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Jurnal Manajemen Komunikasi

manajemen-komunikasi
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Published by Universitas Padjadjaran

ISSN : 25483242 EISSN : 25490079 DOI : -

Core Subject : Humanities, Education,

Humanities Languange, Linguistic, Communication & Media

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually (October and April) by the journal editors from the Communication Management Study Program Faculty of Communication Science, Universitas Padjadjaran.

Arjuna Subject : -

Articles 133 Documents

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Internal communication strategies of startup in shaping a productive organizational communication climate Putri, Maharani Andjani; Wibowo, Tangguh Okta
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58698

XYZ company has successfully ranked among the top fifteen start-ups with the best DEI (Diversity, Equity, Inclusion) reputation in Indonesia, as recognized by CakeResume. This achievement was made possible through the company’s strategic use of internal communication to cultivate a positive organizational communication climate. This study aims to provide a deeper understanding of effective internal communication strategies for shaping the organizational communication climate. The research is qualitative and descriptive, employing a case study method within a post-positivistic paradigm. Data was collected through interviews with individuals actively involved in managing internal communication at XYZ company. The findings reveal that a structured, culture-centered internal communication strategy is a key factor in XYZ company’s success in creating an inclusive communication climate that supports diversity and ensures equality in the workplace. XYZ company’s internal communication strategy reflects the organizational culture through leadership behavior, the Idea Box program, internal bonding activities, training sessions, self-development content, town hall events, and regular evaluations via internal surveys. XYZ company’s internal communication strategy plays a significant role in shaping an inclusive organizational communication climate. Inclusive leadership, employee potential development, and open communication serve as the main pillars in fostering a work environment that is both adaptive and responsive to dynamic changes.

PT Pertamina's crisis communication strategy on the oil spill incident in Karawang Husaini, Azis; Hidayat, Dadang Rahmat; Agustin, Herlina
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.55252

The oil spill on Karawang Beach has created an urgent need for an effective crisis communication strategy from PT Pertamina. This study describes Pertamina's approach to handling the oil spill incident, emphasizing rapid response, transparency, and open communication with various stakeholders. Through an in-depth analysis of the communication strategies implemented, this research aims to explain the specific steps taken by Pertamina to mitigate the impact of the oil spill on Karawang Beach, restore public trust in Pertamina, and enhance the company’s image. The findings of this study provide valuable insights for other companies facing similar situations and serve as a foundation for improving sustainability in crisis management and corporate communication. This incident had a national impact as the oil spread across three provinces: West Java, DKI Jakarta, and Banten. The research method used is descriptive qualitative with a case study approach, employing in-depth interviews and field observations. The results of this study show that Pertamina has already established standards for handling crisis communication, particularly concerning the government, mass media, and affected communities. Pertamina’s communication team divided tasks in managing information to prevent misinformation from spreading in the media. Additionally, Pertamina recognized that managing stakeholder communication during this incident required continuous adjustments to its communication strategy methods.

Message fatigue on social media and Covid-19 health behavior intention Destrity, Nia Ashton; Wardasari, Nilam
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.52231

Continuous health messages regarding Covid-19 are disseminated via social media platforms, covering essential health protocols such as mask-wearing, hand hygiene, physical distancing, crowd avoidance, limited mobility, and social interactions. These messages aim to encourage the adoption of health behaviors among the public. However, the persistent exposure to these messages can lead to message fatigue, potentially causing resistance to health recommendations. Despite numerous studies on message fatigue, none specifically address its occurrence in Covid-19 health messages on social media and its mediation by attitudes toward messages. Moreover, given Indonesia’s collectivist cultural inclination, responses to Covid-19 health messages, may vary. Through an online survey, this study collected quantitative data to explain the level of message fatigue experienced by social media users and the mediating role of attitudes toward messages in contributing to intention in health behaviors related to Covid-19. Meanwhile, qualitative data were used to identify message characteristics that cause and mitigate fatigue for social media users. Findings from 204 respondents reveal that a majority experience moderate levels of message fatigue concerning Covid-19 health messages on social media. Message fatigue plays a role in attitudes toward messages and intentions regarding Covid-19 health behaviors, with attitudes toward messages serving as a mediator between message fatigue and behavioral intention. The study underscores the theoretical and practical implications for addressing message fatigue in health communication campaigns, offering insights into effective strategies for mitigating its impact.

Secrets of Borobudur Marathon: Tourism atraction, culture, brand image impact on purchase decisions Chandra, David Kurnia; Widodo, Teguh; Ruspitasari, Widi Dewi
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.60562

Running has become a global phenomenon, including in Indonesia, with the number of runners tripling over the past few years. The Borobudur Marathon, which combines natural beauty and local culture, successfully attracts up to 10,000 runners annually. This study aims to analyze the impact of local culture and tourism attractions on purchase decisions among participants of the 2023 Borobudur Marathon, with brand image as a mediating variable. Adopting a quantitative approach, data were collected from 400 respondents using structured questionnaires and analyzed with SmartPLS 3.0 software. This study uses the Stimulus-Organism-Response (SOR) framework, considering tourism attraction and local culture as the stimuli, brand image as the organism, and purchase decision as a response. The results show that local culture and tourism attractions significantly enhance brand image, positively impacting purchase decisions. However, the direct relationship between local culture and purchase decisions was found to be insignificant, highlighting the critical role of brand image in shaping participant choices. These findings underscore the importance of leveraging local culture and tourism attractions to build a compelling brand image, fostering participant loyalty and engagement. For event organizers, these insights guide the development of strategic marketing approaches that enhance the overall participant experience. The study contributes to the theoretical understanding of the SOR and the dynamics between local culture, tourism attractions, brand image, and purchase decisions within the event object of sports tourism in the context of marketing communication. By applying these findings, organizers can create more memorable events.

Communication identity of digital immigrant micro-entrepreneur in adapting to promotional innovation Widiyanti, Amelia; Pamungkas, Indra Novianto Adibayu
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58147

The digital era requires an entrepreneur to adapt through innovation, especially in terms of promotion to the audience with an identity that adjusts to changes. Promotion adaptation plays an essential role in increasing business capacity and competitiveness. This research aims to identify the communication identities of micro business actors, including digital immigrant groups, and their adaptation to promotional innovations. This research uses a qualitative method by interviewing thirty informants of micro business actors in West Java who were born before 1981. This research uses data processing techniques through a coding process using NVivo software. The study results show that the identity formed through social interaction of micro business actors is closely related to the decision to adopt promotions. Micro-business actors have a friendly and sociable nature that makes it easiand er for them to access information. In addition, they are also curious and confident, so they encourage them to learn many new things that can advance their business. Micro-business actors of the immigrant digital group acquire these traits from the influence of “someah” culture and a supportive environment. The communication identity or self-concept owned by micro business actors in West Java provides opportunities for them to develop themselves in terms of receiving innovation, especially in terms of promotion. In addition, the acceptance of innovation is closely related to the character and self-concept of micro-business actors. The importance of support from the government, the surrounding environment, and stakeholders to make it easier for micro business actors to accept an innovation.

Digital platform-based learning communication model at Tunas Unggul Junior High School Bandung Hadiniyati, Ghina; Supratman, Lucy Pujasari
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.58557

In the digital era, educational communication has undergone innovations through digital platforms in digital technology-based schools. Tunas Unggul Junior High School, or SMP Tunas Unggul, a Global Interactive School in Bandung, emphasizes technology in its learning models for all students. This study aims to describe the digital technology-based learning communication model communicated by the SMP Tunas Unggul Bandung teachers to students across all classes. The research used a qualitative method with a case study approach, wherein data were collected through interviews and observations, with researchers directly engaging in the classroom activities of teachers and students. The findings indicate that the learning communication implemented at Tunas Unggul Bandung is interactive and based on digital technology, involving various verbal and nonverbal symbols. Teachers utilized interactive media such as Canva and a Learning Management System. The interactive learning communication between teachers and students at SMP Tunas Unggul Bandung has served as a means to build bonds between teachers and students, ensuring that all stakeholders adopt digital media-based learning well. Its implementation has proven to improve the quality of learning, one of the indicators being the noticeable improvement in learning outcomes experienced directly by the students. The findings of this study are expected to serve as practical suggestions for communication processes in the education sector, particularly at equivalent levels. In the future, it is hoped that more research in learning communication, mainly digital platform-based learning, will enrich the literature of Communication Science in education.

Leading transformational change: Leveraging culture to create safe, healthy, and respectful workplaces Junida, Isma; Marta, Rustono Farady; Panggabean, Hana; Salim, Mufid; Engliana, Engliana
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.60210

As a key player in the infrastructure sector, the organization's dedication to Occupational Safety and Health (OHS) is exemplified by the Corporate Life Saving Rule (CLSR) and various promotional activities, including the SHE Learn & Share Series SIG, commonly referred to as "SELARAS." SELARAS, a significant component of the promotional efforts, features prominent representatives from the top management of all company entities delivering impactful messages regarding the importance of OHS compliance. This study aimed to explore management statements contained in the SELARAS 2024 activities as a discourse that has the power to influence employees to present a safe, healthy, and respectful workplace environment. The research method used in this study is qualitative with Van Dijk’s critical discourse analysis. The data collection process, as conveyed by top management representatives in the 2024 SELARAS activities, was analyzed using critical discourse, which includes text analysis, social context, and social cognition through cultural dimensions. The result of the study explains that the messages contained in the SELARAS documentation describe the values, beliefs, and assumptions of the organization in all cultural dimensions in building a healthy, safe, and respectful workplace. This study shows the practical efforts of top management discourse in the SELARAS program to convey organizational values and foster a positive safety culture, aligning with the organization’s commitment to OHS excellence and respectful workplace policies.

Tourism communication strategy for economic growth through music concerts Paramita, Sinta; Aulia, Sisca; Rusdi, Farid; Mutongi, Chipo
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.65602

This research is urgent because international music concerts are now recognized as economic drivers, not just entertainment, as the Indonesian music industry shows signs of recovery following the pandemic. Further development will test the music concert tourism communication model derived from previous research to validate its potential. The purpose of this research is to determine how the Music Concert Tourism Communication Model can be applied to Indonesian society. The theoretical approach used in this research is the music concert tourism communication model. The method employed is a qualitative approach, utilizing a case study method that involves data collection techniques such as focus group discussions and descriptive surveys. The results show that the micro, meso, and macro elements of the music concert tourism communication model are important factors in improving the economic sector. The Merdekafest concert successfully attracted thousands of domestic and international tourists, resulting in a surge in demand for accommodation, transportation, culinary, and retail services. Local business actors were involved in the event's supply chain, from logistics to merchandise sales and distribution. However, other factors, such as terrorist threats and pandemics, can hinder this model, necessitating the implementation of tourism protocols in such cases. By mastering communication mechanisms, future international music concerts can make a more significant contribution to economic progress. The implications of this study provide valuable insights to inform government plans for investing in the music industry, particularly international music concerts, and offer hope for the industry's recovery.

Family-based digital literacy management among Muhammadiyah community members in Mataram, Indonesia Suhadah, Suhadah; Fathurrijal, Fathurrijal; Salwa, Salwa; Setiawati, Geta
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.57241

The rapid development of communication technology in the digital era necessitates significant efforts to address its impacts, beginning with the fundamental unit of society: the family. This research examined digital literacy practices within families of the Muhammadiyah community members in Mataram, West Nusa Tenggara Province, Indonesia. This study, employing a qualitative case study approach, it involved 26 purposively selected informants from Muhammadiyah’s administrators. This study conducted from March to July 2024 and utilized four data collection methods: namely observations, in-depth interviews, questionnaires, and documentation, followed by qualitative analysis. The study revealed that the community generally followed three stages of family-based digital literacy management: First, digital literacy planning and preparation, characterized by internal family agreements and regulations on smartphone use; Second, digital literacy implementation, involving assistance, guidance, and advice on the healthy and correct use of smartphones and social media; and third is evaluation, encompassing control, assessment, and penalties for violations. The Muhammadiyah family-based digital literacy is predominantly preventive and focusing on mitigating negative impacts rather than promoting the positive aspects of technology. This study highlights the importance of comprehensive digital literacy including content and implementation, which should be fostered not only at the personal and family level but also institusionally by community organizations.

Compliance of platform X with Indonesia’s 2024 regulation on hoaxes and hate speech Ramadhan, M. Reza Mahdavikia; Bajari, Atwar; Sjafirah, Nuryah Asri
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.56017

Digital platform features can be a means of increasing hoaxes and hate speech if not regulated by strict policies. Currently, Indonesia has only implemented Presidential Regulation No. 32 of 2024, which specifically regulates the responsibilities of digital platforms through Article 5, which has six points of regulation. This new regulation can be used as a basis to see the responsibility of digital platforms in overcoming hoaxes and hate speech. This research aims to see to what extent digital platform X has been adequate to the demands of the newly implemented regulations. This research uses a qualitative research method with an interpretative paradigm that collects data through documentation studies. The research was conducted by analyzing the policies that have been available on digital platform X and comparing them with the regulations applied. The findings of this study indicate that digital platform X has made efforts to overcome hate speech and hoaxes in accordance with the regulations applied. The efforts made include implementing clear and firm rules and policies, providing reporting features, and collaborating with creators through partnership services. However, there are some efforts that have not been specifically regulated, so further adjustments are needed in order to optimally meet the demands of the applied regulations

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Contact Name
Meria Octavianti

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meria.octavianti@unpad.ac.id

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Journal Mail Official
ira.mirawati@unpad.ac.id

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Location
Kota bandung,

Jawa barat

INDONESIA