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Jurnal Manajemen Komunikasi

manajemen-komunikasi
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Published by Universitas Padjadjaran

ISSN : 25483242 EISSN : 25490079 DOI : -

Core Subject : Humanities, Education,

Humanities Languange, Linguistic, Communication & Media

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually (October and April) by the journal editors from the Communication Management Study Program Faculty of Communication Science, Universitas Padjadjaran.

Arjuna Subject : -

Articles 133 Documents

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Communication strategy of The Regional Agency for Disaster Management of Sumbawa Regency in disaster mitigation Muhammad Syukron Anshori; Husnul Hatima; Ajeng Lestari
Manajemen Komunikasi Vol 7, No 1 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i1.37721

Disaster management is needed to minimize the impact of disasters. It aims to prepare and educate people living in disaster-prone areas to be better prepared to respond to the impact of disasters. Sumbawa Regency is an area prone to natural disasters such as earthquakes, floods, fires, landslides, and others. The Regional Agency for Disaster Management (BPBD) of Sumbawa Regency is to implement a program called "Desa Tangguh Bencana" to improve disaster mitigation management in Sumbawa. This study aims to determine the communication strategy of disaster mitigation planning by BPBD of Sumbawa Regency, early 2020–2021. This study uses descriptive methods and data collection techniques by observation and in-depth interviews with the initiators of the program and their effectiveness in tackling the impact of disasters. The study results showed that communication strategy is the main point of successful program implementation by selecting communicators with scientific credibility, expertise, professionals related to disasters, and good public speaking skills. The targets are the village government and, of course, the people who directly feel the impact of the disaster. A communication platform is used to introduce the program to the community using face-to-face meetings such as outreach and campaigns through social media, using a website network to reach the general public to get information regarding the program's presence. The content of the information submitted in this program is information related to disaster mitigation, stages, and implementation carried out by BPBD in dealing with disasters for people whose living areas are often affected by natural disasters.

Building public satisfaction with marketing communication strategy and service quality Christina Esti Susanti; Veronika Agustini Srimulyani; Yustinus Budi Hermanto; Laurensius Anang Setiyo Waloyo
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.40431

Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.

Social media usage as health communication platform by adolescents with acne in Indonesia Rheivita Mutiara Fawzian; Slamet Mulyana; Putri Trulline
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.44866

Social media has become a platform often used for health communication in Indonesia. The age group that uses it the most is adolescents who at that age are having acne problems. It has led to the emergence of the phenomenon of increasing health communication about acne on social media, from the need for curing information to psychological support. However, not all social media can be used by adolescents with acne to get the right health communication. Therefore, this research will examine the use of social media in conducting effective health communication by adolescents with acne using the theory of Computer-Mediated Communication along with health communication scope. This study aimed to determine the choice of social media use and the forms of health communication activities conducted by adolescents with acne on social media. The method used is descriptive qualitative, by conducting interviews with adolescents with acne in Indonesia. The results of this study are that there are six social media used by adolescents with acne. Instagram is mainly used as well as considered the most effective. The scope of health communication is around information related to healing, support and motivation, and health promotion by interacting interpersonally and uploading content to a broad audience. These findings can be a consideration for adolescents with acne and the general public using social media based on the intended use and characteristics. Several aspects that are considered will affect the information obtained.

Communication strategies of corporate social responsibility program on sexual reproductive health “Eduka5eks” Ruvira Arindita; Firdha Naura
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.38007

The Indonesian government has long focused on sexual reproductive health issues among the younger generation. Contraceptive brand, Durex-Reckitt Benckiser, created a reproductive education program for young people and parents called Eduka5eks. This study aims to find out how the Corporate Social Responsibility (CSR) communication strategy is in the Eduka5eks reproductive health education program. The research method uses descriptive qualitative. Data were obtained through interviews with brand managers, event project managers, and online observations. The results showed that the communication strategy of the Eduka5eks program consisted of research, planning, implementation, evaluation and reporting. The Eduka5eks program emphasizes research and planning to determine the program’s key messages contained in the logo. Furthermore, the CSR communication strategy in the Eduka5eks program focuses on “interacting” strategies that involve various stakeholders to communicate the program and use controlled media, such as websites, social media brands, and press releases. Another strategy, namely “informing” is carried out as seen in CSR communication media that connects CSR with the core business objectives of the brand. Media that is not controlled in news in online media is in the form of coverage of events carried out by brands. In the aspect of communication development strategy, the strategy implemented is a media and participatory strategy because this program focuses more on the use of various media and nominating brand ambassadors. Suggestions for brands are the need to increase the role of peer educators and expand the program to youth in rural areas.

The maximization of Bamed Health Care social media marketing in the pandemic era Shinta Ragil Prana
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.39162

The Covid-19 pandemic has changed interaction patterns in socializing. Health service business players must be adaptive in marketing. Social Media Marketing (SMM) is the primary effective solution to promote brands by getting great exposure with minimum costs. By maximizing one IMC element correctly, the existence of the brand and health service business will be maintained. This study aims to determine the strategy of maximizing SMM as a communication medium for health services carried out by BAMED Health Care (BHC). The method used in this research is qualitative descriptive with a case study approach to investigate the depth of steps BHC took during interaction with consumers through social media. The data collection techniques were observation through Instagram, online interviews, and literature studies. Based on the results, researchers analyzed the motivation of BHC in determining SMM strategy by maximizing SMM on their Instagram accounts. The researcher found that the motivation of BHC was to maximize SMM strategy for maintaining customer engagement during the Covid-19 pandemic by maximizing the creation of interesting educational content which was informative and persuasive, activating the Instagram Live feature to provide health education, and making online consultation hashtags. As an evaluation, BHC needs to have a dedicated department to manage SMM activities so that every activity is informed quickly on social media, activates hashtags by making activities such as giveaways, and adds Instagram Live activities carried out on an ongoing basis to achieve even better success.

Golkar party’s utilization of TikTok for the 2024 election campaign Yudhis Salvania Pradana; Ira Mirawati; Meria Octavianti
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.44605

The successful political communication between politicians and the general public demands the utilization of social media, including TikTok, which is currently being utilized by the Golkar Party in preparation for the 2024 elections. This article examines the strategies of political communication in utilizing social media as a means of a political campaign, along with the potential opportunities and challenges that arise during the campaign. This research employs a qualitative descriptive method, collecting primary data through interviews with informants from the Golkar responsible for managing their official TikTok account. The research was conducted from October 2022 to January 2023. The results show that the utilization of TikTok by the Golkar as a campaign platform is driven by several reasons, including adaptation to reach the younger generation, leveraging TikTok’s unique features and wide reach, alignment between party leadership and team enthusiasm, expanding efforts towards democratic campaigns, and being a pioneer among political parties in TikTok utilization. This process involves audience acquisition, content direction, and human resource management. Planning the target audience and message, content design, key messages, and audience interaction are crucial aspects. The experience of Golkar can serve as an example of utilizing TikTok in politics. Challenges faced include content direction, staying up-to-date, consistency, software proficiency, and consolidating the user base.

Athlete branding Edgar Xavier Marvelo as an Indonesian wushu athlete on Instagram Monica Christiani; Hanny Hafiar; Renata Anisa
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.44683

The popularity of the sports world expanded athletes’ role experience, where athletes who were previously only doing sports things developed into public figures and were involved in social and business activities. The expansion of this role puts athletes into the public spotlight, which makes them need to have credibility. Therefore, athlete branding is important to be developed to form a good image and can attract the public and get opportunities for collaboration. Edgar Xavier Marvelo, an Indonesian national wushu athlete with worldwide achievements, has carried out athlete branding activities on Instagram. This study uses the model of athlete brand image from Akiko Arai, Yong Jae Ko, and Stephen Ross to know the athletic performance, attractive appearance, and marketable lifestyle of Edgar Xavier Marvelo’s athlete branding as an Indonesian wushu athlete on Instagram. This qualitative descriptive study uses data collection techniques through observation, interviews, literature study, and online searches. This study shows that Edgar Xavier Marvelo has carried out athlete branding activities on Instagram according to the dimensions of the Model of the Athlete Brand Image. However, its athletic performance, attractive appearance, and marketable lifestyle have not been implemented consistently. Suggestions from this research, he can upload his wushu skills and competition style. Symbols also need to be formed and uploaded more about physical attractiveness and body fitness. Uploads about social life also need to be added to show the role model side. He needs to upload consistently, strategize content, and learn the Instagram algorithm to increase engagement.

Management of “Awal Minggu Podcast” production during pandemic Muhammad Afif Ardhi; Filosa Gita Sukmono; Adinda Putri Surya Kencana
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.35986

This study exposes the production management of the Awal Minggu Podcast during the pandemic. Podcasts were indeed one of the new broadcasting media which formed a new industry, especially in Indonesia. At the beginning of its establishment in 2015, Awal Minggu Podcast became one of the pioneers of podcasts in Indonesia with the main theme of monologue. This study aimed to examine the Awal Minggu Podcast production management during the pandemic. This research used descriptive qualitative methods using a scientific background and involving phenomena that occurred at that time and carried out using existing methods. The data were collected through in-depth interviews, documentation, and related literature. Interviews were conducted online using Zoom and Email with two speakers, namely Adriano Qalbi and Billa Ayu Kinanti, as podcasters and line producers of the Awal Minggu Podcast. The findings found that the Awal Minggu Podcast carried out some steps in its production: pre-production, production, and post-production. The research shows that the Awal Minggu Podcast can effectively and efficiently utilize the management function in producing audio-visual podcast recordings. The basic management functions such as planning, organizing, directing, and supervising are implemented by the Awal Minggu Podcast as support for successful production to get the expected results so that the Awal Minggu Podcast remains productive during the pandemic.

TikTok’s utilization as the Pangandaran tourism promotion media during COVID-19 pandemic Widyaswara, Safira; Arifin, Hadi Suprapto; Prasanti, Ditha
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.42458

This article aims to find out the use of TikTok social media as a promotional medium for Pangandaran Tourism during the COVID-19 pandemic, carried out by the @kelilingpangandaran account. This study uses a qualitative method. Data was collected by in-depth interviews with eight informants and observations of the social media accounts for two months. The results and discussion in the study were relevant to Berger and Luckman’s theory of social construction. This research found a social construction process carried out by the @kelilingpangandaran account. This process uses TikTok social media through audio-visual content packaged creatively and trends to attract more attention. In addition, the TikTok feature is used to facilitate the spread of promotions. The use of Tiktok social media as a promotional medium for Pangandaran Tourism was carried out because it saw the advantages and opportunities that Tiktok social media could utilize to increase promotion. During the tourism promotion activities carried out during the COVID-19 pandemic, of course, experienced various obstacles, but the @kelilingpangandaran account has a strategy to continue maintaining Pangandaran Tourism’s existence. It is even used as a good opportunity to get wider engagement. These processes are included in the construction, which was built to influence the audience to be interested in visiting tourism in Pangandaran during the COVID-19 pandemic.

Participatory communication of Guntung urban village community Bontang city in compost management Almalita, Restu; Dwivayani, Kadek Dristiana
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43063

Compost management is one of the efforts to manage organic waste to maintain environmental quality. Communication needs to be done to encourage community participation. The purpose of this study was to describe the participatory communication process applied by the Mekarsari Guntung Sejahtera Cooperative in compost management. This study used a qualitative descriptive approach by utilizing participatory communication theory as an analysis tool, which includes heteroglossia, dialogic, polyphony, and carnival. The data analysis technique used was the Miles, Huberman, and Saldana interactive model data analysis. The study results indicated that the Mekarsari Guntung Sejahtera Cooperative has implemented participatory communication patterns. In heteroglossia, this group has accommodated the involvement of various parties with diverse backgrounds. The involvement of young people was not significant yet, and women dominated the gender proportion. The dialogue showed that this group conducted internal and external dialogue. The dialogue then became a space for cooperatives to discuss programs, evaluate, and share business results. In polyphony, this group gathered opinions on programs implemented by members and the community. The carnival showed that the communication style carried out by this group took place informally. However, media management as information dissemination for increasing participation was not optimal due to low technology adaptation. The Mekarsari Guntung Sejahtera Cooperative needs to increase collaboration with community elements in Guntung Urban Village and evaluate the diversity of media and approaches used to attract more significant participation and the programs implemented to run on sustainable principles.

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Meria Octavianti

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Journal Mail Official
ira.mirawati@unpad.ac.id

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Location
Kota bandung,

Jawa barat

INDONESIA