation is conducted by collecting data and information on developing IMC elements to measure the success of messages and campaigns, identify strengths and weaknesses, and provide directions and improvements for subsequent IMC implementation. The group of MARI need to integrate teamwork, to plan advertising elements, including advertising campaigns, to select media, to fund management, and to implement IMC elements through good management.
Managing participatory communication for climate adaptation in The Indonesia Climate Justice Network Rahman, Azizul; Maryani, Eni; Ariestya, Angga; Syahidah, Sitti Aminah
Jurnal Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.66031

Abstract

Climate change significantly threatens the sustainability of local communities, particularly those whose livelihoods remain closely tied to natural resources. Addressing this issue requires adaptation strategies that are not only scientifically grounded but also rooted in local experiences and cultural values. The present study seeks to examine the role of participatory communication in strengthening the adaptive capacity of communities confronting climate risks. This research is centered on the INCLINE Workshop (Indonesian Climate Justice Network) convened in Bali in March 2025, which involved participants from diverse backgrounds, including coastal, upland, and farming communities. Employing a qualitative case study design, the study applied thematic analysis to documents generated during the workshop, such as discussion records, issue mapping outputs, and community action plans. The findings reveal that local communities tend to interpret climate change through lived realities rather than technical terminology for instance, shifts in planting seasons, water scarcity, or the decline of traditional resources. Participatory communication emerges as an effective mechanism for fostering critical awareness, cultivating ecological solidarity, and encouraging grassroots adaptation practices. Examples include bamboo conservation initiatives, integrated waste management, and the revitalization of traditional food systems that support both resilience and cultural continuity. However, there are barriers such as limitations in village regulations, unequal access to information, and the exclusion of women in decision-making processes. The study’s conclusions emphasize that contextual, horizontal, and dialogic communication is a crucial foundation for fair and sustainable climate adaptation strategies.

Page 14 of 14 | Total Record : 133

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