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Jurnal Manajemen Komunikasi

manajemen-komunikasi
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Published by Universitas Padjadjaran

ISSN : 25483242 EISSN : 25490079 DOI : -

Core Subject : Humanities, Education,

Humanities Languange, Linguistic, Communication & Media

Jurnal Manajemen Komunikasi ISSN 2548-3242 and eISSN 2549-0079 contains articles written from research and study reports on Communication Management. Jurnal Manajemen Komunikasi incorporate with Persatuan Perusahaan Periklanan Indonesia (P3I) Pengda Jawa Barat. JMK is published twice annually (October and April) by the journal editors from the Communication Management Study Program Faculty of Communication Science, Universitas Padjadjaran.

Arjuna Subject : -

Articles 133 Documents

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Social media marketing strategy to increase brand awareness of local fashion brands Khairunnisa, Putri Khansa; Juliadi, Rismi
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43548

Russ & Co. is a local fashion brand from Bandung known as Paris Van Java. The fashion industries in Bandung City have been growing for three decades. The company endeavors to maintain consistent and integrated marketing communications to stay competitive. This research analyzes Russ & Co.’s social media marketing strategy as a local fashion brand during the COVID-19 pandemic. This research uses a descriptive qualitative method, data collection through in-depth interviews with four informants, data source triangulation to strengthen the research findings, and data analysis technique using qualitative data analysis. The concept of social media marketing from Tuten & Solomon is utilized. The findings indicate that Russ & Co. utilizes social media marketing to increase brand awareness amidst the COVID-19 pandemic. Instagram and TikTok are the optimal social media platforms to execute the marketing strategy. The Instagram social media strategies comprise implementing giveaways, ads, hashtags, influencer partnerships, and utilizing various platform features. On the other hand, the TikTok strategy is to create concise fashion videos imbued with humor. The findings of this study reveal the success of Russ & Co.’s social media marketing, evident through the increase in social media followers and being recognized as the top men’s clothing brand on Shopee Mall Indonesia.

Integrated marketing communication of Batik Jambi Berkah to sustain the new normal era Nurizal, Hendri; Wahyudin, Uud; Rahmat, Agus
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.46882

The combination of good strategies and techniques of IMC elements can make businesses survive during a pandemic and even thrive in the new normal era. That has successfully passed the pandemic and survived the new normal era by applying a digitalized integrated marketing communication without abandoning the traditional market. This research aims to describe the integrated marketing communication management of Batik Jambi Berkah as a way to survive in the new normal era. This research uses a descriptive qualitative approach and data analysis using the model of Miles and Huberman, data reduction, data presentation, and drawing conclusions. The concept used in this study is integrated marketing communication by Belch (2021). The results of this study reveal that the integrated marketing communication approach carried out consistently by Batik Jambi Berkah includes the planning, implementation and evaluation stages, which made it successfully pass through the pandemic. Entering the new normal era, Batik Jambi Berkah are participating in events and becoming sponsors to build a brand image and interact directly with consumers and potential customers. This study concludes that from time to time, IMC elements have an important role in communications, especially marketing. By adapting and developing elements of IMC, companies can improve communication effectiveness, strengthen brand images, and achieve maximum results in product marketing. The implications of this research are expected to be a reference for further research and an example for business actors, especially MSMEs, in managing IMC elements.

Mang Ntat Mascot as branding strategy of Statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43154

Since 2018, the Statistics (BPS) of West Java Province has used mascots as a branding strategy. This strategy is carried out to build statistical awareness among the people of West Java. Other facts show that the community still does not know much about BPS and rejects data collection. The impact can be seen in the low percentage of the census and survey response rates organized by BPS. This research uses mascots to analyze the branding strategy process carried out by BPS of West Java Province. The method used in this research is a descriptive method with a qualitative approach. Data were collected through in-depth interviews, observation, and documentation from the Public Relations Team of BPS of West Java Province. This research revealed that the mascot of BPS of West Java Province, named Mang Ntat, was created by considering the representation of BPS of West Java Province agencies and the culture of Sundanese society. Mang Ntat mascot appears in various official activities of BPS of West Java Province and official social media content. The results showed that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been effective. In the last four years, it has tended to decrease in census and survey activities. It means that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been able to build statistical awareness among the public, especially the people in West Java.

Boosting confidence in Indonesian women: Unraveling Instagram’s CrossFit influence and social comparisons Zein, Duddy; Setiaman, Agus
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.47154

The emergence and popularity of CrossFit in Indonesia have challenged conventional fitness norms and gender expectations, potentially contributing to heightened confidence levels among Indonesian women. The advent of social media platforms like Instagram has further amplified these shifts. This research aims to investigate how women CrossFit exercisers in Indonesia engage in social comparisons on Instagram, specifically examining the role of this social media platform within the CrossFit context. By addressing a notable research gap in the literature, this study employs a comprehensive survey incorporating seven distinct scales and 50 carefully crafted questions. These measures aim to assess social comparison behavior, self-confidence, feelings of superiority, and patterns of Instagram usage among women involved in CrossFit activities in Indonesia. Correlation analysis is utilized as a statistical tool to test the research hypotheses. The findings of this study reveal multiple highly significant outcomes, providing a comprehensive understanding of the Indonesian CrossFit community. These findings shed light on important facets such as women CrossFit exercisers’ engagement with Instagram, the prevalence of social comparison tendencies, and levels of self-confidence within this population. However, further investigation is necessary to gain deeper insights into the intricate interplay between social comparison, Instagram usage patterns, and the experiences of women participating in CrossFit activities, particularly within the Indonesian context.

Employee relations and communication activities of PT. Djelas Tandatangan Bersama during Covid-19 Sukmaningrum, Lintang Ayu; Moza Laras, Ni Putu Nuke Vinesha; Dellan, Muhammad Rhomy
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.44456

In early 2020, Covid 19 has started to spread to various parts of the world, one of which is Indonesia. So the government made various policies to reduce the spread of the Covid 19 virus. This pandemic also has an impact on employee communication and activities that are felt by PT. Djelas Tandatangan Bersama. This research is based on organizational communication theory. With a qualitative descriptive method of collecting data through in-depth interviews with PT. Djelas Tandatangan Bersama. From the research results obtained employee relations activities and organizational communication of PT. Djelas Tandatangan Bersama during the pandemic was good enough. Because it is supported by the facilities provided by the company to employees when carrying out WFH. So, for employees, communication during a pandemic is not a problem, if the internet network or documents needed are adequate. With the pandemic, PT. Djelas Tandatangan Bersama still wants to be one of the best implementations of electronis cetification companies in Indonesia. Therefore, employees continue to provide new ideas to provide benefits for the company during the pandemic. That with a pandemic like this, are you ready or not ready for this change? However, there are also weaknesses in the communication of employees of PT. Djelas Tandatangan Bersama is the lack of reciprocal communication between employees in the field and the head office. If there is an announcement from the head office that requires feedback from the team in the field, it is often too late.

Environmental communication strategy against deep-sea tailings disposal in Morowali Lampe, Ilyas; Yusuf, Anggra; Kudratullah, Kudratullah; Saputra, Gemilang Bayu Ragil
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.49527

Environmental communication movement against Deep-Sea Tailings Placement (DSTP) permit for nickel mine waste of Indonesia Morowali Industrial Park (IMIP) skyrockets in response of DSTP issue. One example of the Non-Government Organization that pushed this movement is Jaringan Advokasi Tambang (JATAM), especially JATAM Sulteng. This movement is crucial considering the increase of nickel mining operations due of ellectronics demand, either for transportation or telecommunication purposes. From our initial observations, we concluded that this movement stands on discourse management of nickel mining, waste mangement and its effects to the environment. Thus, this study was done to discern what environmental communication strategy JATAM Sulteng choose to disseminate informations on the effects of nickel mining and processing of IMIP which also included on how they pushed the movement against DSTP on Morowali sea. This study was done through qualitative descriptive – case study approach. Data were collected through observation on publications, in-depth interview with three informants from JATAM Sulteng and document study. The results shows that the main stratagem choosen was to push the discourse of environmental degradation due to DSTP. The environmental degradation was then connected to the livelihood of the communities surrounding the mine and coastal communities adjacent to the DSTP sites. Supporting strategies for information dissemination also included focus group discussion (FGD), various critical essays, fact sheets and organizational press releases through official websites, mass media and social media, natural resources discussion forums, demonstrations and submission of petitions to the government and nickel extractive industry investors.

Beyond digital international tourism communication network for tourism quality improvement Nirwana, Maya Diah; Maksum, Ali; Avicenna, Fitria; Fidarijanthi, Ratu Aulia
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.52636

Collaboration is essential for any tourism location to be successful in solving difficulties. The study aims to explore the motivations behind the collaboration of Malang Raya (Greater Malang), Indonesia. We focus on the prerequisites organizations must meet to participate in collaborative international tourism initiatives. We applied the qualitative technique. There are 30 informants from public relations, governments, scholars, media, international tourists, travel agents, communities, and tourism associations. We conducted semi-structured interviews and observations. The results demonstrate that the digital network of international tourism communication collaboration in Malang Raya is not optimal yet. The efforts made by the Destination Management Organization (DMO) in Malang Raya in the future will become a ‘diamond’ for improving the quality of tourism. International tourism will be brilliant, valuable, and of good quality. The international tourism communication collaboration digital network implemented: a) the digital collaboration between tourism departments at some universities in Malang Raya with some hotel companies and the Association of the Indonesian Tours and Travel Agencies; b) the digitalization of small and medium enterprises collaboration in Malang Raya, Indonesia such Batu Local Guide; c) online taxi which operated in Malang Raya destinations namely Grab and Uber to facilitate international tourists reach the destinations; d) for improving digital tourism communication network, Malang Raya has Malang Tourism Information Centre; e) Malang Raya destinations collaborated with smartphone sim card providers in tourism information services; f) Malang Raya has ngalam.co, and gumebyar.malangkab.go.id to integrate destination information and accommodations.

Formation of entrepreneurial values through communication in entrepreneurial interactions in coastal areas Subekti, Priyo; Bajari, Atwar; Sugiana, Dadang; Hafiar, Hanny
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.53529

This study examines how entrepreneurial values are fostered through interaction and communication between local and migrant entrepreneurs in coastal tourism areas. The study emphasizes the critical role of a shared understanding of these values, highlighting the need to promote local economic growth and develop a sustainable entrepreneurial ecosystem. Research objectives: This study aims to identify the factors that drive entrepreneurial values among local and migrant entrepreneurs in coastal tourism areas. Methods: A qualitative research approach was used, and data was collected through interviews and observations. The study focused on micro, small, and medium enterprises (MSMEs) operating in Pangandaran. The research shows that essential attributes of business success - such as grit, new ideas, and a willingness to stand on one’s own two feet - come from life experiences and the give-and-take within the community and culture. Both local entrepreneurs and travelers can use social connections and circles as tools for growth and support. At the heart of this discovery? These sociable traits are passed down through different groups, while language skills are spread across many places. Together, they create resilient people skilled in business and entrepreneurship. This Recommendation focuses on increasing collaboration between entrepreneurs through mentoring programs, workshops, and networking events to encourage the exchange of knowledge and experience. These initiatives are expected to increase innovation, competitiveness, and business sustainability in coastal tourism, strengthening the entrepreneurial ecosystem.

Cultural diversity in organizational communication management at English course in Vietnam Meltareza, Ridma; Wiryany, Detya
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.50281

English serves as the global lingua franca, facilitating communication and bridging cultural differences worldwide. Its significance in various sectors, such as business, technology, science, and media, solidifies its position as a universal means of communication. This study explores the increasing importance of English in Vietnam, particularly in major cities like Hanoi, where it plays a crucial role in business, tourism, and higher education. The focus is on Mercury Center, a prestigious language institution in Hanoi, which collaborates with foreign travelers as volunteer teachers to enhance Vietnamese citizens’ English proficiency. Using qualitative research methods, including interviews, direct observations, and literature reviews, the study assesses the impact of foreign volunteer teachers on language education in Vietnam. It reveals that students and parents highly value and trust foreign teachers for their perceived authenticity and expertise in English. These findings underscore the significance of cultural diversity in English language education. By embracing foreign volunteer teachers and creating a cross-cultural learning environment, language institutions like Mercury Center can provide a more enriching and impactful learning experience for Vietnamese students. Understanding and managing cultural diversity can lead to improved communication and contribute to the success of language education initiatives in Vietnam. The recommendation from these findings is to optimize the utilization of cultural diversity within educational institutions to enhance organizational performance, create an inclusive work environment, and improve workgroup efficiency by considering consumer preferences and needs while developing more effective marketing strategies.

Virtual donation management during the pandemic by Font Creator Berbagi Habibi, Muhamad Lutfi
Manajemen Komunikasi Vol 8, No 2 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i2.51146

This article explains the governance process of a virtual donation movement initiated by graphic designers in Indonesia during the COVID-19 pandemic called Font Creator Berbagi. This article aims to provide a deeper understanding of the management arrangements for the virtual donation movement, which is developing rapidly in the digital era. The novelty offered by this article is that it emphasizes studying the governance aspects of a social movement, which is more about material assistance, not skills training, which many graphic designers have previously done to channel their concerns during the pandemic. The qualitative method used in this research is a case study approach and data collection techniques through in-depth interviews whose questionnaires are based on the theory of POAC organizational management stages, according to George R. Terry. The research findings analyzed using the Miles and Huberman Model show that the Font Creator Berbagi movement has been successful in raising donations thanks to the stages that have been implemented, such as planning that is entirely aimed at charity, close organization by the community, implementation that prioritizes transparency, and supervision which focuses on digital infrastructure. Recommendations for similar social movements are to pay more attention to technical aspects, including choosing a more stable and reliable website hosting service to anticipate visits that exceed expectations. Apart from that, the potential for similar virtual donation movements will be increasingly being explored so further research opportunities can be opened.

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Contact Name
Meria Octavianti

Contact Email
meria.octavianti@unpad.ac.id

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Journal Mail Official
ira.mirawati@unpad.ac.id

Editorial Address
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Location
Kota bandung,

Jawa barat

INDONESIA